The best day of your life is the one on which you decide your life is
your own. No apologies or excuses. No one to lean on, rely on, or
blame. The gift is yours - it is an amazing journey - and you alone are
responsible for the quality of it. This is the day your life really
begins. ~ Bob Moawad
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By Robin J. Elliott
What is Freedom?
“I define FREEDOM as the ability to live the lifestyle you want, where you
want to, to be able to do what you want, where you want, when you want, to
spend time only with people with whom you want to spend time, and to live
according to your values, beliefs, and principles, as well as having the financial
ability to afford to buy whatever you want. This lifestyle of freedom stems
from a certain way of thinking and understanding, which affords you the
mental means and tools to create this freedom yourself, to seize it, and to
escape from bondage, whatever that bondage may be. Your freedom starts in
your mind, regardless of your circumstances, and manifests itself in your life as
you diligently apply these principles and this philosophy. This book is designed
to help you attain this precious freedom and the peace and happiness that
comes with it.” ~ Robin J. Elliott
By Robin J Elliott
Copyright 2008 by Robin J. Elliott
Published by Robin J. Elliott
Suite 104, The Burlington,
2968 Burlington Drive,
Coquitlam, British Columbia,
Canada V3B 7N4
All rights reserved. No part of this book may be reproduced or transmitted in
any form or by any means, electronic or mechanical, including photocopying,
scanning and recording, or by any information storage and retrieval system,
without permission in writing by the author.
Printed in the United States of America
Book cover by Winston Bromley www.artbox.ca
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This Book is Presented to
In Grateful Recognition of
Freedom is in your mind. It is inside out. When you look at your past, present,
and future life and options, circumstances and challenges, through red glasses,
it looks bad, you make bad choices, and you get bad results. When you look
through green glasses, it looks good, you make better choices, and life gets
good; you attribute different meanings to what happens to you. “My mom
beat me because she didn’t love me” becomes “My mom was overwhelmed
with her debt problems and overacted - it had noting to do with me.”
This book is about replacing those red glasses with green glasses. The result is
true freedom in every area of your life.
NOTE: I realize that some people are not strong enough to be able to apply all
these principles to their lives; they will never be completely free. They might be
too damaged and they might have mental issues which will not be solved by
reading this book, however if even one part of this book can help them in just
one area of their lives, it will have been worth reading. Perhaps you can use this
information to help a friend or a family member. I have done my best to
include all the information you need, while at the same time keeping the book
short and concise. ~ Robin J. Elliott, Vancouver, May 2008.
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The cyclone derives its powers from a calm center. So does a person.
~Norman Vincent Peale
This book is dedicated to my son,
Stephen Tennyson Elliott.
The advice contained in this material might not be suitable for everyone.
Depending on your personal choices and commitment, you might not benefit
from this book. This is not meant to be psychological advice. The author
designed the information to present his opinion on the subject matter, based
on his personal experience and studies, and his experience with thousands of
businesses and people. The reader must carefully investigate all aspects of any
business or personal decision before committing him — or herself. The author
obtained the information contained herein from his own personal experience,
but he neither implies nor intends any guarantee of accuracy in every
application. The author is not in the business of giving legal, accounting,
psychological, investment, or any type of professional service. Should the
reader need such advice, he or she must seek the services of a professional and
do due diligence. The author particularly disclaims any liability, loss, or risk
taken by individuals who directly or indirectly act on the information contained
herein. The author believes the advice presented herein is sound, but readers
cannot hold him responsible for either the actions they take or the result of
those actions. Some of the information in this book may become out of date.
Whom Is This Book For? Page 9
Why This Book? Page 12
What Determine your Success or Failure in Life? Page 13
How do you Know what your Philosophy is? Page 14
How your Philosophy Works in Real Life Page 15
What Caused your Present Situation? Page16
Your Subconscious Mind is your Secret Weapon Page 18
Your Anchors Page 20
Hiding from Reality will Sabotage your Freedom Page 22
Attachment Page 23
Conditioning and Beliefs Page 24
When is Enough, Enough? Page 27
Making Friends with Yourself Page 28
Overcoming the Fear of Failure Page 30
The People in your Life Page 32
You Can Do This Page 35
Don’t Quit Page 38
Break Free from Guilt Page 39
Break Free from Bad Relationships Page 45
Break Free from Fear Page 48
Break Free from Worry Page 50
Break Free from your Job Page 52
INVICTUS Page 55
Your Affirmations Page 56
Break Free from Bad Health Page 57
Break Free Financially Page 59
Break Free from Mysticism and Religious Cults Page 65
Your Action Steps Page 67
My Final Word Page 69
Recommended Reading Page 70
Recommended Websites Page 71
About Robin J. Elliott Page 72
Support Information and Contact Information Page 72 (More on Page 73)
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Whom Is This Book For?
Franklin D. Roosevelt said, “In the truest sense, freedom cannot
be bestowed; it must be achieved.”
This is my eleventh and most important book. It deals with the core
issue of success: personal freedom.
We’re all successful in certain areas of our lives, and struggling in other
areas. Nobody is successful in every area of life, and we are all constantly
growing, changing, and encountering new challenges and opportunities in our
lives. Everyone has strengths, weaknesses, and challenges. Anyone, of any age
or background, in any circumstances, wishing to be free of a bad job situation,
a boss, fear, guilt, financial pressure, fear, worry, peer pressure, anxiety, the icy
clutch of a religious cult, unhealthy, attenuating relationships, sticky, bad habits,
or health problems can benefit from this book.
If you are already successful, this book can help you to become more
successful, stronger, resolute, and powerful. This book is not just for those
who are struggling, but also for those who are alive enough to struggle to
achieve more. And not one of us is immune to the slings and arrows of
outrageous fortune; anyone can get hit with a scary situation at any time, and
this book is designed to help you cope better and to rise above any attack,
obstacle, or challenge you may encounter along life’s sometimes rocky journey.
I do not offer psychological help – for that, talk with a psychologist.
This is practical, real information that you can use to transform your life, break
the shackles of restriction, and set yourself free. I am not politically correct,
and do not choose to be so. I call a spade a spade, and if that offends you, you
won’t enjoy this book. My purpose is to strengthen you and inspire you, enable
and motivate you, not to coddle and disempower you. Your success is more
important to me than whether or not you like me – frankly, I don’t care
whether you like me or not, or whether I offend you or not. But I do care
that you succeed. Don’t jump ahead to the chapter of your choice – read
the book from the beginning to the end to gain the most benefit and see
things in their proper context.
Chogyam Trungpa said, “When we hide from the world in this way,
we feel secure. We may think we have quieted our fear, but we are actually
making ourselves numb with fear. We surround ourselves with our own
familiar thoughts, so that nothing sharp or painful can touch us.
When we are constantly recreating our basic patterns of behavior and
thought, we never have to leap into fresh air or onto fresh grass. Instead, we
wrap ourselves in our own dark environment, where our only companion is the
smell of our own sweat. In the cocoon, there is no dance, no walking or
breathing. It is comfortable and sleepy, an intense and very familiar home.
In the cocoon, there is no idea of light at all, until we experience some
longing for openness, some longing for something other than the smell of our
own sweat. When we examine that comfortable darkness — look at it, smell it,
feel it — we find it is claustrophobic.
So the first impulse that draws us away from the darkness of the
cocoon towards the light is a longing for ventilation. As soon as we begin to
sense of the possibility of fresh air, we realize that our arms and legs are being
restricted. We want to stretch out and walk, dance, even jump. We realize that
there is an alternative to our cocoon: we discover that we could be free from
that trap. With that longing for fresh air, for a breeze of delight, we open our
eyes. To our surprise, we begin to see the light, even though it may be hazy at
first. The tearing of the cocoon takes place at that point.
Then, we realize that the degraded cocoon we have been hiding in is
revolting, and we want to turn up the lights as far as we can. In fact, we are not
turning up the lights, but we are simply opening our eyes wider. We catch a
certain kind of fever.
But again and again, we should reflect back to the darkness of the
cocoon. In order to inspire ourselves forward, we must look back to see the
contrast with the place we came from. You see, we cannot reject the world of
the cocoon — with which we may create a new cocoon. When we see the
suffering that occurred in the old cocoon, that inspires us to go forward in our
journey of warriorship. It is a journey that is unfolding within us.”
The dark cocoon of debt, financial hardship and shortage is
filled with the stench of inferiority, second best, fear, worry, anxiety,
stress, limitation, repression, slavery, scarcity, frustration, and
embarrassment. Having a lot of money will not necessarily make one
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Like a butterfly, you can fly free and high, and live in the bright
sunshine of security, freedom, self respect, abundance, individuality, health, joy,
power, adventure, expansion, creativity, and peace.
because I know how
to rule myself.
~Pietro Aretino, 10 May 1537
The WHY or the HOW
When the WHY is sufficient, the HOW is automatic. Slow?
Sometimes agonizingly so. Frustrating? Frequently. Arduous? Assuredly.
Tiring? Indubitably. But inevitable. Success is a forgone conclusion, a matter of
time, when the WHY is in place; the travail is temporary, the discomfort
fleeting, and easy to accommodate while bathed in the light of your
magnificent obsession, your WHY.
Your WHY in life is your Hot Button, your main objective, your
raison d'etre, your glorious goal, your absolute ambition. It is what will get you
to a meeting an hour early, dressed to the nines, wearing an infectious grin you
find it hard to wipe off your scrubbed face. It is what will obliterate every
obstacle, remove every roadblock, and eradicate anything between you an your
goal. Nobody and nothing can stop someone whose WHY is large enough. To
a man with a grand WHY, reversals are transient, mere bumps along the yellow
brick road. Most people have succumbed to the prevailing mediocrity that
dulls our senses, robs us of ambition, and waters down our expectations with
the pervasive and crippling cynicism that the rulers encourage to blind us from
the alternatives to mere survival as we plod through the smelly swamp of
somnambulism, compromise and dead dreams.
Deep down inside you, your WHY is waiting, glittering, and pulsing.
When you pick it up with hands shaking with excited anticipation, wipe off the
pessimism and disappointment, and polish it with optimism, hope, and belief,
you will discover the genie that grants any and every wish. That Genie loves
you more than anyone else has ever loved you, understands you better than
anyone, cares deeply about your success, an believes in you. YOU are the
Genie you seek. Your fuel is your WHY. Find your WHY, and you have
We are motivated by inspiration or by desperation
Why This Book?
The information in this book is foundational and essential to the
success of any venture you undertake in life. I have run my own business since
1987, and I have worked with tens of thousands of business owners and
people who wanted to run and own businesses. The ONLY reason why people
fail in life and in business is because of their way of thinking, their philosophy,
and their interpretation of life and the opportunities and threats they are
A person with the right mindset can take a floundering, badly designed
business and turn it into a success overnight. A person with a bad attitude and
philosophy will take the best, most profitable business, and run it into the
ground. I have seen this over and over. The same goes for health, relationships,
success at work, and every area of life. I feel very strongly about the fact that
most people are unaware of the innate power they posses, the incredible,
unlimited potential they have, and the fact that they can change their lives fast
by changing the way they interpret life. While I specialize in Joint Ventures in
my own business and teach the principle around the world, the missing link is
what I have put into this book. This is fundamental.
There are millions of books much better than this one. The difference
is that I keep things simple, succinct, to the point, and short. People don’t like
to take the time to read twenty pages when it could have been said in two
paragraphs. Many books are padded with inane ramblings and unimportant
ideas that waste a lot of time, and time is our most valuable resource. I have cut
this book down to half its original length so that I don’t waste your time.
Get ready for an exciting ride to freedom in every area of your life.
“You have no choice about the necessity to integrate your observations,
your experiences, your knowledge into abstract ideas, i.e., into
principles. Your only choice is whether these principles are true or false,
whether they represent your conscious, rational convictions – or a grab-
bag of notions snatched at random, whose sources, validity, context and
consequences you do not know, notions which, more often that not, you
would drop like a hot potato if you knew.”
~ Ayn Rand
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What Determines Your Success or Failure in Life?
One word: your Philosophy. That is the compass by which you
navigate and make choices. It is your map, your GPS, your guiding light, your
purpose, and the one factor that will predict exactly what choices you will make
and the results those choices will create. Your philosophy also determines your
self-image and self worth, how much money you make, how good or bad your
relationships will be, your health – everything in your life! It is the key to your
success or failure, happiness or sadness, peace or frustration. Everyone has a
philosophy, even if we can’t express it in words or explain it. And your
philosophy either helps you or it hurts you.
And here is the best news you’ve ever heard: Your philosophy
can be changed, which means that everything in your life can change!
My job in this book is to show you HOW to change your philosophy, and to
show you the correct philosophy. I’m not talking about attitude or motivation,
or getting psyched up in a meeting, or feeling good; I’m talking about changing
your PHILOSOPHY of LIFE.
Now, at this point, looking into your eyes as you read, I can see a tiny
spark of fear. That is because you are wondering, “I hope Robin doesn’t try to
convert me from my religion or to another religion or to some strange cult –
this looks a bit scary.” Change is uncomfortable for most of us. Don’t worry –
you don’t have to agree with everything I suggest. I don’t represent any church
or cult or political group – relax. There is no pressure to change at all. Enjoy
the book and read on. It will all start to make sense as we go along together on
this important journey to freedom. We’re all attached to what we believe in,
and we feel secure in our beliefs. I understand that.
Ask yourself this: what PAIN are you currently experiencing in
your life? What keeps you awake at night and gives you a nervous tummy?
What makes you aggressive and nasty (usually the result of fear or a conflict
with your values), what frightens you, and what are you guilty about? How do
this pain / these problems affect you personally? What impact does it have on
your family and your heath, and the health of your family? How does it affect
your future? If we don’t solve these problems, what does your future look like?
Where will you be in three years? How badly, on a scale of one to ten, one
being “I don’t care” and ten being, “Whatever it takes, I will walk naked and
barefoot across scorpions and broken glass, with my hair on fire, in front of
my Mother-in-Law”, do you want to solve these problems?
When you change your philosophy, everything in your life will
change, too. Ayn Rand said, “Philosophy studies the fundamental nature of
existence, of man, and of man’s relationship to existence. … In the realm of
cognition, the special sciences are the trees, but philosophy is the soil which
makes the forest possible.”
“Come to the edge”, he said, but they were afraid.
“Come to the edge”, he said.
They came, he pushed them, and they flew.
How Do You Know What Your Philosophy Is?
To know what you believe and how you interpret life, I simply have to
watch your actions. What you do is a result of your philosophy, so what you
get is a result of your philosophy, your weltanschauung, your world view, your
ideology. As we go along, your philosophy will become evident to you, and you
can change it as you see fit – it’s up to you. You don’t have to change it, of
course, but the better your philosophy gets, the better your life gets. Don’t try
to explain or understand what your philosophy is – just make a cup of tea, grab
a ginger biscuit, relax, sit back, and read on.
“So long as the people do not care to exercise their freedom,
those who wish to tyrannize will do so; for tyrants are active and ardent,
and will devote themselves in the name of any number of gods, religious
and otherwise, to put shackles upon sleeping men.” ~ Voltaire
“man has an enormous capacity for self-deception.”
~ Herbert Fingarette
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How Your Philosophy Works in Real Life
As we go along in this book, we will apply these powerful, life-
changing principles to many areas of your life very specifically, including your
finances, health, work, relationships, etc., however we need to build a solid
foundation of understanding first, so that everything flows smoothly and
naturally. Instead of academic posturing and big words, I will keep things as
basic and simple as possible. I will lay out a practical recipe and roadmap for
you to follow, so that we slowly and systematically effect the changes and
understanding that will make you bulletproof, strong, and resilient, at peace,
and in control of your mind. You re not helpless, and you are not a victim.
The only thing in life that you can control is your mind. You can’t
control the choices of other people or the weather, your external
circumstances, the economy, your spouse, parents, or children, your
employees, your past, your fellow workers, health, or the government. You
can’t control what happens to you, but you CAN control the way you
interpret these things in your mind. The way you interpret life to yourself,
the things you tell yourself about what is happening around you, is your
philosophy. It is the filter through which you see things, and the basis upon
which you make your choices and decisions. It’s the glasses or spectacles
through which you look at life.
Naturally, some of the things in your life will change when you change
your philosophy, and we know that, but now I am taking about how you
control your mind. When you control your MIND, you also control your
EMOTIONS. EVERYTHING in your life can be interpreted differently by
changing your philosophy. When you interpret things differently and they
mean different things, you will respond differently, with different choices and
actions, and that is how you will break free from situations you don’t like.
Here is a simple example: You can see the glass as half full, or half
empty. You can see problems or opportunities. You can choose between fight
or flight. You can attack or retreat. When someone attacks you verbally, it
doesn’t have to have a bad effect on you. You can recreate your entire life,
change everything, radically improve your level of peace and happiness, and
make a lot of money, become healthier, have more fun, enjoy life, and remove
bad things from your life. You will learn how as we go along.
You are much stronger than you think you are.
“Everything can be taken from a man but one thing; the last of the
human freedoms—to choose one’s attitude in any given set of
circumstances, to choose one’s own way.” ~ Viktor Frankl
What Caused Your Present Condition and Situation?
“Whose fault is it?”
What a negative question! Blaming sounds bad. Here’s the thing: In
order to take control of your future, REALLY take control, which means,
essentially, taking control of your mind, you have to accept responsibility for
the past. Did you cause everything that happened to you? Of course not. But
you did choose your REACTION to what happened to you, and you can
change the way you choose to react to the past. You can change what you tell
yourself about what happened.
“Look at the word responsibility—“response-ability”—the
ability to choose your response. Highly proactive people recognize that
responsibility. They do not blame circumstances, conditions, or
conditioning for their behavior. Their behavior is a product of their own
conscious choice, based on values, rather than a product of their
conditions, based on feeling.” ~ Stephen R. Covey
We talk to ourselves, in our heads, at around 600 WORDS PER
MINUTE. Most of what we tell ourselves is negative, untrue, and extremely
biased. By changing that self-talk, that running commentary, we can
dramatically change every area of our lives! Most of what we tell ourselves is
untrue. Every area of your life affects every other area – sadness affects
income. Money affect relationships. Fear affects health.
Let us address this SELF TALK thing right now. Whatever you ask
yourself will elicit a response in like manner. For example, if you ask yourself,
“What’s wrong with me? Why am I so stupid? Why do I always marry losers?”
You are telling yourself that there is something wrong with you, that you are
stupid, and that you always have and always will marry losers. And your
answers to those questions will simply cement and confirm those negative
beliefs about yourself. You will remain bound in shadow, depression, and
failure until you correct that self talk.
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How about, “What’s great about my life? What did I learn from that
mistake? How can I ensure that the next person I marry will be a winner? What
am I grateful for? What are my strengths? What can I do to double my income?
What do I have to be proud of? What are my goals?” Vastly different, would
you agree? These smart questions will elicit answers that will strengthen and
encourage you. Control how you talk with yourself and everything will start
changing. We will talk about AFFIRMATIONS soon, as well.
A woman once said to me, “My ex husband ruined my life! It’s all his
fault.” I know first-hand how destructive a bad marriage can be, how one can
be sabotaged by a bad spouse, and the damage that can be done. I had ten
years in a bad marriage. (And the last 22 years in a wonderful marriage from
heaven.) But there are a few facts that remain: She was not forced to marry him
or stay in an abusive relationship, and she did choose her response. She can
choose to blame him for all her future pain, or she can choose to move on,
take responsibility for her life, choices, and future, and reinterpret her situation.
She can have an attitude of gratitude that she no longer has to put up with him,
she can focus on how much she learned from the sad situation, and she can
focus on creating a better future. When you constantly blame your bad adult
choices on the fact that your ancestors were slaves, or that you were sexually
abused at the age of six, you are choosing to be a victim, and everyone with an
IQ over 70 knows it. People in South Africa who justify their savage murders
of innocent people because of Apartheid are simply looking for an excuse for
their evil behavior.
The future is not equal to the past. You may be hurt and affected,
but you still control your mind, and you can be free. You have massive
potential. This book is designed to help you accomplish the skills and
understanding to achieve that freedom and joy. We don’t have money
problems; we have thinking problems. Freedom means removing all obstacles,
distractions, and negative elements from one’s life, and discovering that there
are no shadows in the sunshine of optimism, courage, determination, hope,
and purpose. “The biggest cause of depression, in my humble opinion,” I told
a group of psychologists who specialized in the treatment of depression at a
mental health institution years ago in South Africa, (most of their patients were
policemen) “is the absence of HOPE, the absence of dreams, the absence of
vision.” They all agreed with me. ALL of them, and they should know.
What do you have to look forward to? What goals have you created?
Have you given up on your dreams?
It’s time to take your dreams from the shelf in the attic, dust them off,
and get excited; get very excited.
Your Subconscious Mind is Your Secret Weapon
I say your “Secret Weapon” is a secret, because most of us are
blissfully unaware of it’s power and efficacy. When we realize how powerful
this weapon is, we start to use it all the time, and life gets infinitely easier.
Those daunting detours, obstinate obstacles, and blinding barriers are child’s
play for your Secret Weapon. On the way to your objective, you get to replace
your ox wagon and blunderbuss with a fully armed F18 jet fighter. Instead of
using a sundial and a sextant, you get the latest and best GPS when you use
your Secret Weapon. You cut through hindrances and impediments like a
freight train going through a shopping cart, a red-hot knife through soft butter.
You already have the secret weapon. Here’s the scary part — right
now, TODAY, right here, it is either working FOR you, or it’s working
AGAINST you! And most of the time, people have set their own secret
weapons up to work against themselves! No wonder the seething herd is
locked into mediocrity, compromise, frustration, fear, weakness, and
depression. No wonder it’s so hard to get ahead and get traction. No surprises
there, once you understand and acknowledge the choices to make to switch
your Secret Weapon from Destroy to Deliver. Once you stop turning the gun
on yourself, life gets easier.
Ever wondered how it is that you wake up just before the alarm clock
goes off? Or you think of someone that you haven’t had any contact with in
months, and there’s an e mail or letter of voice mail from that person waiting
for you? What about those people who always seem to have “bad luck” and
everything goes wrong for them, while everything others touch seems to turn
into gold? “The rich get richer and the poor get poorer” — ever wondered
why? I’m not talking about the lies you will hear from the mystics, politicians,
and others who have a vested interest in keeping you poor, blind, hungry and
tired — I’m talking about the rational, proven reality here.
Your Secret Weapon is your Subconscious Mind. Now before you
bleat, “I read about that and I know about it”, let me assure you and all the
other sheeple out there that you might have read about it or heard about it in a
seminar, but you’re not USING it, or you would understand it. When you learn
how to harness, control, and direct your subconscious mind, your whole life
starts changing. You suddenly realize that you have turned from victim to
victor, and your Reticular Activating System and subconscious power starts
directing and enhancing every single one of your choices and changing your
perspective, so that you find yourself flying on jet fuel towards your goals; you
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start to get extraordinarily “lucky”. Things start working out. You start
“attracting” and magnetizing all manner of good people and great
opportunities, and your peace of mind, confidence, and power starts increasing
in leaps and bounds.
This book contains the simple recipe for governing your Subconscious
Mind to work FOR you, and not against you. As you apply what you learn on a
daily, consistent basis, your subconscious mind will start working for you in
amazing ways, I assure you. You have the power, and the money is already
in the bank. Use your most valuable asset, your Secret Weapon, and break
free from the shackles of ignorance, sacrifice, and servitude. Your freedom, my
friend, awaits you.
“If you lack the iron and the fizz to take control of your own life, then
the gods will repay your weakness by having a grin or two at your
expense. Should you fail to pilot your own ship, don’t be surprised at
what inappropriate port you find yourself docked.”
~ Tom Robbins
Life is about interpretation — the way you interpret your
circumstances and options determines your level of success, peace of mind,
and happiness. And our perceptions, interpretations and associations can be
positively affected through the use of “anchors”. I’m not talking about ship or
boat anchors, although that is indeed a positive association, hence the name,
but emotional anchors.
I have participated in and led six Fire Walks. We used anchoring to put
ourselves into state before traipsing across burning, red-hot coals. Works well,
to which my lovely feet will attest. I taught my daughter, Sacha, to use
anchoring when she won roller-skating competitions and did skydiving. An
anchor is used to put yourself into a peak emotional state by choice at any time
Before the Firewalk, we remembered a time in our lives when we were
in a very positive emotional state. We spent some time remembering the
feelings, sights, sounds, smells, and surroundings of that happy time, reliving it
and then building up to a climactic emotional state through hyperventilation, at
which time we “anchored” that feeling with a shout, a word, and/or a physical
movement, like pumping your fist and shouting, “YES!” If this is done well
(the fear of roasting the old feet is a major motivation) and repeated enough
times, it becomes a powerful tool to use in many situations in one’s life. Before
stepping onto the coals, we anchored, then walked calmly and confidently
across them. Yes, Mabel, it is a positive form of self-hypnosis.
Another form of anchoring is to include positive, encouraging
reminders and associations in your life. When I first visited Andy in Worthing,
England, he educated me about flint. It’s all over the beaches and many
buildings in Surrey, including Arundel Castle, which I visited, use flint. It’s a
wonderful stone and every time I go to Worthing I bring some flint back
home. Every time I feel or see a piece of flint, I remember its qualities, the
castle (the Buddha said, “Know that your body is a fragile jar, and make your
mind a castle”) and my positive emotions about the flint on the beaches, the
crashing waves, and sitting with my darling wife looking out of the window of
our 200-year-old hotel at the waves at 2am. That is a positive anchor.
In my car, I have CD’s by my mentors. My office is filled with positive
anchors, symbols, pictures, memorabilia, gifts, ornaments, and statues. I am
surrounded by anchors. Our home is one, big anchor. We design our lives and
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we build in all the support and help we can. We remove negative associations
and people from our lives. (We toss out other garbage, too.)
Come into my office with me, and let me share my anchors with
you: In the corner next to the door, I have a beautiful sword cane, or sword
walking stick, with a silver cobra’s head for the handle. Inside the cane is the
concealed sword. When I am on telephone calls I need to be focused and not
checking e mail, so I carry my sword stick around while on the phone. I have a
brass Churchill door knocker, which Rika and I bought on a fun trip to Fort
Langley in an antique shop. It reminds me of my hero, Churchill, and the joyful
time with my sweetheart. I also have a porcelain head of Churchill which I
bought in London at the “Winston Churchill Britain at War Experience”, a
hand carved Indian head that my Dad created when he attended the teachers
training college many years ago, a brass paper knife which he made, and statues
of several knights in armor, a cannon bought at Arundel Castle in Sussex, a
bear skull to remind me of the strength of bears, flint stones, my dad’s
ceremonial air force sword awarded to him after the war, the Elliott Crest, a
globe of the world presented to me by my dear friend and DollarMakers
Country Director for South Africa, Marnus Roothman, a beautiful silver dollar
money clip which I received from my good friend Winston Bromley, Technical
Director of DollarMakers, a family photo fro my beloved daughter, Sacha, a
photo of my son, Stephen, and stone dog and elephant carvings he gave me, a
large, framed photograph of my raison d’etre, Rika, glass, eagle ornaments in
my liquor cabinet from my family in South Africa, an antique metal wall
ornament of horse from our home in South Africa, my Masonic apron and the
announcement of my installation a Master of the Lodge, an eagle ornament
from Blair Mills, a bottle of golden humbugs that Rika bought me in Harrods,
my “British Castles” coffee table book, also a gift from Rika, my amber
bankers lamps that match the ceiling lamp, my American flag, an acorn, a rock
I kept to remind me of the day I went swimming in my shorts in the Coquitlam
river one hot, summer day, a family photo of my mom and dad and sisters in
South Africa, a desk clock from Jonathan Marks, my Soldier of Fortune
magazines, an antique, 18th century, mahogany English desk, plus my dark
wooden desks and shelving, closets and cabinets. And then, of course, my
library of my best books, my laptop, my computer, phone, fax, radio, CD’s and
DVD’s, etc. EVERYTHING I see in my office inspires, motivates, and
encourages me. This is my warrior’s lair, my sanctuary, my quiet place, my
centre of creativity, my refuge.
I encourage you to create, find and place anchors to inspire and
motivate you. Success is by choice, not by chance. Build you castle with flint,
not Styrofoam or dung. Peter Drucker said, “The best way to predict the
future is to create it.”
Hiding From Reality Will Sabotage You Freedom
We all hide from disharmony and friction at times, we all avoid
conflict and embarrassment, and we all like to avoid scary truths. We don’t like
to admit to our mistakes. We grab onto that crutch called familiarity, even if it
creates pain in our lives. At what point do people change? When we
perceive the pain of our present predicament or the impending future to
be greater than the pain of change. Is the pain you are suffering sufficiently
intense to have you change? You’re reading this book, so that’s a good
indication. (Did you know that only 3% of the North American population
reads books? That makes you pretty special to start with.)
Putting your head in the sand with only give you red eyes. The
problem won’t go away – it will get worse. Likewise, trying to dull the pain with
drugs, intense activity, risk, illicit affairs, exercise, drink, study, or work will not
solve the problem either – it will simply bring additional problems of its own.
Chopping off the top of the weed simply delays the inevitable: it will grow
again. Remove the problem with its roots, and replace it with good stuff.
Always, always be acutely aware of the placebo effect and self-
deception in your life.
Suffering from a Spot of Stress?
Your level of stress is in direct proportion to the story you tell
yourself about your current circumstances and your own prediction of
the future. When you tell yourself, “I can’t handle this! There is no way out!
This is going to fail! I can’t go on anymore – I’m too tired!” you believe what
you say and your stress increases. This is a purely emotional, irrational
communication. By changing your self talk and surrounding yourself with
rational, successful people, you can dramatically reduce your levels of stress. By
taking an objective position, evaluating your circumstances and choices in a
judicious, level-headed manner, your options become clearer and easier. This
book is designed to facilitate your transition from that of victim to victor:
“This is a cake walk – I am bulletproof. No problem for me here – I will
handle this easily. I am energized and I will get expert advice. Bring it on – my
future is so bright, I need shades!” Read on…
“Liberties are not given, they are taken.”
~ Aldous Huxley
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This is a very important lesson that I had to learn over and over in my
life until I finally got it. And I have a long way to go. Any thing, person,
circumstance, or result that you think you need or are entitled to will control
you. I want YOU to be in control, not your external circumstances that you
can’t control. You need to be the CAUSE, not the EFFECT, as much as
Two women lie in beds in the same hospital. Both have the same
condition, exactly the same amount of pain, support, prognosis, and
circumstances. They are the same age, too. One is always cheerful. She sings,
knits, treats others with kindness and respect, and everyone likes her. The other
woman is a demon from hell. She fights with everyone, treats people badly,
whines, complains, cries, and performs. Nobody likes her, not even her dogs.
Birds flying past secretly plan to defecate on her windowsill, and stray cats in
the neighborhood conspire to howl and keep the old hag awake at night. When
the cats perform, the “nice” woman says, “How lovely, listen to the kitties
singing to us! How kind of them!” The bad woman screams, “I hate those
fleabags! Someone, please shoot them!”
The difference? The nice woman interprets her circumstances
differently, makes different choices, and benefits accordingly. The bad one
feels she is entitled to health – she is attached to health and comfort, so she
reacts negatively. She feels it is “unfair” that she is ill. Same circumstances,
different response. One is in prison, and one is free. They create new
circumstances out of their circumstances.
Depending on your character type, you are inclined to be attached to
different things, and you can modify and remove those limiting attachments.
You may fear being taken advantage of, or being embarrassed in public, or
having your work criticized, or unexpected change. You may be attached to
being in control or being popular, having all the facts, or needing security and
stability. All these needs should be kept in their proper proportion –
attachment is a restriction on your freedom.
He who binds to himself a joy
Does the winged life destroy;
But he who kisses the joy as it flies
Lives in Eternity’s sunrise.
~ William Blake
Conditioning and Beliefs
What you believe will control your life. If you believe money is bad,
you will self-sabotage to make sure you don’t make money, and if you do make
money, you will make sure you lose it. While you have it, you will be unhappy
and guilty, and the ripple effect will contaminate everything in your life. What
caused those beliefs? Conditioning. Imagine your beliefs as the top of the table,
and the evidence you received, or your conditioning, as the legs of the table.
The people that we associate with, our experiences and education, our
religious teachings, the books we read, movies we watch, our friends, teachers,
family, environment and local political and economic conditions all conspire to
condition us to believe certain things. These beliefs form our philosophy of life
— “this is the way things work” – “this is who I am” – “this is what is true and
good, false and bad”.
If this is true, though, you ask, how come two children from the same
family, with the same parents and the same input and conditioning, develop
completely different beliefs and philosophies from each other? There is a true
story of twin brothers that were interviewed by a television interviewer some
years back. The interviewer asked the first brother, who was a drug addict, a
bum, divorced four times, abusive, nasty, and living on the street, “Why are
you so unsuccessful and unhappy?” He answered, “My mother was a drug
addicted prostitute, my father beat me, and I was bullied at school.” Then they
interviewed the second brother, who was very successful, wealthy, respected, a
leader in his community, and a great family man, and asked him why he was so
successful and happy. He answered, “My mother was a drug addicted
prostitute, my father beat me, and I was bullied at school.” The way they
interpreted their input and circumstances determined their conditioning and
beliefs, aspirations and subsequent choices. I have great children who are great
in spite of my parenting, not because of my parenting.
Bad circumstances can spur you on to great success or lead you to
dismal failure. It’s your choice. You can’t blame your past. The past is done,
and this book is about your future, so how do we change our future? BY
CHANGING OUR INPUT AND OUR INTERPREATION.
If I want to have a good philosophy about money, I need to change
the way I perceive people with money – I can’t say, “People must be rich
because they’re dishonest” – I should say, “People get rich because they have
found a way to create a lot of value for others, because Zig Ziglar said, ‘You
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can get anything you want out of life if you’re prepared to help enough other
people to get what they want.’” If I fill my mind with positive ideas about
money, I can change my beliefs about money.
The same principles apply to most of your beliefs. You might believe
all Hollanders are heavy drinkers, because your grandfather was a Dutchman
who drank heavily. That kind of generalization drives the beliefs a lot of
people. What will happen if you employ a Dutchman one day, or your son
marries a Dutch woman? You will expect them to drink too much. You will
overreact when your daughter-in-law has a glass of wine at dinner. To change
that silly belief, simply meet some Dutch teetotalers! Take an objective look at
the statistics. Stand back and evaluate the FACTS. Reinterpret your past
experience like this: “Grandfather was a heavy drinker who happened to be a
Dutchman. If he was Chinese, would it be reasonable to believe that all
Chinese are heavy drinkers?”
I was training Million Dollar Round Table life insurance salespeople
for the Old Mutual Insurance Company years ago. One afternoon, one of the
top salespeople was sitting at his desk, crying like a baby. He told me that his
wife had joined a religious cult and he didn’t, so she divorced him and told his
children that daddy was going to burn forever in hell when he died. Imagine
the suffering of those poor kids, who believed what their mom told them.
When they grow up, they will have to decide for themselves if it is a reasonable
thing to believe or not, but they can’t carry on believing it just because it was
foisted upon them by their mother. Her motive was probably pure, but is it
true that anyone who didn’t join their church would go to hell?
Racism, bigotry, and all sorts of negative, destructive beliefs are the
result of conditioning, as well as the wonderful, positive beliefs that can change
your life for the better. Your beliefs will either help you and your loved ones or
hurt them. When my beautiful wife, Rika, and I got into business in 1987, we
became distributors for Success Motivation International, selling self
development, management, goals and sales courses. The founder of the
company, Paul J. Meyer, had a core philosophy that went, “Whatever you
vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon,
must inevitably come to pass.” Rika and I adopted that as our personal slogan,
and it has helped us tremendously through the years. Better than believing that
life is tough, you can’t always get what you want, money doesn’t grow on trees,
you can’t have your cake an eat it, and rich people don’t get into heaven. I
KNOW I can have my cake and eat it, so I do.
“Whatever the mind of man can believe and conceive, it can
achieve” ~ Napoleon Hill
We believe what we believe for a reason, and we don’t want to dwell
on WHY we believe it, but rather on WHAT we believe. Then, we have to
decide whether or not our beliefs are going to help us live lives of freedom or
lives of slavery, and change the beliefs that lead to the dungeon of depression
“Believe nothing just because a so-called wise person said it.
Believe nothing just because a belief is generally held. Believe nothing
just because it is said in ancient books. Believe nothing just because it is
said to be of divine origin. Believe nothing just because someone else
believes it. Believe only what you yourself test and judge to be true.”
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When is Enough, Enough?
Most great successes and the turning points in peoples’ lives can be
traced back to one event, one insight, one meeting or revelation that ripped
time apart and put them on a new course. It happens when you’re truly sick an
tired of being sick and tired. This pivotal point, this defining moment, is often
reached when someone exceeds their pain threshold — the perceived pain of
change is suddenly considered less than the pain of not changing. This critical
juncture in a person’s life often sends them on a rocket-ship ride to success,
because something changes permanently deep down in their psyche.
People who have passed through the pain of procrastination, the thin
veil of compromise, the mist of mediocrity, and the paralysis of fear, come out
like warriors. They are like diamonds created under intense pressure, oblivious
to detours and obstacles, and intensely focused on their purpose and objective.
Their success is a given. Failure is not even a possibility. They do not suffer
fools gladly and they will not make excuses, tolerate distractions, or water
down their expectations — for anybody.
Now this Date with Disgust, this dramatic change in purpose and
direction, does not have to be a random event, or the result of years of
momentum and buildup — it can be induced. Your date with destiny can be
consciously activated — by choice — at a time you want. All it takes is
exposure to the right information from the right person. The catalyst for you
can be a book, a meeting, a seminar, or an insight. And the more you are
exposed to the right kind of information, the faster you will see yourself hitting
new plateaus of development, on a regular basis.
Ayn Rand asks, “Have you noticed that the imbecile always smiles?
Man’s first frown is the first touch of God on his forehead. The touch of
thought…” As a child, I always noticed that obese people spent a lot of time
laughing. Fat and jolly? I think not. Ayn Rand’s teachings induced one of my
most dramatic defining moments. Others have been Paul J. Meyer, Jay
Abraham, Leonard Peikoff, Christopher Hitchens, and Richard Dawkins.
Churchill’s memoirs also had a dramatic impact on my philosophy.
The right person with the right information at the right time — an
opportunity to release the giant within you and blast through to success beyond
your wildest imagination — as long as you take action. Hopefully, this book
comes at the right time for you.
Making Friends with Yourself
“What is the seal of attained freedom? —No longer being ashamed in
front of oneself.” ~ Friedrich Nietzsche
One thing you have to learn is that you were born alone and you will
die alone. You live alone. You have to become your own best friend and learn
to get along with yourself if you want to be truly free. Being alone doesn’t
mean being LONELY once you make friends with YOU. Arthur
Schopenhauer said, “He who does not enjoy solitude will not love freedom.”
We will deal with the subject of self esteem and guilt later on in this book, but
right now I want to tell you that talking out aloud to yourself is a very healthy
and even necessary part of a sane, happy, successful, and free life.
The higher your self-esteem, or the way you value yourself, the more
successful you can become. And the fastest way to improve your self worth is
to exercise self discipline and learn to control your choices, actions and self
talk, and manage your emotions accordingly. You have to like, forgive, and
respect yourself, and, as with other people, you have to EARN that self respect
by living according to your values — living congruently. When you
compromise your own values because of fear or attachment, you lower your
self-esteem and you will be unhappy and frustrated. The more freedom you
create (yes, you have to consciously CREATE your freedom and the lifestyle
that will allow that freedom), the more you can live according to your values.
This is extremely important.
Here is a simple example: I gave my son a lift to high school one
day, since it was raining hard. We drove up the long driveway of his prestigious
school, which was not permitted, since the road was “private”, but it was
raining hard, so I justified it. A teacher was walking in the middle of the road
with his dog, and stubbornly refused to get out of the way, so I honked at him
and drove past. During the morning, my upset son called me from school and
told me that the teacher had belittled him in front of his class, and asked him,
“Who does your father think he is?” My son wasn’t whining – he was ablaze
with righteous indignation. I drove to the school, told the secretaries I wanted
to see this teacher, and they responded that he was teaching and that I would
need an appointment. I told them to tell him that that he had a choice: he
could immediately meet me in his office, or I would physically drag him out of
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When I met him in his classroom four minutes later, I said, “You
are a bully, a boy amongst men, and a man amongst boys. That’s who YOU
are. Now let me tell you who I think I am, since you asked my son. I am a man
who will not allow you to bully my son or speak badly about me. You will go
and apologize to my son right now in front of the class. When my son comes
home, I will ask him if you obeyed me. If you do not, I will come back
tomorrow and beat you to a pulp.”
As I look up at your face from the page, I see some of you recoiling in
horror. This is not the politically correct thing to do! How violent! Others are
cheering me on. Here’s the thing: I did what I believed was right, and I felt
great. Had I compromised my values and allowed this weakling to bully my
son, how would I feel about myself? Would I respect myself and smile at
myself in the mirror? NO. There were times in my life when I allowed others
to take advantage of me, and I felt bad for years about it. It wasn’t worth it. I
value my friendship with myself too much to take the easy way out and step on
my values. And so should you. “To thine own self be true.” If you’re not good
friends with yourself, you will find it very hard to have good relationships with
“More frightening than any particular beliefs or policies is an
utter lack of any sense of a need to test those beliefs and policies against
hard evidence. Mistakes can be corrected by those who pay attention to
facts ... dogmatism will not be corrected by those who are wedded to a
vision.” — Thomas Sowell
Overcoming the Fear of Failure
There can be no real freedom without the freedom to fail. ~ Eric Hoffer
If you are your own best friend, you will care less about the opinions
of others. Most people buy things they don’t need and can’t afford with money
they don’t have to impress people they don’t even like, and who don’t even
notice their shiny toys.
Ask yourself this: If there were no other people in the whole world,
would you fear failure? NO. You don’t fear failure itself – you fear the
opinions of other people. And if those people cared about you, they would
support you and help you and be understanding if you failed; they wouldn’t
laugh at you, taunt you, or ridicule you – your enemies would do that! And why
care what your enemies think?
There is no failure – only feedback. Failure is finding out what doesn’t
work so that you can reach your goals faster – rungs on the ladder to success.
The more you fail, the more you succeed. Anyone who is not failing is not
trying hard enough. Successful, free people have to understand something: Tall
trees catch the wind. Freedom comes at a price, as does success, and it’s worth
paying it. The voice-over of a wonderful new television advertisement for the
new Cadillac goes something like this: “Some say the nail that stands up gets
hammered down — BE THE HAMMER.” (It is better to be a hammer than
an anvil. — St. Dominic.) At the Joint Venture Bootcamp I presented in
Vancouver, BC to eighty-five people recently, one of the Delegates told me at a
break, “The more successful we get, the more our friends and family attack
us.” Thankfully, this Delegate has joined the DollarMakers Club, where he and
his wife will find the support they so richly deserve.
When you are not experiencing failures, frustration, and the attacks of
those who have a vested in the status quo and the dumbing down of the herd,
you are not making progress. When you are not hated, discredited, renounced
and undermined by the losers of the world, you’re idling, and entropy has set
in. Kites fly higher against the wind.
The sheeple will always attack that which challenges their addiction to
compromise and mediocrity. That’s no news. But what is scary is that the
prostitutes and pimps that call themselves politicians will support the
persecution of free thinkers and those who would beckon the unwashed
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masses to higher ground. As the world sinks deeper into concession, statism,
collectivism, and denial, those with the courage and integrity to speak out and
the intellect to support their premises are losing their freedom of speech. This
is disturbing. Leaders of freedom like Mark Steyn are being actively,
systematically, and viciously attacked. Christopher Hitchens is a lone voice in
the wilderness, one of the great intellectuals of our time, an Ayn Rand in his
own right, who still manages to share his liberating wisdom without being
closed down. The moronic masses have fortunately not yet ceased to be
justifiably intimidated by those with a superior intellect.
When you’re being admonished to lower your standards, dilute your
dreams, and stop rocking the proverbial boat, you’re in good company. When
you’re accused of being too expensive (Rolex), too extreme (Richard Dawkins),
too thinly spread (Richard Branson), too old (Winston Churchill), too radical
(Ayn Rand), too different (Colonel Saunders of KFC), too aggressive (General
Patton), or too small (the Google start-up), scrape that “advice” off the bottom
of your shoe and move forward with greater gusto.
When your team becomes an anchor, replace the team. When your
supporters become your detractors, find new supporters. You only really need
one friend and supporter, and that is YOURSELF. If it’s lonely at the top, it
makes sense to be your own best friend. Don’t be tempted to roll over because
it’s the easy way out; embrace the pain and conflict which are the essential
seeds of great success: be the hammer. Be your own best friend and ally.
“Freedom is the right to tell people
what they do not want to hear”
~ George Orwell
Don’t fear failure – rather be careful of failing yourself.
The People in Your Life
Imagine you were going on a very dangerous journey across the North
Pole in the middle of winter. Your life would depend on the people in your
team. You would have to trust them implicitly, live with them, and rely on
them, and they would, in turn, have to rely on you. Life is a dangerous journey,
and you have to be very careful whom you take on your journey to freedom. In
my business, when I find I have selected odious team members who are
saboteurs, weasels, thieves, and losers, I replace them fast. I can’t afford them.
If you were going into battle, your fellow soldiers have to be people upon
whom you can rely completely. I was drafted into the South African army at
the age of seventeen, and I know whereof I speak. Getting the right people in
your life is crucial to you success.
Let’s do a little exercise: get your crayons out! Seriously — if you don’t
have a box of brightly colored wax crayons, go raid your kid’s toy-box or buy
some right now — you’re going to love this little exercise, and it might well be
one of the most valuable things you’ve done in some time. The insight you will
gain from doing this is going to be quite revealing, believe me!
People with a few brain cells know how important relationships are in
life and business; they are foundational to your long-term success. Let’s create
a colorful, fun, but deadly serious visual depiction and representation of your
20 (or less) primary business and personal relationships. Get a large (LARGE)
piece of paper at your local Staples or stationary store, and of course your wax
crayons. (Love that smell!) Lock yourself up in a quiet room — early morning
or late night is best- you know your optimal thinking / planning time — and
unplug the phone, to ensure you will not be interrupted. You need at least 90
Now draw a huge circle on the paper in black, and smaller concentric
circles, culminating in a bull’s-eye, like a large dart board. You are the bull’s-
eye, the center of all your personal relationships. Now draw twenty bright
yellow dots on the different circles around the bull’s-eye, each representing a
person in your life. Write the name of the person next to the dot. The more
time you spend with someone, or the more they influence / guide you / your
decisions, and the more impact they have upon you, the closer they should
appear to the bull’s-eye. For example, your spouse should be on the innermost
circle, while people with whom you have the least contact and who have the
least influence / impact upon you should be in the outermost circles, and
everyone else in between.
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Now you should have a large “dart board” in front of you, with you
in the middle, and about twenty yellow dots orbiting around you like planets,
each representing a person in your life. Each of these people influences you in
either a positive or a negative way; some will build you up, encourage you,
motivate you, push you to achieve more, love you, make you money, inspire
you, and protect you. Others will undermine, sabotage, hurt, depress, and
frustrate you, and cost you money. I want you to depict that graphically, with
colored lines emanating like the spokes of a wheel between you and each
person surrounding you. (Space the yellow dots so that the lines don’t cross).
Green means good, yellow means neutral, and red means bad.
The stronger the impact or influence, the thicker the line between you
and the person should be.
For example, your spouse is in your inside circle. She is loving, kind,
understanding, supportive, clever, and there for you under all circumstances,
like Rika is for me. Draw a thick green line from her to you (the bull’s-eye.)
Your wicked uncle, however, who has less influence on you, is orbiting on a
circle further away from you, and has little impact on you, however he is a
negative, pessimistic character, so you draw a thin red line from him to you.
Your most important employee is very negative, so a thick red line connects
him to you. One of your major suppliers is neutral - neither good nor bad - so
a yellow line makes that connection. Simple, isn’t it?
Take the time to do this. Think it through. Do it over again if you
make a mess. It’s a great investment of your time. It forces you to objectively
and rationally evaluate where you stand with the twenty most important people
in your life — relatives, friends, JV partners, employees, vendors, and represent
that in a simple, visual format. You can now stand back and see yourself and
your life and business relationships, and make some valuable choices. Ideally,
you want to thicken the green lines (improve on good relationships), and
improve or remove red and yellow lines. If a person has a negative (red line)
effect on you, you can perhaps move them to an outer circle, which means you
minimize or lessen their negative effect on you by spending less time with them
or giving them less say in your life, or simply remove them from your life and
perhaps replace them with a more positive, productive person.
Draw the good ones closer, drive the bad ones further away, or work
on improving the relationships. Also, find new, good people to replace the bad
ones. Create an ACTION PLAN, in writing, to deal with every one of those
relationships, and review your action plan once a week, whilst at the same time
adjusting your graphic representation. Redraw it, put it up on the wall, and
fix it. You naturally want more thick green lines and less red and yellow lines.
Take control of your life. Your Network determines your Net WORTH. Have
Remember this: one good, reliable, loyal friend is worth more than an
army of acquaintances. Quality is far more important that quantity. You are
already your own best friend, so add others one at a time.
Also remember this: When your friends befriend your enemies,
your friends become your enemies. Never forget that.
Only dead fish swim with the current. Every year, Rika and I watch the
salmon swimming upstream at various rivers. We walk down to Hoy Creek and
stand on the bridge to see them. We enjoy watching them leap and struggle and
fight their way upstream. Their persistence, resilience, and strength are very
motivating to watch.
Too many people like to run with the herd. Like the buffalo, whose
eyes are on the sides of their heads, people look at what the mob does and
follows it over the cliff. Winners look ahead. They are goal-oriented and
determined to reach their objectives. When the crowd runs east, winners run
west. The salmon swim hundreds of miles upstream against rugged rapids,
preyed upon by hungry eagles and bears. They don’t stop until they die. The
Fraser River is perhaps best knows as North America’s greatest salmon river.
We live 25 minutes away from this mighty river and in August, you can see the
salmon on their way upstream.
Let’s get excited about our goals and be prepared, like the salmon, to
pay the price for the achievement of our goals.
“The secret of happiness is freedom. The secret of freedom is courage.”
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You Can Do This!
You can be free. When Tibetan Buddhists chant “Om Mani Pedme
Hung“, they mean that ‘what we seek, we are — the jewel is in the lotus’. The
seeds of greatness are within us. We are wonderfully equipped with a powerful
mind that can guide us to whatever goal we seek, as long as we take action and
make the right choices. Tony Robbins’ work, “Awaken the Giant Within”, was
a great inspiration to me. When I fired my boss and started my own business in
1987, a friend of mine, Louie Boschoff, gave me a copy of that book and wrote
in it, “Congratulations on your Independence Day, Robin!” That day, I started
focusing on the giant within me. You have unlimited potential.
Tony Robbins said, “We can change our lives. We can do, have, and
be exactly what we wish”, because he understood the power we all have within
us. When you learn to master your mind, you will be able to control your
emotions, beliefs, and choices. At that point, you will get the power. When you
understand how to use your internal communication with yourself to
accomplish your goals by asking yourself the right questions, you control your
focus and the interpretation of your circumstances. It’s not what happens to
you that will determine your success or failure, but rather how you interpret
what happens to you, and your reaction to those circumstances.
You are the lotus, beautiful, unblemished, unlimited, and perfect,
rising up out of the black mud of mediocrity, compromise, confusion, and
pessimism, and the jewel, that is the seed of success, is within you. You can
control your Reticular Activating System, command your subconscious mind,
and steer yourself directly to Treasure Island. Other people have no control
over your success, your emotions, or your mind, unless you hand it to them
willingly. This is the plateau we all need to ascend to in order to be the best we
can be. And we first have to BE (become) before we can DO (take the correct
actions), and DO before we can HAVE whatever we want in our life:
Happiness, Health, and Prosperity in every area of life.
How do we unleash our power, nurture the seeds of success within us,
and break free from the bonds of compromise, second-best, feeble
accomplishments, excuses, and frustration? How do we elevate ourselves to
this level of self control and discipline? I like to think of our potential as being
a huge water tank with an unlimited amount of pure, magical, fresh, sparkling
water in it. The spigot or tap opens in minute degrees to allow more and more
of our potential to flow, or it closes by degree. What closes it? Our association
with negativity, bad input, bad people, bad thoughts, and wrong choices.
This is the result of ignorance and slothfulness.
How do we open the spigot and allow more and more of our
immaculate potential to flood our lives and the lives of those we love with joy
and prosperity? Every time you associate with positive people, learn from the
right sources, understand the correct techniques, and apply good choices, the
spigot opens a tiny bit more, slowly elevating our minds, our understanding,
and our self discipline to the next level of power. By immersing ourselves in
the correct information, allowing ourselves to be mentored by the right people,
and consistently making good, rational choices, we learn how to open the
spigot more and more. We grow up into giants. We wield more power. We
break free by degree. We control our minds, emotions, and circumstances
better. As the Buddha said, we “make our minds a castle”.
You are the source of your own power, the answer to your dreams, the
solution to your questions, and the combination to the vault of success. By
learning and working, you allow the seeds of greatness within you to grow and
develop, until you are strong enough to teach others. We never stop growing
and learning, and we all learn from one another, so keep your feet firmly on the
ground and remember that we all have a long way to go. It just gets better and
Up until now, we have been building a foundation for what follows in
this book. Builders all know that the foundation of a building is very important
if you want to build a tall building that will last. Success occurs when
preparation meets opportunity. We never know what the future holds, and the
better prepared we are, the better we can take advantage of the situation and
turn life’s lemons into lemonade. Tim Larkin, says, “You never know how
many people you’re fighting until you’re fighting them all.”
Heavyweight Boxing Champion Joe Frazier said, “You can have a
life plan or a fight plan, but when the action starts, you’re down to your
reflexes — your training. If you’ve cheated on your training in the dark
of the morning, you’ll be found out under the bright lights.” You can only
wing it for so long. I see this in business all the time. People get up to
introduce me as the speaker or seminar leader all the time, and it’s amazing
how many of them haven’t prepared. As they wing it, they make the most
atrocious mistakes. They get their numbers and facts confused, and it reflects
badly on me and on the person introducing me.
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Being well prepared allows you to get the edge on all those who try
to do things at the last minute, by the seat of their pants, show up late, forget
things, and don’t deliver on time, if at all. They over-promise, under-deliver,
and sabotage their own credibility and success. Worst of all, they deny
themselves future opportunities, because they develop a reputation for being
unreliable, so they get the scraps.
Take the time to prepare well, to train more, to know more than your
competition, to be better conditioned, locked and loaded, mean and lean, fit,
focused, and fierce. Do your homework, show up early, and look the part.
Build on trust, integrity, and solid relationships. Build with solid material and
solid partners. The hype and flash lasts about as long as a bubble on a muddy
river. Build your house on a rock. J.B. Matthews said, “Unless a man has
trained himself for his chance, the chance will only make him look ridiculous.”
I tell DollarMakers Club Members to prepare strong fishing nets and
learn to fish before venturing out. I see people in the middle of huge shoals of
hungry fish, and they’re falling around in the water trying to buy a fishing pole
and asking what bait to use, while the smart ones are pulling the fish out by the
bucket-load. Abe Lincoln said, “If I had six hours to chop down a tree, I’d
spend the first hour sharpening the axe.” Confidence and courage come
through preparation and practice. Success is by design, not by chance. Gary
Player said, “The harder I practice, the luckier I get.” Spend an extra hour
preparing and save months of wasted time. Professionals expect to succeed,
plan to succeed, prepare to succeed, then succeed.
Now, let’s get very specific and start dealing with areas of your
life in which you are going to obtain your freedom.
“Happiness is that state of consciousness which proceeds from the
achievement of one’s values.” ~ Ayn Rand
When things go wrong, as they sometimes will,
When the road you’re trudging seems all up hill,
When the funds are low and the debts are high,
And you want to smile, but you have to sigh,
When care is pressing you down a bit,
Rest if you must, but don’t you quit.
Life is queer with its twists and turns,
As everyone of us sometimes learns,
And many a failure turns about
When he might have won had he stuck it out;
Don’t give up, though the pace seems slow —
You might succeed with another blow.
Often the goal is nearer than
It seems to a faint and faltering man,
Often the struggler has given up
When he might have captured the victor’s cup.
And he learned too late, when the night slipped down,
How close he was to the golden crown.
Success is failure turned inside out —
The silver tint of the clouds of doubt —
And you never can tell how close you are,
It may be near when it seems afar;
So stick to the fight when you’re hardest hit —
It’s when things seem worst that you mustn’t quit.
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Break Free from Guilt
“Guilt is the source of sorrows, the avenging fiend that follows us behind
with whips and stings.”
~ Nicholas Rowe
We teach what we most need to learn. Guilt has been a big
issue in my life, and I have learned how to overcome it, so I have earned the
right to help others do the same. This is an important aspect of your overall
freedom, that’s why I am handling it first. I have made many mistakes and bad
choices in my life, and I have had to learn to get over the guilt and make less
mistakes. Here’s I how I did it and continue to do it.
Guilt is one of the most dangerous saboteurs of your freedom. When
you feel guilty, you feel you don’t deserve success, happiness, and good people
in your life. So you unconsciously sabotage you own success: you show up late
for important meetings and lose you job (because you deserve to be punished.)
You fight with the people you love the most and push them away, because you
feel, deep down inside, that you don’t deserve them. And so on.
Guilt is the most selfish of all emotions. It is like self pity. It punishes
others for our own imagined guilt. Let’s break free!
Imagine you go to the store and buy some candy. You pay for it. You
go home and eat the candy. Next day, you go back to the same store an insist
on paying for the same candy that you bought yesterday, again. You have
already paid, you already ate the candy, but you insist on paying again. And
again, and again, and again, year in and year out, paying thousands of dollars
for that twenty cent candy you ate so long ago… That would be crazy, yet that
is what guilt is.
Imagine you are in grade two at school, and the teacher gives you a
test for grade six. You’re not equipped, so you fail the test. Then you feel guilty
because you failed.
When you decide to feel guilty about something, ask yourself this:
What was your MOTIVE at the time you committed the guilt-inducing act or
made that choice? Was your motive to hurt people? If your motive was good
and you made a stupid mistake that hurt people, you need to realize that and
forgive yourself and move on instead of punishing yourself and everyone
around you for inappropriate and false guilt. What if you MEANT to do harm?
Are you sorry for what you did? OK. You have paid the guilt price for long
enough. If you had known what consequences would follow that choice, you
would probably never have made that choice. Hindsight is always 20/20.
Feeling guilty is not going to help anyone or remove the past or solve your
problems. Stop being so self-centered, and move on.
That abortion: what was your motive? If you knew then what you
know now, would you have made the same choice? Probably not. So you
made the best choice you were capable of making at the time, with the
knowledge and insight you had at the time. You did your best, you made a bad
choice, but it was the best you could do. Give a small child a fifty-pound
dumbbell. He can’t lift it. He does his best, but he’s too weak. He doesn’t have
the strength or the resources. Why should he feel guilty because he can’t lift the
Give the three-year-old a book by Chaucer. He doesn’t understand it.
He can’t read it, so he pours his milk over the book to entertain you. Should he
feel guilty about that for the rest of his life? When your guilt, to which you are
so attached, undermines your success and happiness in life and makes you
bitter and twisted, you punish everyone around you. That makes you MORE
guilty, so it’s a downward spiral into depression and failure. You owe it to
yourself and everyone you know to get over your guilt.
“I was a fool to make such a stupid decision, to act like that, to do that
thing. I thought I knew what I was doing. I didn’t realize what the
consequences would be. I acted on emotion instead of reason. I have paid a
heavy price of guilt for too long. I forgive myself and I choose to put that
behind me now.”
Kids feel guilty because their parents drink and get divorced. Parents
feel guilty because, although they love their kids dearly, they make stupid
decisions, say things they don’t mean, act in the moment without thinking,
cause damage, and hurt their kids’ feelings. 99% of the time they are
exceptional, generous, good parents, sacrificing and paying to give their kids a
good life, but they choose to focus on the one percent they did wrong. It
doesn’t make sense, does it? It is selfish and it must stop so that we can be free.
“My father beat me because he didn’t love me.” Rubbish. He beat you because
he had a problem – it had nothing to do with you. And don’t be guilty for
other’s choices or perceptions. Don’t accept inappropriate blame.
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Self-destruction from guilt:
A woman in England sacrificed her short marriage and almost her
entire adult life to serve her greedy parents. She was a slave to them. She
generously and selflessly gave all her money and time, relationships, and life to
her parents. She even sold the house she loved and spent all the money on her
parents. She had no personal life. Then, as a middle-aged woman, she fell in
love with a man and left home. Her parents turned on her and forgot the many
years of sacrifice in an instant. Suddenly, they viciously turned on her – in their
eyes, she was a whore, she was probably on drugs, her boyfriend was lazy and
“stealing their daughter”, he was dirty and useless. They wrote off all she had
ever done for them. What happened? Her parents had lost their servant, and
they cared more about themselves and their own comfort than the happiness
of their daughter. They attacked her, accused her, belittled her, and
badmouthed her violently. They showed the whole world that they didn’t love
or care for or appreciate their own daughter. They tried in every way to destroy
her new life. And you know what? THE DAUGHTER FELT TERRIBLE
GUILT. So she started sabotaging her new life, her new job, her new
relationship, and everything she had, to punish herself for breaking free of the
parent cult she had lived in. She didn’t consciously do it, but that’s what she
did. She even seriously contemplated suicide, the most self-destructive thing
possible for her. She ended up with no money, homeless, and desperate. And
guess what those loving parents did when she asked if she could stay in their
house? They turned her away like a rabid dog! Still, she felt guilty. (This is a
fictional illustration; any resemblance to actual people is coincidental.)
That is how ridiculous and unreasonable and destructive guilt is. Guilt
is anger directed at yourself. It is inappropriate to feel guilty on an on-going
basis, no matter what you did. People will use it against you, manipulate you
with it, and destroy your joy with your guilt. They will use your guilt against
you. Ayn Rand said, “Guilt is a rope that wears thin.” We all make mistakes,
and unless we’re psychopaths, we all regret our mistakes. Learn from your
mistakes and move on. Erma Bombeck said, “Guilt is a gift that keeps on
giving.” Guilt is a CANCER, and guess what? It causes cancer and all manner
of physical ailments. The ripple effects of guilt are very destructive and they
will hurt everyone in your life, even the innocent that don’t deserve to suffer
from the guilt you so diligently tend and nurture. That’s why I say that guilt is
Guilt can be used against you to manipulate you. The daughter says,
“Dad, I’m going to live in Spain, where I can be happy and have great quality
of life. The sun will be good for my arthritis. I have a special offer from my
work, and this exciting window of opportunity is about to close.” Dad replies,
“How can you leave me in my old age? At least wait until I die.” What dad
doesn’t say: “In the meantime, suffer from your arthritis, yearn for a life you
could have had, miss a once-in-a-lifetime opportunity, but I don’t care – I
only care about my own comfort. You don’t matter to me; I don’t love you.”
Guess what happens? The daughter stays, writes off the chance of escaping,
and cares for her father until he dies a year later. Or she leaves and lives with
guilt for the rest of her life, and sabotages everything she does in her new
He swears, but he, is sick at heart;
He laughs, but he turns deadly pale;
His restless eye and sudden start—
These tell the dreadful tale
That will be told: it needs no words from thee
Thou self-sold slave to guilt and misery.
- Richard Henry Dana, Sr.
Self-sold slave to guilt: Choosing to remain guilty is something
you SHOULD feel guilty about! You can be free – by choice.
Who are the experts at the use of guilt to manipulate people? People in
positions of emotional power. Some churches, for instance, manipulate well-
meaning parishioners to do the most ridiculous things and sacrifice far too
much to appease their false guilt. We won’t go down that road in this chapter.
Sir Walter Scott: “Haste, holy Friar, Haste, ere the sinner shall expire! Of all his
guilt let him be shriven, And smooth his path from earth to heaven!”
What is the ultimate expression of guilt? Self-destruction, or suicide.
Suicide is the most selfish act possible, but the person committing suicide is
seldom rational enough to realize that. I have had four friends commit suicide.
One of them killed his entire family before killing himself. I do not judge those
men, because I did not live in their heads, but I know that the information in
this book could possibly have helped them. Guilt goes along with lack of hope.
You don’t deserve to be guilty. Forgive yourself and move on. I
found it very hard to overcome guilt in my life, and the book that helped me
more than anything else was “Atlas Shrugged” by Ayn Rand. You will notice I
quote her frequently. This book helped me to become freer in a big way, and I
recommend it above any other book ever written.
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What about guilt by omission? In other words, feeling guilty about
things you could have dome, but didn’t do? “I never told my mother I loved
her and then she died”. Handle it with the same process as things you did do.
What happens when you release your guilt? Everything in your life
changes when you release guilt. You get healthier, you lose weight, you look
better – women get prettier. You start making a lot of money. You attract
better people into your life. Suddenly, you realize that you deserve the fruit of
your labor, you deserve to be happy and fulfilled, wealthy and at peace. Life is
so short- why ruin it with guilt? You can be free. In the movie, The Mission,
the man has to climb a high cliff with a whole lot of heavy armor strapped to
his back, symbolizing his guilt. When he gets to the top of the cliff, the other
man takes his sword and cuts the rope holding all this guilt (armor) and it falls
away. He is free – “a weight off his shoulders” – he feels light and happy, like a
butterfly emerging from that dark cocoon of guilt and stress.
OK, it’s time to take action and get rid of your guilt, time to
First of all, it takes time to release it. Write down on a piece of paper
ALL the things you feel guilty about and then ask these questions about every
single item on that paper and answer every one of them, in writing, on the
1. Why did I do this?
2. What was my motive?
3. Did I fully understand what the consequences would be of this
4. Did I actually have the proper information and resources available
to me at the time, to make a better choice?
5. If I knew what the consequences would be, would I still have
made this choice?
6. If someone else whom I love had made this choice and sincerely
regretted it, would I forgive them?
7. How do I benefit from keeping this guilt? What do I have to gain
by remaining guilty?
8. How much have I paid in guilt for this choice? How long have I
been paying, with tears, sadness, self hate, loss of energy,
depression, unhappiness, bad health, and numerous other, hidden
consequences, that I am not even aware of? Haven’t I paid
enough? How much is enough?
9. Who else has suffered and is still suffering because of my guilt?
Which other people are being punished because of my selfish
10. How will I benefit by continuing to pay this ridiculous price for
this choice I made?
11. How will I benefit by choosing to release this guilt? How will my
loved ones, family, employees, business partners, and friends
benefit? Don’t I owe it to myself and others to get over this once
and for all?
12. In view of the above, and realizing that being free of this guilt will
benefit me and everyone I know financially, health wise, in our
relationships, and in every area of life, wouldn’t it be really selfish,
non-productive, and stupid NOT to release this guilt right now? I
have paid the price. I forgive myself. I choose freedom!
One by one, release your guilt. Make a list of all the things you feel
guilty about, and burn the paper. When you start feeling guilty about
the same thing again, read your notes and answers to the above
Should you go to people and ask their forgiveness? Not in
every case. Sometimes, it’s better not to. Use your discretion. If
someone is far away, you could write them a letter. You don’t have to
deliver the letter. If they have died, you could still write them a letter,
then burn the letter. It will help you get it out of your system. Always
be aware of the consequences of waking sleeping dogs and
confronting issues, and remember that getting rid of guilt is personal.
It’s in your own head. Confession and revelation to people often does
more damage than good, so be careful. It costs nothing to forgive, but
don’t give people a stick to beat you with. “I m sorry for what I did. At
the time, I was unaware of the real consequences. My motive was not
to hurt you. Please forgive me – I truly regret what I did, and I want to
move on with my life and put this sad thing behind me.” Do you need
an answer? No. Do you need people to forgive you? No. You need to
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Break Free from Bad Relationships
“Our greatest joy-and our greatest pain comes in our relationships
with others.” – Stephen R. Covey
Earlier, we did the crayon exercise, where you graphically depicted
your existing relationships. There are only three types of people in your life:
Those who contribute positively to your life, those who are insignificant, and
those who damage your life. You are not obliged to put up with the last lot. In
fact, you have an obligation NOT to continue with relationships with the
wrong people. Your relationships with other people are extremely important to
Let’s apply what you have read so far to the people in the life of the
woman I mentioned in an earlier chapter, the one who tried to leave home at
the age of 37 and got attacked by the very parents to whom she had devoted
most of her adult life. When she drew the circles with her crayons, she would
have her mother on her inner circle with a thick, red, squiggly line connecting
them. Her relationship with her parents was not interdependent; it had become
codependent. She had been conditioned all her life by her mother that men
were bad – why? So that she would not marry and leave her mother. Her
mother restricted her daughter’s relationship to gay men so that marriage
would not be a likelihood (her mother had destroyed her first marriage.) What
were the daughter’s belief’s? “I am dependent on my mother – I can’t leave her
alone – I can’t make it on my own...”
To further enslave her daughter over the years, the mother also made
sure that religion played a large part in their lives, with all the guilt, self
sacrifice, altruism and manipulation that goes with it. How did the daughter
interpret her quest for freedom? “I am rejecting my parents – deserting my
aged, frail, helpless, loving parents – I am bad and I deserve to suffer for my
sin.” She was conflicted, confused. On the one hand, she rationally knew that
she had the right to be free, freedom she had yearned for so long, but
emotionally she was so weakened by her mother’s conditioning of her that she
found it very difficult to break free. The consequences? She would fight with
the new boyfriend and her new boss to sabotage her own quest for freedom,
until she was down and out, at which time her mother again rejected her! What
did her self-esteem look like now?
What was this woman’s subconscious conditioning? What was her
self-talk? How did she interpret her circumstances? “I am here to be a good
daughter, and I do that by being a sacrificial lamb.” “I can’t live alone – I have
never done that!” She was a child in an adult’s body, her growth stunted by her
parents. How did she define her role in life? Suffering servant, unimportant in
her own right. She had low self-esteem, which worsened over the years.
Imagine her incredible guilt when she left home! How evil to inflict such pain
on a woman with a heart of gold, who never hurt a soul. She might as well
have been locked in the basement and forced to work all day, never seeing the
light of day, or the light of freedom.
Now there are a few characters just waiting to meet people in this very
vulnerable situation, people who are part of religious cults, and who know that
weak people who can’t think for themselves and are at a low point in their lives
are perfect victims. They approach with help, pretend to care, listen to all the
pain, offer money and help, and strategically assist the victim from the frying
pan into the fire, moving them from one form of slavery and fear to another.
These manipulative people are good at what they do, the wolves among the
sheep. Thy feed on people in debt, scared people, people with low self-esteem,
new immigrants, and unhealthy people, the aged, the infirm, and the desperate,
because those people don’t always think rationally.
This woman suffered from parental abuse. There are many people
who live lives of abuse, and they often find it hard to escape, I understand that.
But with the right people in your life to support you, anything is possible. By
building your own self-esteem, creating a strong support group, and rationally
working through the transition, it is easier to break free from those who
restrict, hurt, belittle, discourage, an undermine you.
Ultimately, there are people in life that will help you and those who
will discourage you; those who will enslave and manipulate you, and those who
will help you grow, prosper, and become more of yourself, so that instead of a
human being, you are a human BECOMING. You need people who will tell
you what you CAN do, not people who tell you what you CAN’T do – people
who will love you, support you, teach and guide you to be the best you can be.
I encourage you to end bad relationships and seek the right people. That is one
of the reasons why we started the DollarMakers Joint Venture Club and the
DollarMakers Women’s Club, which my wonderful wife, Rika, runs. We insist
that Members adhere to our strict Code of Ethics. Those who don’t, get fired.
We are serious about integrity and we have removed Team Members and
Members who were not honest, to the benefit of all.
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Look at the people in your life. Make a list of them all, and evaluate
each one. Ask yourself this question: If you were to give yourself advice, what
advice would you give yourself about each person? Are they abusive parasites
that waste your time, money, energy, and initiative, and do they make you feel
good or bad when you have spent time with them? Are they productive,
innovative, inspiring, and honest? Do you feel great after spending time with
them? What is your gut feel? One by one, decide: “Shall I spend more time
with this person or less time? Shall I remove them from my life or not? What
effect does this person have on me, my family, my business, and my future?
What will happen if they stay in my life? What will happen if they are removed
from my life?” Be objective, rational, and honest. Then take action.
It’s hard to remove bad people from your life, but it is well worth it.
The longer you take, the more damage that person will do to you and your
loved ones. For the sake of the good people in your life, remove the bad
ones. And remember: like attracts like. Losers love losers. When you fire
people, you will find them linking up with your enemies and the other people
you fired. Don’t be attached to comfort. Don’t fear conflict. Do what you have
to do. Do it fast. Don’t make excuses. You have what it takes. You’re strong.
What about bad family members? The same applies. As adults, we
are all responsible for our choices. Excuses and blaming the past and others
doesn’t work when you’re a responsible adult. Reduce contact, or remove
them. Tough Love works. Don’t be their punching bag or their bank. You are
not responsible for other adults. You are not a social worker, and you should
not tolerate leeches. You deserve respect, and you should demand it.
Brian Tracy said, “No one makes you feel anything. It is how you
react and respond that determines your emotions.” It’s true. We need to
take responsibility for the way we interpret the words and actions of others.
When a dog barks at you, you don’t burst out crying, do you? You are a free
agent. You can accept or reject the offer of a relationship with someone, and
you can decide when to end a relationship. Nobody is superior to you. Nobody
has the right to treat you badly. Love and respect yourself enough not to allow
others to take advantage of you.
“Associate yourself with men of good quality if you esteem your own
reputation; for ‘tis better to be alone than in bad company.”
Break Free from Fear
“No passion so effectually robs the mind of all its powers of acting and
reasoning as fear.” ~ Edmund Burke (1729 — 1797)
One thing that stops most people from achieving their goals is the fear
of failure, embarrassment, loss, or anything that they currently have and don’t
want to lose. This fear will prevent them from moving forward — the
perceived threat and pain — until the pain of their present condition or their
approaching condition exceeds the potential danger that they fear.
By examining the things you fear you might get perspective and
change your mind about whether or not each of your fears in turn has the
power you currently bestow upon it. What do you fear? How can you diminish
that fear? For example, as I mentioned before in this book, if you fear failure,
think about this: If there was nobody else in the world but you, no other
people — would you fear failure? No, you wouldn’t. Because you don’t fear
failure per se — you fear the opinions and ridicule of other people. And
anybody who likes you and cares about you would not ridicule you if you failed
— they would help and support you, so why worry about the opinions of
people who don’t like you or care about you? Be courageous.
If you fear loss, what do you have to lose? What is the risk factor?
Specifically, what would happen if you incurred that loss? Could you cope with
that loss? Is the reward of facing your fear worth the risk? Think objectively,
not emotionally. Write down the pros and cons. Be rational. How can you
reduce or prevent the risk? How can you change the situation, protect your
assets, or shift the risk? Fear is usually illogical and based on our conditioning
and self-esteem, instead of hard facts. We assume a whole lot of things that are
generally not true.
Imagine an engineer, and architect, or a scientist evaluating a risk.
Would they cry, wring their hands, get angry, shout, hide, or rant? Probably not
— they would get out their calculators and have meetings with other analytical
people, draw diagrams, make plans, discuss the situation, and find a solution.
The architect doesn’t start whining, “But what if the bridge falls down? What if
the floor collapses? I’ll be so embarrassed!” Analyze your fear, get the input of
experts, talk with people who have been that route before and succeeded, and
then make a logical, adult decision.
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Play the “What if?” game. It works well if you write things down.
“What if that person dies? What if this project fails? Exactly what would I do?
What steps would I take? What would happen? Whose advice do I need? What
would I do? What could I do? Why would I make that choice? What would my
alternatives be? Exactly what would this cost? How do I arrive at that
When you view life like a monopoly game or a chess game, you can
override your conditioning, bias, self-talk, beliefs, and fears. When you align
yourself with successful, mature people who have experience in the field, it gets
even better, hence the Mastermind effect of the DollarMakers Joint Venture
Club and the DollarMakers Women’s Club — create a support system that will
help you avoid the pitfalls of emotionalism, mysticism, and negative
conditioning. Together, we can do amazing things.
The things you fear are not always all they’re cracked up to be. Several
recent studies indicate that over 85% of all that we worry about never happens.
Our minds tend to make mountains out of molehills. Fear is not bad — it’s a
warning light that we should consider, and when the warning light goes on in
your car you don’t start crying, get paralyzed with fear, or sell your car; you
take it to the shop and get an expert mechanic to check it out, or you take the
time to read the manual. Sometimes, an inexpensive item or a small adjustment
is all that is required. Sometimes, it’s more expensive, but less expensive than a
seized engine. Consider the situation calmly and you will find that all you have
to fear, as a smart man once said, is fear itself.
I like to ask myself, “What would Winston Churchill do about this?
How would Donald Trump regard this challenge? How would Robert Kiyosaki
deal with this problem? What advice would I get from Ayn Rand about this?
What sort of approach would General Patton take here?” Look to your
Mentors. Get support and perspective. Get information. You are stronger and
smarter than you think. I know that you have unlimited potential. You can do
“You gain strength, courage, and confidence by every experience in
which you really stop to look fear in the face. You must do the thing
which you think you cannot do.” ~ Eleanor Roosevelt
Break Free From Worry
I mentioned before that statistically, 85% of the things we worry about
will never happen. Those things include worries over our past that can never
be changed, worries over which we have no control, irrational concerns or
fears, and worries about the future. Worrying about something never solved
the problem or affected the final outcome in any way.
Excessive worries cause negative emotions that release chemicals into
our bodies which wreak physical havoc — high blood pressure, headaches,
heart conditions, insomnia, and more. I loved Dale Carnegie’s book, “How to
Stop Worrying and Start Living”. Worry can ruin relationships, make your face
drawn and ugly, (just look at me!) and affect every aspect of your life
negatively. Leo Buscaglia said, “Worry never robs tomorrow of its sorrow, it
only saps today of its joy.” The more attention you pay to worries, like
plants, they grow bigger and stronger, until they control you. Someone once
said, “People gather bundles of sticks to build bridges they will never cross.”
How do we deal effectively with worry? By taking action. Pat
Schroeder said, “You can’t wring your hands and roll up your sleeves at the
same time.” Face you fears. Shine the light of intelligent, rational, and balanced
evaluation on them, and the shadows of fear and emotionalism will retreat.
Here’s my personal recipe for handling worry. I have a very vivid imagination,
so you should know that I have to carefully manage my tendency to make
mountains out of molehills and elaborate expansively on the smallest concerns.
I was walking from a business meeting to my car in a parking lot when
I realized that I was in a constant state of worry. I knew I had to take control
of things right away, so I took advantage of the fact that there were no people
anywhere close and I could have a good, long talk with myself. I have found
this to be very therapeutic, talking out loud to myself. I would literally ask
myself, “OK, Robin, what is your biggest worry?” I would answer myself.
Then I would ask, “Why do you worry about that? What’s the worst that can
happen? What if it does happen? What would you, or could you do? What do
you fear losing?” and answer all these questions. I would then mentally put
each of these worries in a tin can on a big shelf. I would name my five biggest
worries (or more, if necessary), put them all in cans on the shelf, then, one by
one, in my mind, as I walked around that parking lot, I would take the can off
the shelf, open it up, examine it in detail, and create an action plan.
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For example, if I needed to write a letter, make a call, set up a
meeting, or whatever action was necessary, I would resolve to do that, put it on
a mental “Action List”, and take the can off the shelf. If there was absolutely
nothing I could do to alleviate that worry, remove it, or prevent that which I
feared, I would realize that there was nothing I could do, and I would take it
off the shelf, too. I waddled around that parking lot for about an hour, until I
had mentally and emotionally dealt with all my worries in this way. I talked
myself through everything. I had an action plan, I was relieved, I had
perspective, I was calm, and I was ready to attack again. I thanked myself, got
in my car, drove home, and diligently went to work on my Action Plan. When
you confront your fears and take action to diminish your worries, remove
them, or set up contingency plans, you take control of your mind, and
therefore your emotions and your life.
Nelson DeMille said, “Somehow our devils are never quite what we
expect when we meet them face to face.” You are bigger than your worries.
You have a lot more strength that you think you have. You can choose how to
deal with your worries — fight, or flight. You can let your worries dominate
you, or you can decide to be the boss. Change your self talk, change your
attitude, take action, and win.
“Worry affects the circulation, the heart, the glands, the whole nervous
system. I have never known a man who died from over work, but many
who died from doubt.”
~ Charles Horace Mayo
Break Free from Your Job
“Oh, you hate your job? Why didn’t you say so? There’s a support group
for that. It’s called EVERYBODY, and they meet at the bar.”
~ Drew Carey
Do you hate your job and / or that character that calls himself your
boss? I worked for a boss in a number of different jobs until the age of 34,
when I started my own business, and I only ever liked and respected two
bosses I ever worked for. I could never get used to the fact that I could enjoy
the job but hate the boss, or like the boss and hate the customers, or have
some idiot in a position of power who could cancel my family holiday, make
me miss family get-togethers, work overtime, or otherwise subjugate my values.
When I became a business owner, I could better understand how
business owners think. Employees often feel they’re getting a raw deal, and
they love stealing time, leaving early, watching the clock, cutting corners – and
justifying it by saying that the owner could afford it, “look how much money
he makes”, etc. Employees, like children, “play hooky”, “Bunk” work, as they
would school, and steal stuff. Why? They don’t understand money, business,
Capitalism, value, or production. They think like socialists or collectivists, like
children, victims and union members. By looking at your job from a different
perspective, you can break free from a situation where you feel trapped and
unhappy in your job. You have a lot to offer. You’re smart.
Here’s the thing about your job: You weren’t forced to take the job,
and you choose to keep it. Nobody held or holds a gun to your head. You can
leave anytime you like – it’s not Hotel California. But how can we make some
changes so that you can break free? I used to think everyone should run their
own business instead of working for a boss. I don’t believe that anymore – that
they should be full-time entrepreneurs like me – but I KNOW that everyone
can do much better in life by having a part-time business. Some should go full-
time, but most people prefer part time, and the benefits of doing that are
Aristotle said, “Pleasure in the job puts perfection in the work.” It is
important that you love your work, because then you will do a great job.
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What causes the most emotional discomfort about your job?
Let me ask you this: If you had millions of dollars in the bank, would
you get stressed about your job?
1. Fear of losing your job: Work hard at being so good at your job, so
expert and indispensable, so professional and valued and important to
the success of the business, that you are very secure, and if you were to
change jobs, the competitors would snap you up. Also, definitely set
up a part time business and benefit from the substantial tax breaks as
well as building a second income. Visit www.DollarMakers.com to see
how you can do this with no cost, risk, or selling, and very little time.
The more money you make in your part-time business, the more
secure you will be and feel, and the easier it will be to cope at your
work. We have a number of excellent part-time options available – e
mail me at firstname.lastname@example.org for more information. Please
include you full name, phone number, and particulars.
2. Not making enough money: See #1 above – either change jobs or
build a part-time business. I did that in 1987 and I was soon making
more money in my part-time business than in the salary I received at
work, I fired my boss and never looked back. There are many people
who have very successful part-time businesses, and they keep their
jobs, because they like their work and enjoy the benefits. When you
don’t NEED the job or the money, lots of things change.
3. Being badly treated or abused by your boss: Again, see above.
When you don’t fear losing your job, you can face up to the things that
upset you and insist on being treated with respect. Create a situation
where you don’t need the job or the money, and you will be strong
and free. More about money later in this book
Having difficulties with fellow employees: Most people that give you a
hard time fall into the following categories:
1. They’re bullies. The best way to handle a bully is to face him or her
down, and the best form of defense is always attack. Usually, the bully will
run away crying when you give him a figurative punch in the nose. When
I was at school, a boy bullied me. My mom promised me a dollar to punch
him in the nose. She even showed me how to grab him by the collar, pull
him towards me, and hit hard. I never met a dollar I didn’t like, so I hit the
bully hard, and we became good friends. And I got the dollar.
2. They feel superior because they have greater skills and feel
they’re indispensable at work. See point #1 above – get really good at what
you do. Also, I once had a real problem in a restaurant I was managing.
The chef was one of the owners, and he gave me a hard time since I was
essentially his employee. One day, I was going to play squash after work,
and he asked if he could join me. We became friends on the squash court.
Once we got to know each other, we got on well at work and away from
4. They’re just plain nasty. Usually, people who treat you badly do so
because they are insecure, jealous of you, or have problems at home.
You might be perceived as being a threat to them. When you realize
this and manage what you tell yourself, it gets easier to deal with.
Instead of saying to yourself, “She hates me, what did I do wrong?
Why do I suffer so?” ask yourself, “Why does she feel so inferior and
insecure? How can I help her? How can I get leverage on her? How
can I find useful information on this situation that will give me the
edge? What are her fears?”
You can see that the way we interpret our situations and the choices before us
makes a big difference in our lives. Take control of your job situation by
making a lot of money outside your job, and all of a sudden, the shoe is on the
When you have great self-esteem and you control your mind, money,
emotions, and choices, you become a very powerful and free person. When
you need the job and the money, you’re at the mercy of others. When you have
created financial freedom for yourself, you call the shots.
“Never continue in a job you don’t enjoy. If you’re happy in what
you’re doing, you’ll like yourself, you’ll have inner peace. And if you
have that, along with physical health, you will have had more success
than you could possibly have imagined.”
~ Johnny Carson (1925 — 2005
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by William Ernest Henley; 1849-1903
Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the horror of the shade,
And yet the menace of the years
Finds, and shall find me, unafraid.
It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate;
I am the captain of my soul.
Use these powerful affirmations. Speak them out loud several times a
day with courage, conviction, belief, enthusiasm, and gusto:
I am happy, healthy, and successful.
I am bulletproof and powerful, disciplines and determined.
I am unstoppable, fearless, and doggedly determined to accomplish all
Every day, in every way, I ‘m getting better and better, richer and richer.
I’m a lean, mean, money machine!
I am productive, poised, powerful, patient, passionate, and potent.
I achieve all my goals and enjoy the journey!
I attract success and wonderful people every day.
I am a money magnet!
My net worth continues to double.
I am strong, energized, excited, enthusiastic, and focused.
I do whatever it takes to reach my objectives – I am unstoppable.
I am my own best friend!
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Break Free from Bad Health
The greatest wealth is health. ~Virgil
Money and time, happy relationships, confidence, the achievement of
our goals, and peace of mind are not quite as valuable when you have no
health. While the former will certainly allow you to “suffer in comfort”, bad
health adversely affects every area of your life, and every area of your life
affects your health.
However I believe that drug companies, many doctors, and the snake
oil salesmen who are essentially the purveyors of lotions, potions, farcical diets,
absurd juices, placebo effect junk, and magic spells to relieve desperate,
vulnerable, suffering people and hypochondriacs of their hard-earned money,
carefully complicate the concept of health in their own selfish interests.
The best six doctors anywhere
And no one can deny it
Are sunshine, water, rest, and air
Exercise and diet.
These six will gladly you attend
If only you are willing
Your mind they’ll ease
Your will they’ll mend
And charge you not a shilling.
~Nursery rhyme quoted by Wayne Fields, What the River Knows, 1990
Here are the facts as I see them regarding health. Use more calories up
through exercise than the calories you consume. Let’s apply the following to
Annual income twenty pounds, annual expenditure nineteen six, result
happiness. Annual income twenty pounds, annual expenditure twenty
pound ought and six, result misery. ~ Charles Dickens
To me, the above quote means that if I eat more calories than I use
up, I get fat. It’s not water retention – it’s disgusting fat. If you smoke, not only
do you offend the people around you who wisely choose not to smoke with
your filthy, stinking addiction, not only do you blatantly demonstrate the fact
that you do not care about those you offend and that you are incapable of the
self-discipline to quit smoking, but you also make it clear that your real self-
esteem is pretty low. Smoking will not make you healthy. Heavy drinking will
not improve your health. Eating bad food will have a negative effect on you.
Smoking weed will damage what brain cells you have left.
It’s that simple: disciple yourself to eat right, don’t smoke, get exercise,
get some sunlight, and get over your weak excuses. As you discipline yourself,
your self-esteem will increase, and this will affect every other area of your life
in a very positive manner.
Joy and Temperance and Repose
Slam the door on the doctor’s nose.
~Henry Wadsworth Longfellow
It’s basic, common sense. I don’t need to buy your overpriced
vitamins on auto ship. I don’t need health club membership. I can drink more
water, eat more fruit, and climb the stairs or walk around the lake.
To feel keenly the poetry of a morning’s roses, one has to have just
escaped from the claws of this vulture which we call sickness.
~ Henri Frederic Amiel
Good relationships, peace of mind, sufficient money, and good friends
will increase your health. Keep it simple and stop wasting your time and money
on ridiculous schemes and dreams and quick fix silver bullets that will
inevitably prove to be duds.
A good laugh and a long sleep are the best cures in the doctor’s book.
Stop making excuses, start making changes, and get healthy. You
I see rejection in my skin, worry in my cancers, bitterness and hate in
my aching joints. I failed to take care of my mind, and so my body now
goes to hospital. ~Astrid Alauda
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Break Free Financially
I grew up poor. I worked in various jobs and careers until I started my
own business in 1987. I have been rich, and I have been poor. I have retired*
twice, lost everything once (because of a divorce) been on the very brink of
bankruptcy, started from scratch in a brand new country at the age of 45. At
the age of 55, I have come to the conclusion that 97% of our problems in life
can be cured or relieved with money. That money can, in fact, buy time and
comfort, acceptance and self-esteem, happiness, health, and protection,
security, and peace of mind. It all depends on how you earn the money and
how you use it.
Money builds hospitals, saves marriages, affords people dignity, self-
respect, and access to good quality education, and provides quality of life. The
lack of money is the root of all evil, manipulation, scarcity, and death. Money
is used by powerful organizations to manipulate and hurt people who don’t
have money. Certain powerful, wealthy organizations benefit by depicting
money as bad, and using that brainwashing to fleece the sheeple and make
them feel guilty when they accumulate wealth. The way you perceive money is
extremely important, because it will determine whether or not you make
enough money to be free. The best way to accomplish freedom is through the
use of money.
First, we have to understand what money is. Money is the
measurement and symbol of the amount of value that you contribute to
society. I’m not talking about stolen money or inherited money, but rather
“So you think that money is the root of all evil? Have you ever
asked what is the root of money? Money is a tool of exchange, which
can’t exist unless there are goods produced and men able to produce
them. Money is the material shape of the principle that men who wish to
deal with one another must deal by trade and give value for value.
Money is not the tool of the moochers, who claim your product by tears
or of the looters, who take it from you by force. Money is made possible
only by the men who produce. Is this what you consider evil?
Until and unless you discover that money is the root of all good, you ask
for your own destruction. When money ceases to be the tool by which
men deal with one another, then men become the tools of men. Blood,
whips and guns - or dollars. Take your choice - there is no other.”
~ Ayn Rand.
• My definition of “Retired” = More residual / passive income than you need to live
on very comfortably and securely – maximum work one hour a day.
Nobody who has earned a lot of money, no self-made person,
would say that “money is not important”, and if you’re delusional enough to
think that money can’t buy happiness, try living with no money, and see how
unhappy you get. Only an idiot would reason like that. Think about this: If
you had millions of dollars, would you have to put up with poor medical
care? Would you have to live in a dangerous neighborhood or country?
Would you have to put up with noisy neighbors, bad schools, public
transport, a leaking roof, abusive business partners, torn clothes,
inadequate food, or a broken car? I think not. In the real world, practical
people understand that money is very important. And that there are those
who would have you believe that it is sinful to want more money, so rather
give your money to them.
Let us examine how things work. We get told that we have to study
hard at school, get good grades, get an “education”, get a “secure” job, work
hard, spend most of our lives at work away from our family, kowtow to a boss,
whether we respect him or not, do things that we are told to do, whether they
are congruent with our values or not, and we’ll be just fine, get old, retire, and
live out our days in comfort. As Borat learned to say, “NOT!”
Things have changed in our society in a very good way. There is no
more “job security” People are realizing that you can become rich overnight,
regardless of your education, age, background, or circumstances, because of
technology and understanding. We know now that most of what you learn at
school is a joke and that you will never use it, that school teachers cannot teach
you about money or business, and that there are many educated people who
are homeless and still have massive student loans.
How does this apply to YOU? Read on.
The Collectivists, and Socialists, and Mystics HATE business and
Capitalism, and they spend a lot of time conditioning people in universities,
churches, and government bodies to believe that big business, nay all business,
is bad, that money is bad, that Altruism is the way to go, and that they have
the right to get rich at your expense. But I won’t dwell on these bottom feeders
Symbolism. Icons. Archetypes. Emblems. Signs. Symbols. There is a
deep philosophical and ideological message communicated through these visual
depictions and signals. The dollar sign represents a different message to
different people, depending on their conditioning and outlook on life.
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In our increasingly Collectivist society, I think it is important for
every person to clarify his or her internal representation and translation of the
Dollar Sign. The way we perceive the Dollar Sign has a significant effect on our
business dealings, the amount of wealth we accumulate, our choices, and our
The Aristotelian philosophy is seldom taught in our academic
institutions. In this age of liberalism, business is getting an increasingly bad rap
and we have to guard against creeping socialism. I see too many entrepreneurs
making excuses for their success, as though altruism is the higher way. The
political looters and leeches encourage the unions even as they condemn them.
What does the Dollar Sign really mean to you? Are you sliding down the slimy
pathway of guilt that is so carefully greased by the mystics and collectivists?
To me, the Dollar Sign represents the word that I hold as my standard
in life: RESPONSIBILITY. My highest value is Freedom, hence this book, and
I am personally responsible for that freedom: its acknowledgement and
attainment. And for maintaining the freedom that I create. The Dollar Sign
reminds me to be grateful that I live in a free society. It urges me to strive to
create more value for more people so that I am rewarded according to the
principles of Capitalism. The Dollar Sign represents the objective evaluation of
my accomplishments and production. It is the standard by which I judge my
contribution. The Dollar Sign is the happy reminder of free enterprise and the
opportunity to be whatever you want to be. What we are determines what we
do. What we do determines the value we create. And it is measured in Dollars.
When entrepreneurs start apologizing and pandering to those who
would steal from them, they need to regroup and surround themselves with
likeminded people who understand that we are responsible for ourselves. We
do not owe others a living. We are not responsible for others. We can choose
to help others if we wish, but they have no claim on the wealth we have
worked hard to produce. We should be proud of our handiwork and
accomplishments. The Dollar Sign is the capitalist’s symbol of freedom,
responsibility, productivity, value and reward. We understand that we earn
money in direct proportion to the value we create in a capitalist society. Money
is regarded as “dirty” only by those who are dirty. It is respected by those who
understand it and contribute, build and create. Next time you see the Dollar
Sign, ask yourself what it means to you.
Those of you who know me or have seen me presenting talks or
seminars, know that I wear a small, gold dollar sign pin on my lapel. This is
why I do that.
How does this apply to YOU? How does this diminish your debt,
your sleepless nights, the creditors and the bills? How does this change YOUR
life? IN EVERY WAY. Once you change the way you look at money,
everything changes. Once you realize that you’re standing under Niagara Falls
with a teacup, that you have access to abundant wealth, that you can have all
you want, and that you don’t have to feel guilty about it, everything changes.
By realizing that money, like water, doesn’t care where it flows, and that you
have no limitations except those that you have self-imposed, you can change
your life by changing your thinking, and hence your financial situation. Why?
Because we don’t have money problems; we have THINKING problems.
Breaking free means breaking free from limitations and wrong
thinking. Let’s apply this to money. When you work for a boss, you have
definite income limits. When you work for yourself, even in a part-time
business, you remove all limitations, as long as you do it right. Here’s a
limitation: Your Time. You only have 24 hours a day, so you shouldn’t sell
time. How can we remove all the financial limitations from our lives? What
model can we use? After all, isn’t it better not to reinvent the wheel? Jim
Addison said, “never take advice from anyone who is more screwed up than
you are!” He’s right. Jim Stoval said, “Only take advice from someone who
already has what you want.” I have a model that you can use.
I run my business with zero overhead. 90% of my income is from
Joint Ventures and I can run those JV’s with one hour a day from anywhere in
the world as long as I have telephone and Internet access (and no, it’ not an
Internet business.) I live every comfortably and everything I earn is 100%
profit. The training that I provide around the world to thousand of people of
how to do this, is my HOBBY, and it makes me more money. So I assume I
have earned the right to give you some advice. Read Robert Kiyosaki’s “Rich
Dad, Poor Dad”, and you’ll see that what I teach makes sense. He, after all, is
not a mere millionaire – he’s a billionaire. If you do what rich people do, you’ll
get rich. I learned that.
Here’s how to retire, get rich, remove financial stress and pain
from your life, and have fun: Remove the risk from your life by having
multiple income streams from various industries, products, businesses, and
geographical areas, and removing your own overhead. Don’t carry inventory or
employ anyone or be limited to any particular place. Don’t make your income
dependent on what you do, or your time or energy. Make sure everything you
earn is 100% profit – no cost of sales. Pay only for results, not promises. You
can keep your job and do this, by the way. Make sure you have great legal
support and access – for less than the price of a cup of coffee a day, and use a
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good, proven system to do this. In order to accomplish this, use Joint
Ventures. Now I am not writing another book here on Joint Ventures – this
book is about freeing our minds to do what we have to do to be free in our
lives, so I suggest you visit ww.DollarMakers.com to learn how you can use
this system to become financially free. On this website, you will find access to
hundreds of my articles, videos, podcasts, audio interviews, and opportunities,
as well as the opportunity to join the DollarMakers Joint Venture Club and/or
the DollarMakers Women’s Club.
Let’s get back to the way we perceive money, wealth, and value.
Ayn Rand explains more here:
“Have you ever looked for the root of production? Take a look at an
electric generator and dare tell yourself that it was created by the muscular
effort of unthinking brutes. Try to grow a seed of wheat without the
knowledge left to you by men who had to discover it for the first time. Try to
obtain your food by means of nothing but physical motions—and you’ll learn
that man’s mind is the root of all the goods produced and of all the wealth that
has ever existed on earth.
“But you say that money is made by the strong at the expense of the
weak? What strength do you mean? It is not the strength of guns or muscles.
Wealth is the product of man’s capacity to think. Then is money made by the
man who invents a motor at the expense of those who did not invent it? Is
money made by the intelligent at the expense of the fools? By the able at the
expense of the incompetent? By the ambitious at the expense of the lazy?
Money is MADE—before it can be looted or mooched—made by the effort of
every honest man, each to the extent of his ability. An honest man is one who
knows that he can’t consume more than he has produced.
“To trade by means of money is the code of the men of good will.
Money rests on the axiom that every man is the owner of his mind and his
effort. Money allows no power to prescribe the value of your effort except by
the voluntary choice of the man who is willing to trade you his effort in return.
Money permits you to obtain for your goods and your labor that which they
are worth to the men who buy them, but no more. Money permits no deals
except those to mutual benefit by the unforced judgment of the traders. Money
demands of you the recognition that men must work for their own benefit, not
for their own injury, for their gain, not their loss—the recognition that they are
not beasts of burden, born to carry the weight of your misery—that you must
offer them values, not wounds—that the common bond among men is not the
exchange of suffering, but the exchange of GOODS. Money demands that
you sell, not your weakness to men’s stupidity, but your talent to their reason; it
demands that you buy, not the shoddiest they offer, but the best your money
can find. And when men live by trade—with reason, not force, as their final
arbiter—it is the best product that wins, the best performance, then man of
best judgment and highest ability—and the degree of a man’s productiveness is
the degree of his reward. This is the code of existence whose tool and symbol
is money. Is this what you consider evil?
“But money is only a tool. It will take you wherever you wish, but it
will not replace you as the driver. It will give you the means for the satisfaction
of your desires, but it will not provide you with desires. Money is the scourge
of the men who attempt to reverse the law of causality—the men who seek to
replace the mind by seizing the products of the mind.” ~ Ayn Rand
You have unlimited potential to create freedom in every area of your
life. By changing your philosophy and thinking about money, you change your
financial understanding and choices. Poor people stay poor when they don’t
learn how to get rich. I had to learn that I did not understand money, and
that’s why I didn’t have enough. And so I found people that knew how to
make money and had them teach me. I followed their instructions, and it
worked. The recipe for wealth is like the recipe to get healthy or bake a cake or
ride a bike or learn to ski downhill. I encourage you to take heart.
Anyone, regardless of their age, background, education, circumstances,
experience, or access, can retire and be financially free, with no cost or risk or
selling, through the use of Joint Ventures Visit www.DollarMakers.com for
more information – you’ll be glad you did.
“Economic power is exercised by means of a positive, by offering men a
reward, an incentive, a payment, a value; political power is exercised by
means of a negative, by the threat of punishment, injury, imprisonment,
destruction. The businessman’s tool is values; the bureaucrat’s tool is
fear.” ~ “Capitalism: The Unknown Ideal”, by Ayn Rand
E-Mail me email@example.com for a list of excellent opportunities
to make money part-time. Please include your full name and particulars
if you want a reply.
64 For Free JV podcasts, ebooks and more, visit http://www.DollarMakers.com/
Break Free from Mysticism and Religious Cults
This book is about breaking free, so we want to remove any and all
restrictions, negative input, bad conditioning, and limitations from your life. I
don’t mind what your religious or spiritual affiliations or leanings are; they do
not affect my life. However, they do dramatically affect YOUR life, in many
subtle and direct ways, and so it is vital that we address this foundational, yet
unpopular and sensitive subject in a very straightforward manner.
Many people are locked into mental and emotional prisons through
their membership of, association with, and conditioning by religious cults or
mystics. If you enjoy your spiritual beliefs and association, if you’re
supported and encouraged to be a free thinker and an independent
agent, and if you feel your philosophy and values are in line with and
congruent with those of the spiritual institution in question, I’m very
happy for you. However, if your growth and freedom is stunted, restricted,
manipulated, or perceived as a threat to the organization, and if you feel guilty
when you prosper, you should consider reevaluating your connection and
service. You were born free with a free mind. You are not anyone’s servant.
Ideally, churches and spiritual organizations should be there to elevate
their members to greater freedom, prosperity, happiness, peace of mind, and
personal growth. Cults use group dynamics to keep people busy, tired, hungry,
short of money, fearful, guilty, and needy. They are manipulative, and they are
parasites. There are families and businesses that operate in the same manner as
cults, too. The simple question that you need to ask is, “Does this organization
help me or hurt me? Does it allow me to question things and use my reason
and logic, do I have the freedom of choice to accept or reject what I am taught,
or am I expected to put my mind on hold and blindly accept irrational /
destructive beliefs like a child? Will I become freer or less free by belonging
to this group?” Ask the same question of the service clubs, business
associations, and fraternities that you belong to.
I resigned from three churches, one well known fraternal organization,
and one international service club. Each of these institutions purported to care
deeply about society and their members. In each case I was immediately
shunned and ignored and never contacted again, in spite of the fact that I was a
leader in each of them, had contributed a lot, and left on good terms. That is
the sign of a cult – the in group and the out group – “if you’re not for us,
you’re against us – blindly accept what we say and do, do not question us, give
us your money and time, and, in return, we will accept you.”
Free people make their own decisions in every area of their
lives. They decide for themselves what is right or wrong.
One sign of manipulation is to sublimate the individual in favor of the
group. It’s called socialism, or Liberation Theology, and the individual becomes
a sacrifice on the altar of the group or the controlling body:
“A viler evil than to murder a man, is to sell him suicide as an act of
virtue. A viler evil than to throw a man into a sacrificial furnace, is to
demand that he leap in, of his own will, and that he build the furnace,
besides. By their own statement, it is they who need you and have
nothing to offer you in return. By their own statement, you must support
them because they cannot survive without you. Consider the obscenity
of offering their impotence and their need - their need of you - as a
justification for your torture. Are you willing to accept it? Do you care to
purchase - at the price of your great endurance, at the price of your
agony - the satisfaction of the needs of your own destroyers?” ~Ayn
In order to be free, you should demand full, unfettered control of your
own mind. You need to be able to objectively question and evaluate your
opportunties, circumstances, and beliefs, and you should be allowed to change
your mind and your goals, your affiliations, and choices, without fear of
censure or punishment. When others try to restrict what you as an adult can
read, see, learn, or where you can go or whom you can spend time with, you
are being controlled and conditioned. Beware!
We all seek evidence to support our dominant beliefs, however the
honest quest for true freedom demands that we have the courage to rationally
confront our beliefs and philosophy, to question our conclusion an adherence,
and to accept the facts that we may be wrong in order to be right. In our
politically correct world, we allow people to use religion as an excuse for
terrible crimes, and not only physical beheadings but also intellectual
beheadings. You should stand up for what you believe in and fight fire with
fire. Turning the other cheek and being coy and diplomatic doesn’t work when
someone is out to physically destroy you, ruin your life, and enslave your mind.
Get out your crayons, and do the same exercise that you did with people.
When you willingly give away the control of your own mind, your own
decisions, and your own interests, to someone else, even paying them for it, you are
committing yourself to slavery of the worst possible kind. Break free!
66 For Free JV podcasts, ebooks and more, visit http://www.DollarMakers.com/
Your Action Steps
In my book, “How to Retire in One Year with no cost, no risk, and no
selling”, I provide a complete goal-setting program, including specific action
plans for the Reader’s Input, Team, Affirmations, Time, Income, and Income
Sources. I recommend you acquire this book – see www.DollarMakers.com for
a link to the book.
Most people who purchase books don’t finish reading them. I know –
hard to contemplate for someone like yourself, who actually finished reading
this book. Now that you demonstrated that you are serious enough to finish
the book, and that I haven’t offended you enough to fling the book out of the
train window, or properly paper the bottom of your birdcage with the pages
(do people still paper the bottoms of birdcages, Polly? In this day and age,
when people are sufficiently disgusted with the human race to attribute human
characteristics to their pets and spend fortunes on them, they probably paper
the birds themselves – “Bird Diapers” – but I digress…), I assume you would
like to selectively implement the advice in this book and break free - use the
recipe, as it were, to have your cake and eat it. Yes, you can.
Here are the Action Steps I recommend you take up the ladder
1. Re-read this book, taking notes as you go, and consistently apply
what you learn.
2. Read my latest Blog articles every day at www.RobinJElliott.com
3. Set your goals. Decide exactly what you want your life to be,
when, and how you plan to achieve that, using the Action Plan in
my book, “How to Retire in One Year”. You need to know
exactly what you want in order to attain it. This is your “WHY”,
the motivator. The HOW is the method, and that follows. Unless
your WHY or end goal or objective is compelling, exciting and
riveting enough, you will not follow through on your action plan.
4. Remove bad people from your life and attract good people into
5. Courageously change the organizations and clubs and institutions
you’re involved with if they are not aligned to make a significant
contribution to your success and freedom. Systematically remove
all restrictions and restrictive people. Stand up for yourself.
6. Control all your INPUT – what you read and listen to, what you
watch on TV or in the movies or on You Tube, where you go,
whom you spend time with, meetings that you attend, your home
and office environment, everything. Make sure all your Anchors
are carefully selected and in place.
7. Definitely work on the money in your life: carefully and diligently
follow the instructions in my Chapter on Breaking Free
Financially. Join the DollarMakers JV Broker Club or the
DollarMakers Woman’s Club or both (if you’re a woman, of
E Mail us firstname.lastname@example.org for a list of up-to-date income
opportunities that you can participate in on either a full-time or a
8. Use your Affirmations every day.
9. Sign up for our weekly e newsletter at www.DollarMakers.com
10. Read the books I recommend in the next Chapter, starting with
How to Retire in One Year and then Atlas Shrugged. Look at the
websites I recommend, and e mail me at email@example.com
if you have questions.
Remember, you DESERVE to be free, and you need to reclaim your
freedom. You are entitled to your freedom. You don’t have to make
excuses. Don’t make a half-hearted, apologetic attempt – boldly go
and take what is rightfully yours. Be a Warrior, not a worrier. Be a
Victor, not a victim. You are much stronger and better than you think.
Today truly is the first day of the rest of your life, and if you fail today,
start again tomorrow – it’s never too late to hoist your flag of freedom.
Be audacious, be politically incorrect, and damn those who would be
“offended” - be free!
“There is no try – there is only do or do not” ~ Yoda
68 For Free JV podcasts, ebooks and more, visit http://www.DollarMakers.com/
My Final Word
When you were young, you believed you could accomplish anything
you wished and have anything you wanted. You were right. Then life came
along and whacked you and bruised you, disappointed and shocked you. You
got hurt and discouraged, and fear and bitterness crept into your life. You
shelved a lot of your goals and dreams as time went by. You put your hope on
hold. It has happened to all of us. Nobody is immune from the slings and
arrows of outrageous fortune. We have all suffered.
Are you like a powerful eagle that has retreated to living in a dirty
chicken run with a bunch of squawking, scraggly chickens, and have you
perhaps convinced yourself that you’re one of them? Do you do what the
chickens do, eat what they eat, and think like they do? You’re not a chicken.
Perhaps, like the chickens, you have started to hate and fear eagles. Deep down
inside you, however, there is a still a small flame burning that hasn’t gone out,
and never will. All that flame needs is the high-octane rocket fuel of hope and
belief, and that’s why I wrote this book – specially for you, because I believe in
I leave you with this powerful admonition from Ms. Rand, and I
encourage you to rise up, spread your powerful wings, lift your noble head,
look directly into the sun, and rise up in courage, power, and glory to reclaim
your freedom and dignity, and make all your dreams come true. It’s not too
late. You’re stronger now than ever before, believe me. You can do it. Nothing
can stop you. I love you.
"The world you desired can be won, it exists, it is real, it is
possible, it's yours. But to win it requires total dedication and a total
break with the world of your past, with the doctrine that man is a
sacrificial animal who exists for the pleasure of others. Fight for the
value of your person. Fight for the virtue of your pride. Fight for the
essence, which is man, for his sovereign rational mind. Fight with the
radiant certainty and the absolute rectitude of knowing that yours is the
morality of life and yours is the battle for any achievement, any value,
any grandeur, any goodness, any joy that has ever existed on this earth."
~ Ayn Rand
When you read a book by General Patton, you’re thinking the
thoughts of Patton. You can think the thoughts of Churchill, Trump, and other
geniuses, simply by reading their books. When you think like a business genius,
you’re likely to make great choices.
If you only ever read one more book for the rest of your life, the best
book I could ever recommend to you to read as a business owner is Atlas
Shrugged by Ayn Rand. Get it now and start reading it. Here are some other
wonderful books to read:
The Fountainhead by Ayn Rand
The Slight Edge by Jeff Olson
Think and Grow Rich by Napoleon Hill
The War of Art by Steve Pressfield
Influence: The Psychology of Persuasion by Robert Cialdini
Self-Deception by Herbert Fingarette
Joint Adventures by Robin J. Elliott (download free from www.DollarMakers.com
– available in five languages, downloaded over 21,300 times)
How to Retire in One Year by Robin J. Elliott
(See www.DollarMakers.com for link to buy)
How to Double Your Business Profits in 97 Days by Robin J. Elliott
(See www.DollarMakers.com for link to buy)
Life is a Joint Venture by Robin J. Elliott
(download free from www.DollarMakers.com)
Writings by: Winston Churchill, General Patton, Ayn Rand, Milton Friedman,
Mark Steyn, Christopher Hitchens, Michael Dobbs, Thomas Sowell, Dale
Carnegie, Leonard Peikoff, Larry Elder, Napoleon Hill.
Also see www.samharris.org/site/book_reading_list/
70 For Free JV podcasts, ebooks and more, visit http://www.DollarMakers.com/
“The only reason a warrior is alive I to fight, and the only reason a
warrior fights is to win. Otherwise, why be a warrior? It is easier to count
beads.” ~ Miyamoto Musashi
It’s never too late to shave your head, don your armor, take up your
weapons, and go to battle to win back your freedom and dignity.
About Robin J. Elliott
Robin J. Elliott is President of Elliott Enterprises Inc, trading as DollarMakers.
He has specialized in Joint Ventures for small and medium-sized businesses
since 1987. He is the author of eleven books, a sought-after speaker and
trainer, radio guest and entrepreneur. He conducts regular Joint Venture
Bootcamps around North America and the United Kingdom, and in South
Africa. The DollarMakers Joint Venture Broker Club has hundreds of
Members around the world. DollarMakers has over a hundred websites. Mr.
Elliott’s articles are read by thousands of people each week in ezines, blogs,
Mr. Elliott lives with his wife of 22 years, Rika Elliott, in Vancouver, British
Columbia, Canada, where they immigrated from South Africa in 1997.
Questions? Visit www.DollarMakers.com, or e mail Robin J. Elliott at
Robin J. Elliott
Elliott Enterprises Inc. (DollarMakers)
Suite 104, 2968 Burlington Drive, Coquitlam, BC, Canada V3B 7N4
Tel 604.945.5754 Pacific Time. (We prefer e mail.)
e mail: firstname.lastname@example.org
Mr. Elliott is sometimes available to present keynote speeches and talks
to groups. He also presents customized and in-house Bootcamps for
sales teams, Network Marketing companies, and business groups.
72 For Free JV podcasts, ebooks and more, visit http://www.DollarMakers.com/
The thought manifests as the word;
The word manifests as the deed;
The deed develops into habit;
And habit hardens into character;
So watch the thought and its ways with care,
And let it spring from love
Born out of concern for human beings….
As the shadow follows the body,
As we think, so we become.
~ The Buddha
Should I See by Frozen Ghost
Cover my eyes and ears
Til it all disappears
How can you judge for me
What I should hear and see
You take away freedom of choice
Take away the right to voice
My beliefs and all my views
You take away my right to choose
Show me what should I see
How can you censor my thought
What is right what is not
How is it you decide
What I should feel inside
Quoting god as you discuss
What is right and wrong for us
You inundate us with your views
You take away my right to choose
“Shake ‘n bake!” ~ Ricky Bobby, “Talladega Nights”
74 For Free JV podcasts, ebooks and more, visit http://www.DollarMakers.com/