Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Head of Ecommerce at Midea International HQ (MIB) at Midea Group
About
Global digital marketing manager, with a head for numbers and a passion for creativity.
Corporate entrepreneur, applying lean startup methodology in digital marketing management. Employing rapid prototyping and research sprints for user validation on value proposition. Led agile teams, working closely with developers, designers and business stakeholders.
5 years of experience in digital marketing at global headquarter, working closely with local commercial organizations; North America, Germany, China, Japan, India, France, UK, Russia and Benelux
Proven track record in delivering strong ROI in digital marketing campaigns. Won 2 awards; in '13 and '14 for Holiday campaigns in North Ame...
Tags
self-service model
prototyping
mobile
hack
web
unbounce
rapid
landing page
design
definition of awesome
engineering
innovation
software
spotify
lean startup
scrum
agile
See more
Presentations
(1)Likes
(8)Inside Google's Numbers in 2017
Rand Fishkin
•
6 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit
Content Marketing Institute
•
9 years ago
Masters of SlideShare
Kapost
•
10 years ago
Content Marketing vs. Link Building: Linklove Boston 2012
Rand Fishkin
•
12 years ago
Why Content Marketing Fails
Rand Fishkin
•
9 years ago
How Google Works
Eric Schmidt
•
9 years ago
Zero to traction
Andrew Chen
•
10 years ago
Personal Information
Organization / Workplace
Amsterdam Area, Netherlands Netherlands
Occupation
Head of Ecommerce at Midea International HQ (MIB) at Midea Group
About
Global digital marketing manager, with a head for numbers and a passion for creativity.
Corporate entrepreneur, applying lean startup methodology in digital marketing management. Employing rapid prototyping and research sprints for user validation on value proposition. Led agile teams, working closely with developers, designers and business stakeholders.
5 years of experience in digital marketing at global headquarter, working closely with local commercial organizations; North America, Germany, China, Japan, India, France, UK, Russia and Benelux
Proven track record in delivering strong ROI in digital marketing campaigns. Won 2 awards; in '13 and '14 for Holiday campaigns in North Ame...
Tags
self-service model
prototyping
mobile
hack
web
unbounce
rapid
landing page
design
definition of awesome
engineering
innovation
software
spotify
lean startup
scrum
agile
See more