Social Media Case Study

656 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
656
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Case Study

  1. 1. By: Erin Green Social Media Work-- Carillon Chocolates Case Study
  2. 2. Carillon Chocolates <ul><li>Small café with chocolates, ice cream, dessert and baked goods </li></ul><ul><li>Located on Ann Arbor’s Main Street--lots of foot traffic, not a destination </li></ul><ul><li>Many out-of-town visitors, local families, some students </li></ul><ul><li>New ownership April 1, 2009--need to get word out about new ownership and offerings </li></ul><ul><li>Rebrand as local spot with handmade goods, house-roasted coffee, cool café to hang out at </li></ul>
  3. 3. I created and maintain a Twitter account, @CarillonChoc:
  4. 4. Examples of some of our Tweets, which I post regularly:
  5. 5. Some our followers’ Tweets about us: These three followers of ours have their own followers: over 400 of them combined, who can all see these Tweets about us
  6. 6. A suggestion by one of our followers that resulted in a new business practice: Now we always Tweet about our new coffees: When @charliekkendo Tweets about us, it is disseminated to his over 900 followers
  7. 7. I created and maintain a Facebook “fan” page:
  8. 8. I use our fan page to disseminate information to and interact with fans:
  9. 9. I created and maintain a Yelp business page: Look! A five-star review!
  10. 10. Examples of how I integrate promotions for Carillon Chocolates into social media: On Yelp On Facebook On Twitter
  11. 11. I created and maintain our website, www.carillonchocolates.com You can link to our Facebook, Twitter and Yelp pages from our website, integrating all components

×