Personal Information
Organization / Workplace
Osaka, Japan Japan
Website
www.exigomarketing.com
About
FMCG Management Consultant and Commercial Director with 20 years Asia experience. Expert in insights, marketing strategy, innovation and capability development in the consumer products and lifestyle industries in both highly developed and developing markets. Fluent Japanese and French speaker based in Japan. Author of "Export and Expand: A practical guide to International growth."
Core skills: Consumer and shopper insights, segmentation, brand positioning, innovation, market entry and route to market expansion in Asia. Specialist knowledge of functional foods, OTC, pet care and dairy industries.
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