This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/sponsorship-968 A document describing the key elements of Sponsorship in the change process including the need for a Sponsor, IBM Making Change Work survey, personal attributes of a Sponsor, the ABC/123 of Sponsorship, different types of Sponsor, Roles of a Sponsor, Sponsorship Checklist

1. Sponsorship ©
Ron Leeman
“Your Chauffeur”
on the Highway of Change

2. 5
4
3
2
Understanding
Competence
Credibility
Commitment
Engagement
Personal attributes of a Sponsor …
1
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/sponsorship-968

3. Acquire the
necessary project
resources
Build
management
support &
sponsorship
Create employee
awareness of
business drivers
& the need to
change
Provide direct
support to the
project team
Develop
sponsorship &
support with mid-
level & senior
managers
Be active & visible
to employees &
educate them
about the future
state
Maintain
momentum &
support for the
project team
Align managers
around the
change & manage
resistance
Reinforce change
with employees &
maintain active &
visible
sponsorship
Project Team Stakeholders Employees
Start Up
Design
Implementation
Roles of a sponsor …
This document is a partial preview. Full document download can be found on Flevy:
http://flevy.com/browse/document/sponsorship-968

4. 1
Flevy (www.flevy.com) is the marketplace
for premium documents. These
documents can range from Business
Frameworks to Financial Models to
PowerPoint Templates.
Flevy was founded under the principle that
companies waste a lot of time and money
recreating the same foundational business
documents. Our vision is for Flevy to
become a comprehensive knowledge base
of business documents. All organizations,
from startups to large enterprises, can use
Flevy— whether it's to jumpstart projects, to
find reference or comparison materials, or
just to learn.
Contact Us
Please contact us with any questions you may have
about our company.
• General Inquiries
support@flevy.com
• Media/PR
press@flevy.com
• Billing
billing@flevy.com