2. Company Information
Headquartered in Opened new offices in India and
Founded in 1993
Orlando, Florida Slovak Republic in 2007
Hosting Clients over the Internet
• In
State-of-the-art Internet based Europe, Iceland, Africa, Asia, Continental
System supports all aspects of
enterprise reservations system US, and Central America
Traditional, LCC and Charter
using Oracle database and
carriers
Microsoft .Net
Purchased US Airways hosting Maintains a 99.99% or better up
facility time
5/7/2009 Confidential Proposal 2
3. Mature Technologies
First Generation (1995) First Windows GUI ticketless
client/server airline reservation system
Second Generation (1998) - First Relational Database
Reservations System
Third Generation (2002) – Radixx Air Standard Edition
Fourth Generation (2004) Enterprise Edition TM for large
airlines
Fifth Generation (2006) – Smart Client, E-Ticket Interline, Full
API, Radixx Switch; Data Reporting and Analytics; Massively
Scalable
5/7/2009 Confidential Proposal 3
4. Scalable Architecture
Scalable database
• ORACLE 10g
• Data kept online for years
Very efficient front end
• Microsoft .net
Ubiquitous connectivity
• Web Services for virtually all functions
Inexpensive commodity components
• Natively uses the PC and the Internet
5/7/2009 Confidential Proposal 4
5. Maximum Exposure
Hybrid system for maximum flexibility
Radixx Air provides a full function system for New Generation carriers with the functionality of a legacy
system. The standard system is designed to support a ticket-less, non-BSP, Internet based, standalone
carrier ……….AND
THE RADIXX AIR SYSTEM ….
Is also configurable to have full connectivity with traditional distribution channels and can interconnect
with virtually any host system in the world. Radixx Air can support travel agency ticketing via the GDSs,
and other vestiges of the legacy business model. Thus, you can interoperate with or bypass any channel
you choose.
5/7/2009 Confidential Proposal 5
6. Ease of use
Gone are the little books and
scraps of paper that agents
must use on traditional systems
so that they can remember
arcane commands. The
system’s Graphical User
Interface is so easy; most users
quickly determine how to do
even the most unique entries
5/7/2009 Confidential Proposal 6
7. Flexible Scheduling
Flight view/schedules
Pricing and
here
Availability/Schedule
Radixx Air presents the flight schedule, availability are together
and fares simultaneously to agents on one screen. Not
only is this much faster than traditional systems, in a
single display it rapidly provides all of the information
necessary for the agent to close a sale. In
addition, alternate flight dates with availability and
fares are displayed on the same screen at the same
time
Productivity is enhanced by always having the list of
routes available as well as having the destinations
automatically filtered based on the origin.
With a click of a mouse, the agent can get a pop up of
all the other fares with their availability and the fare
rules.
5/7/2009 Confidential Proposal 7
8. Easy Inventory
Control with the
RADIXX WIZARD
The Radixx Air inventory
module has been designed to
support both a domestic and an
international carrier operating
with simple or complex fare
rules and schedules. SSIM files
can be read or produced by the
module. Schedules can be
entered and reviewed before
being committed. An easy to
use wizard with templates
simplifies the entry. Schedules
can be easily
modified, extended, or
cancelled.
5/7/2009 Confidential Proposal 8
9. Exceptional Performance
Flexibility, Accountability, Data Mining and Support
REPORTS
DATA MINING
EXCEPTIONAL FLEXIBILETY AUDUT TRAIL SECURITY
Radixx Air also offers management
Traditional systems purge all data reports and reporting systems that
PNRs (Passenger Name Records Every time an agent changes a few days after the last leg of an allow for the easy export of the
or bookings) can be modified in anything in the system, an audit itinerary is completed, moving data to other systems including
countless ways, payments split record is written. Thus, the critical data to microfiche and CD- accounting systems and revenue
between any number of payment history of any reservation can be Rom thereby destroying its value management systems that are
methods -- in short, if an agent tracked as to who did what and for analysis. Radixx keeps all data available and specialize in their
can think of doing it, Radixx Air when. Security is provided in the system available for functions
can handle it -- without having to throughout every module. review, analysis and tracking
cancel a PNR and re-book as
“always”.
required by legacy systems.
5/7/2009 Confidential Proposal 9
10. Easy Fare Rules
The fares rules module easily handles
advance purchase, round trip, minimum
stayovers, passenger type and almost all
rules in common use today. Radixx fare
rules are extremely easy to use. When
compared with other systems, one
fifth as many fare basis codes are
needed to accomplish the same ends.
This translates into significant labor
savings and much easier fare
management. Fare basis codes are
assigned to markets and have virtually all
of the rules for
exceptions, penalties, refund ability, etc.
that would be used by a traditional
carrier. Point of sale and promo code
tracking are powerful optional functions
of the system.
5/7/2009 Confidential Proposal 10
11. Three page Web
Booking Engine
From request to confirm in
three simple pages
Availability, booking , payment
confirmation and all in as many
languages as you want. Radixx
easily supports an unlimited
number of languages on its web
site, enabling clients world-
wide to make their bookings.
Since the system uses a
database for the storage of all
prompts, adding a new
language can be done quickly
and can be easily maintained.
5/7/2009 Confidential Proposal 11
12. Departure Control
System
Radixx Air has an easy to use
full function check-in system
designed for New Generation
ticket-less carriers. The
check-in also supports the
acceptance of tickets from
travel agents, if that is
desired
5/7/2009 Confidential Proposal 12
13. Evolving Business Models
United
Express/Great
BA/Openskies Intersky Air Iceland
Lakes
IATA code-share with SAS Amadeus to SAS Amadeus to
Captive Feeder Airline
British Airways Radixx Air Radixx Air.
Never profitable (for 3 Never profitable (for
non-IATA code-share years) before 40 years!) before
Apollo to Radixx Air
Radixx, now Radixx, now
with L’Avion
consistently profitable consistently profitable
Had first profitable
Direct low-cost quarter in three years
after switching, now
distribution
consistently profitable
5/7/2009 Confidential Proposal 13
14. Recent Key Acquisitions
BA Subsidiary.
• IATA Codeshare
• Hybrid distribution – GDS ETKT and LCC
L’Avion
• Non-IATA and IATA codeshare
• Hybrid distribution
Emirates subsidiary
• Low cost international carrier serving middle east
• Firm 54 Boeing 737 order
Air Transat
• 5 million passenger segments
• Hybrid codeshare , GDS ETKT, Direct B2B settlement
5/7/2009 Confidential Proposal 14
15. Growing Success and Access
Managing new levels of growth
5/7/2009 Confidential Proposal 15
