Fundamentals of Designing for Multiple Devices - GA, New York, 07 Oct 2013

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Slides from my Designing for multiple devices class at General Assembly in New York on the 7th of October 2013.

The rise in smartphones and tablets has not only changed the way we consume and interact with content, but also the way we design and approach it. This class will explore the shifting of user expectations, changes in behavior and consumption patterns, and what these advancements mean for designing products across different platforms.

Takeaways:
- An understanding of how user expectations have shifted over the last few years with regards to the use of multiple devices and how this has affected behavior and consumption patterns among consumers
- The impact this has on how to approach and design products and services that will be used on multiple devices
- An overview and understanding of the difference between mobile websites vs. responsive design vs. apps and the basics of each
- Guiding principles, resources and tools to help tackle the multiple device jungle

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Fundamentals of Designing for Multiple Devices - GA, New York, 07 Oct 2013

  1. 1. Anna Dahlström founder byflock www.annadahlstrom.com annadahlstrom NewYork, October 7 2013 DESIGNING FOR MULTIPLE DEVICES
  2. 2. www.flickr.com/photos/dahlstroms/4411448782/ I’m Anna IA & UX DESIGNER | FREELANCE SINCE 2011 SWEDISH | IN LONDON SINCE 2006 This is the bridge between Sweden & Denmark
  3. 3. AGENDA 1. DEVICE USAGE & PATTERNS 2. IMPLICATIONS FOR UX & DESIGNTHINKING 3. BESPOKE MOBILE SITE vs. RESPONSIVE vs.AN APP 4. RESPONSIVE 5. APPS 6. PRACTICE 7. SUMMARY 8. Q & A
  4. 4. www.flickr.com/photos/publicenergy/1846375599 1. FIRST UP... DEVICE USAGE & PATTERNS
  5. 5. http://desktopwallpaper-s.com/19-Computers/-/Future/ DEVICE: a thing defined for a specific purpose or task & which can connect to the internet
  6. 6. http://desktopwallpaper-s.com/19-Computers/-/Future/ THE FOCUS OFTODAY SMARTPHONES | DESKTOP (TABLETS) - iOS & ANDROID
  7. 7. www.flickr.com/photos/hlkljgk/5764422581 For every human that enters the world, five mobile devices are created* * Source: http://blogs.windows.com/ie/b/ie/archive/2013/07/17/the-companion-web-the-internet-and-how-we-use-it-is-evolving.aspx
  8. 8. www.flickr.com/photos/nasamarshall/6289116940 In 2009 1% of global internet traffic came from mobiles. By the end of 2012 it had risen to13% and by 2015 it’s expected to be above 50%.* * Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile
  9. 9. www.flickr.com/photos/jayfresh/3388253576/ 41% of emails are now opened on mobile devices * * Source: http://econsultancy.com/uk/blog/62268-41-of-email-is-now-opened-on-mobile-devices
  10. 10. www.flickr.com/photos/jorgeq82/4732700819 The average person looks at their phone 150 times a day.* * Source: www.textually.org/textually/archives/2012/02/030229.htm
  11. 11. www.flickr.com/photos/exlibris/2552107635 40% of people use their phone in the bathroom* * Source: http://www.lukew.com/ff/entry.asp?1500
  12. 12. www.flickr.com/photos/yahnyahn/2996454839 ” The best computer is the one you have with you when you want something done. “ - JACOB NIELSEN MOBILE DEVICES ARE USED ANYWHERE & EVERYWHERE
  13. 13. USAGE PATTERNS ACROSS DEVICES www.flickr.com/photos/brandoncwarren/4236278556 “...as devices become more mobile, it’s not only changing where we read, but when. ” - POCKET (formerly Read it Later)
  14. 14. www.flickr.com/photos/brandoncwarren/4236278556 POCKET’S STATS - DESKTOP Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
  15. 15. www.flickr.com/photos/brandoncwarren/4236278556 POCKET’S STATS - iPHONE Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
  16. 16. www.flickr.com/photos/brandoncwarren/4236278556 POCKET’S STATS - iPAD Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
  17. 17. PEAKTIMES Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read •When we get up •On our way to/ just arrived at work •Commuting home •Post dinner
  18. 18. www.flickr.com/photos/chicitoloco/8468592748/in/photostream/ “MOBILE USERS ARE RUSHED & ONTHE GO” THIS IS A MYTH
  19. 19. http://www.flickr.com/photos/hanhutton/320464105/ A LARGE PROPORTION OF USAGE HAPPENS WHEN WE HAVETIMETO KILL COMMUTING,WAITING BUT ALSO AT HOME
  20. 20. www.flickr.com/photos/edduddiee/4307943164 THE SAMETASKS ARE CARRIED OUT ON SMARTPHONES AS ON DESKTOPS AS DEVICES & EXPERIENCE BECOME MORE OPTIMISED USAGE &TASK EXECUTION IS INCREASING
  21. 21. 2.THIS HAS... IMPLICATIONS FOR UX & DESIGN http://www.flickr.com/photos/eyesore9/3206408088/
  22. 22. www.flickr.com/photos/frantaylor/4296536332 LIMITED DEVICE CAPABILITIES USEDTO MEAN LIMITEDTASKS E.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENU
  23. 23. http://desktopwallpaper-s.com/19-Computers/-/Future/ RESULTED IN MOBILE SPECIFIC WEBSITES LESS CONTENT & LINKS BACKTOTHE FULL DESKTOPVERSION DESKTOP FULL WEBSITE BESPOKE CUT DOWN WEBSITE BESPOKE CUT DOWN WEBSITE
  24. 24. www.flickr.com/photos/demandaj/7287174776 PEOPLE ARE CLICKINGTHE ‘FULL DESKTOPVERSION’ LINK THERE IS A REASON FORTHAT
  25. 25. www.flickr.com/photos/joachim_s_mueller/7110473339 AN EQUAL & CONTINUOS EXPERIENCE ACROSS DEVICES THIS EXPECTATION WILL ONLY GROW STRONGER
  26. 26. http://www.flickr.com/photos/young_einstein/74097753/ 3.A CLOSER LOOK AT... BESPOKE MOBILE SITES vs. RESPONSIVE SITES vs.APPS
  27. 27. http://desktopwallpaper-s.com/19-Computers/-/Future/ BESPOKE MOBILE SITES HAVE SEPARATE URLS USUALLY LESS CONTENT & A LINK BACKTO THE FULL DESKTOPVERSION DESKTOP FULL WEBSITE BESPOKE CUT DOWN WEBSITE BESPOKE CUT DOWN WEBSITE
  28. 28. http://desktopwallpaper-s.com/19-Computers/-/Future/ FULL WEBSITE FULL WEBSITE FULL WEBSITE RESPONSIVE SITES HAVETHE SAME URLS IT’S BASICALLY “ONE SITE”
  29. 29. www.flickr.com/photos/st3f4n/3476036180 PRIMARY REASONS FOR A BESPOKE MOBILE SITE •TECHNICAL LIMITATIONSTO CMS • REQUIRED FORTHE AUDIENCE
  30. 30. www.flickr.com/photos/mkhmarketing/8468995025 Roughly 1 in 10 people that access Facebook each month do so from a feature phone* * Source: www.thenextweb.com/facebook/2013/07/22/facebooks-every-phone-app-for-feature-phones-passes-100-million-monthly-active-users
  31. 31. http://www.flickr.com/photos/edenandjosh/2892956576/ BEST AVOIDED IF POSSIBLE IT CAN CAUSE ALL SORTS OF PROBLEMS
  32. 32. www.flickr.com/photos/lastquest/1472794031 BUT WHY? ” Today's popular devices are not tomorrow's so building something which works on any device is better than building something which works on today's devices “ - COMBINED WISE WORDS FROM @ONEXTRAPIXEL & @TRENTWALTON
  33. 33. www.flickr.com/photos/ericconstantineau/5618576278 THE ALTERNATIVE IS MESSY & COSTLY MAINTAINING DIFFERENTVERSIONS USERS HAVING PROBLEMS FINDING WHATTHEY ARE AFTER (E.G. IN SEARCH)
  34. 34. www.flickr.com/photos/jmtimages/2883279193 CORE CONTENT SHOULD REMAINTHE SAME BUTTHE EXPERIENCE SHOULD BE OPTIMISED BOTH IN DISPLAY OF CONTENT, REGARDING USING DEVICE CAPABILITIES & FORTOUCH INTERACTIONS
  35. 35. www.flickr.com/photos/andwhynot/2946734025 MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLYVIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT A BIT OF BOTH THEN CONSIDER.... MOBILE OPTIMISED SITE, & APP? USE ANALYTICS FOR GUIDANCE
  36. 36. www.flickr.com/photos/31878512@N06/4704140020 WHETHERTO DO AN APP OR NOT COMES DOWNTO... •THE OBJECTIVE (USER & BUSINESS) • IFTHERE ARE SPECIFIC DEVICE CAPABILITIESYOU WANTTO UTILISE • IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGET
  37. 37. DIFFERENT TYPES OF APPS THE MAINTWOTYPES NATIVE APPS (e.g. Instagram) • MOST OPTIMISED USER EXPERIENCE • ACCESSTO DEVICE CAPABILITIES & APIs • BUT REQUIRES PLATFORM SPECIFIC CODE BASE HYBRID (e.g. old Facebook) • USE OF HTML5 & JAVASRIPT •WRAPPERTO PROVIDE NATIVE CAPABILITIES • FEWER “VERSIONS” TO MAINTAIN • BUT CAN BETIME CONSUMINGTO CREATE APP LIKE INTERACTIONS • CAN'T JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES
  38. 38. www.flickr.com/photos/cristiano_betta/2909483129 ” Money spent developing a pretty but limited iPhone app only benefits...the few, but money spent on the website UI would have benefitted everyone “ - Gary Marshall on ‘The app trap’ in .net Magaizine
  39. 39. www.flickr.com/photos/taytom/5277657429 4.THERE IS SOMETHING CALLED... RESPONSIVE DESIGN
  40. 40. www.flickr.com/photos/adactio/5818096043 “ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. ” - SMASHING MAGAZINE
  41. 41. http://foundation.zurb.com/docs/layout.php DEFINE YOUR GRID & BREAK POINTS • USE ASTHE BASIS OF YOUR PAGE LAYOUTS • CHECKPOINT FOR MODULE SIZES & VARIANTS • FIXED OR FLUID COLUMNS • DEFINES HOW CONTENT WILL BEHAVE ACROSS DEVICES
  42. 42. “ Content needs to be choreographed to ensure the intended message is preserved on any device and at any width ” -TRENT WALTON www.flickr.com/photos/theaftershock/2811382400/
  43. 43. DEFINE YOUR CONTENT STACKING STRATEGY ACROSS DEVICES & ORIENTATION 3 Nav 7 Related products 2 Header 4 Bath section intro 6 Types of baths 9 Tools 10 Footer 8 Store locator 1 Logo 5 Ad 3 Nav 7 Related products 2 Header 4 Bath section intro 6 Types of baths 9 Tools 10 Footer 8 Store locator 1 Logo 5 Ad Desktop &Tablet Mobile
  44. 44. MOBILEVS. DESKTOP FIRST •START LARGE OR SMALL WHAT EVER WORKS BEST FORYOU •ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES
  45. 45. www.flickr.com/photos/stephangeyer/ CONSIDERTHE MOBILE CONTEXT THE USE CASE MAY BE THE SAME BUT USING A MOBILE DEVICE IS DIFFERENT
  46. 46. LIKE PLAYING REAL LIFETETRIS PRE-DEFINED POCKETS FORTHE CONTENTTO SLOT INTO www.flickr.com/photos/fritzon/195008860
  47. 47. www.flickr.com/photos/adactio/6153481666 80% of traffic in your analytics will often come from 20% of devices…seems a shame not to ensure that the site looks and works especially well on these devices.* * Source: www.slideshare.net/yiibu/pragmatic-responsive-design
  48. 48. THE WEB IS FULL OF EXAMPLES LOOK FOR INSPIRATION & BEST PRACTICE BUT DON’T BE AFRAIDTO CHALLENGE OR COME UP WITH SOMETHING... BETTER. http://mediaqueri.es/popular/
  49. 49. www.flickr.com/photos/tim_norris/2789759648 CONSIDERYOUR NAVIGATION DIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONS
  50. 50. EXCELLENT READ ‘RESPONSIVE NAVIGATION PATTERNS’ by Brad Frost.* Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
  51. 51. www.flickr.com/photos/melodramababs/2766765248/ “ Mobile navigation should be like a good friend: there when you need them but cool enough to give you your space.” * * Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
  52. 52. www.flickr.com/photos/dopey/123646856
  53. 53. http://www.flickr.com/photos/tomitapio/4053123799/in/photostream/ 5.WHAT ABOUT... DOING AN APP?
  54. 54. www.flickr.com/photos/elwillo/5247084642 ” Small, downloadable chunks of software, they give people access to information in a neatly packaged format “ - Apps on tap,The Economist Oct 8th 2011 APPS ARE FOCUSED & PERSONAL
  55. 55. www.flickr.com/photos/gadl/3570118243 EVERY PLATFORM IS ITS OWN LITTLE WORLD WITHTHEIR OWN UI GUIDELINESTHAT USERS ARE USEDTO
  56. 56. www.flickr.com/photos/nrkbeta/3906687294/in/photostream NOT AS EASY AS JUST ANDROID OR iOS FRAGMENTATION ACROSS DIFFERENTVERSIONS & BACKWARDS COMPATIBILITY SHOULD BE CONSIDERED
  57. 57. RELATIVE NUMBER OF ACTIVE ANDROID DEVICES Source: http://developer.android.com/about/dashboards/index.html www.flickr.com/photos/blakespot/4773693893
  58. 58. EXAMPLE OF ADOPTION OF NEW iOSVERSION Source: www.fiksu.com/iOS-7-iPhone-5s-5c-Usage-Tracker www.flickr.com/photos/blakespot/4773693893
  59. 59. KEY DIFFERENCES BETWEEN DESIGNING FOR ANDROID & iOS iOS CONSISTENCY CONSISTENCY BETWEEN VERSIONS & HANDSETS QUICK ADOPTION OF NEW VERSIONS BACK BUTTON SETTINGS BUTTON OR 'MORE'TO ACCESS APP WIDE SETTINGS & INFORMATION ANDROID FRAGMENTATION DIFFERENT FOR DIFFERENTVERSIONS & HANDSETS SLOWER IMPLEMENTATION & UPTAKE OF NEWERVERSIONS HANDLED WITH EITHER SYSTEM BACK BUTTON (EARLIERVERSIONS) OR BACK & UP BUTTONS (LATESTVERSION) OPTIONS MENU USEDTO HOUSE APP WIDE SETTINGS & INFORMATION Design UI elements & principles Version adoption Back navigation Settings etc. www.flickr.com/photos/nrkbeta/3906687294/in/photostream
  60. 60. iPHONE RESOURCES HELP & INSPIRATION WELL DOCUMENTED
  61. 61. ANDROID RESOURCES HELP & INSPIRATION A LITTLE LESS WELL DOCUMENTED FOR EARLIERVERSIONS
  62. 62. BASIC iOS NAVIGATION CONSISTENT ACROSS VERSIONS NAVIGATION BAR Enables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen. BACK BUTTON Should always take the user one step back from where they came from & be descriptive. TAB BAR Can often be customised. Holds the main sections of the app. ‘MORE’ TAB BAR ITEM Used to hold & provide access to all other sections of the app that don’t fit in the tab bar. Source: http://developer.android.com/design/patterns/new-4-0.html
  63. 63. Source: http://developer.android.com/design/patterns/new-4-0.html ANDROID NAVIGATION DIFFERENT BETWEEN VERSIONS: NAVIGATION BAR For devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents' ACTION BAR Holds the most important action buttons for your app (3 + overflow menu) UPVS. BACK BUTTON The Up button is used to navigate up one level based on the hierarchical structure of the site. Back is used to navigate back one step from where you came from & as such works in reverse chronological order.
  64. 64. www.flickr.com/photos/jojoneil/6359536591 HOWTOTAMETHE BEAST? YOU LEARN BY DOING
  65. 65. START BY SKETCHING YOUR SCREEN FLOWS, NAVIGATION & CONTENT www.flickr.com/photos/saucef/7184615025
  66. 66. 6.TIMETO PRACTICE http://www.flickr.com/photos/kalexanderson/6302660289/
  67. 67. www.flickr.com/photos/jojoneil/6359536591 BESPOKE MOBILE SITE vs RESPONSIVE vs AN APP CONSIDERTHE FOLLOWING: The city of NewYork has asked you to come up with a site that collates everything about Christmas in NYC. The aim is to raise awareness of events that are taking place and to drive sales on the high street through promoting offers from participating stores the month leading up to Christmas. What do you recommend in terms of their mobile strategy and why? I.e. an app, responsive or bespoke mobile site, or a combination? 10 MINUTES EXERCISE ONE
  68. 68. www.flickr.com/photos/andwhynot/2946734025 MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP MOSTLYVIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT A BIT OF BOTH THEN CONSIDER.... MOBILE OPTIMISED SITE, & APP? USE ANALYTICS FOR GUIDANCE
  69. 69. www.flickr.com/photos/31878512@N06/4704140020 WHETHERTO DO AN APP OR NOT COMES DOWNTO •THE OBJECTIVE (USER & BUSINESS) • IFTHERE ARE SPECIFIC DEVICE CAPABILITIESYOU WANTTO UTILISE • IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGET
  70. 70. www.flickr.com/photos/jojoneil/6359536591 EXERCISE ONE BESPOKE MOBILE SITE vs RESPONSIVE vs AN APP CONSIDERTHE FOLLOWING: The city of NewYork has asked you to come up with a site that collates everything about Christmas in NYC. The aim is to raise awareness of events that are taking place and to drive sales on the high street through promoting offers from participating stores the month leading up to Christmas. What do you recommend in terms of their mobile strategy and why? I.e. an app, responsive or bespoke mobile site, or a combination? 10 MINUTES HOW WOULD MOST PEOPLE ACCESS IT? •MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP •MOSTLYVIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT ALSO CONSIDER... •THE OBJECTIVE (USER & BUSINESS) •IFTHERE ARE SPECIFIC DEVICE CAPABILITIESYOU WANTTO UTILISE •IF OFFLINE READING/USAGE IS REQUIRED • & OF COURSE BUDGET
  71. 71. www.flickr.com/photos/jojoneil/6359536591 BUILDING A RESPONSIVE SITE FOR THE CHRISTMAS SITE THE CLIENT WANTS TO INCLUDE THE FOLLOWING: •About page • Event calendar • Christmas focused map • List of highstreet offers PART 1 Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised. PART 2 Using content stacking methodology define how the content should be prioritised on desktop & mobile. 15 MINUTES EXERCISETWO • Search • Most popular • Login & registration • Share functionality
  72. 72. DEFINEYOUR CONTENT STACKING STRATEGY ACROSS DEVICES & ORIENTATION 3 Nav 7 Related products 2 Header 4 Bath section intro 6 Types of baths 9 Tools 10 Footer 8 Store locator 1 Logo 5 Ad 3 Nav 7 Related products 2 Header 4 Bath section intro 6 Types of baths 9 Tools 10 Footer 8 Store locator 1 Logo 5 Ad Desktop &Tablet Mobile “ Content needs to be choreographed to ensure the intended message is preserved on any device and at any width ” -TRENT WALTON
  73. 73. www.flickr.com/photos/jojoneil/6359536591 EXERCISETWO BUILDING A RESPONSIVE SITE FOR THE CHRISTMAS SITE THE CLIENT WANTS TO INCLUDE THE FOLLOWING: •About page • Event calendar • Christmas focused map • List of highstreet offers PART 1 Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised. PART 2 Using content stacking methodology define how the content should be prioritised on desktop & mobile. 15 MINUTES 3 Nav 7 Related products 2 Header 4 Bath section intro 6 Types of baths 9 Tools 10 Footer 8 Store locator 1 Logo 5 Ad 3 Nav 7 Related products 2 Header 4 Bath section intro 6 Types of baths 9 Tools 10 Footer 8 Store locator 1 Logo 5 Ad Desktop &Tablet Mobile • Search • Most popular • Login & registration • Share functionality
  74. 74. www.flickr.com/photos/jojoneil/6359536591 BUILDING AN APP BASED ON THE CONTENT & FUNCTIONALITY REQUIREMENTS, CONSIDER WHAT WOULD BE SUITABLE FOR AN APP: •About page • Event calendar • Christmas focused map • List of highstreet offers PART 1 Define the main sections your app would have. PART 2 Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’. 10 MINUTES EXERCISETHREE • Search • Most popular • Login & registration • Share functionality
  75. 75. BASIC iOS NAVIGATION CONSISTENT ACROSS VERSIONS NAVIGATION BAR Enables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen. BACK BUTTON Should always take the user one step back from where they came from & be descriptive. TAB BAR Can often be customised. Holds the main sections of the app. ‘MORE’ TAB BAR ITEM Used to hold & provide access to all other sections of the app that don’t fit in the tab bar. Source: http://developer.android.com/design/patterns/new-4-0.html
  76. 76. Source: http://developer.android.com/design/patterns/new-4-0.html ANDROID NAVIGATION DIFFERENT BETWEEN VERSIONS. IN ICE CREAM SANDWICH: NAVIGATION BAR For devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents' ACTION BAR Holds the most important action buttons for your app (3 + overflow menu) UPVS. BACK BUTTON The Up button is used to navigate up one level based on the hierarchical structure of the site. Back is used to navigate back one step from where you came from & as such works in reverse chronological order.
  77. 77. www.flickr.com/photos/jojoneil/6359536591 EXERCISETHREE BUILDING AN APP BASED ON THE CONTENT & FUNCTIONALITY REQUIREMENTS, CONSIDER WHAT WOULD BE SUITABLE FOR AN APP: •About page • Event calendar • Christmas focused map • List of highstreet offers PART 1 Define the main sections your app would have. PART 2 Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’. 10 MINUTES • Search • Most popular • Login & registration • Share functionality
  78. 78. http://www.flickr.com/photos/martinteschner/4569495912/ 7.TO SUMMARISE
  79. 79. www.flickr.com/photos/thecaucas/2597813380 DEVICE USAGE & PATTERNS FUTURE DEVICES The number of different devices will only grow & we don’t know what’s coming. USED EVERYWHERE & ANYWHERE And we’re not only using them on the go but increasingly when we have some downtime including the sofa. USE OF MOBILE DEVICES Our use of mobile devices is increasingly replicating that of desktop.
  80. 80. IMPLICATIONS FOR UX & DESIGN THINKING AN EQUAL & CONTINUOUS EXPERIENCE ACROSS DEVICES As they & the services we use become more sophisticated & optimised we expect more from them. KEEP THE CORE BUT OPTIMISE Consider the limitations but also the opportunities with mobile devices. www.flickr.com/photos/thecaucas/2597813380
  81. 81. WHEN DO WHAT BESPOKE MOBILE WEBSITE Try to avoid it but do it if necessary RESPONSIVE DESIGN The most device & future “proof” approach right now. Use if possible. But challenge content delivery. APP Base on user & business needs. Strong argument if you require offline reading/functionality & access to device capabilities. Base which type on objectives & stats.www.flickr.com/photos/thecaucas/2597813380
  82. 82. FOR RESPONSIVE DEFINEYOUR GRID & BREAKPOINTS This is the backbone of responsive design & content choreography. DON’T FORGET THE NAVIGATION Consider the pros & cons of different methods. TEST & COLLABORATE This is new grounds & we’re all learning so work together & test as you go.www.flickr.com/photos/thecaucas/2597813380
  83. 83. FOR APPS REMEMBER PLATFORM SPECIFIC GUIDELINES Adhering to them will make your app easier to use. CONSIDER BACKWARDS COMPATIBILITY Not everyone will be on the latest version. Ensure you cater for the majority. CONSULT THE INTERNET There are a number of great resources for knowledge & inspiration. Use them. www.flickr.com/photos/thecaucas/2597813380
  84. 84. 8. BEFORE I GO... REMEMBERTHAT www.flickr.com/photos/46355638@N00/4414640784
  85. 85. www.flickr.com/photos/jolives/2889944573/ ...IT’S NOT JUST ABOUT THE SMALLER SCREENS BUT ALSOTHE BIG ONES
  86. 86. www.flickr.com/photos/jolives/2889944573/ IT’S ABOUT THINKING AHEAD THINK 3-5YEARS AHEAD WITH “FUTURE PROOFING” IN MIND
  87. 87. IT DOESN’T HAVETO BREAK THE BANK BESIDES CONSIDER LOST CUSTOMERS & MAINTAINING MULTIPLEVERSIONShttp://www.flickr.com/photos/gi/5537770007/
  88. 88. www.flickr.com/photos/oter/5090592214 BE CREATIVE & CHALLENGE WHAT EXISTSTODAY THAT’S WHAT MOVES US FORWARD
  89. 89. www.flickr.com/photos/stevendepolo/3378152784 CLOSER & MORE REWARDING COLLABORATION BETWEEN DISCIPLINES & WITH CLIENTS
  90. 90. - Wilson Minor “ We’re not just making pretty interfaces.We’re actually in the process of making an environment where we’ll spend most of our time, for the rest of our lives. We’re the designers.We’re the builders. What do we want that environment to feel like? What do we want to feel like. http://www.flickr.com/photos/funch/4679422945/ ” BUT ABOVE ALL...
  91. 91. www.flickr.com/photos/st3f4n/4387291247 9. FORTHE ROAD SOMETAKE AWAYS
  92. 92. www.flickr.com/photos/st3f4n/4387291247 PLATFORM GUIDELINES http://developer.apple.com/library/ios/ #DOCUMENTATION/UserExperience/ Conceptual/MobileHIG/ UIElementGuidelines/ UIElementGuidelines.html https://developer.apple.com/library/ios/ design http://mrgan.tumblr.com/post/ 10492926111/labeling-the-back-button http://developer.android.com/design/ index.html
  93. 93. www.flickr.com/photos/st3f4n/4387291247 PATTERN LIBRARIES http://pttrns.com/ http://mobile-patterns.com/ http://www.patternsofdesign.co.uk/ http:// www.mobiledesignpatterngallery.com/ mobile-patterns.php http://www.androidpatterns.com/ http://androidpttrns.com/ http://inspired-ui.com
  94. 94. www.flickr.com/photos/st3f4n/4387291247 RESPONSIVE DESIGN http://mediaqueri.es/popular/ http://www.alistapart.com/articles/responsive- web-design/ http://designmodo.com/responsive-design- examples/ http://jamus.co.uk/demos/rwd- demonstrations/ http://bradfrostweb.com/blog/web/ responsive-nav-patterns/ http://www.gridsetapp.com/ http://grid.mindplay.dk http://goldengridsystem.com/ http://foundation.zurb.com/docs/layout.php
  95. 95. www.flickr.com/photos/dahlstroms/4411448782/ Thank you! QUESTIONS? annadahlstrom annadahlstrom anna.dahlstrom@gmail.com www.annadahlstrom.com

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