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Brand / Belief

by on Jun 05, 2012

  • 12,763 views

This is how I've been thinking about things lately.

This is how I've been thinking about things lately.

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19 of 9 previous next Post a comment

  • privatesale Sean Bonthuys, Strategic Planner - Digital at M&C Saatchi Abel @farisyakob I really love this template and have been playing with it on a few projects. I was wondering how you would bring in context, i.e. where, when and the mindset of the consumer in that moment? 1 year ago
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  • gikis Kirill Konovalov Checked this model within few presentations - works great! 1 year ago
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  • borisnihom Boris Nihom, Strategy Director at THEY Got it! that people first vs. company first axis clarifies it! thnx 1 year ago
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  • farisyakob Faris Yakob @farisyakob Oh and the axis. So that went from about the company at the top to about the people/customers/prospects at the bottom. 1 year ago
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  • farisyakob Faris Yakob @borisnihom ello! ads: start from what companies want to say, and we pay people to consume them. content: starts from what people want to consume and we don't pay them to consume it. Tools: things we make that help people in some way through utility. Actions: things companies do in the world. 1 year ago
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  • borisnihom Boris Nihom, Strategy Director at THEY Nice chart. But what's the dimension on the vertical axis? When does advertising (in this model) differ from content? When do tools differ from actions? 1 year ago
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  • francis.anderson Francis Anderson, Chief Strategy Officer This is really nice. Gives me a 'Genius' idea ... 1 year ago
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  • jjmorillo jjmorillo Excellent aproach 1 year ago
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  • tyr1 Jacob Wright, Strategy Director at mother london http://www.slideshare.net/tyr1/the-chart 1 year ago
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Brand / Belief Brand / Belief Presentation Transcript