Press Release Will&Co Dutch Packaging Award De Gouden Noot Histor Paintcan Oct2010
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Histor Paintcan wins Dutch Packagaing Award
De Gouden Noot 2010
The Netherlands Packaging Award De Gouden Noot 2010 has been won by PPG Coatings Nederland B.V. with the
Histor Paintcan, a revolutionary packaging for 'do it yourself' (DIY) paints. This was announced by the president of the
jury, prof.dr. Onno Omta, on Tuesday evening October 5th during the 8th Dutch National Packaging Innovation
Dinner in Utrecht. He spoke on behalf of the jury, consisting of twenty experts. The jury spent three full days, divided
into two jury rounds, to choose the winner.
The Histor Paintcan is a revolutionary innovative square paint can made of plastic. This not only saves (logistic) costs,
but also the environment. With its square, slightly conical shape it is easy to recognise in the shop. But the core of the
innovation is the improved usability for the painter. The Histor Paintcan has a number of advantages when compared to
the conventional paint can. It is light, easy to hold and easy to open and close by hand. At the same time, the sealing
of the packaging during transportation and in the shop remains as strong as ever. Histor launched a highly intensive
search for materials to meet its requirements and ultimately decided upon an engineering plastic, based on modified
PET. The way in which the brand’s identity is presented has also been notably improved, based on the Histor brand
values: authenticity, self assurance, a passion for paint, and, above all, inventiveness and ingenuity. The result is a
totally revitalised shop landscape.
From the early start of this development, raw material supplier Will & Co (Badhoevedorp) has been involved with the
development of the thermoplastic resin and the feasibility of the design. Will & Co has used its knowledge for the
material selection and modification as well as the production feasibility and realisation. Also they supplied the “custom
made” thermoplastic resin as well as the specific masterbatches.
The “Zilveren Noot”
The Zilveren Noot went to SCA Packaging for the Christina J. Christina J is a retail ready display box that gives a very
good in store product presentation and is produced on a fully automated machine. Good stackability is achieved by
means of stacking ridges, which have a function both when the packaging is open and when pallets are being loaded.
The patented triangular structure is crucial.
The “Bronzen Noot”
The Bronzen Noot went to the BioFoam® crates of Synprodo B.V. BioFoam® is the first 100% compostable expanded
polystyrene (EPS) with properties that are comparable to the properties of conventional EPS. It can be used to produce
biodegradable packages.
For additional information, please contact:
Will & Co B.V.
Epco Blessing
Dellaertlaan 24
1171 HG Badhoevedorp
Phone +31 20 659 75 01
E-mail: epco.blessing@will-co.nl