Where Will Your Next Crisis Occur

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Where Will Your Next Crisis Occur

  1. 1. Where will your next crisis occur?<br />PodCamp 4 <br />San Antonio, TX<br />May 22, 2010<br />
  2. 2. Will it be….<br />A War Room<br />“In the field” <br />In the newspaper<br />A live protest <br />
  3. 3. IT’s more likely …..<br />A blog post<br />Facebook post or comment<br />Twitter<br />Followed by…traditional media<br />
  4. 4. The Old Way (gold standard)<br />Crisis team assembles<br />Facts are gathered<br />Statement developed<br />More facts are gathered<br />Press release is drafted and released<br />Coverage, tone, sentiment monitoried<br />More facts are gathered<br />Press Conference is held<br />Lather, rinse, repeat<br />
  5. 5. The new way (standards TBD)<br />Tweets happen<br />Event acknowledged; monitor coverage, tone and sentiment<br />Bridge communication during fact gathering<br />Repetitive cycle of bridge communication and fact gathering<br />Comprehensive recap, usually a blog post<br />Feed traditional media<br />Lather, rinse, repeat<br />
  6. 6. What’s Changed?<br />Time standard<br />Communication depth<br />Communication frequency<br />Leadership commitment<br />Personas and voices<br />
  7. 7. How can you prepare?<br />Have a plan<br />Modify the plan to include social media response<br />Assign some responsibilities in advance<br />Test out flow with tabletop drill<br />
  8. 8. Case studies<br />Miracle on the Hudson<br />Death of Michael Jackson<br />Fort Hood shooting<br />Stranded passengers on Jet Blue <br />
  9. 9. Discussion and questions<br />Fran Stephenson<br />franstep09@gmail.com<br />@fransteps<br />***The views expressed in this presentation are entirely my own.***<br />

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