31. 1. CONSTRAINTS/LOCATION
84% USE THEM AT HOME
80% USE THEM DURING MISC DOWNTIME
74% USE THEM WHILE WAITING
69% USE THEM WHILE SHOPPING
64% USE THEM AT WORK
62% USE THEM WHILE WATCHING TV
47% USE THEM DURING THEIR COMMUTE.
59. 3. ORGANIZATION
UNDERSTAND HOW AND WHY PEOPLE
USE THEIR MOBILE DEVICES
PRIORITIZE CONTENT RATHER THAN NAVIGATION
PROVIDE RELEVANT OPTIONS FOR EXPLORATION
SAY NO TO MAINTAIN FOCUS AND CLARITY
61. 3. ORGANIZATION/MOBILE BEHAVIORS
LOOKUP/FIND (URGENT INFO, LOCAL):
I NEED AN ANSWER TO SOMETHING NOW
OFTEN RELATED TO MY CURRENT LOCATION IN THE WORLD.
62. 3. ORGANIZATION/MOBILE BEHAVIORS
EXPLORE/PLAY (BORED, LOCAL):
I HAVE SOME TIME TO KILL AND JUST WANT
A FEW IDLE TIME DISTRACTIONS.
63. 3. ORGANIZATION/MOBILE BEHAVIORS
CHECK IN/STATUS (REPEAT/MICRO-TASKING):
SOMETHING IMPORTANT TO ME KEEPS CHANGING OR
UPDATING AND I WANT TO STAY ON TOP OF IT.
84. ABOUT 47 PERCENT OF APP USERS SAY THEY ARE
MORE APT TO CLICK A MOBILE AD BY MISTAKE
THAN THEY DO ON PURPOSE
85. MAKE SURE YOUR TOUCH TARGETS ARE POSITIONED
CORRECTLY AND ARE OF CORRECT SIZE
YOU NEED TO CONNECT THE APPROPRIATE TOUCH
GESTURES TO THE OBJECTIVES OF YOUR APP OR WEBSITE