Your SlideShare is downloading. ×
Social Media Case Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Social Media Case Study

473
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
473
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By: Erin Green Social Media Work-- Carillon Chocolates Case Study
  • 2. Carillon Chocolates
    • Small café with chocolates, ice cream, dessert and baked goods
    • Located on Ann Arbor’s Main Street--lots of foot traffic, not a destination
    • Many out-of-town visitors, local families, some students
    • New ownership April 1, 2009--need to get word out about new ownership and offerings
    • Rebrand as local spot with handmade goods, house-roasted coffee, cool café to hang out at
  • 3. I created and maintain a Twitter account, @CarillonChoc:
  • 4. Examples of some of our Tweets, which I post regularly:
  • 5. Some our followers’ Tweets about us: These three followers of ours have their own followers: over 400 of them combined, who can all see these Tweets about us
  • 6. A suggestion by one of our followers that resulted in a new business practice: Now we always Tweet about our new coffees: When @charliekkendo Tweets about us, it is disseminated to his over 900 followers
  • 7. I created and maintain a Facebook “fan” page:
  • 8. I use our fan page to disseminate information to and interact with fans:
  • 9. I created and maintain a Yelp business page: Look! A five-star review!
  • 10. Examples of how I integrate promotions for Carillon Chocolates into social media: On Yelp On Facebook On Twitter
  • 11. I created and maintain our website, www.carillonchocolates.com You can link to our Facebook, Twitter and Yelp pages from our website, integrating all components