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SUPER EARLY BIRD OFFER:
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Global iGaming Summit & Expo                                 11 th ANNUAL CONFERENCE

17 – 19 MAY 2011              FAIRMONT HOTEL, SAN FRANCISCO, CALIFORNIA


Shape the North American iGaming
debate and create your strategy to win
market share in a newly regulated market
♦   Understand when, where and how you will be able to offer online poker, casino
    and other gaming products to North American players
♠   Plan specific scenarios for different regulatory outcomes – both State and
    Federal – so you secure your winning share of the market
♥   Engage with AGA members, Indian tribes, pari-mutuels and lotteries, and shape
                                                                                            A
    the legislative debate with the Congressmen and Senators at the forefront of
    defining iGaming regulation - make sure your interests are heard and included
♣ Create strategic alliances with global iGaming companies




                                                                                        A
    and North American brick-and-mortar establishments to
    exchange expertise and ensure the quickest route




                                                                                                    A
    to market
Hear from experts at the forefront of change:


                                                                                    A




                                                                                                A
John Campbell, Congressman
US HOUSE OF REPRESENTATIVES (R–CA)
Michael A. Brown, Councilmember,
COUNCIL OF THE DISTRICT OF COLUMBIA
                                                                                    A

Michael Epps, Commissioner,
NEW JERSEY CASINO CONTROL COMMISSION
Robert Martin, Chairman,
MORONGO BAND OF MISSION INDIANS
Jan Jones-Blackhurst, SVP, Communications/Government Relations,
CAESARS ENTERTAINMENT
Bill Murray, Deputy Director and General Counsel,
NEW YORK LOTTERY
Michael Rumbolz, Chair, Internet Gaming Committee,
SEMINOLE HARD ROCK INTERNATIONAL
Jim Ryan, CEO,
PARTYGAMING
Gigi Levy, CEO,
888 HOLDINGS

In partnership with:


For more details and to register, go to www.gigse.com
Quote promotional code:
11th ANNUAL CONFERENCE
                                                         17 – 19 MAY 2011
Global iGaming Summit & Expo                             FAIRMONT HOTEL, SAN FRANCISCO, CALIFORNIA



                                                                           Bringing all the key stakeholders from North
    GiGSE 2010 in Montreal ignited a North                                 America, Europe and the rest of the world to:
    American iGaming debate that resonated for
                                                                           •   Hear from both Federal and State policy-makers and key lobby
    months. In its 11th year, GiGSE promises to be:                            groups - get a clear picture of when and how you will be able to
                                                                               offer iGaming to North American players
    INCLUSIVE of all the key stakeholders you want to meet:
    “It was a pleasure to deliver the keynote speech at GIGSE this year.   •   Influence the legislation now: an interactive workshop discussion of
    The presence of land-based gaming leaders, regulators and former           the regulatory requirements for online gaming
    regulators alongside those advocating regulated online gaming,
    made the conference timely and relevant.”                              •   Plan your entry strategy to accelerate your launch into a market
                                                                               estimated to be worth at least US$12bn annually
    Mitch Garber, CEO, CAESARS INTERACTIVE ENTERTAINMENT
                                                                           •   Explore partnerships, joint ventures and M&A opportunities between
    INFORMATIVE so you can shape your winning strategy to be                   licensed North American companies and global iGaming brands
    leading players in a regulated online gaming industry in North
    America:                                                               •   Understand the iGaming landscape and prepare your step-by-step
    “I was excited to see GIGSE return this year to Montreal, the timing       strategy for a successful online gaming launch so you’re ready to
    couldn’t have been better! The panels, debates, presenters and             operate from day one – learn the lessons from those who have
    brainstorming sessions were exciting and informative. I was able to        already blazed a trail in this space
    create new contacts in the internet gaming industry. I cannot wait     •   Find out how you should shape your B2B partnership agreement
    for next year! Sign me up!”                                                with iGaming companies so you select the right partners
    Frank Pracukowski, Director of Administration, FOXWOODS
                                                                           •   Build your online brand and shape online behavior NOW: whether it’s
    DEVELOPMENT COMPANY and COO, VELOCITY GAMING
                                                                               free play-for-fun, a subscription model or just more exposure on social
                                                                               networks – establish your presence online now to build data, create
    INDEPENDENT of any political agenda:
                                                                               loyalty and even bring more traffic to your existing casinos
    “GIGSE 2010 was very informative with speakers having diverse
    views on many current gaming issues world wide.”                       •   Discuss how powerful the brand is for North American players.
    Frank Catania, Partner, CATANIA GAMING CONSULTANTS                         Explore in teams the look and feel of the iGaming site of some
                                                                               popular US gaming brands, if they launched online. How can brands
    INDISPENSABLE if you want to be a major player in North America            such as Treasure Island, Hard Rock, Bicycle Club, Gulfstream Park
    when – not if – it opens up to online gaming again:                        Race Track, NY Lottery … be leveraged online?
    "GIGSE has clearly established itself as the single most important
    forum for thoughtful exchanges as to where internet gambling
    is heading. The array of qualified speakers was outstanding, and
    virtually everyone in attendance learned a great deal about the
    future of this important segment of the gaming industry."
    Michael Pollock, Managing Director, SPECTRUM GAMING GROUP
                                                                               Gambling Compliance, Spectrum Gaming
    INVITING all gaming industries and potential new entrants to the
    market place to bring in innovation and introduce diversity to the         Group and Clarion Gaming join forces to
    event:                                                                     take GiGSE to new levels
    “GIGSE fills an important niche - gathering online social gaming,           As regulation of Internet gaming is gaining momentum in the
    casual gaming, fantasy gaming, and skill gaming professionals with         USA and Canada, it is our pleasure to announce this strategic
    online/offline gambling professionals to discuss the challenges of          partnership that will blend Gambling Compliance’s extensive
    growing and operating in North America.”                                   and independent worldwide coverage of internet gaming issues,
    Jeffrey Thomas, CEO, WORLD FANTASY GAMES and Past                          Spectrum Gaming Group’s regulatory expertise and in-depth
    President, FANTASY SPORTS TRADE ASSOCIATION                                knowledge of both internet gaming and the global land-based
                                                                               industry, and Clarion Gaming’s close ties with the global iGaming
    INSPIRING so you are always one step ahead of your competitors:            industry as an organiser of first-class events for the gaming
    “Informative and provocative panels, excellent attendance from             community.
    major industry players.”
                                                                               This close cooperation will ensure GiGSE will help take the
    John Lin, Vice President, Business Development, BOYD GAMING                legislative debate and commercial progress in North America to
                                                                               the next level.
                                                                               We hope to see you all there – our customers, partners, friends
    GiGSE drives momentum with a move from                                     and the entire gaming industry in the beautiful setting of San
    Montreal to San Francisco                                                  Francisco, CA in May.

                                     Home to over 150 Indian tribes
                                     and a heated iGaming debate
                                     that still divides the industry,
                                     and a technology hub where
                                     Facebook and Zynga reside – two
                                     companies behind the world’s
                                     largest online poker site – San
                                     Francisco provides an ideal
                                     setting for continuing the iGaming        Michael Pollock,        Andrew Gellatly,       Ewa Bakun,
                                     discussion and for networking             Managing Director,      Editorial Director,    Event Director,
                                     with the key industry players.            Spectrum Gaming Group   Gambling Compliance    Clarion Gaming




2                         For more details and to register, go to www.gigse.com
May 17, 2011 – Conference Day One

08:30 Registration opens. Morning coffee and refreshments                     Nelson I. Rose, Distinguished Senior Professor, Whittier Law School
                                                                              John Pappas, Executive Director, Poker Players Alliance
08:55 Chairman’s opening remarks
Michael Pollock, Managing Director, Spectrum Gaming Group                     12:15   Networking lunch break

DISSECTING THE LEGAL AND REGULATORY                                           13:30 Regulators roundtable and Q&A: maintaining technical
                                                                                    integrity, multi-jurisdiction challenges, dispute resolution
LANDSCAPE: WHAT’S NEXT?
                                                                                    and player protection – preparing to regulate iGaming
09:00 Panel discussion: State vs. Federal regulation – examining              •   What is likely to be different/similar between land-based and
      the current status of lobbying and legislative efforts                      online regulation?
•   Online gambling post mid-term elections – how the political climate       •   Mapping the regulatory process necessary for iGaming
    has changed and what it means for the industry                            •   Lessons to be learnt from existing jurisdictions – how different
•   Analyzing current bills on the table; what’s next on the agenda               should North American regulators’ approach be?
•   More than poker: is there a roadmap for further legalization of online    •   Who’s responsible for setting standards for problem gambling,
    gambling verticals?                                                           technical compliance, player collusion etc.?
•   Is there a fear of federal taxation extending to other forms of gaming?   •   Regulatory barriers to foreign partnerships and internet gaming
•   Lessons learnt in the legislative process so far                          •   Developing measures to enforce regulations
•   Who will regulate?                                                        André Wilsenach, CEO, Alderney Gambling Control Commission
William J. Pascrell III, Partner, Princeton Public Affairs Group              Jacob Appelsmith, Bureau Chief, Special Assistant Attorney General,
Brett Hale, SVP, Corporate and Governmental Relations, Churchill Downs        Department of Justice, Division of Law Enforcement, Bureau of
                                                                              Gambling Control, CA
Lloyd Levine, Associate, Lafayette Gaming Group
                                                                              Mark Lipparelli, Member of the Board, Nevada Gaming Control Board
Laurie Itkin, VP, Public Affairs, TVG/Betfair US
                                                                              Michael Epps, Commissioner, New Jersey Casino Control Commission
Dan Walsh, Senior Director of Governmental Affairs, Greenberg Traurig
Moderator: Michael Pollock, Managing Director, Spectrum Gaming Group          14:30 Interactive group discussions: What if … you can influence
                                                                                    legislation now? Find the optimal regulatory model for
10:00 Coffee and refreshment break                                                  your organization
10:20 Keynote political insights: legalizing and regulating internet          In this interactive workshop session, discuss with fellow participants and
      gaming in the USA – best practice and ways forward                      in groups your regulatory requirements for online gaming, whether you
This keynote session will explore both State and Federal legislative          are a large US casino, pari-mutuel, mid-size casino, card club, race track
initiatives, analyze key political concerns, examine lessons, successes and   or a tribal gaming organization.
challenges encountered in the political process so far and endeavour to       Moderators:
pave the way forward for policy-makers, industry and players.                 Andrew Gellatly, Editorial Director, Gambling Compliance
                                                                              James Kilsby, Americas Editor, Gambling Compliance
New Jersey and California – spotlight on the pioneering states
Analyzing the implications of potential iGaming legislation on the state      15:15   Coffee and refreshment break
level for the industry and for the state economy.
                                                                              THE MAIN STAKEHOLDERS TOGETHER: A VIEW TO
Pros and cons of regulation – discussing the political landscape              THE FUTURE
and the legislative process. What needs to happen to find
common ground?                                                                15:40 Large US casinos’ panel: moving your brand leadership online
•   Learning the lessons of both Federal and State legislative efforts        •   Assessing the importance of your casino brand
    undertaken so far
                                                                              •   Is a federal model the preferred one for large US casino groups?
•   Addressing fiscal realities with iGaming legislation and taxation
                                                                              •   How iGaming drives land-based revenues
•   Critical analysis of forecasts and figures: how much tax revenue can
                                                                              •   Devising a quick and scalable strategy to go online
    iGaming legislation really bring?
•   Assessing other drivers of regulation, including investment
                                                                              •   Leveraging your existing customer base and loyalty schemes
    and job creation                                                          •   Competing with global iGaming brands
•   What is the public image of gambling and online gambling?                 •   Gaining expertise by launching in currently regulated markets
•   Can state legislation drive federal efforts and vice versa?               Kevin Sullivan, Senior Vice President – Business Development, Boyd Gaming
John Campbell, Congressman, US House of Representatives (R–CA)                Jan Jones-Blackhurst, SVP, Communications/Government Relations,
Jon Porter, Director of Public Policy, Akerman Senterfitt, former              Caesars Entertainment
Congressman (R-NV)                                                            Michael Rumbolz, Chair, Internet Gaming Committee, Seminole Hard
                                                                              Rock International
Michael A. Brown, Councilmember, Council of the District of Columbia
                                                                              16:35 Mid-size and regional Brick and Mortar operators’ panel:
11:30   UIGEA today – legal reality and operational challenges for                  joining the race
        today’s operators and financial institutions                           •   Evaluating pros and cons of internet gaming from the perspective of
•   What operational business models, legal today, are affected by                mid-size and state casinos
    UIGEA and how?                                                            •   What legislative model would benefit mid-size operators most?
•   What will happen to UIGEA in the context of interstate and                •   Ensuring sufficient liquidity to compete in iGaming
    intrastate internet gaming
                                                                              •  Attracting financing from or partnering with a global iGaming company
•   Working with the financial community to address payment
                                                                              John Taylor, Chairman, Twin River Casino
    processing problems for legal operators
                                                                              Pierre Wuu, Online Director, California Online Poker Association
•   Impact of potential legalisation (State and Federal) on payment
                                                                              Marc W.Dunbar, Partner, Pennington, Moore, Wilkinson & Dunbar
    processing issues
Peggy Hendershot, SVP Governmental Affairs, National Thoroughbred             17:30 – 19:00    Speed networking and drinks reception in the
Racing Association                                                                             Expo hall


                             For more details and to register, go to www.gigse.com                                                                         3
Global iGaming Summit & Expo                                              May 18, 2011 – Conference Day Two

08:15 Registration opens. Morning coffee and refreshments                      Melissa Riahei, Executive Vice President and General Counsel, US Digital
                                                                               Gaming (formerly Legal Counsel, Illinois Lottery)
08:55 Chairman’s opening remarks                                               Bill Murray, Deputy Director and General Counsel, New York Lottery
Andrew Gellatly, Editorial Director, Gambling Compliance                       Carole Hardy, Assistant Director for Marketing, Oregon Lottery

THE MAIN STAKEHOLDERS TOGETHER continued                                       12:20 Networking lunch break

09:00 Tribal gaming panel: making sure tribal interests are                    PUTTING NORTH AMERICA IN A GLOBAL CONTEXT
      included in the legislative debate
                                                                               13:40 iGaming CEO panel: US strategies for global brands
•    Finding a consensus within the tribal community and coming up
     with a common approach – how can all tribes get involved?                 •   Impact of the potential legislation on market dynamics – a view from
                                                                                   mature markets
•    Discussing various iGaming legislative proposals – what issues need
     to be addressed to gain tribal support?                                   •   North American regulation – drawing parallels to share lessons with
                                                                                   regulated markets
•    Understanding the impact of internet gaming on existing establishments
•    What regulatory model would benefit tribes the most?
                                                                               •   Acquire or partner? Reviewing and discussing viable strategies

•    Making sure tribal sovereignty is protected
                                                                               •   Opportunities for partnerships and sharing of expertise – what can North
                                                                                   American companies learn from the global pioneers and vice versa?
•    California leading the way?
                                                                               Gigi Levy, CEO, 888 Holdings
Robert Martin, Chairman, Morongo Band of Mission Indians                       Jim Ryan, CEO, PartyGaming
Mark Macarro, Chairman, Pechanga Band of Luiseno Mission Indians               Malcolm Graham, CEO, PKR
Miko Beasley Denson, Chair, Mississippi Band of Choctaw Indians                Moderator: Andrew Gellatly, Editorial Director, Gambling Compliance
Leslie Lohse, Chairwoman, California Tribal Business Alliance
Moderator: Victor Rocha, Owner-Editor, Pechanga.net                            NEW STAKEHOLDERS AND MARKET DYNAMICS
10:00 US supplier panel: leveraging existing relationships to                  14:30 Capital markets’ view on US iGaming – is it time to invest?
      compete with the global B2B players – can you catch up?
                                                                               •   What is online gaming and online poker worth to the established US
•    Developing interactive strategies to serve your existing customers –          gaming companies?
     why now?                                                                  •   Capital flow between USA and Europe – are acquisitions a feasible market
•    Evaluating your competitive advantage over the existing iGaming               entry strategy for global iGaming brands willing to enter the market?
     suppliers: how relevant is your local expertise, regulatory compliance    Andrew Lee, Bank of America/Merrill Lynch
     and relationships with US operators?
                                                                               Chris Jones, Telsey Advisory Group
•    Diversifying delivery platforms: online, mobile… getting closer to        Moderator: James Kilsby, Americas Editor, Gambling Compliance
     the player
•    Buy or build: what’s the optimal strategy?                                15:15   Coffee and refreshment break
•    Taking your current successful land-based brands and products online
                                                                               15:45 New entrants to the marketplace – what new business
•    Developing bridge products that integrate online and offline                     models can be enabled by possible regulation of iGaming:
•    Migrating from server-based gaming to online                                    technology, media, social gaming companies …
Richard Schwartz, VP of Online Gaming, WMS                                     •   Who can get involved and how? Mapping a possible value chain
Gideon Bierer, EVP Interactive, IGT                                                involving non-gaming companies
Bruce Rowe, Senior VP, Strategy & Business Development, Bally Technologies     •   Exploring the cross-over between lotteries, skill games, fantasy,
                                                                                   social gaming, media and entertainment and what partnership
10:40 Coffee and refreshment break                                                 opportunities it creates
                                                                               •   Impact of regulation on current non-gaming business models – risk
LOTTERIES AT THE FOREFRONT                                                         or opportunity?
11:10    Spotlight on Canada: lessons from the newly regulated                 •   How the potential regulation might change the landscape globally
         North American market – BCLC case study                                   and impact on the existing social gaming/virtual currency model
                                                                               Kevin Chou, CEO, Kabam (formerly Watercooler, part of Betfair)
•    Legal framework for iGaming in Canada – operational reality for
     Canadian government-run gaming organizations                              Mark Hutchinson, CEO, Velocity Gaming
                                                                               David Goldberg, former CEO, Youbet.com
•    The iGaming launch step-by-step: key considerations
                                                                               Cooper Moo, VP of Business Development, GSN Digital
•    Lessons learnt from the commercial launch
                                                                               Hai Ng, CIO, Continent8 Technologies
Kevin Gass, Vice President, Corporate Affairs, British Columbia                Moderator: Steven Lipscomb, Founder, WPT and CEO, Ante4
Lottery Corporation
                                                                               16:45 Opinion debate: Unregulated operators – will they ever be
11:40 Lotteries driving the change – regulatory, commercial and                      allowed to operate in the US?
      marketing considerations
                                                                               The likes of PokerStars and FullTilt currently dominate the poker market;
•    Online lottery launch vs. DoJ action                                      have a strong brand and vast databases to feed their liquidity – what will
•    From subscription and ticket sales to… - what are the next online         happen to them in a regulated environment?
     products to be offered by lotteries?                                      Listen to this lively debate and ask your questions.
•    What is the cross-over between lottery and poker players?                 Joe Brennan, Chairman, iMEGA
•    Impact of intrastate and federal legislative efforts on lotteries         Martin Owens, Owner, Law Offices of Martin Owens Jr.

•    Potential for interstate lottery cooperation                              17:30 End of Day Two
•    How internet and social media are influencing lotteries’
     communications and driving the need for more flexible technologies         21:00 until late Official GiGSE Party: Join us for a night of fun
     and new skill sets                                                               and networking – celebrate with your clients, partners and
                                                                                      friends in the traditional GiGSE style!




4                          For more details and to register, go to www.gigse.com
May 19, 2011 – Conference Day Three

08:30 Registration opens. Morning coffee and refreshments                            12:30 Networking lunch break

08:55 Chairman’s opening remarks                                                     iGAMING IN PRACTICE – ENSURING A QUICK
BRIDGE STRATEGIES – SECURING THE FIRST                                               ROUTE TO MARKET
MOVER ADVANTAGE                                                                      13:30 From land-based to online – step by step to your
                                                                                           successful online gaming launch
09:00 Developing consumer online behaviour – interactive                             This practical and interactive session will take you through all the key
      strategies for land-based casinos to bridge the gap                            considerations and steps of building and executing an online gaming
      between offline and online                                                      strategy, including:
•       What are the current interactive/internet strategies of land-based           Strategy:
        casinos and how could they be adapted to build online loyalty and
        customer database?                                                           •   How to leverage your land-based experience and assets in the
                                                                                         online space – differences and similarities between online and offline
•       Using the online channel to educate players and then turn them into              businesses
        casino visitors
                                                                                     Supplier choice:
•       Marketing on social networks – following the success of the likes of Zynga
                                                                                     •   Choosing software and hardware for your online poker launch: what
•       Resources required and expected return on the investment                         do you need in terms of financial investment and human resources
•       Evaluating the business case and legal aspects of:                           •   Reviewing and choosing suppliers: purely B2B or B2B/B2C provider?
    •       Integrated offers – marrying online and land-based now                   Operations and back office:
    •       Free-to-play games
                                                                                     •   Data management and CRM
    •       Social games and virtual currency
    •       Subscription-based gaming
                                                                                     •   Geo-location and player protection
    •       Skill gaming                                                             •   Combating fraud and cybercrime
    •       Live casino                                                              •   Online payments
    •       Fantasy and social games                                                 Marketing:
        •   Combined wallets                                                         •   Online players’ acquisition channels
Kevin Flood, Principal, Gameinlane.com                                               •   Affiliate marketing
John Taylor, Chairman, Twin River Casino
                                                                                     •   Building a loyalty program across your original and online brands
Jason Kellerman, CEO, PurePlay
                                                                                     •   Shifting towards a mass market player – appealing to a more casual gamer
10:00 Case study: Launching a non-gambling site as a bridge                          Looking to the future:
      strategy to develop a B2C brand
                                                                                     •   Creating a scalable business
Rohin Malhotra, Director, Chilipoker
                                                                                     •   Building expertise to gradually increase your software independence
10:30 Focus on the player: building a customer-driven                                    and product flexibility
      proposition in North America                                                   The session will include two case studies (by Groupe Partouche and
                                                                                     Bonnier Lottery), followed by a panel discussion:
•       Player demographics – who plays online and what the cross-over is
        between online and offline                                                    Frank Pracukowski, Director of Administration, Foxwoods Development
•       Does brand matter?                                                           Company and COO, Velocity Gaming
                                                                                     Moise Serero, CEO and Director, Interactive, Groupe Partouche
•       North American players’ preferences and habits for poker, casino,
        skill games, lottery                                                         Richard “Skip” Bronson, Chairman, US Digital Gaming
                                                                                     Andreas Ternstrom, CEO, Bonnier Lottery
•       Finding online players – the importance of your presence on
        social networks                                                              15:00 Selecting your partner for a quick online gaming launch –
Steven Lipscomb, Founder, WPT and CEO, Ante4                                               how do you start your iGaming strategy to ensure a quick
John Pappas, Executive Director, Poker Players Alliance                                    way to market?

11:00 Coffee and refreshment break                                                   In this interactive session, you will discuss:
                                                                                     •   Formulating your online strategy and business model
11:30   Interactive workshop session: How to take the customer
                                                                                     •   Looking for a partner for your US launch following regulation
        experience and rebuild it for online interaction
What if … Treasure Island, Hard Rock, Bicycle Club, Gulfstream Park Race             •   Considering the risks involved
Track, NY Lottery … could start an iGaming site tomorrow?                            •   Technology review and regulatory due diligence
Learn from your peers in this engaging and interactive scenario-based                •   Negotiating your partnership deal: who takes care of your brand,
format. Discuss and plan in groups the look and feel of the iGaming site                 marketing, players, backoffice etc.?
for those popular US brands                                                          Paul Miltenberger, Co-Founder, WagerWorks, Associate, Spectrum
Moderators:                                                                          Gaming Group
Angus Nisbet, Gaming Director, Rank Interactive
                                                                                     16:00 End of GiGSE 2011
Steve Salmon, Commercial and Operations Director, Rank Interactive



                                                                                         Interested in speaking opportunities at GiGSE?
                                                                                         Contact Ewa Bakun, Event Director, Clarion Gaming:
                                                                                         +44 (0)207 370 8567; ewa.bakun@clariongaming.com




                                 For more details and to register, go to www.gigse.com                                                                              5
11th ANNUAL CONFERENCE
                                                         17 – 19 MAY 2011
    Global iGaming Summit & Expo                         FAIRMONT HOTEL, SAN FRANCISCO, CALIFORNIA



Sponsorship/Exhibition at GiGSE
Operators and suppliers are gearing up for the legalisation of the North    Opportunities at GiGSE include:
American iGaming market. Organizations from land-based casino               •   Speaking on strategic panels – raise your profile as a thought leader
groups, Indian tribes, lotteries, card rooms, racetracks, even some of          that has a wealth of experience when it comes to shaping an online
the social and fantasy games operators, are deciding on partners and            strategy in North America
suppliers now to help them launch their online operations.
                                                                            •   Moderating interactive workshop sessions on regulatory models,
GiGSE is your platform to help you:                                             brands and B2B partnership opportunities – engage with conference
•    Form partnerships, secure deals, and increase your brand awareness         attendees, discuss their needs directly, exchange business cards with
     with the North American key players                                        potential clients while demonstrating your thought leadership in an
                                                                                interactive, intimate and relaxed format
•    Leverage your existing relationships in the land-based industry and
     inform your existing North American partners of your expansion and     •   Cocktail reception and Official Party sponsorship – treat your
     new proposition in the growing iGaming arena                               existing and potential clients to an evening of fun, networking
                                                                                and drinks
•    Secure your leading position as a partner of choice with long-
     standing expertise in the iGaming space                                •   Exhibition stand – demonstrate your products and expertise at a
                                                                                dedicated booth where you can meet your clients and invite them
•    Win new customers and continue dialogue with the existing clients
                                                                                for more in-depth discussion on how you can help them in their
                                                                                iGaming efforts


     GiGSE 2011 sponsors and
                                                                Atlantis Internet Group/                                   Continent 8
     exhibitors:
                                                                Tribal Gaming Network                                      Technologies Plc




     Get involved now to win your share of the market. Contact us today!
     Sponsorship/Exhibition enquiries:                                                                 Media/PR enquiries:
     Michelle Dencer-Brown                            Brian Mc Donald                                  Yeemay Huang
     T: +44 (0)7818 573803                            T: +44 (0)207 370 8566                           T: +44 (0)207 370 8579
     E: mdb@clariongaming.com                         E: brian.mcdonald@clariongaming.com              E: yeemay.huang@clariongaming.com




                                               GiGSE 2010 sponsors and exhibitors included:




                                         GiGSE 2011 media partners and supporting associations:




GiGSE venue
World-renowned, The Fairmont San Francisco hotel presents an
awe-inspiring picture of historic San Francisco. Centrally located,
The Fairmont San Francisco luxury hotel is a short cable car trip
from bustling Downtown, Financial District, Union Square and
Fisherman's Wharf.

950 Mason Street
San Francisco, California
United States
94108



6                           For more details and to register, go to www.gigse.com
3 Easy Ways to Register:

1. Register online at www.gigse.com – quickest and easiest way to book
2. Call our hotline on +44(0)20 7370 8577 and speak to Shane Mortimer, Cheryl Cheong or Thomas Baines
3. Fill out the booking form below and fax it to +44(0)20 7370 8562 or email to kerry.jones@clariongaming.com

Delegate Booking Form:
Contact: Kerry Jones, Tel: +44 (0)1242 529 090, Fax: +44 20 7370 8562, Email: kerry.jones@clariongaming.com. To guarantee your place at this
event please complete the form below and return with credit card details for payment. If you are unable to pay by credit card please contact us to
discuss other payment methods. Please note that we must receive payment in advance of the event. All fields marked * are obligatory.
*Mr / Mrs / Ms / Miss / Dr / Prof          * First Name: ___________________________ * Surname: ___________________________________________

*Job Title: __________________________________________________________ *Company: ___________________________________________
*Type of Company (please circle):

 Operator                       Supplier-Payments              Supplier-Software               Supplier –                      Supplier – Other                 Other
                                                                                               Security+Fraud                                                   Please specify:
 Law firm                        Regulator/                     Financial                       Media &                         Affiliate
                                Government                     Institution                     Association
*Sector(s) of gaming you are in (you can tick more than one option):
 Casino                 Sportsbetting           Poker                  Bingo                   Lottery                 Street/AWP              Soft/Skill               Other
                                                                                                                                               Games                    Please specify:
*How do you deliver this to the market (please circle – you can circle more than one option):                              Landbased             Remote-Online              Mobile

*Correspondence Address: _________________________________________________________________________________________________

________________________________________________________________________________________________________________________

*Postcode: _________________________ *Country: ______________________ *Tel: _______________________________________________

*Email: __________________________________________________________________________________________________________________

*Signature: _________________________________________________________ *Date: ______________________________________________
FEES: All transactions will be processed in US dollars. No VAT is payable on the delegate places for this event.

                                                           Super Early Bird Rate             Early Bird Rate                 Standard rate                     Late/onsite rate
 All rates are per person                                  (ends March 4)                    (ends April 8)                  (ends May 13)                     (from May 14 onwards)
                                                           BEST RATE
 Individual (1-2 places booked at once)                    $1,495.00                         $1,595.00                       $1,695.00                         $1,795.00
 Multi rate (3+ places booked at once)                     $1,295.00                         $1,395.00                       $1,495.00                         $1,695.00
 Regulator/Government (including lotteries)                $795.00                           $845.00                         $895.00                           $1095.00

Number of registrations: _________________ Total Amount Payable: ________________ US Dollars
Credit Card Details
Card type:              Visa                     Mastercard                             Amex

Card No: _______________________________ Start Date: _________________ Expiry Date: _________________________________________

Security code (3 or 4 digits): _______________ Cardholder name: _________________________________________________________________

Address if different from the one above: ______________________________________________________________________________________

________________________________________________________________________________________________________________________

Cardholder’s Signature: _______________________________________________ Date: ______________________________________________
                                                                                                Cancellations:
QUOTE PROMO CODE:                                                                               1. All cancellations must be received in writing and it is the responsibility of the cancelling
                                                                                                   party to ensure their cancellation has been received
General terms and conditions:                                                                   2. Cancellations made up to and including April 15 2011: A refund will be made minus a 20%
1. Upon making your booking with us to attend the Global iGaming Summit and Expo                    administration fee that will be retained by the organiser. If no payment has been made
   (GiGSE) you must agree to and adhere to our terms and conditions                                 then 20% of the original fee will be due immediately.
2. Sending us a completed booking form or completing your details in our online shop            3. Cancellations made from April 16 2011 onwards: No refunds will be made. Full conference
    constitutes a legally binding contract.                                                         delegates will receive the post-conference materials by email. If no payment has been
3. It may be necessary for reasons beyond the control of ATL (trading as Clarion Gaming)            made then 100% of the original fee will be due immediately.
    to change the contents and timings of the programme, the speakers, the date or the          4. Substitutions are welcome for paid registrants at no additional charge with advance notice.
    venue.                                                                                      We will not disclose your details to third parties (unrelated to Clarion Events) for the
4. Payment is due upon booking your place                                                       purposes of marketing. By submitting your details, you agree to the use of your personal
5. There is no admittance to GiGSE unless payment has been received in full.                    information as set out in the Privacy Policy (http://www.clariongaming.com). You will also
6. In the unlikely event of the programme being cancelled, ATL will make a full refund but      be indicating your consent for your details to be used by us to send information about our
    disclaim any further liability.                                                             events to you by e-mail, telephone, mobile, post and fax as explained in the Privacy Policy
7. Reservations will only be accepted on receipt of this form being completed and will be       unless you indicate otherwise by ticking the box below.
   on a strictly `first come – first served’ basis.                                               If you do not wish to receive information from Clarion about our events,
8. Accommodation is not included in the delegate fee.                                           please tick the box




                                  For more details and to register, go to www.gigse.com                                                                                                           7
More reasons to book early...
Engage with, and learn from, the leading figures in the                      Who you will meet at GiGSE 2011 in San Francisco, CA
online gaming debate in North America, including:                           The 11th Global iGaming Summit & Expo will bring together senior
                                                                            executives and decision-makers to discuss how to take advantage of
Jacob Appelsmith, Bureau Chief, Special Assistant Attorney General,
                                                                            the emerging North American iGaming market and to network and
Department of Justice, Division of Law Enforcement, Bureau of
                                                                            create strategic partnerships for the exchange of expertise and the
Gambling Control, California
                                                                            quickest route to market possible.
Miko Beasley Denson, Chair, Mississippi Band of Choctaw Indians
Gideon Bierer, EVP Interactive, IGT
Joe Brennan Jr., Chairman, iMEGA                                            GiGSE’s attendees will represent all the key
Richard D. Bronson, Chairman, US Digital Gaming                             stakeholders, including:
Micheal A. Brown, Councilmember, Council of the District of Columbia
John Campbell, Congressman, US House of Representatives (R–CA)
                                                                            •       Land-based casinos (large and mid-sized brick-and-mortar operations)
Kevin Chou, CEO, Kabam, formerly Watercooler, part of Betfair               •       Indian tribes/First Nations
Marc W. Dunbar, Partner, Pennington, Moore, Wilkinson & Dunbar              •       Card clubs
Michael Epps, Commissioner, New Jersey Casino Control Commission            •       Racetracks and pari-mutuels
Kevin Flood, Principal, Gameinlane                                          •       Horse racing operators
Kevin Gass, Vice President, Corporate Affairs, British Columbia             •       State and provincial lotteries
Lottery Corporation                                                         •       Free-to-play gaming operators (social and skill games)
Andrew Gellatly, Editorial Director, Gambling Compliance                    •       Subscription based operators of poker, fantasy sports
Malcolm Graham, CEO, PKR                                                    •       Gaming regulators and provincial gaming commissions
David Goldberg, former CEO, Youbet.com                                      •       State and Federal legislators and policy-makers
Brett Hale, SVP, Corporate and Governmental Relations, Churchill Downs      •       Technology companies and start-ups
Carole Hardy, Assistant Director for Marketing, Oregon Lottery              •       International online gaming operators and suppliers
Peggy Hendershot, SVP Governmental Affairs, National Thoroughbred           •       Lobby groups
Racing Association (NTRA)                                                   •       Law firms
Mark Hutchinson, CEO, Velocity Gaming                                       •       Gaming analysts and consultants
Laurie Itkin, VP Public Affairs, TVG/Betfair US
Chris Jones, Telsey Advisory Group
                                                                            •       Investors
Jan Jones-Blackhurst, SVP, Communications/Government Relations,             Who attended GiGSE 2010 in Montreal
Caesars Entertainment
Jason Kellerman, CEO, PurePlay
James Kilsby, Americas Editor, Gambling Compliance
Andrew Lee, Bank of America/Merrill Lynch                                                                       EU                     24%
Lloyd Levine, Associate, Lafayette Gaming Group                                                                 North America          70%
Gigi Levy, CEO, 888 Holdings                                                                                    ROW                    6%
Mark Lipparelli, Member of the Board, Nevada Gaming Control Board
Steven Lipscomb, Founder, WPT and CEO, Ante4
Leslie Lohse, Chairwoman, California Tribal Business Alliance
Mark Macarro, Chairman, Pechanga Band of Luiseño Mission Indians
Rohin Malhotra, Director, Chillipoker
Robert Martin, Chairman, The Morongo Band of Mission Indians                    Networking at GiGSE 2011 in San Francisco, CA
Paul Miltenberger, Founder, Wagerworks, Associate, Spectrum                     Whether you are a bold and well-practiced networker, happy to
Gaming Group
                                                                                strike up conversations with our 60+ expert speakers after their
Cooper Moo, VP of Business Development, GSN Digital
                                                                                presentations; or new to the industry, there is a networking event at
Bill Murray, Deputy Director and General Counsel, New York Lottery
                                                                                GiGSE that will meet your business demands.
Hai Ng, CIO, Continent8 Technologies
Angus Nisbet, Gaming Director, Rank Interactive                                 •    GiGSE enables more interaction
Martin Owens, Owner, Law Offices of Martin Owens Jr.                                  than any other conference by
John Pappas, Executive Director, Poker Players Alliance                              introducing a ‘cabaret’ style
William J. Pascarell III, Partner, Princeton Public Affairs Group, Inc.              conference room set-up; you
Michael Pollock, Managing Director, Spectrum Gaming Group                            will be sitting in roundtables so
Jon Porter, Director of Public Policy, Akerman Senterfitt, former                     you can engage even more with
                                                                                     your fellow GiGSE attendees
Congressman (R-NV)
                                                                                     during the conference sessions.
Frank Pracukowski, Director of Administration, Foxwoods
                                                                                     Learn not only from speakers and
Development Company and COO, Velocity Gaming                                         panellists, but also from those at
Melissa Riahei, Executive Vice President and General Counsel, US                     your table.
Digital Gaming, former Legal Counsel, Illinois Lottery
Victor Rocha, Owner-Editor, Pechanga.net                                        •    The opening GiGSE cocktail reception at the end of Day One will
I. Nelson Rose, Distinguished Senior Professor, Whittier Law School                  give you an opportunity to mingle with other attendees, discuss the
                                                                                     conclusions of the day’s sessions and start making the necessary
Bruce Rowe, Senior VP, Strategy & Business Development,
                                                                                     connections that you can develop throughout the following two
Bally Technologies
                                                                                     days. All in a friendly atmosphere and with a drink in your hand.
Michael Rumbolz, Chair, Internet Gaming Committee,
Seminole Hard Rock International                                                •    Official GiGSE Evening Party on Day Two – a perfect way to relax,
Jim Ryan, CEO, PartyGaming                                                           make new friends, catch up with international colleagues or strike
Steve Salmon, Commercial and Operations Director, Rank Interactive                   a deal.
Richard Schwartz, VP of Online Gaming, WMS                                      •    Interactive group discussions on branding and regulatory models
Moise Serero, CEO and Director, Interactive, Groupe Partouche                        will give you scope to engage with your peers and enjoy a more
Kevin Sullivan, Senior Vice President - Business Development, Boyd Gaming            collaborative conference experience.
John Taylor, Chairman, Twin River Casino                                        •    Refreshment and lunch breaks will provide an opportunity to
Dan Walsh, Senior Director of Governmental Affairs, Greenberg Traurig                discuss sessions, ask further questions and clarify the top issues.
Andre Wilsenach, CEO, Alderney Gambling Control Commission
                                                                                •    San Francisco, CA offers a perfect
Pierre Wuu, Online Director, California Online Poker Association                     backdrop to GiGSE this year, not
For the most up-to-date list, please go to www.gigse.com                             only because of the importance
                                                                                     of California as a possible iGaming
                                                                                     jurisdiction, but also as an exciting
Interested in speaking opportunities at GiGSE?                                       city full of great places to visit, to
Contact Ewa Bakun, Event Director, Clarion Gaming:                                   meet with friends and clients and
+44 (0)207 370 8567; ewa.bakun@clariongaming.com                                     to have fun.




      For more details and to register, go to www.gigse.com

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Save $400 at 11th Annual Global iGaming Summit in San Francisco

  • 1. SUPER EARLY BIRD OFFER: REGISTER BEFORE MARCH 4 AND SAVE UP TO $400 Global iGaming Summit & Expo 11 th ANNUAL CONFERENCE 17 – 19 MAY 2011 FAIRMONT HOTEL, SAN FRANCISCO, CALIFORNIA Shape the North American iGaming debate and create your strategy to win market share in a newly regulated market ♦ Understand when, where and how you will be able to offer online poker, casino and other gaming products to North American players ♠ Plan specific scenarios for different regulatory outcomes – both State and Federal – so you secure your winning share of the market ♥ Engage with AGA members, Indian tribes, pari-mutuels and lotteries, and shape A the legislative debate with the Congressmen and Senators at the forefront of defining iGaming regulation - make sure your interests are heard and included ♣ Create strategic alliances with global iGaming companies A and North American brick-and-mortar establishments to exchange expertise and ensure the quickest route A to market Hear from experts at the forefront of change: A A John Campbell, Congressman US HOUSE OF REPRESENTATIVES (R–CA) Michael A. Brown, Councilmember, COUNCIL OF THE DISTRICT OF COLUMBIA A Michael Epps, Commissioner, NEW JERSEY CASINO CONTROL COMMISSION Robert Martin, Chairman, MORONGO BAND OF MISSION INDIANS Jan Jones-Blackhurst, SVP, Communications/Government Relations, CAESARS ENTERTAINMENT Bill Murray, Deputy Director and General Counsel, NEW YORK LOTTERY Michael Rumbolz, Chair, Internet Gaming Committee, SEMINOLE HARD ROCK INTERNATIONAL Jim Ryan, CEO, PARTYGAMING Gigi Levy, CEO, 888 HOLDINGS In partnership with: For more details and to register, go to www.gigse.com Quote promotional code:
  • 2. 11th ANNUAL CONFERENCE 17 – 19 MAY 2011 Global iGaming Summit & Expo FAIRMONT HOTEL, SAN FRANCISCO, CALIFORNIA Bringing all the key stakeholders from North GiGSE 2010 in Montreal ignited a North America, Europe and the rest of the world to: American iGaming debate that resonated for • Hear from both Federal and State policy-makers and key lobby months. In its 11th year, GiGSE promises to be: groups - get a clear picture of when and how you will be able to offer iGaming to North American players INCLUSIVE of all the key stakeholders you want to meet: “It was a pleasure to deliver the keynote speech at GIGSE this year. • Influence the legislation now: an interactive workshop discussion of The presence of land-based gaming leaders, regulators and former the regulatory requirements for online gaming regulators alongside those advocating regulated online gaming, made the conference timely and relevant.” • Plan your entry strategy to accelerate your launch into a market estimated to be worth at least US$12bn annually Mitch Garber, CEO, CAESARS INTERACTIVE ENTERTAINMENT • Explore partnerships, joint ventures and M&A opportunities between INFORMATIVE so you can shape your winning strategy to be licensed North American companies and global iGaming brands leading players in a regulated online gaming industry in North America: • Understand the iGaming landscape and prepare your step-by-step “I was excited to see GIGSE return this year to Montreal, the timing strategy for a successful online gaming launch so you’re ready to couldn’t have been better! The panels, debates, presenters and operate from day one – learn the lessons from those who have brainstorming sessions were exciting and informative. I was able to already blazed a trail in this space create new contacts in the internet gaming industry. I cannot wait • Find out how you should shape your B2B partnership agreement for next year! Sign me up!” with iGaming companies so you select the right partners Frank Pracukowski, Director of Administration, FOXWOODS • Build your online brand and shape online behavior NOW: whether it’s DEVELOPMENT COMPANY and COO, VELOCITY GAMING free play-for-fun, a subscription model or just more exposure on social networks – establish your presence online now to build data, create INDEPENDENT of any political agenda: loyalty and even bring more traffic to your existing casinos “GIGSE 2010 was very informative with speakers having diverse views on many current gaming issues world wide.” • Discuss how powerful the brand is for North American players. Frank Catania, Partner, CATANIA GAMING CONSULTANTS Explore in teams the look and feel of the iGaming site of some popular US gaming brands, if they launched online. How can brands INDISPENSABLE if you want to be a major player in North America such as Treasure Island, Hard Rock, Bicycle Club, Gulfstream Park when – not if – it opens up to online gaming again: Race Track, NY Lottery … be leveraged online? "GIGSE has clearly established itself as the single most important forum for thoughtful exchanges as to where internet gambling is heading. The array of qualified speakers was outstanding, and virtually everyone in attendance learned a great deal about the future of this important segment of the gaming industry." Michael Pollock, Managing Director, SPECTRUM GAMING GROUP Gambling Compliance, Spectrum Gaming INVITING all gaming industries and potential new entrants to the market place to bring in innovation and introduce diversity to the Group and Clarion Gaming join forces to event: take GiGSE to new levels “GIGSE fills an important niche - gathering online social gaming, As regulation of Internet gaming is gaining momentum in the casual gaming, fantasy gaming, and skill gaming professionals with USA and Canada, it is our pleasure to announce this strategic online/offline gambling professionals to discuss the challenges of partnership that will blend Gambling Compliance’s extensive growing and operating in North America.” and independent worldwide coverage of internet gaming issues, Jeffrey Thomas, CEO, WORLD FANTASY GAMES and Past Spectrum Gaming Group’s regulatory expertise and in-depth President, FANTASY SPORTS TRADE ASSOCIATION knowledge of both internet gaming and the global land-based industry, and Clarion Gaming’s close ties with the global iGaming INSPIRING so you are always one step ahead of your competitors: industry as an organiser of first-class events for the gaming “Informative and provocative panels, excellent attendance from community. major industry players.” This close cooperation will ensure GiGSE will help take the John Lin, Vice President, Business Development, BOYD GAMING legislative debate and commercial progress in North America to the next level. We hope to see you all there – our customers, partners, friends GiGSE drives momentum with a move from and the entire gaming industry in the beautiful setting of San Montreal to San Francisco Francisco, CA in May. Home to over 150 Indian tribes and a heated iGaming debate that still divides the industry, and a technology hub where Facebook and Zynga reside – two companies behind the world’s largest online poker site – San Francisco provides an ideal setting for continuing the iGaming Michael Pollock, Andrew Gellatly, Ewa Bakun, discussion and for networking Managing Director, Editorial Director, Event Director, with the key industry players. Spectrum Gaming Group Gambling Compliance Clarion Gaming 2 For more details and to register, go to www.gigse.com
  • 3. May 17, 2011 – Conference Day One 08:30 Registration opens. Morning coffee and refreshments Nelson I. Rose, Distinguished Senior Professor, Whittier Law School John Pappas, Executive Director, Poker Players Alliance 08:55 Chairman’s opening remarks Michael Pollock, Managing Director, Spectrum Gaming Group 12:15 Networking lunch break DISSECTING THE LEGAL AND REGULATORY 13:30 Regulators roundtable and Q&A: maintaining technical integrity, multi-jurisdiction challenges, dispute resolution LANDSCAPE: WHAT’S NEXT? and player protection – preparing to regulate iGaming 09:00 Panel discussion: State vs. Federal regulation – examining • What is likely to be different/similar between land-based and the current status of lobbying and legislative efforts online regulation? • Online gambling post mid-term elections – how the political climate • Mapping the regulatory process necessary for iGaming has changed and what it means for the industry • Lessons to be learnt from existing jurisdictions – how different • Analyzing current bills on the table; what’s next on the agenda should North American regulators’ approach be? • More than poker: is there a roadmap for further legalization of online • Who’s responsible for setting standards for problem gambling, gambling verticals? technical compliance, player collusion etc.? • Is there a fear of federal taxation extending to other forms of gaming? • Regulatory barriers to foreign partnerships and internet gaming • Lessons learnt in the legislative process so far • Developing measures to enforce regulations • Who will regulate? André Wilsenach, CEO, Alderney Gambling Control Commission William J. Pascrell III, Partner, Princeton Public Affairs Group Jacob Appelsmith, Bureau Chief, Special Assistant Attorney General, Brett Hale, SVP, Corporate and Governmental Relations, Churchill Downs Department of Justice, Division of Law Enforcement, Bureau of Gambling Control, CA Lloyd Levine, Associate, Lafayette Gaming Group Mark Lipparelli, Member of the Board, Nevada Gaming Control Board Laurie Itkin, VP, Public Affairs, TVG/Betfair US Michael Epps, Commissioner, New Jersey Casino Control Commission Dan Walsh, Senior Director of Governmental Affairs, Greenberg Traurig Moderator: Michael Pollock, Managing Director, Spectrum Gaming Group 14:30 Interactive group discussions: What if … you can influence legislation now? Find the optimal regulatory model for 10:00 Coffee and refreshment break your organization 10:20 Keynote political insights: legalizing and regulating internet In this interactive workshop session, discuss with fellow participants and gaming in the USA – best practice and ways forward in groups your regulatory requirements for online gaming, whether you This keynote session will explore both State and Federal legislative are a large US casino, pari-mutuel, mid-size casino, card club, race track initiatives, analyze key political concerns, examine lessons, successes and or a tribal gaming organization. challenges encountered in the political process so far and endeavour to Moderators: pave the way forward for policy-makers, industry and players. Andrew Gellatly, Editorial Director, Gambling Compliance James Kilsby, Americas Editor, Gambling Compliance New Jersey and California – spotlight on the pioneering states Analyzing the implications of potential iGaming legislation on the state 15:15 Coffee and refreshment break level for the industry and for the state economy. THE MAIN STAKEHOLDERS TOGETHER: A VIEW TO Pros and cons of regulation – discussing the political landscape THE FUTURE and the legislative process. What needs to happen to find common ground? 15:40 Large US casinos’ panel: moving your brand leadership online • Learning the lessons of both Federal and State legislative efforts • Assessing the importance of your casino brand undertaken so far • Is a federal model the preferred one for large US casino groups? • Addressing fiscal realities with iGaming legislation and taxation • How iGaming drives land-based revenues • Critical analysis of forecasts and figures: how much tax revenue can • Devising a quick and scalable strategy to go online iGaming legislation really bring? • Assessing other drivers of regulation, including investment • Leveraging your existing customer base and loyalty schemes and job creation • Competing with global iGaming brands • What is the public image of gambling and online gambling? • Gaining expertise by launching in currently regulated markets • Can state legislation drive federal efforts and vice versa? Kevin Sullivan, Senior Vice President – Business Development, Boyd Gaming John Campbell, Congressman, US House of Representatives (R–CA) Jan Jones-Blackhurst, SVP, Communications/Government Relations, Jon Porter, Director of Public Policy, Akerman Senterfitt, former Caesars Entertainment Congressman (R-NV) Michael Rumbolz, Chair, Internet Gaming Committee, Seminole Hard Rock International Michael A. Brown, Councilmember, Council of the District of Columbia 16:35 Mid-size and regional Brick and Mortar operators’ panel: 11:30 UIGEA today – legal reality and operational challenges for joining the race today’s operators and financial institutions • Evaluating pros and cons of internet gaming from the perspective of • What operational business models, legal today, are affected by mid-size and state casinos UIGEA and how? • What legislative model would benefit mid-size operators most? • What will happen to UIGEA in the context of interstate and • Ensuring sufficient liquidity to compete in iGaming intrastate internet gaming • Attracting financing from or partnering with a global iGaming company • Working with the financial community to address payment John Taylor, Chairman, Twin River Casino processing problems for legal operators Pierre Wuu, Online Director, California Online Poker Association • Impact of potential legalisation (State and Federal) on payment Marc W.Dunbar, Partner, Pennington, Moore, Wilkinson & Dunbar processing issues Peggy Hendershot, SVP Governmental Affairs, National Thoroughbred 17:30 – 19:00 Speed networking and drinks reception in the Racing Association Expo hall For more details and to register, go to www.gigse.com 3
  • 4. Global iGaming Summit & Expo May 18, 2011 – Conference Day Two 08:15 Registration opens. Morning coffee and refreshments Melissa Riahei, Executive Vice President and General Counsel, US Digital Gaming (formerly Legal Counsel, Illinois Lottery) 08:55 Chairman’s opening remarks Bill Murray, Deputy Director and General Counsel, New York Lottery Andrew Gellatly, Editorial Director, Gambling Compliance Carole Hardy, Assistant Director for Marketing, Oregon Lottery THE MAIN STAKEHOLDERS TOGETHER continued 12:20 Networking lunch break 09:00 Tribal gaming panel: making sure tribal interests are PUTTING NORTH AMERICA IN A GLOBAL CONTEXT included in the legislative debate 13:40 iGaming CEO panel: US strategies for global brands • Finding a consensus within the tribal community and coming up with a common approach – how can all tribes get involved? • Impact of the potential legislation on market dynamics – a view from mature markets • Discussing various iGaming legislative proposals – what issues need to be addressed to gain tribal support? • North American regulation – drawing parallels to share lessons with regulated markets • Understanding the impact of internet gaming on existing establishments • What regulatory model would benefit tribes the most? • Acquire or partner? Reviewing and discussing viable strategies • Making sure tribal sovereignty is protected • Opportunities for partnerships and sharing of expertise – what can North American companies learn from the global pioneers and vice versa? • California leading the way? Gigi Levy, CEO, 888 Holdings Robert Martin, Chairman, Morongo Band of Mission Indians Jim Ryan, CEO, PartyGaming Mark Macarro, Chairman, Pechanga Band of Luiseno Mission Indians Malcolm Graham, CEO, PKR Miko Beasley Denson, Chair, Mississippi Band of Choctaw Indians Moderator: Andrew Gellatly, Editorial Director, Gambling Compliance Leslie Lohse, Chairwoman, California Tribal Business Alliance Moderator: Victor Rocha, Owner-Editor, Pechanga.net NEW STAKEHOLDERS AND MARKET DYNAMICS 10:00 US supplier panel: leveraging existing relationships to 14:30 Capital markets’ view on US iGaming – is it time to invest? compete with the global B2B players – can you catch up? • What is online gaming and online poker worth to the established US • Developing interactive strategies to serve your existing customers – gaming companies? why now? • Capital flow between USA and Europe – are acquisitions a feasible market • Evaluating your competitive advantage over the existing iGaming entry strategy for global iGaming brands willing to enter the market? suppliers: how relevant is your local expertise, regulatory compliance Andrew Lee, Bank of America/Merrill Lynch and relationships with US operators? Chris Jones, Telsey Advisory Group • Diversifying delivery platforms: online, mobile… getting closer to Moderator: James Kilsby, Americas Editor, Gambling Compliance the player • Buy or build: what’s the optimal strategy? 15:15 Coffee and refreshment break • Taking your current successful land-based brands and products online 15:45 New entrants to the marketplace – what new business • Developing bridge products that integrate online and offline models can be enabled by possible regulation of iGaming: • Migrating from server-based gaming to online technology, media, social gaming companies … Richard Schwartz, VP of Online Gaming, WMS • Who can get involved and how? Mapping a possible value chain Gideon Bierer, EVP Interactive, IGT involving non-gaming companies Bruce Rowe, Senior VP, Strategy & Business Development, Bally Technologies • Exploring the cross-over between lotteries, skill games, fantasy, social gaming, media and entertainment and what partnership 10:40 Coffee and refreshment break opportunities it creates • Impact of regulation on current non-gaming business models – risk LOTTERIES AT THE FOREFRONT or opportunity? 11:10 Spotlight on Canada: lessons from the newly regulated • How the potential regulation might change the landscape globally North American market – BCLC case study and impact on the existing social gaming/virtual currency model Kevin Chou, CEO, Kabam (formerly Watercooler, part of Betfair) • Legal framework for iGaming in Canada – operational reality for Canadian government-run gaming organizations Mark Hutchinson, CEO, Velocity Gaming David Goldberg, former CEO, Youbet.com • The iGaming launch step-by-step: key considerations Cooper Moo, VP of Business Development, GSN Digital • Lessons learnt from the commercial launch Hai Ng, CIO, Continent8 Technologies Kevin Gass, Vice President, Corporate Affairs, British Columbia Moderator: Steven Lipscomb, Founder, WPT and CEO, Ante4 Lottery Corporation 16:45 Opinion debate: Unregulated operators – will they ever be 11:40 Lotteries driving the change – regulatory, commercial and allowed to operate in the US? marketing considerations The likes of PokerStars and FullTilt currently dominate the poker market; • Online lottery launch vs. DoJ action have a strong brand and vast databases to feed their liquidity – what will • From subscription and ticket sales to… - what are the next online happen to them in a regulated environment? products to be offered by lotteries? Listen to this lively debate and ask your questions. • What is the cross-over between lottery and poker players? Joe Brennan, Chairman, iMEGA • Impact of intrastate and federal legislative efforts on lotteries Martin Owens, Owner, Law Offices of Martin Owens Jr. • Potential for interstate lottery cooperation 17:30 End of Day Two • How internet and social media are influencing lotteries’ communications and driving the need for more flexible technologies 21:00 until late Official GiGSE Party: Join us for a night of fun and new skill sets and networking – celebrate with your clients, partners and friends in the traditional GiGSE style! 4 For more details and to register, go to www.gigse.com
  • 5. May 19, 2011 – Conference Day Three 08:30 Registration opens. Morning coffee and refreshments 12:30 Networking lunch break 08:55 Chairman’s opening remarks iGAMING IN PRACTICE – ENSURING A QUICK BRIDGE STRATEGIES – SECURING THE FIRST ROUTE TO MARKET MOVER ADVANTAGE 13:30 From land-based to online – step by step to your successful online gaming launch 09:00 Developing consumer online behaviour – interactive This practical and interactive session will take you through all the key strategies for land-based casinos to bridge the gap considerations and steps of building and executing an online gaming between offline and online strategy, including: • What are the current interactive/internet strategies of land-based Strategy: casinos and how could they be adapted to build online loyalty and customer database? • How to leverage your land-based experience and assets in the online space – differences and similarities between online and offline • Using the online channel to educate players and then turn them into businesses casino visitors Supplier choice: • Marketing on social networks – following the success of the likes of Zynga • Choosing software and hardware for your online poker launch: what • Resources required and expected return on the investment do you need in terms of financial investment and human resources • Evaluating the business case and legal aspects of: • Reviewing and choosing suppliers: purely B2B or B2B/B2C provider? • Integrated offers – marrying online and land-based now Operations and back office: • Free-to-play games • Data management and CRM • Social games and virtual currency • Subscription-based gaming • Geo-location and player protection • Skill gaming • Combating fraud and cybercrime • Live casino • Online payments • Fantasy and social games Marketing: • Combined wallets • Online players’ acquisition channels Kevin Flood, Principal, Gameinlane.com • Affiliate marketing John Taylor, Chairman, Twin River Casino • Building a loyalty program across your original and online brands Jason Kellerman, CEO, PurePlay • Shifting towards a mass market player – appealing to a more casual gamer 10:00 Case study: Launching a non-gambling site as a bridge Looking to the future: strategy to develop a B2C brand • Creating a scalable business Rohin Malhotra, Director, Chilipoker • Building expertise to gradually increase your software independence 10:30 Focus on the player: building a customer-driven and product flexibility proposition in North America The session will include two case studies (by Groupe Partouche and Bonnier Lottery), followed by a panel discussion: • Player demographics – who plays online and what the cross-over is between online and offline Frank Pracukowski, Director of Administration, Foxwoods Development • Does brand matter? Company and COO, Velocity Gaming Moise Serero, CEO and Director, Interactive, Groupe Partouche • North American players’ preferences and habits for poker, casino, skill games, lottery Richard “Skip” Bronson, Chairman, US Digital Gaming Andreas Ternstrom, CEO, Bonnier Lottery • Finding online players – the importance of your presence on social networks 15:00 Selecting your partner for a quick online gaming launch – Steven Lipscomb, Founder, WPT and CEO, Ante4 how do you start your iGaming strategy to ensure a quick John Pappas, Executive Director, Poker Players Alliance way to market? 11:00 Coffee and refreshment break In this interactive session, you will discuss: • Formulating your online strategy and business model 11:30 Interactive workshop session: How to take the customer • Looking for a partner for your US launch following regulation experience and rebuild it for online interaction What if … Treasure Island, Hard Rock, Bicycle Club, Gulfstream Park Race • Considering the risks involved Track, NY Lottery … could start an iGaming site tomorrow? • Technology review and regulatory due diligence Learn from your peers in this engaging and interactive scenario-based • Negotiating your partnership deal: who takes care of your brand, format. Discuss and plan in groups the look and feel of the iGaming site marketing, players, backoffice etc.? for those popular US brands Paul Miltenberger, Co-Founder, WagerWorks, Associate, Spectrum Moderators: Gaming Group Angus Nisbet, Gaming Director, Rank Interactive 16:00 End of GiGSE 2011 Steve Salmon, Commercial and Operations Director, Rank Interactive Interested in speaking opportunities at GiGSE? Contact Ewa Bakun, Event Director, Clarion Gaming: +44 (0)207 370 8567; ewa.bakun@clariongaming.com For more details and to register, go to www.gigse.com 5
  • 6. 11th ANNUAL CONFERENCE 17 – 19 MAY 2011 Global iGaming Summit & Expo FAIRMONT HOTEL, SAN FRANCISCO, CALIFORNIA Sponsorship/Exhibition at GiGSE Operators and suppliers are gearing up for the legalisation of the North Opportunities at GiGSE include: American iGaming market. Organizations from land-based casino • Speaking on strategic panels – raise your profile as a thought leader groups, Indian tribes, lotteries, card rooms, racetracks, even some of that has a wealth of experience when it comes to shaping an online the social and fantasy games operators, are deciding on partners and strategy in North America suppliers now to help them launch their online operations. • Moderating interactive workshop sessions on regulatory models, GiGSE is your platform to help you: brands and B2B partnership opportunities – engage with conference • Form partnerships, secure deals, and increase your brand awareness attendees, discuss their needs directly, exchange business cards with with the North American key players potential clients while demonstrating your thought leadership in an interactive, intimate and relaxed format • Leverage your existing relationships in the land-based industry and inform your existing North American partners of your expansion and • Cocktail reception and Official Party sponsorship – treat your new proposition in the growing iGaming arena existing and potential clients to an evening of fun, networking and drinks • Secure your leading position as a partner of choice with long- standing expertise in the iGaming space • Exhibition stand – demonstrate your products and expertise at a dedicated booth where you can meet your clients and invite them • Win new customers and continue dialogue with the existing clients for more in-depth discussion on how you can help them in their iGaming efforts GiGSE 2011 sponsors and Atlantis Internet Group/ Continent 8 exhibitors: Tribal Gaming Network Technologies Plc Get involved now to win your share of the market. Contact us today! Sponsorship/Exhibition enquiries: Media/PR enquiries: Michelle Dencer-Brown Brian Mc Donald Yeemay Huang T: +44 (0)7818 573803 T: +44 (0)207 370 8566 T: +44 (0)207 370 8579 E: mdb@clariongaming.com E: brian.mcdonald@clariongaming.com E: yeemay.huang@clariongaming.com GiGSE 2010 sponsors and exhibitors included: GiGSE 2011 media partners and supporting associations: GiGSE venue World-renowned, The Fairmont San Francisco hotel presents an awe-inspiring picture of historic San Francisco. Centrally located, The Fairmont San Francisco luxury hotel is a short cable car trip from bustling Downtown, Financial District, Union Square and Fisherman's Wharf. 950 Mason Street San Francisco, California United States 94108 6 For more details and to register, go to www.gigse.com
  • 7. 3 Easy Ways to Register: 1. Register online at www.gigse.com – quickest and easiest way to book 2. Call our hotline on +44(0)20 7370 8577 and speak to Shane Mortimer, Cheryl Cheong or Thomas Baines 3. Fill out the booking form below and fax it to +44(0)20 7370 8562 or email to kerry.jones@clariongaming.com Delegate Booking Form: Contact: Kerry Jones, Tel: +44 (0)1242 529 090, Fax: +44 20 7370 8562, Email: kerry.jones@clariongaming.com. To guarantee your place at this event please complete the form below and return with credit card details for payment. If you are unable to pay by credit card please contact us to discuss other payment methods. Please note that we must receive payment in advance of the event. All fields marked * are obligatory. *Mr / Mrs / Ms / Miss / Dr / Prof * First Name: ___________________________ * Surname: ___________________________________________ *Job Title: __________________________________________________________ *Company: ___________________________________________ *Type of Company (please circle): Operator Supplier-Payments Supplier-Software Supplier – Supplier – Other Other Security+Fraud Please specify: Law firm Regulator/ Financial Media & Affiliate Government Institution Association *Sector(s) of gaming you are in (you can tick more than one option): Casino Sportsbetting Poker Bingo Lottery Street/AWP Soft/Skill Other Games Please specify: *How do you deliver this to the market (please circle – you can circle more than one option): Landbased Remote-Online Mobile *Correspondence Address: _________________________________________________________________________________________________ ________________________________________________________________________________________________________________________ *Postcode: _________________________ *Country: ______________________ *Tel: _______________________________________________ *Email: __________________________________________________________________________________________________________________ *Signature: _________________________________________________________ *Date: ______________________________________________ FEES: All transactions will be processed in US dollars. No VAT is payable on the delegate places for this event. Super Early Bird Rate Early Bird Rate Standard rate Late/onsite rate All rates are per person (ends March 4) (ends April 8) (ends May 13) (from May 14 onwards) BEST RATE Individual (1-2 places booked at once) $1,495.00 $1,595.00 $1,695.00 $1,795.00 Multi rate (3+ places booked at once) $1,295.00 $1,395.00 $1,495.00 $1,695.00 Regulator/Government (including lotteries) $795.00 $845.00 $895.00 $1095.00 Number of registrations: _________________ Total Amount Payable: ________________ US Dollars Credit Card Details Card type: Visa Mastercard Amex Card No: _______________________________ Start Date: _________________ Expiry Date: _________________________________________ Security code (3 or 4 digits): _______________ Cardholder name: _________________________________________________________________ Address if different from the one above: ______________________________________________________________________________________ ________________________________________________________________________________________________________________________ Cardholder’s Signature: _______________________________________________ Date: ______________________________________________ Cancellations: QUOTE PROMO CODE: 1. All cancellations must be received in writing and it is the responsibility of the cancelling party to ensure their cancellation has been received General terms and conditions: 2. Cancellations made up to and including April 15 2011: A refund will be made minus a 20% 1. Upon making your booking with us to attend the Global iGaming Summit and Expo administration fee that will be retained by the organiser. If no payment has been made (GiGSE) you must agree to and adhere to our terms and conditions then 20% of the original fee will be due immediately. 2. Sending us a completed booking form or completing your details in our online shop 3. Cancellations made from April 16 2011 onwards: No refunds will be made. Full conference constitutes a legally binding contract. delegates will receive the post-conference materials by email. If no payment has been 3. It may be necessary for reasons beyond the control of ATL (trading as Clarion Gaming) made then 100% of the original fee will be due immediately. to change the contents and timings of the programme, the speakers, the date or the 4. Substitutions are welcome for paid registrants at no additional charge with advance notice. venue. We will not disclose your details to third parties (unrelated to Clarion Events) for the 4. Payment is due upon booking your place purposes of marketing. By submitting your details, you agree to the use of your personal 5. There is no admittance to GiGSE unless payment has been received in full. information as set out in the Privacy Policy (http://www.clariongaming.com). You will also 6. In the unlikely event of the programme being cancelled, ATL will make a full refund but be indicating your consent for your details to be used by us to send information about our disclaim any further liability. events to you by e-mail, telephone, mobile, post and fax as explained in the Privacy Policy 7. Reservations will only be accepted on receipt of this form being completed and will be unless you indicate otherwise by ticking the box below. on a strictly `first come – first served’ basis. If you do not wish to receive information from Clarion about our events, 8. Accommodation is not included in the delegate fee. please tick the box For more details and to register, go to www.gigse.com 7
  • 8. More reasons to book early... Engage with, and learn from, the leading figures in the Who you will meet at GiGSE 2011 in San Francisco, CA online gaming debate in North America, including: The 11th Global iGaming Summit & Expo will bring together senior executives and decision-makers to discuss how to take advantage of Jacob Appelsmith, Bureau Chief, Special Assistant Attorney General, the emerging North American iGaming market and to network and Department of Justice, Division of Law Enforcement, Bureau of create strategic partnerships for the exchange of expertise and the Gambling Control, California quickest route to market possible. Miko Beasley Denson, Chair, Mississippi Band of Choctaw Indians Gideon Bierer, EVP Interactive, IGT Joe Brennan Jr., Chairman, iMEGA GiGSE’s attendees will represent all the key Richard D. Bronson, Chairman, US Digital Gaming stakeholders, including: Micheal A. Brown, Councilmember, Council of the District of Columbia John Campbell, Congressman, US House of Representatives (R–CA) • Land-based casinos (large and mid-sized brick-and-mortar operations) Kevin Chou, CEO, Kabam, formerly Watercooler, part of Betfair • Indian tribes/First Nations Marc W. Dunbar, Partner, Pennington, Moore, Wilkinson & Dunbar • Card clubs Michael Epps, Commissioner, New Jersey Casino Control Commission • Racetracks and pari-mutuels Kevin Flood, Principal, Gameinlane • Horse racing operators Kevin Gass, Vice President, Corporate Affairs, British Columbia • State and provincial lotteries Lottery Corporation • Free-to-play gaming operators (social and skill games) Andrew Gellatly, Editorial Director, Gambling Compliance • Subscription based operators of poker, fantasy sports Malcolm Graham, CEO, PKR • Gaming regulators and provincial gaming commissions David Goldberg, former CEO, Youbet.com • State and Federal legislators and policy-makers Brett Hale, SVP, Corporate and Governmental Relations, Churchill Downs • Technology companies and start-ups Carole Hardy, Assistant Director for Marketing, Oregon Lottery • International online gaming operators and suppliers Peggy Hendershot, SVP Governmental Affairs, National Thoroughbred • Lobby groups Racing Association (NTRA) • Law firms Mark Hutchinson, CEO, Velocity Gaming • Gaming analysts and consultants Laurie Itkin, VP Public Affairs, TVG/Betfair US Chris Jones, Telsey Advisory Group • Investors Jan Jones-Blackhurst, SVP, Communications/Government Relations, Who attended GiGSE 2010 in Montreal Caesars Entertainment Jason Kellerman, CEO, PurePlay James Kilsby, Americas Editor, Gambling Compliance Andrew Lee, Bank of America/Merrill Lynch EU 24% Lloyd Levine, Associate, Lafayette Gaming Group North America 70% Gigi Levy, CEO, 888 Holdings ROW 6% Mark Lipparelli, Member of the Board, Nevada Gaming Control Board Steven Lipscomb, Founder, WPT and CEO, Ante4 Leslie Lohse, Chairwoman, California Tribal Business Alliance Mark Macarro, Chairman, Pechanga Band of Luiseño Mission Indians Rohin Malhotra, Director, Chillipoker Robert Martin, Chairman, The Morongo Band of Mission Indians Networking at GiGSE 2011 in San Francisco, CA Paul Miltenberger, Founder, Wagerworks, Associate, Spectrum Whether you are a bold and well-practiced networker, happy to Gaming Group strike up conversations with our 60+ expert speakers after their Cooper Moo, VP of Business Development, GSN Digital presentations; or new to the industry, there is a networking event at Bill Murray, Deputy Director and General Counsel, New York Lottery GiGSE that will meet your business demands. Hai Ng, CIO, Continent8 Technologies Angus Nisbet, Gaming Director, Rank Interactive • GiGSE enables more interaction Martin Owens, Owner, Law Offices of Martin Owens Jr. than any other conference by John Pappas, Executive Director, Poker Players Alliance introducing a ‘cabaret’ style William J. Pascarell III, Partner, Princeton Public Affairs Group, Inc. conference room set-up; you Michael Pollock, Managing Director, Spectrum Gaming Group will be sitting in roundtables so Jon Porter, Director of Public Policy, Akerman Senterfitt, former you can engage even more with your fellow GiGSE attendees Congressman (R-NV) during the conference sessions. Frank Pracukowski, Director of Administration, Foxwoods Learn not only from speakers and Development Company and COO, Velocity Gaming panellists, but also from those at Melissa Riahei, Executive Vice President and General Counsel, US your table. Digital Gaming, former Legal Counsel, Illinois Lottery Victor Rocha, Owner-Editor, Pechanga.net • The opening GiGSE cocktail reception at the end of Day One will I. Nelson Rose, Distinguished Senior Professor, Whittier Law School give you an opportunity to mingle with other attendees, discuss the conclusions of the day’s sessions and start making the necessary Bruce Rowe, Senior VP, Strategy & Business Development, connections that you can develop throughout the following two Bally Technologies days. All in a friendly atmosphere and with a drink in your hand. Michael Rumbolz, Chair, Internet Gaming Committee, Seminole Hard Rock International • Official GiGSE Evening Party on Day Two – a perfect way to relax, Jim Ryan, CEO, PartyGaming make new friends, catch up with international colleagues or strike Steve Salmon, Commercial and Operations Director, Rank Interactive a deal. Richard Schwartz, VP of Online Gaming, WMS • Interactive group discussions on branding and regulatory models Moise Serero, CEO and Director, Interactive, Groupe Partouche will give you scope to engage with your peers and enjoy a more Kevin Sullivan, Senior Vice President - Business Development, Boyd Gaming collaborative conference experience. John Taylor, Chairman, Twin River Casino • Refreshment and lunch breaks will provide an opportunity to Dan Walsh, Senior Director of Governmental Affairs, Greenberg Traurig discuss sessions, ask further questions and clarify the top issues. Andre Wilsenach, CEO, Alderney Gambling Control Commission • San Francisco, CA offers a perfect Pierre Wuu, Online Director, California Online Poker Association backdrop to GiGSE this year, not For the most up-to-date list, please go to www.gigse.com only because of the importance of California as a possible iGaming jurisdiction, but also as an exciting Interested in speaking opportunities at GiGSE? city full of great places to visit, to Contact Ewa Bakun, Event Director, Clarion Gaming: meet with friends and clients and +44 (0)207 370 8567; ewa.bakun@clariongaming.com to have fun. For more details and to register, go to www.gigse.com