Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors

on

  • 699 views

Presented these tips that help you to create a successful Community Advocacy Program at Evans Data Developer Community Event in Santa Clara http://evansdata.com/drc/2014/schedule.php

Presented these tips that help you to create a successful Community Advocacy Program at Evans Data Developer Community Event in Santa Clara http://evansdata.com/drc/2014/schedule.php

Statistics

Views

Total Views
699
Views on SlideShare
699
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Please download the slide deck as I put some explanations in the notes for better understanding. Enjoy, Mark.
    P.S. Someone in the group picture on the first slide didn't get the dress code memo ;-)
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors Presentation Transcript

  • 1. Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors Mark Finnern SAP Chief Community Evangelist & Mentor Herder
  • 2. © 2011 SAP AG. All rights reserved. 2 Entrepreneur and Author Seth Godin in his book Tribes * Page 30 in Tribes. We need you to lead us. are SAP’s Tribe Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.*
  • 3. © 2011 SAP AG. All rights reserved. 3 SAP Mentor Initiative SAP Mentors are the top community influencers of the SAP Ecosystem. Most of the ~140 mentors work for customers or partners of SAP. All of them are hands-on experts of an SAP product or service, as well as excellent champions of community-driven projects. More at: http://sapmentors.sap.com
  • 4. © 2011 SAP AG. All rights reserved. 4 SAP Mentor Magic Example: OpenUI5
  • 5. © 2011 SAP AG. All rights reserved. 5 OpenUI5 with a little help from the SAP Mentor Friends
  • 6. © 2011 SAP AG. All rights reserved. 6 SAP Executive Michael Reh Announcing OpenUI5 @ SAP TechEd Bangalore 2013
  • 7. © 2011 SAP AG. All rights reserved. 7 SAP Mentor Monday Webinar: UI5
  • 8. © 2011 SAP AG. All rights reserved. 8 Lesson 1: Select Your Members Wisely Community Nominates SAP Mentors Nomination Process 2x per Year: • March in time for Sapphire • August for SAP TechEd now SAP d-code 1. Community nominates Candidates [example] 2. Suggestions are collected and tallied Extra weight for nominations from SAP Mentors 3. Final List is assembled using following criteria: Candidate's Expertise, Solution/Regional Needs, Diversity 4. New SAP Mentors are announced publicly via blog post and introduce themselves to the community via a public SAP Mentor Monday Webinar [example]
  • 9. © 2011 SAP AG. All rights reserved. 9 Lession 2: Create a Culture of Excellence SAP Mentor Magic Foundation Lead By Example Passion Constructive in Your Criticisms No Culture of Entitlement Inclusion
  • 10. © 2011 SAP AG. All rights reserved. 10 SAP Mentors as Trusted Advisors Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011
  • 11. © 2011 SAP AG. All rights reserved. 11 Lesson 3: Create an Identity
  • 12. © 2011 SAP AG. All rights reserved. 12 Mentors Jamming SAP’s Culture #suithugger Campaign Sapphire / SAP TechEd Madrid
  • 13. © 2011 SAP AG. All rights reserved. 13 Lesson 4: Fight Measurable KPIs If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea. Antoine de Saint-Exupery
  • 14. © 2011 SAP AG. All rights reserved. 14 What Would Marilyn Pratt Do? Flash Mob mostly organized by SAP Mentors [video]
  • 15. © 2011 SAP AG. All rights reserved. 15 Lession 5: Have a Graceful Exit SAP Mentor Alumni
  • 16. © 2011 SAP AG. All rights reserved. 16 We have just started! Questions? More @ http://sapmentors.sap.com