WHERE THE HECK IS INNOVATION IN CUSTOMER EXPERIENCE

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WHERE THE HECK IS INNOVATION IN CUSTOMER EXPERIENCE

  1. 1. CMS for eCommerce What a great idea !!John KennedyTuesday 2nd October 2012
  2. 2. platform launch ever 17,000Active sites using Drupal Commerce
  3. 3. Commerce Guys is the COMPANYBased inParis,  FranceAnn  Arbor,  MichiganLondon, UK  VC Funded, raised $6M
  4. 4. •  Brands are EVERYWHERE on the webeCommercehas •  Customer acquisition isbecome EXPENSIVEverycomplex •  It’s total CANNIBALIZATION •  There’s a surge of NEW devices and media
  5. 5. So we built…•  Absolute FLEXIBILITY•  Built on CONTENT management system•  Infinitely EXTENSIBLE (16,000 modules available)•  Enterprise Software for $0/year (it’s open-source)
  6. 6. Drupal Commerce Live Sites 16,000 12,000…and the 8,000marketresponded 4,000 0 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Over 17,000 sites live in the first year Including major brand & enterprise deployments
  7. 7. Commerce Guys named a “Cool Vendor“ in eCommerce 2012” by Gartner, Inc. – April 2012Commerce Guys wins Judges …so did theChoice Award at the BizSpark expertsEuropean Summit - June2012 Commerce Guys recognized as an eTail Rising Star - July 2012
  8. 8. so, what does it do?DRUPAL COMMERCEUSE CASES
  9. 9. Drupal + Drupal Commerce Workflow   Cart   Graphics   Content   Products   Checkout   User   Generated   Pricing   Content   Scalability   Currencies   Content Security   E-Commerce Taxes   Management Sales  &     Social   PromoDons   SEO   Shipment   Search   Languages   AnalyDcs   RealDme   Monitoring   PCI   Cross-­‐sell   /  Up-­‐sell   +  More   /  Locales   Compliance  Community, Content, Commerce
  10. 10. Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  11. 11. Project: Q1-Q2 2012 Innovation: “Mobility focused user experience” Partners (Paris based): DrupalCommerceuse cases
  12. 12. Scalability   Products   Social   Sales  &     PromoDons   DrupalCommerceuse cases
  13. 13. Pricing   Taxes   PCI   Compliance   Cross-­‐sell/   Up-­‐sell   DrupalCommerceuse cases MOBILE  
  14. 14. Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  15. 15. Project: Q1-Q2 2012Innovation: “Scalability,social Commerce,community”Partner (San Diego based): Drupal Commerce use cases
  16. 16. Graphics   Products   SEO   Cart   Drupal Commerce use cases
  17. 17. Search   Sales  &  PromoDon   Social   AnalyDcs   Drupal Commerce use cases
  18. 18. Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  19. 19. Project: Q2 2011 - now 1st production date: Nov 11 Innovation: DrupalCommerce as a back-end only eCommerce solution Partner (UK Based): DrupalCommerceuse cases
  20. 20. Security   Products   Taxes   PCI   Compliance   DrupalCommerceuse cases Scalability  
  21. 21. PCI   Compliance   DrupalCommerceuse cases
  22. 22. Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  23. 23. Project: Jan12 - nowStatus: out-of beta Sept 12Founder: Nora Aboutsteit (founded ofBurdastyle)Innovation: Combination of a community,expert editorial content and a full featuredeCommerce marketplace. Drupal CommerceBased in New York City use casesDevelopments fully in-house
  24. 24. User  Generated   Content  Products   Social   Cart  Workflow   DrupalGamificaDon   Commerce use cases
  25. 25. Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  26. 26. Project: Q3 2011 - now Status: Production early 2012 Founder: Spin off from eLearning group Innovation: Full featured eCommerce marketplace (220 vendors / 20k courses). DrupalCommerceuse cases Based in PORTLAND (Oregon)
  27. 27. Scalability   Languages   /  Locales   Products   Currencies   PCI   Comliance   Search   DrupalCommerce Faceted  use cases Search  
  28. 28. Who’s using ENTERPRISE “HOT START-UPS”McDonald’s France KollaboraMatel/USAOPOLY OpenSesameRoyal Mail Group Chais d’Oeuvre
  29. 29. Project: S1 2012Status: Private beta with 50 customersFounder: Manu Peyrondet (Best FrenchSommelier in 2008) and successfulentrepreneurs (Screentonic)Innovation: Very lean subscription model (3bottles per month) – expert editorial content,strong community interactions Drupal Commerce use casesBased in ParisPartner (Toulousebased):
  30. 30. User  Generated   Content   Social  Products  Shipment   Drupal Video   GamificaDon   Commerce use cases
  31. 31. COMMERCE KICKSTART 2
  32. 32. CommerceKickstart •  Simplified product entry & orderFeatures managementFor •  Advanced Commerce analyticsStore Managersand Site Builders •  Easy to configure discounts •  Secure payment gateways •  Faceted Product Search •  Enhanced Product Marketing (image zooms, fancy attributes, slideshows)
  33. 33. CommerceKickstartFeaturesForStore Managersand Site Builders Ready-to-use administration StoreFront Pre Configured – full of features to take and manage orders Installed at Startup
  34. 34. MOBILE APP
  35. 35. CommerceKickstartMobile App
  36. 36. CommerceKickstartMobile App
  37. 37. COMMERCE MARKETPLACE
  38. 38. CommerceMarketplace •  SupportFeatures •  Training •  Add-Ons •  Service offerings from our partners
  39. 39. Commerce •  Faster and easier to find optionsMarketplaceBenefits that work well with Drupal Commerce •  Assured quality •  Easier to engage products and services •  Coming Soon! Direct integration with Kickstart Marketplace.CommerceGuys.com
  40. 40. COMMERCE PLATFORM
  41. 41. CommercePlatform •  Cloud based (AWS, Azure,Features OpenStack…)The Platform •  Completely service oriented •  Fine grained resource management •  Full, modern stack: PHP, MySQL, Solr, Redis, Nginx, ESI •  Dedicated IP •  File storage
  42. 42. CommercePlatform •  Domain nameFeatures •  SSL certificateCritical Services •  Transaction emails •  Web analytics (Jirafe) •  Payment gateway (Skrill, PayLeap) •  Support CommerceGuys.com/Platform
  43. 43. EVERYTHING TO DRIVE YOUR ONLINE BUSINESS
  44. 44. QUESTIONS & ANSWERS
  45. 45. THANK YOU!

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