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Location Based Social Media offers what companies seek most – an engaged user base that wants to broadcast about your brand and their experience on Facebook, Yelp, and Twitter.
LBSM combines social media, mobile networking and GPS, to offer unique marketing opportunities for businesses. Some of these applications offer analytics to help you deepen your understanding of customer behavior while also creating new channels of engagement. LBSM is growing fast – what may be doing well today, may be replaced by something new tomorrow.
Note: (There are many names for the same thing, including Geo-Loco and Location Based Service)