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Wrong
Colonel
John Boyd
Ood     OODA Loop



            Observe



      Act             Orient



            Decide
YOU      COMPETITOR
Observe    Observe
Orient
            Orient
Decide
            Decide
  Act
Observe    Observe
Orient      Orient
Decide
            Decide
  Act
70%
Solution
Observe
                            Learn             Build


 Act             Orient

                                    Measure
       Decide




                            Minimum
70% Solution
                          Viable Product
2006    1.5      IE 7
2007    2.0
2008    3.0
2009    3.5      IE 8
2010    3.6
2011   4.0-9     IE 9
2012   10.0-?   IE 10?
How can you use the
70% Solution today?

  Pricing • Markets • Product
@Ben_Deda

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Ben Deda - Screw the A, Take the C

  • 1.
  • 3.
  • 5.
  • 6. Ood OODA Loop Observe Act Orient Decide
  • 7.
  • 8.
  • 9.
  • 10. YOU COMPETITOR Observe Observe Orient Orient Decide Decide Act Observe Observe Orient Orient Decide Decide Act
  • 12.
  • 13. Observe Learn Build Act Orient Measure Decide Minimum 70% Solution Viable Product
  • 14. 2006 1.5 IE 7 2007 2.0 2008 3.0 2009 3.5 IE 8 2010 3.6 2011 4.0-9 IE 9 2012 10.0-? IE 10?
  • 15. How can you use the 70% Solution today? Pricing • Markets • Product
  • 16.
  • 17.
  • 18.
  • 19.

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