Once Upon a Time on YouTube?      MINNESOTA COUNCIL OF          NONPROFITS
6-Years Old
60 hours of video uploaded/minute4 billion videos viewed/day4 billion hours viewed/month800 unique visitors/month
AgendaWhy video storytelling?So you think you need a video?How do you assemble a story?Where do you start?Avoiding Pitfall...
60 hours of video uploaded/minute4 billion videos viewed/day4 billion hours viewed/month800 unique visitors/month
What’s our Story?   Started in 2005   12-years in television news   Began with focus on Non-Profits   Video Production   P...
What’s our Story?  Budget focused  Message focused  Story focused  Twitter: @erheil
Partners  Make-A-Wish MNMinneapolis Foundation    Helping Paws        AFP American Red Cross  Bremer Foundation  Hope Comm...
We BelieveNot all video is good videoVideo is disposableVideo is a necessary marketing toolVideo lives online forever - no...
Video StatsMobile viewers watch 3x longer desktop viewersWeb pages with video are 53% more likely to appear on 1st page of...
What television       news teaches youThe reporter is not the storyThe “official” is not the story   People ARE the story!
Reasons our  clients tell USthey NEED a video
“We want to share our story!”                       “We help so many people!”      “New Branding”                  “Annual...
Why Video StoryTelling Works                   Engaging                   Inspiring                     Viral            C...
Why Video StoryTelling Works                   Engaging                   Inspiring                     Viral            C...
Who is my target audience?Where am I “meeting” them?What is the goal?How do we want people to feel?What should they do next?
“It’s not what you said or did,it’s how you made them feel!”
What’s Our Story?
What’s Our Story?         Begin with the end         Stay true to your goal         Avoid “politics” if possible         T...
Common MistakesToo many charactersToo broadUnfocusedNo story - just agency infoTechnically distracting
Basic Story Types     Packages Voice Over VideoSound on Tape (SOT)
PackagesGraphic OpenIntroductionHero IntroductionSupporting CharactersSupporting Organizational informationHero Close
PackagesBest uses: Galas Capital Campaigns Important Events
Voice Over Video              Single CharacterGraphic/Sponsor OpenHero IntroductionOrganization info (optional)Hero Close
Voice Over Video              Single CharacterBest uses: Galas One-on-One or small group “Ask” Important Events As part of...
Voice Over Video             Multiple CharactersGraphic/Sponsor OpenWith or without narrationHero IntroductionSupporting C...
Voice Over Video             Multiple CharactersBest uses: Galas One-on-One or small group “Ask” Important Events As part ...
How-To DIY?Respect the craftDetermine your storyDefine and commit to the scopeInternal resource (talent) availabilityIntern...
How-To DIY?Envision Your Story
How-To DIY?     Pre-ProductionVisualAudioTime Code and Running Time
How-To DIY?            Post-ProductionTranscribe all audioContent editUpdate your production scriptLocate all additional a...
How-To DIY?                RevisionsWhat’s good?What needs help?Be honest with yourself your teamWill you accomplish your ...
Outside             CollaboratorsVideographersEditorsAudio techniciansProducersWritersVideo production companies
Resourceshttp://maptechworks.org/nonprofit-videohttp://councilofnonprofits.org/news/nonprofit-knowledge-matters/nonprofit-know...
ResourcesEd HeilStoryTeller Media & Communicationsed@storytellermn.com(952)829-9091
Minnesota Council of Non-Profits - Once Upon a YouTube
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Minnesota Council of Non-Profits - Once Upon a YouTube

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Video storytelling is a powerful way to communicate the messages of non-profit organizations. This deck discusses trends and tips for producing videos that reach audiences of non-profit organizations and ways to do-it-yourself.

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Minnesota Council of Non-Profits - Once Upon a YouTube

  1. 1. Once Upon a Time on YouTube? MINNESOTA COUNCIL OF NONPROFITS
  2. 2. 6-Years Old
  3. 3. 60 hours of video uploaded/minute4 billion videos viewed/day4 billion hours viewed/month800 unique visitors/month
  4. 4. AgendaWhy video storytelling?So you think you need a video?How do you assemble a story?Where do you start?Avoiding PitfallsPicking the right partners
  5. 5. 60 hours of video uploaded/minute4 billion videos viewed/day4 billion hours viewed/month800 unique visitors/month
  6. 6. What’s our Story? Started in 2005 12-years in television news Began with focus on Non-Profits Video Production PR/Inbound Marketing
  7. 7. What’s our Story? Budget focused Message focused Story focused Twitter: @erheil
  8. 8. Partners Make-A-Wish MNMinneapolis Foundation Helping Paws AFP American Red Cross Bremer Foundation Hope Communities Minnesota PGA
  9. 9. We BelieveNot all video is good videoVideo is disposableVideo is a necessary marketing toolVideo lives online forever - not one showingMultiple short video (2-3min.) > Long video (5-7min.)
  10. 10. Video StatsMobile viewers watch 3x longer desktop viewersWeb pages with video are 53% more likely to appear on 1st page ofgoogle searchViewers spend 2.5 times more time watching personally relevant shortvideos40%-60% for emails with relevant video
  11. 11. What television news teaches youThe reporter is not the storyThe “official” is not the story People ARE the story!
  12. 12. Reasons our clients tell USthey NEED a video
  13. 13. “We want to share our story!” “We help so many people!” “New Branding” “Annual fundraising event” “We have a hardmessage to explain” “People need to understand our great work!”
  14. 14. Why Video StoryTelling Works Engaging Inspiring Viral Communicate messages Visual Bring Supporters to you
  15. 15. Why Video StoryTelling Works Engaging Inspiring Viral Communicate messages Visual Bring Supporters to you
  16. 16. Who is my target audience?Where am I “meeting” them?What is the goal?How do we want people to feel?What should they do next?
  17. 17. “It’s not what you said or did,it’s how you made them feel!”
  18. 18. What’s Our Story?
  19. 19. What’s Our Story? Begin with the end Stay true to your goal Avoid “politics” if possible Trim the excess
  20. 20. Common MistakesToo many charactersToo broadUnfocusedNo story - just agency infoTechnically distracting
  21. 21. Basic Story Types Packages Voice Over VideoSound on Tape (SOT)
  22. 22. PackagesGraphic OpenIntroductionHero IntroductionSupporting CharactersSupporting Organizational informationHero Close
  23. 23. PackagesBest uses: Galas Capital Campaigns Important Events
  24. 24. Voice Over Video Single CharacterGraphic/Sponsor OpenHero IntroductionOrganization info (optional)Hero Close
  25. 25. Voice Over Video Single CharacterBest uses: Galas One-on-One or small group “Ask” Important Events As part of a series
  26. 26. Voice Over Video Multiple CharactersGraphic/Sponsor OpenWith or without narrationHero IntroductionSupporting CharactersOrganization info (optional)Hero Close
  27. 27. Voice Over Video Multiple CharactersBest uses: Galas One-on-One or small group “Ask” Important Events As part of a series Awards and recognitions
  28. 28. How-To DIY?Respect the craftDetermine your storyDefine and commit to the scopeInternal resource (talent) availabilityInternal asset availabilityIdentify gaps
  29. 29. How-To DIY?Envision Your Story
  30. 30. How-To DIY? Pre-ProductionVisualAudioTime Code and Running Time
  31. 31. How-To DIY? Post-ProductionTranscribe all audioContent editUpdate your production scriptLocate all additional assets Digital images MusicBegin edit
  32. 32. How-To DIY? RevisionsWhat’s good?What needs help?Be honest with yourself your teamWill you accomplish your goal?Make necessary changes
  33. 33. Outside CollaboratorsVideographersEditorsAudio techniciansProducersWritersVideo production companies
  34. 34. Resourceshttp://maptechworks.org/nonprofit-videohttp://councilofnonprofits.org/news/nonprofit-knowledge-matters/nonprofit-knowledge-matters-2012---year-nonprofit-videohttp://www.reelseo.com/video-nonprofit-tips
  35. 35. ResourcesEd HeilStoryTeller Media & Communicationsed@storytellermn.com(952)829-9091

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