Talk delivered to the PHPLeeds user group on the 15th of November 2010

1. Magento – EC

Edmonds Commerce

2. Magento – EC

Edmonds Commerce

PHP Development Agency

3. Magento – EC

Edmonds Commerce

PHP Development Agency

E-Commerce

4. Magento – EC

Edmonds Commerce

PHP Development Agency

E-Commerce

osCommerce

5. Magento – EC

Edmonds Commerce

PHP Development Agency

E-Commerce

osCommerce

Magento

6. Magento – PHP

PHP

7. Magento – PHP

PHP

Zend Framework

8. Magento – PHP

PHP

Zend Framework

ORM

9. Magento – PHP

PHP

Zend Framework

ORM –

based on Zend DB but quite heavily
modified

10. Magento – PHP

PHP

Zend Framework

ORM –

based on Zend DB but quite heavily
modified

Varien Object

11. Magento – PHP

PHP

Zend Framework

ORM –

based on Zend DB but quite heavily
modified

Varien Object
http://docs.magentocommerce.com/Varien/Varien_Object/Varien_Object.htm

12. Magento – PHP

Varien Object – /lib/Varien/Object.php

13. Magento – PHP

Varien Object – /lib/Varien/Object.php

Base Object for Everything

14. Magento – PHP

Varien Object – /lib/Varien/Object.php

Base Object for Everything

Magic Methods

15. Magento – PHP

Varien Object – /lib/Varien/Object.php

Base Object for Everything

Magic Methods

__get

16. Magento – PHP

Varien Object – /lib/Varien/Object.php

Base Object for Everything

Magic Methods

__get

__set

17. Magento – PHP

Varien Object – /lib/Varien/Object.php

Base Object for Everything

Magic Methods

__get

__set

__call

18. Magento – PHP

Varien Object – /lib/Varien/Object.php

Base Object for Everything

Magic Methods

__get

__set

__call

Now the Main Get or Set method, the others
are deprecated (though still work)

19. Magento – PHP

MVC

20. Magento – PHP

MVC

Zend Framework

21. Magento – PHP

MVC

Zend Framework

Modules under app/code

22. Magento – PHP

MVC

Zend Framework

Modules under app/code

Design under app/design

23. Magento – PHP

MVC

Zend Framework

Modules under app/code

Design under app/design

Varien Library

24. Magento – PHP

Core Code Separation

25. Magento – PHP

Core Code Separation

Three Folders under app/code

26. Magento – PHP

Core Code Separation

Three Folders under app/code

Core

27. Magento – PHP

Core Code Separation

Three Folders under app/code

Core

Community

28. Magento – PHP

Core Code Separation

Three Folders under app/code

Core

Community

Local

29. Magento – PHP

Core Code Separation

Core is Untouchable

30. Magento – PHP

Core Code Separation

Core is Untouchable

Community is for downloaded extensions
from Magento Connect

31. Magento – PHP

Core Code Separation

Core is Untouchable

Community is for downloaded extensions
from Magento Connect

Local is for your own custom modules

32. Magento – DB

MySQL

33. Magento – DB

MySQL

InnoDB

34. Magento – DB

MySQL

InnoDB

Foreign Keys

35. Magento – DB

MySQL

InnoDB

Foreign Keys

Clustering Support as Standard

36. Magento – DB

MySQL

InnoDB

Foreign Keys

Clustering Support as Standard

EAV

37. Magento – DB

MySQL

InnoDB

Foreign Keys

Clustering Support as Standard

EAV

This is pretty complicated and very simple
at the same time

38. Magento – DB

Who has heard of EAV?

39. Magento – DB

Who has heard of EAV?

What is EAV?

40. Magento

Who has heard of EAV?

What is EAV?

Entity

41. Magento – DB

Who has heard of EAV?

What is EAV?

Entity

Attribute

42. Magento – DB

Who has heard of EAV?

What is EAV?

Entity

Attribute

Value

43. Magento – DB

Who has heard of EAV?

What is EAV?

Entity

Attribute

Value

What does that Really mean?

44. Magento – DB

Traditional Database Schema

45. Magento – DB

Traditional Database Schema

One Table Per Entity (roughly)

46. Magento – DB

Traditional Database Schema

One Table Per Entity (roughly)

Pros

47. Magento – DB

Traditional Database Schema

One Table Per Entity (roughly)

Pros

Fast

48. Magento – DB

Traditional Database Schema

Cons

49. Magento – DB

Traditional Database Schema

Cons

Inflexible in terms of storable Attributes

50. Magento – DB

Traditional Database Schema

One Table Per Entity (roughly)

Cons

Inflexible in terms of storable Attributes

Frequently Requires Schema Changes to
accomodate custom requirments

51. Magento – DB

Traditional Database Schema

Cons

Inflexible in terms of storable Attributes

Frequently Requires Schema Changes to
accomodate custom requirments

Makes Upgrades Hard/Impossible

52. Magento – DB

Traditional Database Schema

53. Magento – DB

Traditional Database Schema

For example osCommerce

54. Magento – DB

Traditional Database Schema

For example osCommerce

Entity

55. Magento – DB

Traditional Database Schema

For example osCommerce

Entity

Product

56. Magento – DB

Traditional Database Schema

For example osCommerce

Entity

Product

Tables

57. Magento – DB

Traditional Database Schema

For example osCommerce

Entity

Product

Tables

Product

58. Magento – DB

Traditional Database Schema

For example osCommerce

Entity

Product

Tables

Product

Product Description

59. Magento – DB

Traditional Database Schema

For example osCommerce

Entity

Product

Tables

Product

Product Description

Row per language

60. Magento – DB

Magento Database Schema

Entity

Product

Tables

Too many to mention!

61. Magento – DB

So why does Magento use EAV?

62. Magento – DB

So why does Magento use EAV?

Flexibility

63. Magento – DB

So why does Magento use EAV?

Flexibility

Power

64. Magento – DB

So why does Magento use EAV?

Flexibility

Power

Upgradeability

65. Magento – Features

Lots of Standard Functionality

66. Magento – Features

Multi Store

Translations

67. Magento – Features

Multi Store

Translations

Deparments

68. Magento – Features

Multi Store

Translations

Departments

Totally Separate Stores

69. Magento – Features

Multi Store

Translations

Departments

Totally Separate Stores

Run From

70. Magento – Features

Multi Store

Translations

Departments

Totally Separate Stores

Run From

Sub Folders

71. Magento – Features

Multi Store

Translations

Departments

Totally Separate Stores

Run From

Sub Folders

Sub Domains

72. Magento – Features

Multi Store

Translations

Departments

Totally Separate Stores

Run From

Sub Folders

Sub Domains

Totally Separate Domains

73. Magento – Features

Multi Store

All from Single Admin

74. Magento – Features

Layered Navigation

75. Magento – Features

Layered Navigation

What is Layered Navigation

76. Magento – Features

Layered Navigation

What is Layered Navigation

Ability to filter according to attribute values

77. Magento – Features

Layered Navigation

What is Layered Navigation

Ability to filter according to attribute values

Can be custom attributes

78. Magento – Features

Layered Navigation

What is Layered Navigation

Ability to filter according to attribute values

Can be custom attributes

Advantages

79. Magento – Features

Layered Navigation

What is Layered Navigation

Ability to filter according to attribute values

Can be custom attributes

Advantages

Easier user experience

80. Magento – Features

Layered Navigation

What is Layered Navigation

Ability to filter according to attribute values

Can be custom attributes

Advantages

Easier user experience

Hopefully Leading To

81. Magento – Features

Layered Navigation

What is Layered Navigation

Ability to filter according to attribute values

Can be custom attributes

Advantages

Easier user experience

Hopefully Leading To

Better Conversion Rate

82. Magento – Features

Price Rules

83. Magento – Features

Price Rules

Catalog

84. Magento – Features

Price Rules

Catalog

Apply Discount on Product/Category Pages

85. Magento – Features

Price Rules

Catalog

Apply Discount on Product/Category Pages

Shopping Cart

86. Magento – Features

Price Rules

Catalog

Apply Discount on Product/Category Pages

Shopping Cart

Apply discount only once added to cart

87. Magento – Features

Price Rules

Catalog

Apply Discount on Product/Category Pages

Shopping Cart

Apply discount only once added to cart

Also for:

88. Magento – Features

Price Rules

Catalog

Apply Discount on Product/Category Pages

Shopping Cart

Apply discount only once added to cart

Also for:

Vouchers

89. Magento – Features

Price Rules

Catalog

Apply Discount on Product/Category Pages

Shopping Cart

Apply discount only once added to cart

Also for:

Vouchers

Multibuy (BOGOF)

90. Magento – Features

Price Rules

91. Magento – Features

Price Rules

Apply Discounts according to complex
rules

92. Magento – Features

Price Rules

Apply Discounts according to complex
rules

Intuitive logic UI

93. Magento – Features

Price Rules

Apply Discounts according to complex
rules

Intuitive logic UI

Lots of potential

94. Magento – Features

Price Rules

Apply Discounts according to complex
rules

Intuitive logic UI

Lots of potential

Admin Controlled

95. Magento – Features

Price Rules

96. Magento – Features

Price Rules

For example

97. Magento – Features

Price Rules

For example

20% off all products

98. Magento – Features

Price Rules

For example

20% off all products

from manufacturer: sony

99. Magento – Features

Price Rules

For example

20% off all products

from manufacturer: sony

where stock level is over 5

100. Magento – Features

Price Rules

For example

20% off all products

from manufacturer: sony

where stock level is over 5

and sale price is over 100

101. Magento – Features

Price Rules

For example

20% off all products

from manufacturer: sony

where stock level is over 5

and sale price is over 100

and colour is green

102. Magento – Features

Price Rules

For example

20% off all products

from manufacturer: sony

where stock level is over 5

and sale price is over 100

and colour is green

and SKU does not begin with ABC1

103. Magento – Features

Magento Connect

104. Magento – Features

Magento Connect

Online Catalogue of Magento Extensions

105. Magento – Features

Magento Connect

Online Catalogue of Magento Extensions

Installable via Admin UI

106. Magento – Features

Magento Connect

Online Catalogue of Magento Extensions

Installable via Admin UI

Uses PEAR in the background

107. Magento – Features

Magento Connect

Online Catalogue of Magento Extensions

Installable via Admin UI

Uses PEAR in the background

Lots of user contributed extensions

108. Magento – Questions

Forums

109. Magento – Questions

Forums

Official Forum

110. Magento – Questions

Forums

Official Forum

Very busy

111. Magento – Questions

Forums

Official Forum

Very busy

Lots of questions, not a lot of answers

112. Magento – Questions

Forums

Official Forum

Very busy

Lots of questions, not a lot of answers

Magento-forum.co.uk

113. Magento – Questions

Forums

Official Forum

Very busy

Lots of questions, not a lot of answers

Magento-forum.co.uk

Unofficial Magento Forum

114. Magento – Questions

Forums

Official Forum

Very busy

Lots of questions, not a lot of answers

Magento-forum.co.uk

Unofficial Magento Forum

Run by Edmonds Commerce

115. Magento – Questions

Forums

Official Forum

Very busy

Lots of questions, not a lot of answers

Magento-forum.co.uk

Unofficial Magento Forum

Run by Edmonds Commerce

We will do our best to answer your questions

116. Magento – Questions

Ask me and I will do my best

Hope you have enjoyed the presentation!