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Index Based Livestock Insurance
Toward Sustainable Livestock Insurance for Pastoralists
Innovations in Index Insurance to
Promote Agricultural and Livestock Development in Ethiopia
Addis, December 3, 2015
What we know about IBLI
โ€ข The (initial) IBLI contract โ€“ designed off
โ€˜best-principlesโ€™ provides incomplete
cover due to considerable โ€œbasis riskโ€โ€ฆ.
โ€ข โ€ฆnonetheless, IBLI demonstrably
improves the lives of policy holders across
a range of socioeconomic and
psychological factors
โ€ข Provision of IBLI as part of a social
protection package could yield larger
impacts per cost than cash transfers alone
โ€ข Considerable evidence for proof of
concept; but demand still disappointingly
low.
Recap from Prof. Barrettโ€™s presentation;
How to get to efficiently get to scale, sustainably?
COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM
(or BARRIERS TO SCALE)
1. Index design: Data demands (long term series, reliable, non-
manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value).
Contract design โ€“ matching index to risk profile.
2. Establish informed effective demand, especially among a clientele with
little experience with any insurance, but even for meso and macro actors.
Extension, capacity development, marketing.
3. Low cost, efficient, delivery mechanisms (supply chain), to build critical
mass of clients/recipients. Sales transactions platforms, information and
extension, indemnity payments
4. Policy and institutional infrastructure. Regulations, oversight, effective
coordination of public and private sector roles
COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM
(or BARRIERS TO SCALE)
1. Index design: Data demands (long term series, reliable, non-
manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value).
Contract design โ€“ matching index to risk profile.
2. Establish informed effective demand, especially among a clientele with
little experience with any insurance, but even for meso and macro actors.
Extension, capacity development, marketing.
3. Low cost, efficient, delivery mechanisms (supply chain), to build critical
mass of clients/recipients. Sales transactions platforms, information and
extension, indemnity payments
4. Policy and institutional infrastructure. Regulations, oversight, effective
coordination of public and private sector roles
First Index: Marsabit โ€“ January 2010 โ€“ January 2013
โ€ข Response Function: Regress historic livestock mortality data onto
transformations of Normalized Differenced Vegetation Index (NDVI) โ€“
satellite-based proxy of forage availability
โ€ข IBLI Contract is for Asset Replacement: Pays out when forage scarcity is
predicted to cause livestock deaths in an area.
IBLI Index Design
Product performance
โ€ข Quality of prediction is highest for
more catastrophic drought events
โ€ข 85-88% accuracy for average herd
losses of at least 20%,
โ€ข Even with this subsequent study
calls contract precision into
question, โ€œbasis riskโ€
DATA
Response
Function Index
Chantarat, Mude, Barrett and Carter (2013, JRI)
Upgrading IBLI Model for Scale Out
โ€ข ALRMP Livestock Mortality Data โ€“ increasing gaps beyond Marsabit
โ€ข Employ spatial methods to estimate district/division-specific index
response functions
โ€ข Missing mortality observations will be filled in using spatial indexing scheme
โ€ข Spatial lag model of estimate optimal response function
IBLI Index Design
โ€ข Rolled Out in August 2013
โ€ข APA Insurance โ€“ Isiolo
โ€ข Takaful Insurance of Africa โ€“ Wajir
โ€ข Deficiencies in precision โ€“
overestimated losses in March 2014
Woodard, Shee, Mude (2015, GPP accpeted
NDVI-based Forage Scarcity index
โ€ข Complexity of design, data scarcity, and precision concern resulted in a
move to NDVI-only contracts.
โ€ข Area-average seasonal availability of forage (NDVI) compared to historical seasons.
โ€ข First employed in Borena, S. Ethiopia from July 2012 by Oromia Insurance
Company (no livestock mortality data)
โ€ข Easier to explain, seemingly more precise, very easy to scale up
โ€ข Planned to transition in Kenya
โ€ข Fast-track due to demands of the Kenya Livestock Insurance Program
(KLIP) and collaboration with World Bank
โ€ข New Kenya Contract: Asset Protection โ€“ intervention prior to mortality
โ€ข Payout at the beginning of the dry season rather than the end
โ€ข Insured unit: cost to keep livestock alive during drought
โ€ข APA Insurance (Marsabit and Isiolo), Takaful Insurance of Africa (Wajir, Isiolo,
Mandera, Garissa) launched asset protection contracts in January 2015
โ€ข Greater attention to the science of remote sensing
IBLI Index Design
Vrieling, Meroni, Shee, Mude, Woodard, and de Bie Rambold (2014, IJAEOG)
Vrieling, Meroni, Mude, Chantarat, Ummenhofer and de Bie Kees(2015)
IBLI Contract Design โ€“ How to make the index suitable
Geographic Coverage โ€“ Delineating Index Units
โ€ข Should be representative of how the risk covered manifests itself in the production
system and for the target population.
โ€ข Must take into account operational, administrative and practical considerations.
Temporal Coverage โ€“ Setting out potential payout periods
โ€ข Dependent on the seasonality, production system, timing of risk impact and need
etcโ€ฆ
Fitting the index to the risk
โ€ข There are numerous ways to generate the index from NDVI (averaging across space,
cummulating across time, standardizing, filtering, ) and the various steps, and their
sequencing, have a bearing on the index reading and thus risk coverage
Pricing (Payout Structure, Payout Frequency)
โ€ข Risk coverage should be sufficient; reinsurance loadings need to be brought down
considerably; premium subsidy structure needs careful thought.
Contract design is the critical next step after index construction to ensure
effective risk coverage for the target population
Index and Contract Design
OUTSTANDING ISSUES AND RESEARCH QUESTIONS
โ€ข How can we improve the information content of remote sensing indicators beyond
biomass availability?
โ€ข Can new technologies help supporting the collection of ground truth/validation data?
โ€ข Can we find more efficient methods for index spatial and temporal aggregation to
improve the relationships with household level impacts, while keeping the approach
sufficiently general and understandable?
โ€ข How to guarantee long-term RS data continuity with changing Earth Observation
platforms and sensors?
HOW TO GUARANTEE OR ASSESS THE QUALITY OF INDEX INSURANCE PRODUCTS
โ€ข Growing proliferation of Index Insurance Products/Contracts. No clear signal of product
quality or risk-protection value (insurance or lottery).
โ€ข Lack of clear mechanism for distinguishing quality offers disincentive for designing high
value contract
Critical need for developing standard, universally accepted metrics for identifying and
signaling product quality (e.g., bond rating agency) (Jensen and Barrett, 2015 Working Paper)
COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM
(or BARRIERS TO SCALE)
1. Index design: Data demands (long term series, reliable, non-
manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value).
Contract design โ€“ matching index to risk profile.
2. Establish informed effective demand, especially among a clientele with
little experience with any insurance, but even for meso and macro actors.
Extension, capacity development, marketing.
3. Low cost, efficient, delivery mechanisms (supply chain), to build critical
mass of clients/recipients. Sales transactions platforms, information and
extension, indemnity payments
4. Policy and institutional infrastructure. Regulations, oversight, effective
coordination of public and private sector roles
Establishing Informed Effective Demand
TWO KEY ELEMENTS
Initial targeting of risk and program coverage areas are critical.
Are there credible reasons for expecting sufficient and scalable
demand?
Capacity Building, Training, Extension and Marketing. Need for
developing learning tools and building the capacity of the range of
service providers and stakeholders. Generating informed demand
requires product awareness and understanding.
Sounds like a good idea: Is it something pastoralists will really want, value or pay for?
Establishing Informed Effective Demand
Introduction to IBLI Using Experimental Games
โ€ข Innovative way to introduce novel and
complex concept to unfamiliar population
โ€ข Designed experimental game structured on
the pastoral production system
โ€ข Pastoralists were eager and game increased
understanding and confirmed to researchers
that it would be possible to explain
Investigating Demand and Willingness to Pay
โ€ข Survey, prior to and just after game to study
willingness to pay
โ€ข Preliminary results showed strong willingness
โ€ข Slightly more that 30% were willing to pay at least
the fair price of IBLI; wealthier hhs willing to pay
more.
โ€ข Study undertaking in 2008. Two worst drought
years in past two decades in 2009, and 2011
McPeak, Chantarat, and Mude (2010, AFR)
Chantarat, Mude, and Barrett (2009)
Pastoralists seem keen and willing: How to provision?
Establishing Informed Effective Demand
IBLI Institutions Feasibility Study
โ€ข How might IBLI complement or compete
with existing risk-management practices?
โ€ข Is the current institutional and policy
environment favourable to an IBLI-type
product/program.
โ€ข Efforts to understand the various
network of stakeholders and institutions
that would be relevant and willing
Rallying the troops
โ€ข Building a coalition of partners (insurance
companies, technical partners, GoK, donors,
NGOsโ€ฆ.)
โ€ข Launch of pilot in Marsabit 2010
Matsaert, Kariuki and Mude (2011, DIP)
Establishing Informed Effective Demand
โ€ข To date, and increasingly so as index
insurance programs proliferate, selection of
program target locations has been largely
opportunistic.
โ€ข As increasing resources are applied, and to
increase the likelihood of sustainable
scaling, it may be necessary to move toward
impacts based targeting โ€“ strategic
selection of program development to target
areas with high likelihood of impact and
demand.
โ€ข General prerequisites for index insurance
product impact;
โ€ข Target population vulnerable to systematic,
quantifiable and covariate risk
โ€ข Risk is spatially correlated
โ€ข Available (or potentially available) insurance
and delivery infrastructure
(Jensen and Barrett, 2015 Cornell Working Paper)
Africa Classification for IBLI
โ€œRelevance Zonesโ€
(Mills et al., 2015 Cornell Working Paper)
Establishing Informed Effective Demand
CAPACITY DEVELOPMENT, TRAINING, EXTENSION, MARKETING
โ€ข Across the delivery chain โ€“ insurance underwriters, implementing partners,
government agencies, regulators, extension and sales agents, - need to have a clear
understanding of their roles, and to develop the capacities to execute them effectively
โ€ข Fundamentally, for sustainable scale, the client needs to understand the product and
trust the delivery mechanism.
IBLIs CAPACITY DEVELOPMENT STRATEGY
Level 1: Knowledge and tools for
government and insurance industry
policy makers
Level 2: Knowledge, skills and job aids for
IBLI/KLIP sales agents and promoters
Level 3: Awareness raising for potential
clients
Establishing Informed Effective Demand
Level 1: Knowledge and tools for
government and insurance industry policy
makers
IBLI Contract Design Tool
โ€ข Developed jointly with the WB for the
Kenya Government. Facilitates ease of
contract design parameterization and
historical assessment
โ€ข Automation and integration with other
contract development processes (index
calculation, information disseminationโ€ฆ)
would increase efficiencies.
Calculating Agent Functionality
โ€ข Supporting Celsius Pro to parameterize
KLIP contract
ELearning Platforms
โ€ข For a range of learning needs
Level 2: Knowledge, skills and job aids for
IBLI sales agents and KLIP promoters
Establishing Informed Effective Demand
Whole range of learning tools
โ€ข Training of trainers manuals, quick
reference guides, sales and marketing
tools
IBLI Interactive Classroom Curriculum
Web-based IBLI Curriculum (in progress)
IBLI Percentile Calculator
IBLI mobile learning application w/
gamification
Establishing Informed Effective Demand
โ€ข Radio talkback shows
โ€ข Extension videos
โ€ข Cartoons
โ€ข Posters
โ€ข Village barazas
โ€ข Village credit and savings groups
โ€ข Communications strategy review
being undertaken
Level 3: Awareness training for potential
clients
1.1 Instructional design guide screen shots
Establishing Informed Effective Demand
IBLI Interactive Classroom Curriculum (Screen Shots)
2.1 IBLI percentile calculator screen shots
Establishing Informed Effective Demand
IBLI Percentile Calculator (Screen Shots)
Other highlights
Establishing Informed Effective Demand
โ€ข Games / Gaming can be exciting and โ€˜sexyโ€™, but unless
executed properlyโ€ฆ one can lose much of the intended
and learning benefits
โ€ข Phase 2: Improve mlearning app and enhance
gamification components; include complementary
educational clips; test better hardware
M-LEARNING APP SCREEN SHOTS
Read more at:
http://www.slideshare.net/ILRI/ilri-panel-
lyons/14
โ€ข Experimental design looking at effects of
tradition training, mobile training, cash
incentives and gamification incentives
COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM
(or BARRIERS TO SCALE)
1. Index design: Data demands (long term series, reliable, non-
manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value).
Contract design โ€“ matching index to risk profile.
2. Establish informed effective demand, especially among a clientele with
little experience with any insurance, but even for meso and macro actors.
Extension, capacity development, marketing.
3. Low cost, efficient, delivery mechanisms (supply chain), to build critical
mass of clients/recipients. Sales transactions platforms, information and
extension, indemnity payments
4. Policy and institutional infrastructure. Regulations, oversight, effective
coordination of public and private sector roles
Low cost, efficient, delivery mechanisms
โ€ข Pastoralist rangelands offer quite a challenge for
delivery of the IBLI product (sparsely distributed
populations, deficiency of provision infrastructure
such mobile networks, agency outfits etcโ€ฆ)
โ€ข Transacting sales become very costly, even more so
payment of indemnities which can create problems of
trust etc.
โ€ข Developed mobile sales transactions applications
with back end MIS for both APA and Takaful.
โ€ข KLIP program leveraging provision of bank accounts
through HSNP program in Northern Kenya.
โ€ข Application of digital technological solutions will be
critical to reducing costs and going to scale
โ€ข Sales, even on the back of digital platforms will
require some agency. How to make required agent
structure sustainable?
Low cost, efficient, delivery mechanisms
To reach scale:
โ€ข will need to leverage technology to reduce the cost of product administration and
delivery
โ€ข Will need sufficient number of physical agents to effect sales, deliver information
and extension, and build product salience.
โ€ข Effective institutional mechanism for coordinating and regulating the contract
development and insurance provision system.
COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM
(or BARRIERS TO SCALE)
1. Index design: Data demands (long term series, reliable, non-
manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value).
Contract design โ€“ matching index to risk profile.
2. Establish informed effective demand, especially among a clientele with
little experience with any insurance, but even for meso and macro actors.
Extension, capacity development, marketing.
3. Low cost, efficient, delivery mechanisms (supply chain), to build critical
mass of clients/recipients. Sales transactions platforms, information and
extension, indemnity payments
4. Policy and institutional infrastructure. Regulations, oversight, effective
coordination of public and private sector roles
Policy and Institutional Infrastructure
โ€ข Sustainable, large-scale index insurance
program requires a clear and well articulated
policy structure
โ€ข No example of unsubsidized private market for
index insurance in developing countries.
Globally only 7% of transaction volume is
purely private.
โ€ข Experience and evidence suggests that for
programs to go to scale they need to build on
strong, well-coordinated public and private
sectors
โ€ข What are the key roles for each sector?
Policy and Institutional Infrastructure
Experience tends to suggest that implementation of agricultural
insurance is most efficient and effectively managed by the private
commercial agricultural sector
Product Design and
Development
Product development
Pricing
Data
Collect
Audit
Finance
Outreach
Innovative distribution
channels
Link to credit
Risk financing
Underwrite risk
Participation in co-
insurance pool
Policy and Institutional Infrastructure
โ€ฆ but that successfully scaled up agricultural insurance programs
typically require leadership and targeted support from government
Support product design
and development
Product development
and pricing (short run)
Technical support for
insurers (long run)
Enabling environment
Institutional framework
Legal framework
Consumer protection
Financial support
Moving toward scale
โ€ข Growing body of evidence continues to highlight the
socioeconomic and risk-management value of index insurance
programs, and the logic of public support.
โ€ข IBLI experience has made a contribution to this evidence, and to
identifying some of the barriers to scale and trying to solve for
them
โ€ข Going to scale will require careful research and development
efforts to unlock the barriers, and an alignment of policy and
technological forces.
โ€ข This alignment looks like it is beginning o take place in Ethiopia
and appropriate stewardship of the key partners and institutions
in the public and private spheres seem poised to generate real
movement toward scale
For more information, visit http://ibli.ilri.org/
Thank you
Thank you for listening
THE IBLI PROGRAM IS A COLLABORATIVE EFFORT OF MANY PARTNERS
IBLI sales trends in Kenya- APA insurance company
IBLI sales trends in Kenya- Takaful insurance of Africa company
IBLI: Sales Trends- Oromia Insurance company

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Index Based Livestock Insurance Toward Sustainable Livestock Insurance for Pastoralists

  • 1. Index Based Livestock Insurance Toward Sustainable Livestock Insurance for Pastoralists Innovations in Index Insurance to Promote Agricultural and Livestock Development in Ethiopia Addis, December 3, 2015
  • 2. What we know about IBLI โ€ข The (initial) IBLI contract โ€“ designed off โ€˜best-principlesโ€™ provides incomplete cover due to considerable โ€œbasis riskโ€โ€ฆ. โ€ข โ€ฆnonetheless, IBLI demonstrably improves the lives of policy holders across a range of socioeconomic and psychological factors โ€ข Provision of IBLI as part of a social protection package could yield larger impacts per cost than cash transfers alone โ€ข Considerable evidence for proof of concept; but demand still disappointingly low. Recap from Prof. Barrettโ€™s presentation; How to get to efficiently get to scale, sustainably?
  • 3. COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM (or BARRIERS TO SCALE) 1. Index design: Data demands (long term series, reliable, non- manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value). Contract design โ€“ matching index to risk profile. 2. Establish informed effective demand, especially among a clientele with little experience with any insurance, but even for meso and macro actors. Extension, capacity development, marketing. 3. Low cost, efficient, delivery mechanisms (supply chain), to build critical mass of clients/recipients. Sales transactions platforms, information and extension, indemnity payments 4. Policy and institutional infrastructure. Regulations, oversight, effective coordination of public and private sector roles
  • 4. COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM (or BARRIERS TO SCALE) 1. Index design: Data demands (long term series, reliable, non- manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value). Contract design โ€“ matching index to risk profile. 2. Establish informed effective demand, especially among a clientele with little experience with any insurance, but even for meso and macro actors. Extension, capacity development, marketing. 3. Low cost, efficient, delivery mechanisms (supply chain), to build critical mass of clients/recipients. Sales transactions platforms, information and extension, indemnity payments 4. Policy and institutional infrastructure. Regulations, oversight, effective coordination of public and private sector roles
  • 5. First Index: Marsabit โ€“ January 2010 โ€“ January 2013 โ€ข Response Function: Regress historic livestock mortality data onto transformations of Normalized Differenced Vegetation Index (NDVI) โ€“ satellite-based proxy of forage availability โ€ข IBLI Contract is for Asset Replacement: Pays out when forage scarcity is predicted to cause livestock deaths in an area. IBLI Index Design Product performance โ€ข Quality of prediction is highest for more catastrophic drought events โ€ข 85-88% accuracy for average herd losses of at least 20%, โ€ข Even with this subsequent study calls contract precision into question, โ€œbasis riskโ€ DATA Response Function Index Chantarat, Mude, Barrett and Carter (2013, JRI)
  • 6. Upgrading IBLI Model for Scale Out โ€ข ALRMP Livestock Mortality Data โ€“ increasing gaps beyond Marsabit โ€ข Employ spatial methods to estimate district/division-specific index response functions โ€ข Missing mortality observations will be filled in using spatial indexing scheme โ€ข Spatial lag model of estimate optimal response function IBLI Index Design โ€ข Rolled Out in August 2013 โ€ข APA Insurance โ€“ Isiolo โ€ข Takaful Insurance of Africa โ€“ Wajir โ€ข Deficiencies in precision โ€“ overestimated losses in March 2014 Woodard, Shee, Mude (2015, GPP accpeted
  • 7. NDVI-based Forage Scarcity index โ€ข Complexity of design, data scarcity, and precision concern resulted in a move to NDVI-only contracts. โ€ข Area-average seasonal availability of forage (NDVI) compared to historical seasons. โ€ข First employed in Borena, S. Ethiopia from July 2012 by Oromia Insurance Company (no livestock mortality data) โ€ข Easier to explain, seemingly more precise, very easy to scale up โ€ข Planned to transition in Kenya โ€ข Fast-track due to demands of the Kenya Livestock Insurance Program (KLIP) and collaboration with World Bank โ€ข New Kenya Contract: Asset Protection โ€“ intervention prior to mortality โ€ข Payout at the beginning of the dry season rather than the end โ€ข Insured unit: cost to keep livestock alive during drought โ€ข APA Insurance (Marsabit and Isiolo), Takaful Insurance of Africa (Wajir, Isiolo, Mandera, Garissa) launched asset protection contracts in January 2015 โ€ข Greater attention to the science of remote sensing IBLI Index Design Vrieling, Meroni, Shee, Mude, Woodard, and de Bie Rambold (2014, IJAEOG) Vrieling, Meroni, Mude, Chantarat, Ummenhofer and de Bie Kees(2015)
  • 8. IBLI Contract Design โ€“ How to make the index suitable Geographic Coverage โ€“ Delineating Index Units โ€ข Should be representative of how the risk covered manifests itself in the production system and for the target population. โ€ข Must take into account operational, administrative and practical considerations. Temporal Coverage โ€“ Setting out potential payout periods โ€ข Dependent on the seasonality, production system, timing of risk impact and need etcโ€ฆ Fitting the index to the risk โ€ข There are numerous ways to generate the index from NDVI (averaging across space, cummulating across time, standardizing, filtering, ) and the various steps, and their sequencing, have a bearing on the index reading and thus risk coverage Pricing (Payout Structure, Payout Frequency) โ€ข Risk coverage should be sufficient; reinsurance loadings need to be brought down considerably; premium subsidy structure needs careful thought. Contract design is the critical next step after index construction to ensure effective risk coverage for the target population
  • 9. Index and Contract Design OUTSTANDING ISSUES AND RESEARCH QUESTIONS โ€ข How can we improve the information content of remote sensing indicators beyond biomass availability? โ€ข Can new technologies help supporting the collection of ground truth/validation data? โ€ข Can we find more efficient methods for index spatial and temporal aggregation to improve the relationships with household level impacts, while keeping the approach sufficiently general and understandable? โ€ข How to guarantee long-term RS data continuity with changing Earth Observation platforms and sensors? HOW TO GUARANTEE OR ASSESS THE QUALITY OF INDEX INSURANCE PRODUCTS โ€ข Growing proliferation of Index Insurance Products/Contracts. No clear signal of product quality or risk-protection value (insurance or lottery). โ€ข Lack of clear mechanism for distinguishing quality offers disincentive for designing high value contract Critical need for developing standard, universally accepted metrics for identifying and signaling product quality (e.g., bond rating agency) (Jensen and Barrett, 2015 Working Paper)
  • 10. COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM (or BARRIERS TO SCALE) 1. Index design: Data demands (long term series, reliable, non- manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value). Contract design โ€“ matching index to risk profile. 2. Establish informed effective demand, especially among a clientele with little experience with any insurance, but even for meso and macro actors. Extension, capacity development, marketing. 3. Low cost, efficient, delivery mechanisms (supply chain), to build critical mass of clients/recipients. Sales transactions platforms, information and extension, indemnity payments 4. Policy and institutional infrastructure. Regulations, oversight, effective coordination of public and private sector roles
  • 11. Establishing Informed Effective Demand TWO KEY ELEMENTS Initial targeting of risk and program coverage areas are critical. Are there credible reasons for expecting sufficient and scalable demand? Capacity Building, Training, Extension and Marketing. Need for developing learning tools and building the capacity of the range of service providers and stakeholders. Generating informed demand requires product awareness and understanding.
  • 12. Sounds like a good idea: Is it something pastoralists will really want, value or pay for? Establishing Informed Effective Demand Introduction to IBLI Using Experimental Games โ€ข Innovative way to introduce novel and complex concept to unfamiliar population โ€ข Designed experimental game structured on the pastoral production system โ€ข Pastoralists were eager and game increased understanding and confirmed to researchers that it would be possible to explain Investigating Demand and Willingness to Pay โ€ข Survey, prior to and just after game to study willingness to pay โ€ข Preliminary results showed strong willingness โ€ข Slightly more that 30% were willing to pay at least the fair price of IBLI; wealthier hhs willing to pay more. โ€ข Study undertaking in 2008. Two worst drought years in past two decades in 2009, and 2011 McPeak, Chantarat, and Mude (2010, AFR) Chantarat, Mude, and Barrett (2009)
  • 13. Pastoralists seem keen and willing: How to provision? Establishing Informed Effective Demand IBLI Institutions Feasibility Study โ€ข How might IBLI complement or compete with existing risk-management practices? โ€ข Is the current institutional and policy environment favourable to an IBLI-type product/program. โ€ข Efforts to understand the various network of stakeholders and institutions that would be relevant and willing Rallying the troops โ€ข Building a coalition of partners (insurance companies, technical partners, GoK, donors, NGOsโ€ฆ.) โ€ข Launch of pilot in Marsabit 2010 Matsaert, Kariuki and Mude (2011, DIP)
  • 14. Establishing Informed Effective Demand โ€ข To date, and increasingly so as index insurance programs proliferate, selection of program target locations has been largely opportunistic. โ€ข As increasing resources are applied, and to increase the likelihood of sustainable scaling, it may be necessary to move toward impacts based targeting โ€“ strategic selection of program development to target areas with high likelihood of impact and demand. โ€ข General prerequisites for index insurance product impact; โ€ข Target population vulnerable to systematic, quantifiable and covariate risk โ€ข Risk is spatially correlated โ€ข Available (or potentially available) insurance and delivery infrastructure (Jensen and Barrett, 2015 Cornell Working Paper) Africa Classification for IBLI โ€œRelevance Zonesโ€ (Mills et al., 2015 Cornell Working Paper)
  • 15. Establishing Informed Effective Demand CAPACITY DEVELOPMENT, TRAINING, EXTENSION, MARKETING โ€ข Across the delivery chain โ€“ insurance underwriters, implementing partners, government agencies, regulators, extension and sales agents, - need to have a clear understanding of their roles, and to develop the capacities to execute them effectively โ€ข Fundamentally, for sustainable scale, the client needs to understand the product and trust the delivery mechanism. IBLIs CAPACITY DEVELOPMENT STRATEGY Level 1: Knowledge and tools for government and insurance industry policy makers Level 2: Knowledge, skills and job aids for IBLI/KLIP sales agents and promoters Level 3: Awareness raising for potential clients
  • 16. Establishing Informed Effective Demand Level 1: Knowledge and tools for government and insurance industry policy makers IBLI Contract Design Tool โ€ข Developed jointly with the WB for the Kenya Government. Facilitates ease of contract design parameterization and historical assessment โ€ข Automation and integration with other contract development processes (index calculation, information disseminationโ€ฆ) would increase efficiencies. Calculating Agent Functionality โ€ข Supporting Celsius Pro to parameterize KLIP contract ELearning Platforms โ€ข For a range of learning needs
  • 17. Level 2: Knowledge, skills and job aids for IBLI sales agents and KLIP promoters Establishing Informed Effective Demand Whole range of learning tools โ€ข Training of trainers manuals, quick reference guides, sales and marketing tools IBLI Interactive Classroom Curriculum Web-based IBLI Curriculum (in progress) IBLI Percentile Calculator IBLI mobile learning application w/ gamification
  • 18. Establishing Informed Effective Demand โ€ข Radio talkback shows โ€ข Extension videos โ€ข Cartoons โ€ข Posters โ€ข Village barazas โ€ข Village credit and savings groups โ€ข Communications strategy review being undertaken Level 3: Awareness training for potential clients
  • 19. 1.1 Instructional design guide screen shots Establishing Informed Effective Demand IBLI Interactive Classroom Curriculum (Screen Shots)
  • 20. 2.1 IBLI percentile calculator screen shots Establishing Informed Effective Demand IBLI Percentile Calculator (Screen Shots)
  • 21. Other highlights Establishing Informed Effective Demand โ€ข Games / Gaming can be exciting and โ€˜sexyโ€™, but unless executed properlyโ€ฆ one can lose much of the intended and learning benefits โ€ข Phase 2: Improve mlearning app and enhance gamification components; include complementary educational clips; test better hardware M-LEARNING APP SCREEN SHOTS Read more at: http://www.slideshare.net/ILRI/ilri-panel- lyons/14 โ€ข Experimental design looking at effects of tradition training, mobile training, cash incentives and gamification incentives
  • 22. COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM (or BARRIERS TO SCALE) 1. Index design: Data demands (long term series, reliable, non- manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value). Contract design โ€“ matching index to risk profile. 2. Establish informed effective demand, especially among a clientele with little experience with any insurance, but even for meso and macro actors. Extension, capacity development, marketing. 3. Low cost, efficient, delivery mechanisms (supply chain), to build critical mass of clients/recipients. Sales transactions platforms, information and extension, indemnity payments 4. Policy and institutional infrastructure. Regulations, oversight, effective coordination of public and private sector roles
  • 23. Low cost, efficient, delivery mechanisms โ€ข Pastoralist rangelands offer quite a challenge for delivery of the IBLI product (sparsely distributed populations, deficiency of provision infrastructure such mobile networks, agency outfits etcโ€ฆ) โ€ข Transacting sales become very costly, even more so payment of indemnities which can create problems of trust etc. โ€ข Developed mobile sales transactions applications with back end MIS for both APA and Takaful. โ€ข KLIP program leveraging provision of bank accounts through HSNP program in Northern Kenya. โ€ข Application of digital technological solutions will be critical to reducing costs and going to scale โ€ข Sales, even on the back of digital platforms will require some agency. How to make required agent structure sustainable?
  • 24. Low cost, efficient, delivery mechanisms To reach scale: โ€ข will need to leverage technology to reduce the cost of product administration and delivery โ€ข Will need sufficient number of physical agents to effect sales, deliver information and extension, and build product salience. โ€ข Effective institutional mechanism for coordinating and regulating the contract development and insurance provision system.
  • 25. COMPONENTS OF A SUSTAINABLE INDEX-INSURANCE PROGRAM (or BARRIERS TO SCALE) 1. Index design: Data demands (long term series, reliable, non- manipulable). Index precision (minimizing โ€œbasis riskโ€, maximizing value). Contract design โ€“ matching index to risk profile. 2. Establish informed effective demand, especially among a clientele with little experience with any insurance, but even for meso and macro actors. Extension, capacity development, marketing. 3. Low cost, efficient, delivery mechanisms (supply chain), to build critical mass of clients/recipients. Sales transactions platforms, information and extension, indemnity payments 4. Policy and institutional infrastructure. Regulations, oversight, effective coordination of public and private sector roles
  • 26. Policy and Institutional Infrastructure โ€ข Sustainable, large-scale index insurance program requires a clear and well articulated policy structure โ€ข No example of unsubsidized private market for index insurance in developing countries. Globally only 7% of transaction volume is purely private. โ€ข Experience and evidence suggests that for programs to go to scale they need to build on strong, well-coordinated public and private sectors โ€ข What are the key roles for each sector?
  • 27. Policy and Institutional Infrastructure Experience tends to suggest that implementation of agricultural insurance is most efficient and effectively managed by the private commercial agricultural sector Product Design and Development Product development Pricing Data Collect Audit Finance Outreach Innovative distribution channels Link to credit Risk financing Underwrite risk Participation in co- insurance pool
  • 28. Policy and Institutional Infrastructure โ€ฆ but that successfully scaled up agricultural insurance programs typically require leadership and targeted support from government Support product design and development Product development and pricing (short run) Technical support for insurers (long run) Enabling environment Institutional framework Legal framework Consumer protection Financial support
  • 29. Moving toward scale โ€ข Growing body of evidence continues to highlight the socioeconomic and risk-management value of index insurance programs, and the logic of public support. โ€ข IBLI experience has made a contribution to this evidence, and to identifying some of the barriers to scale and trying to solve for them โ€ข Going to scale will require careful research and development efforts to unlock the barriers, and an alignment of policy and technological forces. โ€ข This alignment looks like it is beginning o take place in Ethiopia and appropriate stewardship of the key partners and institutions in the public and private spheres seem poised to generate real movement toward scale
  • 30. For more information, visit http://ibli.ilri.org/ Thank you Thank you for listening THE IBLI PROGRAM IS A COLLABORATIVE EFFORT OF MANY PARTNERS
  • 31. IBLI sales trends in Kenya- APA insurance company
  • 32. IBLI sales trends in Kenya- Takaful insurance of Africa company
  • 33. IBLI: Sales Trends- Oromia Insurance company