• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Brand / Belief
 

Brand / Belief

on

  • 16,589 views

This is how I've been thinking about things lately.

This is how I've been thinking about things lately.

Statistics

Views

Total Views
16,589
Views on SlideShare
3,797
Embed Views
12,792

Actions

Likes
40
Downloads
158
Comments
9

35 Embeds 12,792

http://farisyakob.typepad.com 11642
http://www.litmanlive.co.uk 238
http://tigs.tumblr.com 238
http://feedly.com 140
http://flavors.me 83
http://www.scoop.it 80
http://edwardboches.com 57
http://www.farisyakob.typepad.com 44
http://www.litmanlive.me 44
http://feeds.feedburner.com 27
https://twitter.com 26
http://mikelitman.me 22
http://samuelgrinfeder.tumblr.com 19
http://www.typepad.com 19
http://pinterest.com 16
http://www.netvibes.com 15
http://www.newsblur.com 11
http://www.feedspot.com 10
http://digg.com 10
http://tweets.mitchadoaboutmuch.com 8
http://www.pinterest.com 7
http://www.twylah.com 6
https://www.linkedin.com 5
http://faris.flavors.me 4
http://safe.tumblr.com 4
http://www.google.co.uk 4
http://feedjit.com 2
http://www.google.com 2
http://translate.googleusercontent.com 2
http://www.linkedin.com 2
http://litmanlive.tumblr.com 1
http://activ-agence.com 1
http://cureforthecommondigital.collected.info 1
http://www.tranexp.com 1
http://www.inoreader.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

19 of 9 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • @farisyakob I really love this template and have been playing with it on a few projects. I was wondering how you would bring in context, i.e. where, when and the mindset of the consumer in that moment?
    Are you sure you want to
    Your message goes here
    Processing…
  • Checked this model within few presentations - works great!
    Are you sure you want to
    Your message goes here
    Processing…
  • Got it! that people first vs. company first axis clarifies it! thnx
    Are you sure you want to
    Your message goes here
    Processing…
  • @farisyakob Oh and the axis. So that went from about the company at the top to about the people/customers/prospects at the bottom.
    Are you sure you want to
    Your message goes here
    Processing…
  • @borisnihom ello! ads: start from what companies want to say, and we pay people to consume them. content: starts from what people want to consume and we don't pay them to consume it. Tools: things we make that help people in some way through utility. Actions: things companies do in the world.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Brand / Belief Brand / Belief Presentation Transcript

    • Brand / BeliefINTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People