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ENABLED BY DESIGN-ATHON
EMPATHY ACTIVITY
TASK:
EXPLORE THE CHALLENGE OF DOING ACTIVITIES HANDS FREE.
INSPIRATION
PAUL
?
EXISTING PRODUCTS
GORILLA POD
GLIDE CAM
OUR #DESIGNPROCESS




#sketching            #modelmaking      #welovecad
#doodles              #messeverywhere   #3dprintershateus
#lotsofrubbishideas   #proofofconcept   #jazzyrenders
AND THE WINNING IDEA IS…..
#nuffsaid
TARGET GROUP
SEMI-PRO PHOTOGRAPHERS
LIMITED USE OF ARMS
HOW DOES IT WORK
MAGIC
INDIVIDUAL vs MASS MARKET
SIMPLIFIED TO THE EXTENT IT DOESN’T REQUIRE
CUSTOMISATION
AFFORDABILITY
SIMPLIFIED DESIGN TO REDUCE COST
ACCESSIBILITY + USABILITY
MINIMAL SET UP REQUIRED
DESIRABILITY
ITS BEAUTIFLY SIMPLE
INLINE WITH CAMERA EQIPMENT NOT ASSISTIVE EQUIPMENT
APPEALS TO MASS MARKET
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