1. India Gateway
Cloud based market research service for Foreign companies with
consumer centric (B2C) products & entering Indian markets

2. Problems of SME companies planning to
venture in Indian markets
Want to venture in India How Indian people We want to go to India – but without
But don’t know where to Would perceive our getting a feeler of local consumers
Start product we cannot go directly & launch
Our business there! Where to find
India seems huge! Should How much Rupees are Indians
these consumers!
We start from Southern willing to pay for our product
Part or launch from Delhi We can produce locally
Region (north) Asked a market research company for a quote
And sell locally but for that & they gave a quote of 20K USD for a consumer
We need a good local partner research in India ! Its very expensive
India! Very far!
As a SME venturing into
India impossible !We don’t ＡＳＥＡＮ market looks good,
Know local market. But Indian market seems bigger!
How can I connect to
Local distributors
? I wish we can try out in India
Local business is very tough, To survive
We need to go overseas
As a result
• India is still seen as a land of mystery than opportunity
• Companies want to sample their products with local consumers but market
research costs are prohibitve
• As a SME, one cannot throw away local business & go into foreign land – so
local partners are necessary
• Not really sure if India is the right market ** All photos are IPR of individual owners or companies.

3. Image of India as of even today
Curry, Elephant, Bengal Tiger,
TajMahal, IT, Maths, Ganges
river!
But the vibrant 1.2 Billion consumer gets missed out!!
** All photos are IPR of individual owners or companies.

4. How to do a market research in such a complex
market such as India
Information is sparse – not accurate – Entire country divided
into different regions, languages, religion, social structure –
So much so that it is extremely difficult to get a handle on
pricing, positioning of the product !
** All photos are IPR of individual owners or companies.

5. Current Consumer market research
• Prohibitive Costs （Costs around 20K- 30K USD approx if
done through a market research firm）
（If done by self – Travel costs (approx 2000 USD), Local stay cost (approx 150 USD
per day), Local travel costs, Local allowance etc exceed again 10K USD)
• Visa Issues (unless one has a business visa – foreigners
who have recently visited India cannot visit immediately in
next 2 months) – so for some immediate need if one
decides to re-visit cannot do so (Disclaimer: Visa rules can change anytime)
• Connecting with Local consumers – Again you need a
local connection on ground. Even to recruit product
testing consumers – there is a cost – There are additional
costs of translation / local travel etc

6. Opportunities in Indian market – Growing at
approx 6%
All these products are
Still UNAVAILABLE in
Indian markets

7. Indian E-Commerce Scenario is growing!
People with credit card in middle class segment growing very rapidly
** All photos are IPR of individual owners or companies.

8. It becomes easier to do a small consumer centric market research
Cost Effective + An opportunity to sell /connect to local distributors
IndiaGateway
Portal
Survey (Product
Foreign SME
Sample Survey Product Monitor
①Product Image, display) As a process, when product monitors
Product Info, Survey – take a survey, they get points which
send it to us Ecommerce could be used to redeem with a product
OR they get to try out sample
(Product Purchase) product & give their feedback.
②Send sample
products to our
address
New Trend seeking
Discount Sale consumers
(Product purchase)
Feedback from
Product testers Product Dispatch to
monitors ※Product can also be purchased
Fees (※locally by us） by any consumer besides a product
monitor.
Currently, any product can be
sampled out by random 50 – 200
people. For fees please reach out Localization of survey in  Can do a self market research
to infofidel@fideltech.com Local language all done by Fidel  Can try out discount sale
(For research over 200 people, (as per requirement)  Can try out e-commerce way of selling
please let us know) in India
（in progress)
Features to be released soon

9. India-Gateway merit
• As a company, you get raw feedback from the consumers
without having to actually visit India – can select a range
of consumers for the market research
• Based on this initial research findings – can then go for
bigger & more wider market research by actually visiting
India
• Can avoid or reduce costly market entry /failures
• Initial product monitor can turn into a loyal customer
• Can get information on distributors in India – as they can
also see the product information
• Speedy approach with no intermediate party
• Very Cost effective

10. Site Features
• Survey focused on product monitors
• Discount sale feature （to be released in next release）
• E-Commerce feature （to be released in next release）
• Distributor feature
（to be released in next release）

11. Product Monitors
• Product monitors from different regions are approached to
join the site
• People from different categories /strata /cities so as to get
a wider poll
• Especially foll. regions are targeted (Maharashtra,
Karnataka, Andhra Pradesh, Gujarat, Madhya Pradesh,
Uttar Pradesh, Tamilnadu , Kerala , Bengal ） in the initial
phase
• Especially upper, middle class （Credit card holders – with
a internet connection）monitors as a start – later to launch
a mobile based survey feature & reach out to wider
audience

12. Site launch (beta)
Product monitoring site:
• http://www.india-gateway.com
Clients can send the survey questions, product image,
product details to us by email – we will check & then upload
the data (later this feature will be automatic)
Clients then send the
sample products to our
address in India.

13. Regarding Fidel Consulting
• Fidel Consulting works closely with Japanese firms
planning to go out to India (www.fidelconsulting.com)
• Our work history in last 1.5 years
Eg：①Market research (consumer survey in India),
②Sampling of products thro Indian consumers,
③Participation in exhibition on behalf of our clients,
④Local partner verification & introduction
⑤Support services to client staff visiting India
• Parent co. is based out in Tokyo with related
company based out of Pune (India)

14. Thank You
• It is our endeavor as a SME that foreign
SMEs get to tap the growing Indian market.
More choice to Indian consumers means a
better life to them as well.
• Internet – new technologies have helped
disrupt traditional models. We SMEs can
equally leverage these technologies to
venture out in unknown markets and reach
out to consumers who seek us!
Contact for any further information– info@india-gateway.com