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From the Wall to Personas: the Evolution of Telephony
GlocalReach We help you manage how people can reach you.
The Telephone In the beginning the telephone was wired to a wall. The wall was wired to a network . And the network was closed .
<ul><li>Stockholm Bell TelefonAktiebolag had 121 subscribers in 1880. </li></ul><ul><li>Stockholms Allmänna TelefonAktiebolag had almost as many. </li></ul><ul><li>But they couldn’t call each other from one network to the other. </li></ul>
<ul><li>Later, they united and Sweden had one wired network. </li></ul>
<ul><li>Wired means that you do not have a phone number. </li></ul><ul><li>The wall does. </li></ul>
<ul><li>Things would stay like this for about a 100 years. </li></ul><ul><li>Then, someone cut the wire . </li></ul>
In stead of calling a wall you called a person.
Subscription rates skyrocketed: With France and Belgium the laggards at 80.6% and 85.6% respectively; and at the high end, leaders Italy (124.6%) and Portugal (118.3%), the Western European average penetration rate of mobile phone subscriptions is now 103.1% effective end of February 2006. http://communities-dominate.blogs.com/brands/2006/03/phone_for_every.html
Now, with internet, the number of ways to reach a person is staggering: ” Not only is there the initial hassle factor, but there is the ongoing fuss of deciding which of the half a dozen ways to get in touch with you is going to be best in any particular circumstance . And while having a single point of failure (”He’s not answering the phone!”) is risky, user fatigue from having too many points of potential failure (”He never picks up the cell phone, and forget about hearing back in email!@#$%@#$!”) is also problematic. ” http://webworkerdaily.com/2007/06/05/do-you-have-too-many-points-of-contact/
” You need a small set of ways to get in touch that consistently reaches you, like right when they call, not when you get around to picking up your voicemail. Real time accessibility — wherein your colleagues and clients can reach you predictably and easily — is essential. ” http://webworkerdaily.com/2007/06/05/do-you-have-too-many-points-of-contact/
It is time for telephony to take the next step.
It is time for telephony to realise that you are not one person .
In stead, each person has many different personas .
” A persona , in the word's everyday usage, is a social role or a character played by an actor.” http://en.wikipedia.org/wiki/Persona