The Europas
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The Europas

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- Commerce Guys
- 6 examples on how merchants use Drupal Commerce
- Detailed review of Commerce Guy's offerings

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  • 20k websites A year after the initial 1.0 release, Drupal Commerce is currently running the eCommerce of 17,000 merchants across the world. This is an unprecedented growth in the history of eCommerce softwares. Drupal Commerce has obviously minded a very obvious gap in eCommerce where Content, user experience and social features are in the center of the experience. How and why did this happen? How do people smartly use Drupal Commerce? What is the future of Drupal Commerce and the very cool features that come with it? This is the topic of this presentation
  • Commerce Guys is the Drupal Commerce Company Created in 2010 Employs more than 50 employees Based in France, the USA and the UK VC Funded, raised $6M so far Backed by Open Ocean, the founders of mySQL
  • It is now far more complex ! Brands and products are everywhere (Blogs, Facebook, Twitter, market places Ebay or Amazon) Customer’s acquisition has become super expensive (you can’t be profitable if you need to acquire all your traffic on Google Adwords). Therefore, eCommerce companies are building agressive Content strategies. eCommerce is no longer about additional revenues. It’s something anyone has to do to maintain the business alive. All this happens in a multi device context
  • How does DC solve the problem? Drupal Commerce brings flexibility. Most of the existing softwares enable to change the paintings on the wall, or choose a payment gateway. But it ’ s not enough. There is no longer 1 experience fit them all. No other solution provides as much flexibility as Drupal Commerce. It is based on a the best content management system (I mean Drupal) that let you build a successful content strategy you to generate strong, natural, free traffic. It ’ s infinitely extensible (Drupal comes with more than 16,000 modules). So with DrupalCommerce, you can either build a very simple site to the most sophisticated one. And it comes with NO LICENSE FEES
  • And it works ! Drupal Commerce obviously hit it’s targets. In 9 months, it empowers 17k sites and several additional thousands every month. We have clients everywhere on the globe. And some very nice and famous brands are currently using it, or in the process of building their store with it.
  • We’ve also been recognized by some leading experts and analysts. Gartner named us to their Cool Vendor List in eCommerce We won the Microsoft Biz Spark European Summit We were recognized by eTail as a rising star.
  • No eCommerce on the site itself Full eCommerce experience on mobile Typical use case: “Save time by not queuing in the restaurant. I buy online, I pick up my meal with 0 waiting time (en tous cas, c’est la vision)
  • Global recognized brands like Monopoly, Scrabble, Trial, Risk, Memory… Can be customized with Themes (Disney, Hello Kitty, Beatles…) Large catalog, partly sold on site, partly referring to partners like Amazon Faceted search, Facebook connect, lots of social features and strong Facebook based experience
  • Integrated Drupal Commerce Back-End to an existing site Sellling stamps, shipping services, fishing licenses… Enambled high volume transactions Xmas season traffic Front-end not empowered by Drupal Commerce
  • Integrated Drupal Commerce Back-End to an existing site Enambled high volume transactions at peak holiday traffic
  • Integrated Drupal Commerce Back-End to an existing site Enambled high volume transactions at peak holiday traffic
  • Kollabora is inventing a new way to build communites with Drupal and Drupal Commerce. Blending usergenerated content with Social integration, tied closley to expert editorial content for niche craft communites, they create a space where eCommerce flows directly from highly influential
  • Kollabora is inventing a new way to build communites with Drupal and Drupal Commerce. Blending usergenerated content with Social integration, tied closley to expert editorial content for niche craft communites, they create a space where eCommerce flows directly from highly influential
  • Thousands of Online learning Course… Lots of products Multi-language / Powerful Translations Faceted search to find just what you need
  • Thousands of Online learning Course… Lots of products Multi-language / Powerful Translations Faceted search to find just what you need “ We have implemented business models which we did not think when we started the project. And it was ridiculously easy since Drupal Commerce is so flexible”.
  • Chais d'Oeuvre is a combination of editorial content including large video requirements, community features and eCommerce features.  We knew we wanted a "low level" framework in the first place and became totally convinced that Drupal Commerce was the right choice after installing Drupal Commerce and getting involved with the Commerce Guys team in the first place. To build the website, we decided to work with Makina Corpus, a French digital agency with recognized Drupal skills. They did a good job customizing the software to fit exactly our expectations
  • Chais d'Oeuvre is a combination of editorial content including large video requirements, community features and eCommerce features.  We knew we wanted a "low level" framework in the first place and became totally convinced that Drupal Commerce was the right choice after installing Drupal Commerce and getting involved with the Commerce Guys team in the first place. To build the website, we decided to work with Makina Corpus, a French digital agency with recognized Drupal skills. They did a good job customizing the software to fit exactly our expectations

The Europas The Europas Presentation Transcript

  • a CMS for eCommerce What a great idea !!Presenters NamePresentation date
  • 20,000+**20k merchants have built there website with Drupal Commerce in 15 months.No eCommerce solution has ever experienced such a fast adoption in the past.
  • Commerce Guys is the COMPANY Based in Paris, France Paris, France Ann Arbor, Michigan Ann Arbor, Michigan London, UK London, UK VC Funded, raised $6M
  • • Brands are EVERYWHERE on the webeCommercehas • Customer acquisition isbecome EXPENSIVEverycomplex • It’s total CANNIBALIZATION • There’s a surge of NEW devices and media
  • So we built…• Absolute FLEXIBILITY• Built on SOCIAL CONTENT management system• Infinitely EXTENSIBLE (16,000 modules available)• Enterprise Software for $0/year (it’s open-source)
  • …and themarketresponded Over 17,000 sites live in the first year Including major brand & enterprise deployments
  • Commerce Guys named a “Cool Vendor“ in eCommerce 2012” by Gartner, Inc. – April 2012Commerce Guys wins Judges …so did theChoice Award at the BizSpark expertsEuropean Summit - June2012 Commerce Guys recognized as an eTail Rising Star - July 2012
  • so, what does it do?Drupal CommerceUse Cases
  • Drupal + Drupal Commerce Workflow Cart Graphics Content Products Checkout User Generated Pricing Content Scalability Currencies Content Security E-Commerce Taxes Management Sales & Social Promotions SEO Shipment Search Languages Analytics Realtime Monitoring PCI Cross-sell / Up-sell + More / Locales ComplianceCommunity, Content, Commerce
  • Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  • Project: Q1-Q2 2012 Innovation: “Mobility focused user experience” Partners (Paris based): DrupalCommerceuse cases
  • Scalability Products Social Sales & Promotions DrupalCommerceuse cases
  • Pricing Taxes PCI Compliance Cross-sell/ Up-sell DrupalCommerceuse cases MOBILE
  • Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  • Project: Q1-Q2 2012Innovation: “Scalability,social Commerce,community”Partner (San Diego based): Drupal Commerce use cases
  • Graphics Products SEO Cart Drupal Commerce use cases
  • Search Sales &PromotionSocial Analytics Drupal Commerce use cases
  • Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  • Project: Q2 2011 - now 1st production date: Nov 11 Innovation: DrupalCommerce as a back-end only eCommerce solution Partner (UK Based): DrupalCommerceuse cases
  • Security Products Taxes PCI Compliance DrupalCommerceuse cases Scalability
  • Security Products Taxes PCI Compliance DrupalCommerceuse cases Scalability
  • Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  • Project: Jan12 - nowStatus: out-of beta Sept 12Founder: Nora Aboutsteit (founded ofBurdastyle)Innovation: Combination of a community,expert editorial content and a full featuredeCommerce marketplace. Drupal CommerceBased in New York City use casesDevelopments fully in-house
  • UserGenerated ContentProducts Social CartWorkflow DrupalGamification Commerce use cases
  • Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  • Project: Q3 2011 - now Status: Production early 2012 Founder: Spin off from eLearning group Innovation: Full featured eCommerce marketplace (220 vendors / 20k courses). DrupalCommerceuse cases Based in PORTLAND (Oregon)
  • Scalability Languages / Locales Products Currencies PCI Comliance Search DrupalCommerce Faceteduse cases Search
  • Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  • Project: S1 2012Status: Private beta with 50 customersFounder: Manu Peyrondet and successfulentrepreneurs (Screentonic)Innovation: Very lean subscription model (3 bottlesper month) – expert editorial content, strongcommunity interactions DrupalBased in Paris Commerce use casesPartner (Toulousebased):
  • UserGenerated Content SocialProductsShipment Drupal Video Gamification Commerce use cases
  • Commerce Kickstart 2
  • CommerceKickstart • Simplified product entry andFeatures creationFor • Simplified product and orderStore Managersand Site Builders management screens • Commerce analytics • Discounts • Secure payment gateways
  • CommerceKickstart • Social loginsFeatures • Product slideshowsFor • Faceted product searchCustomers • Address book has been rebuilt • Image zoom feature • Fancy product attributes
  • CommerceKickstart • A better-designed siteBenefits • Improved administration • A much better user experience • A demo for client presentations • Faster development • Mobile Responsive design out of the box • Omega Commerce subtheme
  • Mobile app
  • CommerceKickstartMobile App
  • CommerceKickstartMobile App
  • Commerce Marketplace
  • CommerceMarketplace • SupportFeatures • Training • Add-Ons (Payment gateways, shipping solutions, seo, analytics, email marketing tools…) • Service offerings, from us and our partners
  • Commerce platform
  • CommercePlatform • Agnosticly Cloud based (AWS,Features Azure, OpenStack…)The Platform • Completely service oriented • Fine grained resource management • Full, modern stack: PHP, MySQL, Solr, Redis, Nginx, ESI • Dedicated IP • File storage
  • CommercePlatform • Domain nameFeatures • SSL certificateCritical Services • Transaction emails • Web analytics (Jirafe) • Payment gateway (Skrill, PayLeap) • Support CommerceGuys.com/Platform
  • Questions & Answers
  • Thank you!