Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors

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Presented these tips that help you to create a successful Community Advocacy Program at Evans Data Developer Community Event in Santa Clara http://evansdata.com/drc/2014/schedule.php

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Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors

  1. 1. Building Your Community Advocacy Program: Lessons from the Culture of SAP Mentors Mark Finnern SAP Chief Community Evangelist & Mentor Herder
  2. 2. © 2011 SAP AG. All rights reserved. 2 Entrepreneur and Author Seth Godin in his book Tribes * Page 30 in Tribes. We need you to lead us. are SAP’s Tribe Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.*
  3. 3. © 2011 SAP AG. All rights reserved. 3 SAP Mentor Initiative SAP Mentors are the top community influencers of the SAP Ecosystem. Most of the ~140 mentors work for customers or partners of SAP. All of them are hands-on experts of an SAP product or service, as well as excellent champions of community-driven projects. More at: http://sapmentors.sap.com
  4. 4. © 2011 SAP AG. All rights reserved. 4 SAP Mentor Magic Example: OpenUI5
  5. 5. © 2011 SAP AG. All rights reserved. 5 OpenUI5 with a little help from the SAP Mentor Friends
  6. 6. © 2011 SAP AG. All rights reserved. 6 SAP Executive Michael Reh Announcing OpenUI5 @ SAP TechEd Bangalore 2013
  7. 7. © 2011 SAP AG. All rights reserved. 7 SAP Mentor Monday Webinar: UI5
  8. 8. © 2011 SAP AG. All rights reserved. 8 Lesson 1: Select Your Members Wisely Community Nominates SAP Mentors Nomination Process 2x per Year: • March in time for Sapphire • August for SAP TechEd now SAP d-code 1. Community nominates Candidates [example] 2. Suggestions are collected and tallied Extra weight for nominations from SAP Mentors 3. Final List is assembled using following criteria: Candidate's Expertise, Solution/Regional Needs, Diversity 4. New SAP Mentors are announced publicly via blog post and introduce themselves to the community via a public SAP Mentor Monday Webinar [example]
  9. 9. © 2011 SAP AG. All rights reserved. 9 Lession 2: Create a Culture of Excellence SAP Mentor Magic Foundation Lead By Example Passion Constructive in Your Criticisms No Culture of Entitlement Inclusion
  10. 10. © 2011 SAP AG. All rights reserved. 10 SAP Mentors as Trusted Advisors Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011
  11. 11. © 2011 SAP AG. All rights reserved. 11 Lesson 3: Create an Identity
  12. 12. © 2011 SAP AG. All rights reserved. 12 Mentors Jamming SAP’s Culture #suithugger Campaign Sapphire / SAP TechEd Madrid
  13. 13. © 2011 SAP AG. All rights reserved. 13 Lesson 4: Fight Measurable KPIs If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea. Antoine de Saint-Exupery
  14. 14. © 2011 SAP AG. All rights reserved. 14 What Would Marilyn Pratt Do? Flash Mob mostly organized by SAP Mentors [video]
  15. 15. © 2011 SAP AG. All rights reserved. 15 Lession 5: Have a Graceful Exit SAP Mentor Alumni
  16. 16. © 2011 SAP AG. All rights reserved. 16 We have just started! Questions? More @ http://sapmentors.sap.com

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