How do you become a social media superstar? Start with good online behavior. Add 5 social media sites your competitors aren't using. Measure your results. Use those results to improve!

1. Becoming a Social Media
Superstar
Erin Brenner
Right Touch Editing

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3. #CommCen2014

4. Today’s Topics
 How do you become a
social media superstar?
 Move beyond the Big
Three.
 Measure your results!

5. What is a social
media superstar?

6. 6.6 million
followers!

7. A Social Media Superstar Is
A person who has reached a certain
level of industry leadership and
success, in the eyes of his/her fans,
followers and peers.
—Mari Smith, social media
practitioner

8. A Social Media Superstar
Has a positive
reputation in their
community.

9. How do you achieve
superstardom?

10. Organize Your Presence

11. More on the Hub-and-Spoke
E-Merging in Social Media:
slideshare.net/erinbrenner
Social Media for Editors:
http://bit.ly/c4enXB

12. Use Your Manners
Be professional.
Be respectful.
Be approachable.
Be positive.

13. Use Your Manners
Be yourself on
your best day.

14. Follow Best Practices
Fill out your profile
completely.
Post regularly.
Stay on topic.

15. Follow Best Practices
Learn the advanced
features.
Use hashtags smartly.
Follow the rule of thirds.

16. Follow Best Practices
Give your audience
something for
nothing.

17. Use hashtags
smartly.

18. Hashtags
Categorizes the post for
your reader.
Familiarize your
audience with your
topics.

19. Hashtags

20. Hashtags
Give your
audience access
to more info.

21. Hashtags

22. Hashtags
 Give people a way to
discover you.
 Give you a way to
discover others.

23. Hashtags to Try
#editingtips
#copyediting
#amediting
#grammar
#amwriting
#SelfPublishing
#WritingTips
#Authors
#IndieAuthor
#WritersLife

24. Google+ Suggestions

25. Who Supports Hashtags?

26. 1–2 Hashtags per Post

27. Follow the Rule
of Thirds.

28. The Rule of Thirds
1/3 of posts
should be
original content.

29. What’s Original Content?
Positive comments on
work
Writing tips
Grammar lesson
Facts you’ve learned

30. The Rule of Thirds
1/3 of posts
should share
others’ content.

31. The Rule of Thirds
1/3 of posts should
engage in
conversations.

32. We Go Online To …
Solve problems.
Be educated.
Be entertained.
Be informed.

33. Social Media Golden Rule
Give your audience
something for
nothing.

34. Move Beyond the
Big Three.

35. Who Are the Big Three?

37. Download the Social Media Map at
ovrdrv.com/social-media-map

38. Sites to Consider

39. Google+

41. Isn’t G+ Dead?

42. Isn’t G+ Too Small?
 1 billion G+ accounts
 359 million monthly active users
 33% overall annual growth
 56% growth of 45–54 year old group
Source: “22 Social Media Facts and Statistics You Should Know in 2014,”
jeffbullas.com

43. Who’s on G+?
 Males: 63% of audience
 Aged 25–34: 35% of audience
 Tech workers: Strong presence
Source: Adjust Your Set

44. Google+ Pro Tips
Create a G+ Page for your
business.
Follow people.
Make use of circles to
target your content.

45. Google+ Pro Tips
Participate in relevant
communities.
Participate in relevant
Hangouts.
Host your own Hangout.

46. Goodreads

48. Who’s on Goodreads?
Per Day:
950,000 unique visitors
1.1 million visits
5 million page views
Source: Quantcast

49. Who’s on Goodreads?
14%
22%
10%
16%
20%
Age Groups
Age 18-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
Source: Quantcast

50. Who’s on Goodreads?
52%
12%
28%
8%
Annual Income
$0-50K
$50-100K
$100-150K
$150K+
Source: Quantcast

51. Who’s on Goodreads?
37%
22%
42%
Education
No college
College
Post-college
Source: Quantcast

52. Goodreads Pro Tips
Create custom shelves.
Write useful reviews.
Share reviews on other
social media sites.

53. Goodreads Pro Tips
Recommend books to
clients & influencers.
Participate in book
groups.

54. Storify

56. Create Storify Stories Using…
Storify
Twitter
Facebook
Google+
YouTube
Getty Images
Instagram
+ more!

57. Tell Stories About …
 Live events, such as
conferences & Twitter chats
Reactions to industry news
Your response to social
media posts

58. Storify Pro Tips
Research the topic,
hashtags, and
commentators.
Use the best structure
for the story.

59. Storify Pro Tips
Edit, edit, edit!
Keep the story to a
reasonable length.

60. Storify Pro Tips
Add context.
Write good
headlines and
introductions.

61. SlideShare

63. Who’s on SlideShare?
Per month:
60 million unique visitors
215 million pageviews
3 billion slides
Source: SlideShare and BrandGaille.com

64. Source: BrandonGaeille.com

65. But I Don’t Present!
Create a slideshow
that meets your
audience’s needs.

67. SlideShare Pro Tips
 Include a call to action.
Make your links live.
 Link back to your site.

68. SlideShare Pro Tips
Use relevant tags &
hashtags.
Adapt your presentation to
SlideShare.
Write good titles & teasers.

69. Google Likes SlideShare
Boosts your
SlideShare content
and your website.

70. Further Help
SlideShare
Blog
blog.slide
share.net

71. Further Help

72. Pinterest

74. Who’s on Pinterest?
85.5 million unique
visitors/mo.
750 million boards
30 billion pins
Sources: eBiz and Tailwind

75. Who’s on Pinterest?
Men on Pinterest
have more followers
Women have more
repins

76. What to Pin
Your articles
 Materials you’ve
worked on
Useful information
Fun memes

79. Pinterest Pro Tips
Don’t pin the first
image you see.
Avoid human faces in
visuals.

80. Pinterest Pro Tips
Don’t pin the first
image you see.
Avoid human faces in
visuals.

81. Pinterest Pro Tips
Choose photos with
red, dark green, or
pink.
Choose photos with
orange.

82. Pinterest Pro Tips
Use
vertical
images.

83. Pinterest Pro Tips
Write good descriptions
& titles.
Use your hashtags in
pin descriptions.

84. Pinterest Pro Tips
Create a board others
can pin to.
Spread out pin activity.
Embed board URLs into
your website.

85. Measure Your
Results!

86. The Problem with Marketing
Half the money I
spend on advertising is
wasted; the trouble is I
don’t know which half.
—John Wanamaker, 19th century
merchant

87. Measurement
Measure based
on your business
goals.

88. Business Goal
More clients!
Clients hire
people they trust.

89. Measures
Awareness
Engagement
Conversion
Retention

90. More Data From
Facebook Pages
Pinterest Business
account
Google+ Pages

92. Awareness
How aware
your audience
is of you.

93. Awareness
Track the change
in the number of
followers.

94. Engagement
How interested
your audience is
in you.

95. Engagement
Track:
o Thumbs up
o Comments on posts
o Mentions and DMs

96. Engagement Gold
Shares!
RT:

97. Conversion
How many people
complete your call
to action.

98. Some Conversions
Click a link.
Answer a question.
Sign up for email.
Download a file.

99. Retention
How much of
your audience
sticks with you.

100. Retention
Measure month-to-month
change in:
o Awareness
o Engagement
o Conversion

101. Become a Superstar
Define social media
superstar.
Organize your online
presence.
Follow best practices.

102. Become a Superstar
Experiment with new
social media sites.
Measure your efforts and
analyze the data.
Use data to improve.

103. QUESTIONS?

104. Thank You!
erin@righttouchediting.com
www.righttouchediting.com