How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

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How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

  1. 1. Hyper Natural Objects How to build a hyper Natural Object © 2011 Massimo Scognamigliodomenica 19 giugno 2011
  2. 2. A story in three actsdomenica 19 giugno 2011
  3. 3. I Philosophydomenica 19 giugno 2011
  4. 4. I Pad ergo sum. I Philosophydomenica 19 giugno 2011
  5. 5. Realitydomenica 19 giugno 2011
  6. 6. Metaphoric Representation Metaphor ≤ Realitydomenica 19 giugno 2011
  7. 7. A desk and its representation. Graphic interfaces are the metaphor for navigating the information. The interfaces mediate the manipulation of the information on behalf of human beings. The most noted of metaphors is that of the computer desktop.domenica 19 giugno 2011
  8. 8. Mimesis Mimesis Metaphor Reality Low Resdomenica 19 giugno 2011
  9. 9. We pushed forward the mimetic imitation of reality. Such an imitation, just as any imitation, even if “perfect” is perceived as alien and “rejected” and considered “ineffective” in the long term.domenica 19 giugno 2011
  10. 10. Augmented Reality Augmented Mimesis Metaphor Reality Reality Low Resdomenica 19 giugno 2011
  11. 11. Cosa è un HNO? Augmented Mimesis Metaphor Reality Reality Low Resdomenica 19 giugno 2011
  12. 12. What’s next?domenica 19 giugno 2011
  13. 13. Reality Mimesisdomenica 19 giugno 2011
  14. 14. Hyper Natural Augmented Mimesis Metaphor Reality Hyper Natural Reality Low Resdomenica 19 giugno 2011
  15. 15. PHYSICAL BODY + SOFTWARE + SENSORS + NETWORK = HNOdomenica 19 giugno 2011
  16. 16. Hyper Natural Object The HNO overlap through layers of information, software layers, behavior layers, and physical layers that are responsive to real objects. THEY DO NOT MIMIC them. The iPad is the first tool capable of distributing Hyper Natural Objects.domenica 19 giugno 2011
  17. 17. What defines a Hyper Natural Object? 1. Hyper Natural Objects have a soul (app) that is diffused over the network. 2. That “turn over and re-invent” the tool that accepts it (e.g. iPad) so well to enable it to “interpret” a specific user experience (UX), stratifying itself on other comparable pre-existing usage habitsdomenica 19 giugno 2011
  18. 18. domenica 19 giugno 2011
  19. 19. These “connected” objects have a special relationship with human beings that become “a part of” the “body” of the tool (e.g. iPad) The human being reacts |:| in respect to the information, it’s no longer mediated by a cursor.domenica 19 giugno 2011
  20. 20. The Sensors present in these new objects, represent the permanent organ of contact with reality: They listen, track and contextualize every single event, in a continuous and independent way. (automatic behavior).domenica 19 giugno 2011
  21. 21. Noble Peace Centerdomenica 19 giugno 2011
  22. 22. II The Turning Pointdomenica 19 giugno 2011
  23. 23. The relationship between human beings and Hyper Natural Objects is special and very different in respect to traditional digital tools.domenica 19 giugno 2011
  24. 24. The divide between the digital and physical world is always becoming more and more evanescent.domenica 19 giugno 2011
  25. 25. We’ll live in a hyper natural environment where representation and reality will no longer be in separate worlds. Reality Augmented Metaphor Reality Hyper Natural Objects Low Res Hyper Natural Mimesisdomenica 19 giugno 2011
  26. 26. III How to build a Hyper Natural Objectdomenica 19 giugno 2011
  27. 27. domenica 19 giugno 2011
  28. 28. PHYSICAL BODY + SOFTWARE + SENSORS + NETWORK = HNOdomenica 19 giugno 2011
  29. 29. Thinking about my Son… I developed the dimension of the physical body: “3-dimensional” and “spatial” to be able to create new relationships with the child and other children that use other HNO’s.domenica 19 giugno 2011
  30. 30. domenica 19 giugno 2011
  31. 31. Curious?domenica 19 giugno 2011
  32. 32. Touch, Look, Connect, Play, Live, Rolldomenica 19 giugno 2011
  33. 33. Say Hallo to the HYPER NATURAL PADdomenica 19 giugno 2011
  34. 34. domenica 19 giugno 2011
  35. 35. Accelerometer Microphone Sensors Gyroscope 3d body Colors Spatial manipulation Touch screen ergonomics Lights Sharing bluetooth Communication Music & Game wifi Appdomenica 19 giugno 2011
  36. 36. Hyper Natural Objects are and always will be more and more integrated in a very natural and magical way into our daily lives. domenica 19 giugno 2011
  37. 37. domenica 19 giugno 2011
  38. 38. We won’t talk anymore about “digital natives” but of the ...domenica 19 giugno 2011
  39. 39. “Hyper Natural Generation”domenica 19 giugno 2011
  40. 40. Hyper Natural Objects How to build a hyper Natural Object © 2011 Massimo Scognamiglio xxx To be continued... Thanks to: Leandro Agrò, Francesco D’Onofrio, Massimo Lepore, Luca Mascaro, Nicola Palmarini, Mirco Pasqualini. Follow me: @scognamiglio196 | scognamiglio.posterous.comdomenica 19 giugno 2011

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