RICHARD KASTELEIN
Innovation Catalyst
“I run Hackathons in San Francisco and London.”

© Richard Kastelein 2013
COMPANIES WHO HAVE SPONSORED INCLUDE

© Richard Kastelein 2013
ORGANISATIONS WHO HAVE BACKED US INCLUDE

© Richard Kastelein 2013
SAMPLE OF HACK JUDGES FOR TV HACKFEST LONDON 2013

ALKIVIADES DAVID
Founder and CEO,
www.FilmOn.TV

ANTHONY
ROSE
Co-founde...
THE HACKATHON
• A hackathon (also known as a hack day, hackfest
or codefest) is an event in which computer
programmers and...
THE HACKATHON
• “Powering the next generation of
innovation, invention and creativity.”
• "Solving elegant solutions to th...
THE HACKATHON

© Richard Kastelein 2013
THE HACKATHON

1. BECAUSE WE LOVE TO
2. PRESS AND BRANDING
3. MONEY AND PRIZES
4. EDUCATION
5. COMMUNITY
6. EXPOSURE TO MA...
© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
THE CIVIC HACKATHON

© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
http://www.youtube.com/watch?v=sjfsUzECqK0

First Ever White House Hackathon

© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
© Richard Kastelein 2013
SUCCESS STORIES
The Brazilian hackathon
project, Seu Lixo, or “The
Trash.” The application uses
public data from Brazil’s
...
SUCCESS STORIES

GroupMe began as a project at a hackathon at the
TechCrunch Disrupt 2010 conference.
In 2011 it was acqui...
SUCCESS STORIES
The software PhoneGap
began as a project at the
iPhoneDevCamp (later
renamed iOSDevCamp) in
2008.
It was b...
SUCCESS STORIES

Docracy is a free repository for legal documents,
much like GitHub but for legal documents. The
original ...
SUCCESS STORIES
Zaarly is a very
successful service
that was born
from a
hackathon, now
funded with over
$15 million,
acco...
SUCCESS STORIES
Winner of Silicon Valley
“Startup weekend”, Banjo
is a social discovery
service that helps people
explore ...
PROBLEMS?
1.

EDUCATION. HOW DOES THE STARTUP WORLD WORK?
HOW CAN WE PUSH THE IDEA THAT YOUTH SHOULD NOT
BE THINKING ABOUT...
PROBLEMS?
IN SILICON VALLEY THE MANTRAS ARE:
FAIL EARLY, FAIL OFTEN
AND
FAIL FAST (IF YOU ARE GOING TO FAIL)
THE ATTITUDE ...
SOLUTION?
HACKATHONS
AWARDS-REWARDS
GAMIFICATION
MARKETING AND PUBLIC AWARENESS
EDUCATION
REACH AND SCALE
SOCIAL BUZZ
COMM...
SUGGESTED RECOMMENDATION FOR
FUTURE ACTIONS

• Form an EU hackathon task force to utilise this new
phenomenon to tackle pr...
SUGGESTED RECOMMENDATION FOR
FUTURE ACTIONS

Example of possible lifeline of projects
• Stage 1 - Hackathon to find and cu...
THANK YOU - RICHARD KASTELEIN
•
•
•
•

•

•
•
•
•

Founder of The Hackfest, publisher of TV App Market and global expert o...
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Hackathon Presentation to the European Union in Brussels

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Hackathon Presentation to European Commission DG CONNECT in Brussels by Richard Kastelein on November 26, 2013 at "How to foster ICT and web enterprises in Europe: learning from practice". The event was a think tank session to help foster ideas and feedback on the new Startup Manifesto initiative. Neelie Kroes, Vice-President of the European Commission and her team have created the manifesto for entrepreneurship & innovation to power growth in the EU.

See http://startupmanifesto.eu/

We need to do hackathons at the EU level. Here are my suggestions and presentation.

SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS

Form an EU hackathon task force to utilise this new phenomenon to tackle problems and find solutions – from civic issues to entertainment, health to environment. Blend international cooperation and competition (gamification) to help facilitate innovation.

Possible marketing strategy could also include a partnership with TV production company to shoot reality show or competition-driven format around Hackathon and/or Bootcamp. Long term vision could also include a TV format similar to Eurovision Song Festival with another angle. Eurovation Startup Festival with the best hackers in Europe vying for most innovative country.

See http://www.eurovation.org/

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Hackathon Presentation to the European Union in Brussels

  1. 1. RICHARD KASTELEIN Innovation Catalyst “I run Hackathons in San Francisco and London.” © Richard Kastelein 2013
  2. 2. COMPANIES WHO HAVE SPONSORED INCLUDE © Richard Kastelein 2013
  3. 3. ORGANISATIONS WHO HAVE BACKED US INCLUDE © Richard Kastelein 2013
  4. 4. SAMPLE OF HACK JUDGES FOR TV HACKFEST LONDON 2013 ALKIVIADES DAVID Founder and CEO, www.FilmOn.TV ANTHONY ROSE Co-founder and CTO zeebox ANDREW BURKE Chairman, Crisp Thinking Ltd ROBIN CRAMP Project Manager, BBC Connected Studio KITSON KELLY Head of Software Engineering – NOW TV (SKY) NOAM JOSEPHIDES CEO of SmartPay.tv & chairman of Vonetize JOE TRAINOR Start-Up Specialist & Entrepreneur PETER CASSIDY MD of FremantleMedia UK Interactive RICK LIEBLING Director, Creative Culturalist, Y&R Advertising, NYC IAN MERRICKS Managing Partner at White Horse Capital, DR. JO TWIST CEO - The Association for UK Interactive Entertainment JACK DAVISON Managing Consultant, 3Vision © Richard Kastelein 2013
  5. 5. THE HACKATHON • A hackathon (also known as a hack day, hackfest or codefest) is an event in which computer programmers and others involved in software development, including graphic designers, interface designers and project managers, collaborate intensively on software projects. Occasionally, there is a hardware component as well. And in certain genres such as TV, creatives (writers, producers and others) are also involved in the process. • The word "hackathon" is a portmanteau of the words "hack" and "marathon", where "hack" is used in the sense of playful, exploratory programming, not its alternate meaning as a reference to computer crime. © Richard Kastelein 2013
  6. 6. THE HACKATHON • “Powering the next generation of innovation, invention and creativity.” • "Solving elegant solutions to the world's complex problems." • "Hackers are the future leaders of an emerging technocracy. Nowhere is solutionism in fuller force than at hackathons and app contests.” © Richard Kastelein 2013
  7. 7. THE HACKATHON © Richard Kastelein 2013
  8. 8. THE HACKATHON 1. BECAUSE WE LOVE TO 2. PRESS AND BRANDING 3. MONEY AND PRIZES 4. EDUCATION 5. COMMUNITY 6. EXPOSURE TO MARKET LEADERS (JURY) 7. TO FIND STARTUP FUNDING 8. TO SELL OR LICENSE NEW INTELLECTUAL PROPERTY TO SPONSORS © Richard Kastelein 2013
  9. 9. © Richard Kastelein 2013
  10. 10. © Richard Kastelein 2013
  11. 11. © Richard Kastelein 2013
  12. 12. © Richard Kastelein 2013
  13. 13. THE CIVIC HACKATHON © Richard Kastelein 2013
  14. 14. © Richard Kastelein 2013
  15. 15. © Richard Kastelein 2013
  16. 16. © Richard Kastelein 2013
  17. 17. © Richard Kastelein 2013
  18. 18. http://www.youtube.com/watch?v=sjfsUzECqK0 First Ever White House Hackathon © Richard Kastelein 2013
  19. 19. © Richard Kastelein 2013
  20. 20. © Richard Kastelein 2013
  21. 21. © Richard Kastelein 2013
  22. 22. © Richard Kastelein 2013
  23. 23. SUCCESS STORIES The Brazilian hackathon project, Seu Lixo, or “The Trash.” The application uses public data from Brazil’s statistics institute that reveal waste removal per major city. By scraping that information and comparing it with population statistics from the latest census, the programmers behind “The Trash” are able to attractively display the kilograms of trash collected, on average, per person per day in Brazil’s major cities. © Richard Kastelein 2013
  24. 24. SUCCESS STORIES GroupMe began as a project at a hackathon at the TechCrunch Disrupt 2010 conference. In 2011 it was acquired by Skype for $85 million. © Richard Kastelein 2013
  25. 25. SUCCESS STORIES The software PhoneGap began as a project at the iPhoneDevCamp (later renamed iOSDevCamp) in 2008. It was bought by Adobe in 2011 for an undisclosed amount. © Richard Kastelein 2013
  26. 26. SUCCESS STORIES Docracy is a free repository for legal documents, much like GitHub but for legal documents. The original plan was to just create a prototype of the idea, but Matt Hall and John Watkinson took home the first prize. After about seven months they were funded for $650k. © Richard Kastelein 2013
  27. 27. SUCCESS STORIES Zaarly is a very successful service that was born from a hackathon, now funded with over $15 million, according to Business Insider. © Richard Kastelein 2013
  28. 28. SUCCESS STORIES Winner of Silicon Valley “Startup weekend”, Banjo is a social discovery service that helps people explore social updates across multiple social networks. BlueRun Ventures and Lightspeed Venture Partners in a round A followed by a venture round by Balderton Capital. © Richard Kastelein 2013
  29. 29. PROBLEMS? 1. EDUCATION. HOW DOES THE STARTUP WORLD WORK? HOW CAN WE PUSH THE IDEA THAT YOUTH SHOULD NOT BE THINKING ABOUT FINDING A JOB BUT RATHER CREATING ONE? 2. RED TAPE. GOVERNMENT FUNDING IS SIMPLY TOO CUMBERSOME, SLOW AND DIFFICULT TO TACKLE – IT COSTS MORE TO GET THE MONEY IN TIME AND EFFORT THAN IT’S WORTH. 3. FRAGMENTATION – EUROPE IS MULTINATIONAL, MULTILINGUAL, MULTICULTURAL AND MULTI-MARKET MAKING IT DIFFICULT TO EXPAND. HOW CAN WE CONDOLIDATE THE MARKET BETTER? © Richard Kastelein 2013
  30. 30. PROBLEMS? IN SILICON VALLEY THE MANTRAS ARE: FAIL EARLY, FAIL OFTEN AND FAIL FAST (IF YOU ARE GOING TO FAIL) THE ATTITUDE FROM US INVESTORS? MULTIPLE FAILURES SHOWS TENACITY AND EXPERIENCE. IN EUROPE: “…IF YOU FAIL IN EUROPE YOU’RE DONE.” EUROPEAN ENTREPRENEURS DON’T TAKE FAILURE AS A LESSON AND TRY AGAIN. EUROPEAN INVESTORS ? PREVIOUS FAILURE IS A SIGN NOT TO INVEST. © Richard Kastelein 2013
  31. 31. SOLUTION? HACKATHONS AWARDS-REWARDS GAMIFICATION MARKETING AND PUBLIC AWARENESS EDUCATION REACH AND SCALE SOCIAL BUZZ COMMUNITY AND SOCIAL COOPERATION AND CO-CREATION EGO (THE GOOD KIND) RAPID PROTOTYPING © Richard Kastelein 2013
  32. 32. SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS • Form an EU hackathon task force to utilise this new phenomenon to tackle problems and find solutions – from civic issues to entertainment, health to environment. Blend international cooperation and competition (gamification) to help facilitate innovation. • Possible marketing strategy could also include a partnership with TV production company to shoot reality show or competition-driven format around Hackathon and/or Bootcamp. Long term vision could also include a TV format similar to Eurovision Song Festival with another angle. Eurovation Startup Festival with the best hackers in Europe vying for most innovative country. © Richard Kastelein 2013
  33. 33. SUGGESTED RECOMMENDATION FOR FUTURE ACTIONS Example of possible lifeline of projects • Stage 1 - Hackathon to find and cultivate new ideas • Stage 2 - Winners go to Startup Bootcamp for a week • Stage 3 - Bootcamp Graduates move to Startup Incubator and Accelerator for extended period (six weeks to 2 months). • Stage 4 - Round A funding in cooperation with VC - Match funding and EU takes a small stake rather than just grants money. • Stage 5 - EU Participation in further Rounds. • Stage 6 - Followup at all stages - keep active with an EU mentor that works with project from Hackathon onwards through entire process. © Richard Kastelein 2013
  34. 34. THANK YOU - RICHARD KASTELEIN • • • • • • • • • Founder of The Hackfest, publisher of TV App Market and global expert on TV innovation Guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly Worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy Spoken (& speaking) on the future of TV in Amsterdam, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Groningen (TEDx), London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Bangkok, Belfast, Berlin, Brussels, Brighton & beyond. Career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. Also writes TV formats - one which was optioned by Sony Pictures Television in 2012. Currently involved in a number of startups including publishing TV App Market online, The Hackfest brand in Bristol, UK and Zephyr Tech Ventures in NYC. Sailed around the world 24000 miles+ offshore in 20′s on sailboats under 12m wrote the Hitchhiker's Guide to the Seas. Been in 8 failed startups. Three have been successful. The Hackfest brand was acquired in early 2013. WWW.LINKEDIN.COM/IN/EXPATHOS @EXPATHOS WWW.RICHARDKASTELEIN.COM © Richard Kastelein 2013

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