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Maximizing the CTR means a lot to a publisher who wants to make money with AdSense.
Making maximum possible money with AdSense depends on three factors:
- Maximizing your CTR (Click through rate)
- Maximizing the targeted traffic
- Maximizing the pay per each click.
The techniques you follow to maximize your CTR can not only increase the user responsiveness
but also increases the targeted traffic.
Let's see what Google AdSense Engineers has to say about AdSense CTR:
"Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your
earnings will depend on a number of factors, including the types of ads being served to your
pages, the cost per click or cost per impression of these ads, and your users' click through
selections. Regarding ad placement - the best ad format varies from page to page. We've
observed that, in general, wider ads perform better because of their reader-friendly format. We
strongly recommend putting your users first when deciding on ad placement. Think about their
behavior on different pages, and what will be most useful and visible to them. You'll find that the
most optimal ad position isn't always what you expect on certain pages."
What should you do to increase AdSense CTR?
Webmasters have very diverse views on how to increase CTR. It largely depends upon the the
quality of its content, keywords you are targeting, design and layout of your website, placement of
AdSense ads, page optimization and various other factors. Generally, AdSense blocks wrapped
between the quality content works the best. For the websites having poor quality content, placing
the Ads before the start of the content works best.
*Quality Comtent: If you develop a poor quality content website, even if you have high CTR and
clicks, you will be getting low priced ads and also nobody will like to add your url to their favorites.
But if you have quality content, that keeps the visitors glued, even if you get a little low CTR (not
that you will), but you will be getting high priced ads and regular visitors, too. So the bottom is
concentrate on providing quality content that provides value to your visitors. For AdSense, quality
content is the king.
*Proper Ad Positioning: Proper positioning of ads on your website has direct impact on your CTR.
Change the location of the ads and watch changes in your CTR regularly. Try to locate the area of

2. the page where the focus of the visitor can be. Generally, AdSense ads near the quality content or
other crucial areas like navigation bar tend to perform better. But it really depends upon the
keywords you are targeting, and the traffic you have.
* Right Ad Formats: As the Google engineers say, more user friendly ads, more widespread tend
to do better than towers and others. But you have to decide what work best for you based on your
site layout, design etc.
* Right Ad Colors: The colors you use for your AdSense Ad Units also affects the CTR. As a rule
you have to use those color that will make the Ads look like an integral part of your content. Blend
in colors are often recommended. For more information see our article "How to Optimize AdSense
Ad Colors"
Tweak and Experiment
Experiment and experiment a lot, till you are satisfied with the tweaks you have done to achieve
highest CTR. Track your page performance by making channels of ads in your AdSense Control
Panel and experiment till you are satisfied with your CTR. Though, each such experiment will
make you loose money for a day or two, as Google may take time to adjust with new changes, but
it will be beneficial in long run.
KeywordCountry helps AdSense webmasters in increasing their AdSense revenue.
KeywordCountry is a library of 2.83 million Top paying keywords containing thousands of niche
keywords.
Please Check Out Here For more detail about How To Optimize AdSense Extremely. AdSense
Tips
Article Source:
http://EzineArticles.com/?expert=Muhammad_Zahid
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