Email Marketing Metrics to Watch... and a Few to Ignore
•
1 like•824 views
Go beyond Open and Click through rate to find the metrics that really show the success of your email marketing campaigns. From click-to-view ratio, to deliverability to Google Analytics reports, here are the metrics to watch.
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
More from emfluence
More from emfluence (20)
Recently uploaded
Recently uploaded (20)
Email Marketing Metrics to Watch... and a Few to Ignore
- 1. Jessica Best Digital Marketing Evangelist jbest@emfluence.com Email Marketing Metrics to Watch @emfluence or @bestofjess From Open (Rates) to Close (Sales)
- 2. @bestofjess @emfluence Email can send direct: At the time that it’s most relevant to the recipient With the products/content that are personalized Can track individual recipient engagement … and automate your follow up Email gets delivered: Average email read rate: 25-30% (compared to < 10% with social media) Why Email Marketing Matters in 2014 and beyond
- 3. @bestofjess @emfluence It’s 2014… Why Email? Why Email Marketing Matters in 2014 and beyond
- 4. @bestofjess @emfluence It’s 2014… Why Email? Why Email Marketing Matters in 2014 and beyond
- 5. @bestofjess @emfluence How do you know if you’re earning your $28 Return on Investment? Email Marketing Metrics to Watch
- 6. @bestofjess @emfluence First, the basics: Open Rate (or View Rate) Email Marketing Metrics to Watch
- 7. @bestofjess @emfluence First, the basics: Click Through Rate (Unique, Total & Click-to-Open) Email Marketing Metrics to Watch
- 8. @bestofjess @emfluence First, the basics: Link Clicks Email Marketing Metrics to Watch
- 9. @bestofjess @emfluence 2.0: Click-to-View Rate Email Marketing Metrics to Watch
- 10. @bestofjess @emfluence First, the basics: Bounces, Opt outs, Complaints Email Marketing Metrics to Watch
- 11. @bestofjess @emfluence Next, Segment Metrics: Which audience engaged most? Email Marketing Metrics to Watch
- 12. @bestofjess @emfluence Design for your audience: Where are they opening? Email Marketing Metrics to Watch
- 13. @bestofjess @emfluence And everyone’s talking about going Mobile Email Marketing Metrics to Watch Business-to- Business Desktop 79.4% Mobile 20.6% Business-to- Consumer Desktop 49% Mobile 51%
- 14. @bestofjess @emfluence But a caveat about iOS… Email Marketing Metrics to Watch
- 15. @bestofjess @emfluence Finding & re-engaging Inactives Email Marketing Metrics to Watch Inactive 40%
- 16. @bestofjess @emfluence Deliverability is a constant battle Email Marketing Metrics to Watch Source: Return Path 2014
- 17. @bestofjess @emfluence Deliverability is a constant battle Email Marketing Metrics to Watch Source: Return Path Source: emfluence
- 18. @bestofjess @emfluence Tying Clicks to Traffic (and Sales) Email Marketing Metrics to Watch http://analytics.blogspot.com/2009/03/ tips-for-tracking-email-marketing.html
- 19. @bestofjess @emfluence Acquisition metrics: gaining the opt-in Email Marketing Metrics to Watch
- 20. @bestofjess @emfluence Acquisition metrics: gaining the opt-in Email Marketing Metrics to Watch
- 21. @bestofjess @emfluence Acquisition metrics: the cost of opt-in Customer Acquisition Cost vs. Lifetime Value of an Email Address & Revenue per Email Email Marketing Metrics to Watch
- 22. @bestofjess @emfluence Email ROI metric: the value of the opt-in Email Marketing Metrics to Watch
- 23. @bestofjess @emfluence Metrics you can basically ignore: Instead use: “Delivered” or “delivery rate” Inbox placement rate Soft bounce rate Hard bounce rate “Raw” click-through rate Click-to-open rate Email Marketing Metrics to (Not) Watch
- 24. @bestofjess @emfluence If you only get 5… The Top 5 Email Marketing Metrics to Act On Rate of list growth Inactive % Opens and click-to-open rate Time spent on your website Revenue! (ROI) Email Marketing Metrics to Watch
- 25. @bestofjess @emfluence Other awesome resources on email marketing metrics: http://blog.returnpath.com/blog/gabriel-gastaud/the-email-marketing- metrics-for-decision-making http://blog.hubspot.com/blog/tabid/6307/bid/34054/The-6-Marketing- Metrics-Your-CEO-Actually-Cares-About-Cheat-Sheet.aspx & if you want it ALL in GA (works in all/most email platforms): http://www.lunametrics.com/blog/2013/06/17/email-tracking-google- analytics Email Marketing Metrics to Watch
- 26. Jessica Best Digital Marketing Evangelist jbest@emfluence.com Email Marketing Metrics to Watch @emfluence or @bestofjess From Open (Rates) to Closed (Sales)