About Digital & multi-channel strategist with responsibility for developing and implementing B2B & B2C programmes. Using customer & social insights, market research, analytics and experience to build sustainable relationships. Currently utilising behavioural change methodologies to develop programmes to enhance business opportunities across B2B, B2C & C2C. Leading technologist on integrating wearable and smart device technologies into healthcare mobile apps.
• Business lead on global Social Media service design
• Business lead on global smart device platform and application service design
• Developed, deployed and embedding global content marketing framework
• Multi-Channel Business p...