From the Wall to Personas: the Evolution of Telephony

GlocalReach We help you manage how people can reach you.

The Telephone In the beginning the telephone was wired to a wall. The wall was wired to a network . And the network was closed .

Stockholm Bell TelefonAktiebolag had 121 subscribers in 1880.
Stockholms Allmänna TelefonAktiebolag had almost as many.
But they couldn’t call each other from one network to the other.

Later, they united and Sweden had one wired network.

Wired means that you do not have a phone number.
The wall does.

Things would stay like this for about a 100 years.
Then, someone cut the wire .

The telephone became mobile and personal .

In stead of calling a wall you called a person.

Subscription rates skyrocketed: With France and Belgium the laggards at 80.6% and 85.6% respectively; and at the high end, leaders Italy (124.6%) and Portugal (118.3%), the Western European average penetration rate of mobile phone subscriptions is now 103.1% effective end of February 2006. http://communities-dominate.blogs.com/brands/2006/03/phone_for_every.html

Now, with internet, the number of ways to reach a person is staggering: ” Not only is there the initial hassle factor, but there is the ongoing fuss of deciding which of the half a dozen ways to get in touch with you is going to be best in any particular circumstance . And while having a single point of failure (”He’s not answering the phone!”) is risky, user fatigue from having too many points of potential failure (”He never picks up the cell phone, and forget about hearing back in email!@#$%@#$!”) is also problematic. ” http://webworkerdaily.com/2007/06/05/do-you-have-too-many-points-of-contact/

” You need a small set of ways to get in touch that consistently reaches you, like right when they call, not when you get around to picking up your voicemail. Real time accessibility — wherein your colleagues and clients can reach you predictably and easily — is essential. ” http://webworkerdaily.com/2007/06/05/do-you-have-too-many-points-of-contact/

It is time for telephony to take the next step.

It is time for telephony to realise that you are not one person .

In stead, each person has many different personas .

” A persona , in the word's everyday usage, is a social role or a character played by an actor.” http://en.wikipedia.org/wiki/Persona

Meet Sophie...

She has many different personas, roles .

Programmer Wife Team Leader Sister Photographer Dog Owner Friend PHP Expert Londoner College Alumni

Sophie the Photographer does not want to be reached the same way as Sophie the Programmer.
Using GlocalReach, Sophie can manage how other people reach her .

Meet Ian...

Ian is a project manager in a large company.
He manages 3 different projects.

Project Manager Project X Project Manager Project Y Project Manager Project Z

During different phases of the 3 projects, Ian wants to be reached in different ways. Using GlocalReach, Ian can manage how other people reach him .

First, telephony was about calling a place (the wall, remember?) Then, telephony became about calling a person .

We want to make telephony even more personal by making it about calling personas .

That way, we help you manage how people can reach you. Contact us for beta invites at [email_address]

We help you manage how people can reach you. http://www.glocalreach.com

From the Wall to Personas: the Evolution of Telephony

by erikstarck on Jul 04, 2007

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From the Wall to Personas: the Evolution of Telephony — Presentation Transcript

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