3. CUSTOMERS
• HOW MANY CUSTOMERS ARE EXPECTED TO CHURN IN
THE NEXT 1-2 MONTHS?
• WHAT HAS BEEN THE TREND FOR PAST 15 MONTHS?
• WHAT IS THE IMPACT ON RESIDENTAL CUSTOMER
EQUIVALENT?
• WHAT IS THE DISTRIBUTION OF CUSTOMERS BASED ON
THEIR LIFE TIME VALUE?
4. POSITION
• HOW IS OUR STANDING ON OUR
CURRENT POSITION?
• WHAT IS THE IMPACT OF WEATHER ON
OUR POSITION?
• DO I HAVE THE RIGHT HEDGING
STRATEGY BASED ON MY FORECAST?
5. BILLING AND RECONCILLATION
• HOW MANY HIGH VALUE
CUSTOMERS HAVE BILLING ISSUES?
• HOW GOOD HAS BEEN OUR BILLING
AND RECONCILLATION PROCESS
OVER TIME?
6. FINANCIAL
• HOW WELL ARE WE DOING ON OUR
EXPECTED GROSS MARGIN?
• HOW FAR ARE WE FROM OUR TARGET?
• HAVE WE RECOVERED ALL OUR BAD
DEPT?
• HOW WELL ARE WE DOING ON
COLLECTIONS?
7. MARKET
• WHERE DOES ENERGY’S PRICING
STAND AMONST THE COMPETITORS?
• DID WE MEET OUR PLANNED
CUSTOMER ACQUISITIONS TARGETS?