SlideShare a Scribd company logo
1 of 11
ColaWarsContinue:Coke & Pepsiinth 21stCentury HjortFanni              20597 GkanidouEftychia  40096 WeiqiangHan         70399 WhenrongZhang70407
Porter’sFiveForces SUPPLIERS Bargainingpower   of suppliers ConcentrateProducers Threat of substitutes Threat of new entrants POTENTIAL ENTRANTS (otherColaConcentrateProducers) SUBSTITUTES (NonColaDrinks) Rivalry among existing firms Bargaining power   of buyers BUYERS (Bottlers)
BargainigPowerofSuppliers Manysuppliers Suppliers’ productscanbesubstituted (sugar/aspartame) Nondifferentiatedproducts-easyforcompanytochangesuppliers
Bargainingpowerofbottlers Many & segmentedbuyers HighSwitchingCosts Limitedoperatingmargins Nopricingcontrol CCE/PBG
ThreatsofSubstitutes Samefunction (non-colarefreshments) PriceElasticity Newneeds (sportsdrinks) Internationalization (differentneeds/customs)
PotentialEntrants StrongCustomerLoyalties Limited Access toDistributionChannels StrongretaliationbyIncumbents
Coca-ColaVsPepsi TwoStrongCompetitors HighOperatingCosts SlowIndustryGrowth –MatureMarket Lackofdifferentiation (yetbranding)
Keysuccessfactors ,[object Object],Pricesensitive, seekproductconsistencyandvariety ,[object Object],Competeprimarilyondistributionchannels/ Intenseduetolackofdifferentiation & slowgrowth ,[object Object],CostefficiencythroughundercontrolBottlers, PackageandAdvertising, extensioninthebeveragemarket.
BottlingBusiness ConcentrateProducersandother Bargainingpower   of suppliers Bottlers Threat of substitutes Threat of new entrants POTENTIAL ENTRANTS SUBSTITUTES Rivalry among existing firms Bargaining power   of buyers BUYERS (Retailers)
Profitabilityofthebusiness Competitionhasdecreasedprices Balancingthemarket Extensiontoothermarkets (non-CSDsandinternational)
Themodelhelpsusto: Understandthestructureofthemarket Identifythemostsignificantforce Anticipatepotentialchangestowardsnon-CSDs Understandthestructureofthedifferentparticipants

More Related Content

Similar to Sse Cola Wars Group1.Ppt

Sse colawars group7a_2011
Sse colawars group7a_2011Sse colawars group7a_2011
Sse colawars group7a_2011
Erik Bengtson
 
Cola Wars Continue
Cola Wars ContinueCola Wars Continue
Cola Wars Continue
shreyans86
 
SSE ColaWars Group5
SSE ColaWars Group5SSE ColaWars Group5
SSE ColaWars Group5
chimprox
 
Q1.a)Assumption Now that CPs and bottlers have vertically.docx
Q1.a)Assumption Now that CPs and bottlers have vertically.docxQ1.a)Assumption Now that CPs and bottlers have vertically.docx
Q1.a)Assumption Now that CPs and bottlers have vertically.docx
makdul
 
SSE_ColaWars_Group4
SSE_ColaWars_Group4SSE_ColaWars_Group4
SSE_ColaWars_Group4
Liang Wang
 
Sse Cola Wars Group4
Sse Cola Wars Group4Sse Cola Wars Group4
Sse Cola Wars Group4
guest7906ce
 
Cola Wars
Cola WarsCola Wars
Cola Wars
barlace
 
Sse Cola Wars Group 10
Sse  Cola Wars  Group 10Sse  Cola Wars  Group 10
Sse Cola Wars Group 10
40100
 
Sse Cola Wars Group 10
Sse  Cola Wars  Group 10Sse  Cola Wars  Group 10
Sse Cola Wars Group 10
zhaoxuan00707
 
An industry analysis by Porters Five Forces reveals that the soft dr.pdf
An industry analysis by Porters Five Forces reveals that the soft dr.pdfAn industry analysis by Porters Five Forces reveals that the soft dr.pdf
An industry analysis by Porters Five Forces reveals that the soft dr.pdf
alokkesh1
 

Similar to Sse Cola Wars Group1.Ppt (19)

Sse Colawars Group4
Sse Colawars Group4Sse Colawars Group4
Sse Colawars Group4
 
Sse Cola Wars Group4
Sse Cola Wars Group4Sse Cola Wars Group4
Sse Cola Wars Group4
 
Sse colawars group7a_2011
Sse colawars group7a_2011Sse colawars group7a_2011
Sse colawars group7a_2011
 
Cola Wars Continue
Cola Wars ContinueCola Wars Continue
Cola Wars Continue
 
SSE ColaWars Group5
SSE ColaWars Group5SSE ColaWars Group5
SSE ColaWars Group5
 
Q1.a)Assumption Now that CPs and bottlers have vertically.docx
Q1.a)Assumption Now that CPs and bottlers have vertically.docxQ1.a)Assumption Now that CPs and bottlers have vertically.docx
Q1.a)Assumption Now that CPs and bottlers have vertically.docx
 
SSE_ColaWars_Group4
SSE_ColaWars_Group4SSE_ColaWars_Group4
SSE_ColaWars_Group4
 
Sse Cola Wars Group4
Sse Cola Wars Group4Sse Cola Wars Group4
Sse Cola Wars Group4
 
Coca Cola vs Pepsi
Coca Cola vs PepsiCoca Cola vs Pepsi
Coca Cola vs Pepsi
 
Sse Cola Wars Group6
Sse Cola Wars Group6Sse Cola Wars Group6
Sse Cola Wars Group6
 
Case analysis coke_pepsi
Case analysis coke_pepsiCase analysis coke_pepsi
Case analysis coke_pepsi
 
Cola Wars
Cola WarsCola Wars
Cola Wars
 
Cola wars between Cocacola and Pepsi
Cola wars between Cocacola and PepsiCola wars between Cocacola and Pepsi
Cola wars between Cocacola and Pepsi
 
Sse Cola Wars Group 10
Sse  Cola Wars  Group 10Sse  Cola Wars  Group 10
Sse Cola Wars Group 10
 
Sse Cola Wars Group 10
Sse  Cola Wars  Group 10Sse  Cola Wars  Group 10
Sse Cola Wars Group 10
 
Cola Wars
Cola Wars Cola Wars
Cola Wars
 
Cola wars
Cola warsCola wars
Cola wars
 
SSE_cola wars_group4b_2011
SSE_cola wars_group4b_2011SSE_cola wars_group4b_2011
SSE_cola wars_group4b_2011
 
An industry analysis by Porters Five Forces reveals that the soft dr.pdf
An industry analysis by Porters Five Forces reveals that the soft dr.pdfAn industry analysis by Porters Five Forces reveals that the soft dr.pdf
An industry analysis by Porters Five Forces reveals that the soft dr.pdf
 

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Recently uploaded (20)

KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
Bangalore Call Girl Just Call♥️ 8084732287 ♥️Top Class Call Girl Service Avai...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 

Sse Cola Wars Group1.Ppt