Brand / Belief

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This is how I've been thinking about things lately.

This is how I've been thinking about things lately.

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  • @farisyakob I really love this template and have been playing with it on a few projects. I was wondering how you would bring in context, i.e. where, when and the mindset of the consumer in that moment?
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  • Checked this model within few presentations - works great!
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  • Got it! that people first vs. company first axis clarifies it! thnx
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  • @farisyakob Oh and the axis. So that went from about the company at the top to about the people/customers/prospects at the bottom.
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  • @borisnihom ello! ads: start from what companies want to say, and we pay people to consume them. content: starts from what people want to consume and we don't pay them to consume it. Tools: things we make that help people in some way through utility. Actions: things companies do in the world.
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  • 1. Brand / BeliefINTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People