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GamrRank: The Ultimate Gaming                   Engagement PlatformWednesday, 21 November, 12
GamrRank             • Is	  a	  two	  (ered	  system	  for	  gaming	  reputa(on                • Tier	  1	  Consumer	  fac...
Tier 1                  GamrRank.com:                THE ULTIMATE RANKWednesday, 21 November, 12
What	  does	  the	  gamer	  do?       • Gamers	  sign	  up	  and	  associate:           • Gaming	  profiles	  =	  PLAY XBL ...
GamrRank:	  Ranks                        1.White                        2.Yellow                        3.Orange          ...
GamrRank    • ALLOWS	  GAMERS	  TO:                                 • ALLOWS	  BRANDS	  TO:    • Be	  Rewarded	  for	  bei...
Mega	  Trends              • Mobile	  phones,	  ease	  of	  use	  of	  video	  capture/                edi=ng	  soJware	  ...
GamrRank	  Challenges         • Developers	  can	  reward	  gamers	  in	  a	  targeted	  and	             engaging	  way  ...
Medals              • Select	  the	  game,	  achievements	  and/or	  social	  components	  you	                  wish	  to...
An	  Example	  -­‐	  Mass	  Effect             • We	  want	  to	  reward	  Mass	  Effect	  fans	  who	  have	               ...
An	  Example	  -­‐	  Mass	  Effect                             Step	  2	  -­‐	  Upload	  your	  artWednesday, 21 November, 12
An	  Example	  -­‐	  Mass	  Effect                             Step	  3	  -­‐	  Select	  Your	  Ac=ons	  Req’dWednesday, 21...
An	  Example	  -­‐	  Mass	  Effect                             Step	  4	  -­‐	  Select	  Your	  Reward	  MethodWednesday, 2...
An	  Example	  -­‐	  Mass	  Effect                             Step	  5	  -­‐	  Check	  it	  and	  Set	  it	  FreeWednesday...
Summary              • Target	  gamers	  with	  Rewards	  for	  being	  who	  they	                  are	  -­‐	  Gamers   ...
Contact                             http://partner.GamrRank.com                                  Ric@gamrrank.comWednesday...
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Video Game Developer Engagement

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Transcript of "Video Game Developer Engagement"

  1. 1. GamrRank: The Ultimate Gaming Engagement PlatformWednesday, 21 November, 12
  2. 2. GamrRank • Is  a  two  (ered  system  for  gaming  reputa(on • Tier  1  Consumer  facing  GamrRank.com • Tier  2  Developer  facing  engagement  pla@orm   to  promote  content  and  reward  for  ac(vityWednesday, 21 November, 12
  3. 3. Tier 1 GamrRank.com: THE ULTIMATE RANKWednesday, 21 November, 12
  4. 4. What  does  the  gamer  do? • Gamers  sign  up  and  associate: • Gaming  profiles  =  PLAY XBL PSN STEAM • Social  accounts  =  SAY FB Tw Twitch,tv • Community  given  kudos  =  RESPECT Respect • Example  connec5onsWednesday, 21 November, 12
  5. 5. GamrRank:  Ranks 1.White 2.Yellow 3.Orange 4.Green 5.Blue 6.Purple 7.Red 8.Brown 9.Black 10.MasterWednesday, 21 November, 12
  6. 6. GamrRank • ALLOWS  GAMERS  TO: • ALLOWS  BRANDS  TO: • Be  Rewarded  for  being  part  of  a   • Segment  their  community   gaming  community • Reward  their  community   • Compare  their  reputa=on  with   segments  differently their  friends  by  game  and   network • Challenge  their  community   • Challenge  their  peers   • Drive  relevant  content     • Discover  relevant  gaming   • Mone=ze  through  targeted   content     marke=ng • Purchase  games  that  they  do   not  have  in  their  porBolioWednesday, 21 November, 12
  7. 7. Mega  Trends • Mobile  phones,  ease  of  use  of  video  capture/ edi=ng  soJware  and  YouTube  have  allowed   everyone  to  put  their  gaming  feats  up  online • For  the  gamer,  discovery  of  new  cool  games  on   any  plaBorm  is  hard • As  a  developer  how  do  I  get  my  game  in  front  of   people  in  an  efficient,  engaging  and  rewarding   way? • Cost  of  acquisi=on  is  sky  rocke=ngWednesday, 21 November, 12
  8. 8. GamrRank  Challenges • Developers  can  reward  gamers  in  a  targeted  and   engaging  way • Medals  are  meta  achievements  across  mul=ple   games  and  social  ac=vi=es • Video  Challenges  ask  the  YouTube   genera=on  to  go  and  promote  content in  a  fun  and  rewarding  way • Both  mechanisms  can  reward  the  gamer  with   real  world  and  digital  goodsWednesday, 21 November, 12
  9. 9. Medals • Select  the  game,  achievements  and/or  social  components  you   wish  to  reward • Add  as  many  as  you  like  in  any  combina=on • Upload  art  that  is  fiTng  for  your  Medal • Select  whether  you  wish  to  reward  everyone  who  completes,   your  own  hand  picked  selec=on  or  a  random  selec=on • Give  us  a  list  of  redeem  codes  or  one  single  code  and  the   amount  of  rewardees • Describe  where  you  want  your  rewardees  to  go • Push  it  live! • GamrRankers  complete  the  required  ac=vi=es  and  are  RewardedWednesday, 21 November, 12
  10. 10. An  Example  -­‐  Mass  Effect • We  want  to  reward  Mass  Effect  fans  who  have   bought  all  three  games  and  talked  about  us   sociallyWednesday, 21 November, 12
  11. 11. An  Example  -­‐  Mass  Effect Step  2  -­‐  Upload  your  artWednesday, 21 November, 12
  12. 12. An  Example  -­‐  Mass  Effect Step  3  -­‐  Select  Your  Ac=ons  Req’dWednesday, 21 November, 12
  13. 13. An  Example  -­‐  Mass  Effect Step  4  -­‐  Select  Your  Reward  MethodWednesday, 21 November, 12
  14. 14. An  Example  -­‐  Mass  Effect Step  5  -­‐  Check  it  and  Set  it  FreeWednesday, 21 November, 12
  15. 15. Summary • Target  gamers  with  Rewards  for  being  who  they   are  -­‐  Gamers • Target  users  far  beKer  than  any  other  pla@orm • Segment  your  own  audience  in  ways  that  no   one  else  can • Understand  your  social  media  audienceWednesday, 21 November, 12
  16. 16. Contact http://partner.GamrRank.com Ric@gamrrank.comWednesday, 21 November, 12
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