1. Only one company stands out as
the clear leader, offering the finest
premium programs, technology and
service for every aspect of “clean.”
Only one company invests resources
as deeply to research and develop the
next innovative breakthroughs. Only
one company has the largest and
best-trained global sales-and-service
team in the industry. And for
customers who want only the best for
their cleaning and sanitation needs,
there is only one clear choice.
Clearly Ecolab.
Clearly
Ecolab Ecolab | Annual Report 2005 | 1

2. | Ecolab | Annual Report 2005
6

3. Why compromise quality or quantity when
you can have both? Not only do we equip our
field service team with the best tools and
technology to serve our customers, but we
also continually invest in expanding this
critical link to customers. That’s why only
one company can say it has the largest,
best-trained, and most talented sales-and-
service team in the industry. Clearly Ecolab.
Clearly
Ecolab
Ecolab | Annual Report 2005 | 7

4. | Ecolab | Annual Report 2005
8

5. Clearly
Ecolab
The next big breakthrough is rarely clear from
the beginning. It takes research, both in the
lab and in the customer environment, to
understand the opportunities. It takes vision,
to clearly see the possibilities and the path to
realize them. It takes dedication, to persevere in
the work and remain relentlessly committed to
development until the answer is better than
just right. All of this must be done with the
customer clearly in mind. One company has
this down to a science. Clearly Ecolab.
Ecolab | Annual Report 2005 | 9

6. | Ecolab | Annual Report 2005
10

7. We don’t just offer our customers products.
We provide them with solutions. By asking
customers what they really need. By combing
their operations in search of potential problem
areas. And by factoring in key considerations
that matter most to the customer, including
use-cost, operating efficiencies, and time
and labor savings. That’s why our industry
recognizes one company as the clear leader
in revolutionary solutions for its customers.
Clearly Ecolab.
Clearly
Ecolab
Ecolab | Annual Report 2005 | 11

8. | Ecolab | Annual Report 2005
12

9. Clearly
Ecolab
Service. Innovation. Solutions. Many factors
contribute to our success. But when we look at
the ultimate key to our success, it’s clearly our
people. Our team is talented, dynamic and
enthusiastic. Knowledgeable, creative and
passionate. We aggressively pursue what’s best
for our customers, our shareholders and our
company every day. Our commitment is what
makes our future so clear. Clearly Ecolab.
Ecolab | Annual Report 2005 | 13