IBM project, Hashemite university

2. Mudieb Haddad group

3. The group was founded by
HaddadMousaMudieb
in 1953

5. Est. 1983

6. TODAY
The company

7. 1 . It is a global manufacturing and
distribution company.

8. 2. it’s a member in the European
snack food Association.

9. 3. The company received ISO 9001
and HACCP certificates.

10. 4. It has internationally known brand
names such as Mr. Chips.

11. 5. The largest Market share in JORDAN

12. And the product we’ve chosen …

13. The product we’ve chosen

14. About our product:

15. 1. The brand name : BUGLES ‫بيوقلز‬

16. 2. Weight: Almost 15gm.

17. 3. Prices in Jordan :
10 piaster's for the 15 gm. Pack.

18. 4. Available flavors:

20. Why we want to
take this product to
new international
markets ??

21. WHICH LEADS TOIncrease our sales
raising profits

22. of the local market
Saturation

23. New opportunity to increase the sales

24. The countries we’ve analyzed

25. 1. Iraq
2. West bank

27. About Iraq About west bank
DC RamallahBaghdad
Language Arabic
-Arabic
- Kurdish
population31,858,481 2,676,740

28. About Iraq About west bank
GDP $6.641 billion$130.6 billion
Purchasing
power parity 8.022 Billion $155.4 Billion $
Rank 178162
GDP per capita
(PPP) 2,900 $4,600$

29. About Iraq About west bank
Area Space 5,860 sq. km.438,317 sq. km.
Exports 666.1 million $88.27 billion $
Imports56.89 billion $ 4.319 billion $

30. About Iraq About west bank
currency price (JD)
1.00 ILS = 0.274571 USDcurrencyprice (USD)1.00 IQD = 0.000860069 USD
1.00 IQD = 0.000608755 JOD 1.00 ILS = 0.194343 JOD
CurrencyIraqi Dinar Israeli shekel

31. And based on the previous data,
the country we chose is ….

37. The possible entry modes are:
Direct
exporting
In-direct
exporting

38. Keef y3ni ????

39. Indirect exporting

42. The Intermediary

43. The Intermediary
Shops B
Shops A
Shops C

44. Direct exporting

46. Shops B
Shops A
Shops C

47. Entry mood COMPARISON

48. Control
Risk
Profitability
Cost
Time
knowledge
In-direct direct

50. INDIRECT
EXPORTING

52. Shipping costs

53. 2000 - 2500 JD / truck

54. 2000 - 2500 JD / truck

55. 2000 - 2500 JD / truck

56. 2000 - 2500 JD / truck

57. Dimensions of the containers

60. 2500 box / truck
48 unit /box
120000unit/truck

61. 1.5-2piaster/unit
WHICH
MEANS

62. The agent we chosen
Al-Rand Co.
for exporting and importing

64. Pricing

65. Production cost
transporting cost
profit margin for the company
profit margin for the agent
profit margin for the shop
consumer price
4P
2P
3P
4P
2P
15P
in Iraqi dinar 250 IQD

66. The payment method
LCs

67. The Issuing bank

68. Why
we choose
this bank ?

69. 1. An international bank.

70. 2. Trusted and credible bank.

71. 3. Low commission rate.

72. 4. Speed in paperwork and issuing
procedure.

73. OUR RECOMMENDATIONS

74. inaddition to the
Arabic writing on
the back of the
package,weneed
to also translate
this writing into
Kurdishaswell.
FIRST

75. We willmaketheproduct
packaging in yellow for
Kurdistan becauseyellow
is a holly color to them.
also

76. Advertisements on
the Iraqi channels
would create product
awareness, therefore
generate sales.
Onelastthingwe
recommend

77. THEEND

78. The Hashemite university
Dept of Business Administration
International business (Full-time)
Project by : Yousef Ziadat
Malik Jamal
Shadi Sidawi
Faissal Alhawamdeh
Instructor : Dr. Radwan AlKharabsheh

79. Thank youFor your time and attention