How to generate more leads with an effective content strategy.

1. Basic Social Media Marketing
Content Strategy to Get
Quality Leads
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2.  Brands should incorporate SMM in their
marketing campaign to capture wider
audiences. But, just like other forms of
marketing, there are rules of social media
marketing for success.
 Here are the basic but imperative rules of
social media marketing that ensure quality
leads that truly convert.

3. Focus on Quality Content
 Don’t focus on quantity. Quality
content is likely to be shared and
liked by others.
 Substandard content will never
create engagement at the same rates
as invaluable content. Even if you
post low-quality content frequently,
it still won’t result in engagement.

4. Use a variety of content
 This means that you must not only
focus on text or images. Rather, you
should include polls and native videos
as part of your strategy. Diversifying
your content ensures that your
followers will pay more attention to
your posts, instead of getting lost in
the feed.

5. Establish relationship
 Social media marketing isn’t like direct marketing.
In social media, your marketing strategy must be
conversational. It should be about building
relationships to promote engagement. When you
establish a relationship, you’re sharing posts by
others that you find interesting.
 When someone sent you a message, respond to it
promptly.
 When someone mentioned your brand, respond to
that person by mentioning his/her username and
thanking him/her for the mention.

6. Automate post
 Not all posts can be done manually.
You can automate some of them,
but not all. When you automate,
you will have more time to engage
with your audience personally.
Then again, you should never
automate every post. This will lose
the value of personal interaction.

7. Keep a schedule that you can maintain
 Diversify your social media accounts. But you must make
sure that you can handle them all. To ensure that you can
consistently maintain a schedule, you must only work on a
few social media accounts that you think you can work
right now. This is to avoid showing up once and not
showing up after a few days. It won’t help you connect
with your audience. Lead generation on social media only
happens when you’re consistent with your effort.
 In other words, social media marketing is about
consistency, posting a valuable message and engaging with
the community.

8. Thank you!
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Original Source:
https://socialbarrel.com/basic-most-essential-rules-of-social-
media-marketing-that-actually-convert/101429/
Original Blog Post:
http://feed140.com/basic-social-media-marketing-content-
strategy-to-get-quality-leads/