http://econsultancy.com/reports/affiliate-census The UK Affiliate Census 2009, which is backed by Affiliates4U and the leading affiliate networks, is the most detailed study available about the make-up of the affiliate community. The study, carried out in association with Affiliate Window, is essential reading for those who want to know more about affiliates, including how much revenue they are generating, how they are getting their traffic and which linking methods they are using. The 60-page report, based on a survey of more than 1,000 affiliates, looks in detail at the nature and quality of relationships affiliates have with networks and merchants.

1. UK Affiliate Census 2009 In association with Affiliate Window http://econsultancy.com/reports/affiliate-census Linus Gregoriadis Research Director Econsultancy.com Email: [email_address] Website: http://econsultancy.com

4. | 13 January 2008 | Course Title | Affiliate businesses

7. Last click wins rewards model UK Affiliate Census | http://econsultancy.com/reports/affiliate-census

8. | 13 January 2008 | Course Title | Networks

12. “ They still have a long way to go in terms of providing a high quality, professional service.” “ I think networks are a fantastic idea…It cuts out all the hassle of dealing with individual advertisers and it saves the bother of joining dozens of individual affiliate programmes...” UK Affiliate Census | http://econsultancy.com/reports/affiliate-census “ There is a need [for] more transparency about how merchants are ‘policed’, to ensure valid sales are logged.” “ I would prefer quicker responses to request for assistance with technical issues, and would prefer to discuss issues and solutions over the phone, rather than via email.” “ There appears to be a lack of training to affiliate managers (on both a network and merchant level) in understanding an affiliate.” “ Trust is an important issue, when it comes to networks.” “ As affiliate marketing moves from an unregulated profession to a reputable marketing channel, networks will be relied upon to clamp down upon the ‘cowboys’ within the industry.” “ They need to be more aggressive in policing bad affiliates, even if it costs them income.”

13. | 13 January 2008 | Course Title | Merchants and sectors

14. Most widely promoted sectors UK Affiliate Census | http://econsultancy.com/reports/affiliate-census Travel / flights: 33% Electrical goods: 29% Gifts / gadgets: 28% Fashion / Clothes / lingerie / accessories: (27%) Entertainment / music: 26% Computers / laptops / peripherals: (25%) Home / Gardening: 23% Books: 22%

15. Biggest climbers since 2007 UK Affiliate Census | http://econsultancy.com/reports/affiliate-census % Change Home / Gardening (+ 8%) Gifts / Gadgets (+ 6%) Electrical goods (+ 5%) Health / Sport / Fitness (+ 5%) Computer games and consoles (+ 5%)

16. Reasons for not promoting a merchant UK Affiliate Census | http://econsultancy.com/reports/affiliate-census

17. Reasons for dropping a merchant UK Affiliate Census | http://econsultancy.com/reports/affiliate-census

19. Reasons for working with merchants directly UK Affiliate Census | http://econsultancy.com/reports/affiliate-census

21. | 13 January 2008 | Course Title | Communication and resources

22. Ranking of different sources of information UK Affiliate Census | http://econsultancy.com/reports/affiliate-census

23. Level of communication with merchants UK Affiliate Census | http://econsultancy.com/reports/affiliate-census