11. Taking on Twitter is like taking on…. -DOUBT IT- MTV + the PRESIDENT + Hollywood/ Network TV + Lady Gaga +10 million little monsters + > 200 million tweets a day 10
22. Let me explain…markets are divided into BLUEoceans REDoceans Unknown market space Few competitors Create market share Known market space Many competitors Fight for market share Cutthroat competitionturnsthe ocean bloody New market makes competition irrelevant 21
23. REDOcean“social” updating status/ checking in/ friending/ following/ stalking/ blogging/ posting notes/ commenting/ micro-blogging/ liking/ tweeting/ retweeting/ buzzing/ asking/ commenting/ basically, sharing what you are doing, browsing shopping, liking, etc. with the world 22