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LinkedIn is a terrific networking, marketing, sales and career enhancing platform. It is particularly good for those in professional, business careers, as all profiles are built around work experience, education, business skills and a myriad of networking groups.
Today, there are more than one million LinkedIn Groups in existence. These represent defined communities of professionals organizing themselves around topics and interests.
From a marketer’s perspective, these groups of like-minded users are a dream come true. They are easily accessible, they have self-identified themselves and their interests, and they possess appealing demographic characteristics.