1. +
Modeling 101
By Candace Perry

2. +
Types of Modeling

3. +
Modeling Has Two Branches
The modeling industry consists of two distinct branches:
 Print Modeling
 Runway Modeling
This workshop will be focusing on Print Modeling, though we’ll go
over runway modeling briefly

4. +
Know Your Market!
When we talk about modeling here, we’ll be using two important
terms to know:
 Industry Standard/Major Market:
Refers to the standards the big agencies in NYC, Miami, LA
are looking for
 Small Markets:
Refers to exceptions to modeling standards that are made in
the smaller markets like Savannah.

5. +
Runway
Industry
Standard
Age 16-24
Height 5’9”-6’0”
Size 0-2
Measurements 34-24-34
Exceptions:
 Small markets (All ages, 5’5”+, Size 0-4)
 Plus size (5’9,” Size 10-16)
Runway models are a blank canvas for
designers and should have straight, white
teeth, excellent posture, and healthy hair.
They start their careers before age 21.

6. +
Print Modeling
Print models are models that are
photographed regularly for
catalogues, newspapers, magazines,
billboards, and other advertising
forms.
These models must be photogenic &
able to portray different moods by
changing their expressions or poses.

7. +
Print Modeling
Requirements
Though print models range
in height & age
requirements, all must:
 Be in great shape
 Have clear skin
 White teeth
 Healthy hair
Confidence and no amount of
shyness in front of the camera is
key!

8. +
Branches of Print Modeling
Within print modeling, there are
several branches:
 Fashion/Editorial
 Commercial
 Glamour
 Fitness
 Plus Size

9. +
Fashion/Editorial Print Models
Industry (Same as
Standard Runway)
Age 16-24
Height 5’9”-6’0”
Size 0-2
Measurements 34-24-34
Exceptions:
 Small markets (5’5”+, Size 0-2)
 Plus size (5’9,” Size 10-16)
These models have very unique facial
bone structure and are able to
communicate a story through body
language.

10. +
Commercial Print Models
Industry
Standard
Age Any
Height 5’5’+
Size Any
Measurements Any
Commercial models are “everyday
people’ and requirements depend upon
the product they are selling.
The models range in age from young to
old, but all have clear skin & a great
smile. Models in this branch are
typically expected to have some acting
skills as well as they may be booked
for TV commercials.

11. +
Glamour Models
Industry
Standard
Age Any
Height Any
Size C Cup
Measurements Any
Glamour models are models that model
for sexy products such as bikinis,
lingerie, or men’s magazines. There
are no height or size requirements,
though there is a breast cup size
requirement of a C and larger. Glamour
models are curvy, but in excellent
shape.

12. +
Fitness Models
Industry
Standard
Age Any
Height Any
Size Any
Measurements Any
Fitness models are in excellent shape
and model for health, fitness, or
nutrition products. Once again, clear
skin, white teeth, and a great smile are
paramount. They often must have a
great year-round tan as well. Age and
height do not matter for this particular
facet of the modeling industry.

13. +
Plus Size Models
Industry
Standard
Age 16-24
Height 5’9-6’0”
Size 10-16
It used to be that models had to be
teeny tiny. Now modeling has opened it
up to a more “real woman” market to
include plus size models. Though there
are still height requirements, plus size
models can range in size from 10-16,
and walk runway as well as model for
print. But they still must be in
moderately good shape, toned but
curvy and bigger-boned.

14. +
Self-evaluation
Q: Where do you fit?

15. +
What if I don’t fit into any market?
Unless you’re shorter than 5’5”, you can do
commercial modeling. Remember, commercial
modeling is “everyday people” modeling. You just
need to have clear skin, white teeth, a pretty
smile, and be in great shape!

16. +
What if I don’t want to be a
commercial model?
Unfortunately, the modeling industry’s
requirements are super strict. Exceptions are
typically only made in local markets. The
downside to local markets is they don’t typically
pay. So modeling becomes a hobby for models in
local markets.

17. + Tools of the Trade:
It’s All About Marketing Yourself

18. +
Q: Can I get into Modeling for
FREE?
A: NO…unless you sign with a large market agency in
NYC, Miami, or LA. If you don’t live in one of those
cities, you need:
PHOTOS
Polaroid's: If you are a fashion or runway model
Compcard: If you are any other type of model
You don’t need a full portfolio of work, but you DO
need the above. Since competition is fierce (agencies
receive thousands of submissions a week), your
photos must stand out.

19. +
Polaroid Photos Example
Marketing Tool for Fashion & Runway Models
 Unedited, no makeup, natural hair
 Don’t have to be professionally shot but should be clear & in-focus.
 Above is an example of what FORD Models requires. You can see more
examples of polaroids at www.models.com

20. +
Compcard Example
Marketing Tool for All Other Models
 She stands out in a pile of
photos
 Wide range of looks showing
versatility
 Professional: Flawless
makeup, hair, & photography
 Headshot, ¾, full bodies

21. + Tools of the Trade:
Hire the Right Team

22. +
Choosing Your Photographer
 Hire someone with an eye for fashion photography, NOT a
wedding photographer!
 Look through their portfolio and see if they’ve shot other
models
 Look for well-lit, in-focus, glossy work that could’ve been
published in a magazine or HAS been published in a magazine

23. +
Examples
BAD Fashion Photography GOOD Fashion Photography

24. +
Choosing Your Makeup Artist
 Not about the colors or style of makeup in their portfolio; makeup
artist work can range from weddings to editorial.
 Choose by looking closely at the eyes and see if the eye shadow
colors are well blended. The blush application should also be soft
& smooth
 Have they been published in any magazines?

25. +
Examples
BAD Makeup GOOD Makeup

26. +
Choosing Your Hair Stylist
 Not about the styles of hair their portfolio; hairstylist work can
range from weddings to editorial.
 Choose by looking closely at the hair; does it look professionally
done? Does it look like something you’d see in a magazine or
something out of a horrible Southern Belle photo?
 Have they been published in any magazines?

27. +
Examples
BAD Hair Styling GOOD Hair Styling

28. + Tools of the Trade:
Submit to the Right Agencies

29. +
Avoid Scams!
Scams typically include:
 Overnight/fly by agencies that do castings at hotels
 High-dollar investments (you should spend $500 for a compcard,
no more)
 Promises of getting signed
 No requirements; if you notice they’re taking short people and have
no standards at all, run away!
 Require expensive modeling classes & conventions

30. +
Legit Agencies
 Have a physical location
 Have compcards on their walls
 Have work hanging on their walls from things they’ve been
published in
 MAY offer modeling classes, but that is not their sole focus and
they do NOT require all models to take them

31. +
Submit Yourself
 Check agency websites for casting calls
 If you’re nearby, go in-person. Wear jeans, heels, and a solid
colored t-shirt.
 If you’re not nearby, submit your photos

32. + Self-Eval
Let’s Take a Look At YOUR pics!