Email Marketing Basic Free Class, Internet Marketing Training On-Demand

Email Marketing Mykola Sarazhynskyy Basic: Free Revised February 2008

Outline

Importance of Email Marketing

Principles

Customer Acquisition Funnel

E-mail Usage

Message Archive

Transformation Points

Message Statistics

Campaign Management

Ad Mediums for 2007

Please choose the most important advertising mediums you will use in 2007:

Source: Datran Media, February 2007

Email Marketing Principles Message with Call to Action

Email Marketing Principles Message with Call to Action Web Site for Conversion

Sender Name and Subject

Sender Name

Subject

Personification

Sender Name

Subject

Personification

Clickable Header Image

Sender Name

Subject

Personification

Clickable Images

Clickable Side Image

Sender Name

Subject

Personification

Clickable Images

Side Links

Sender Name

Subject

Personification

Clickable Images

Side Links

In-text Links

Sender Name

Subject

Personification

Clickable Images

Side Links

In-text links

Signature

Sender Name

Subject

Personification

Clickable Images

Side Links

In-text links

Signature

Return email

Unsubscribe

Archive as a Reference

Google organic search returns this list of links for “Coastal Policy Class” search. Top five links lead to the class information.

First and second link are to the class web site.

Third and fourth links are to email archive of the messages sent in email campaigns

Fifth link is to the instructor’s blog.

Used with permission from class instructor

Message Statistics Coastal Policy Class promotion, Spring 2007

Campaign Management

Desktop

Server

Hosted Application Service Provider (ASP) or Email Service Provider (ESP)

Managed Solution (outsourcing)

Email System Ratings                                                                       

iContact Homepage iContact Interface, January 2008

How e- Marketing Class Helps