Having a positive public perception is important for any business. Without a solid reputation among ...

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Management Pointer
Having a positive public perception is important for any business. Without a solid reputation among
colleagues, customers or clients, it can be almost impossible to flourish over the long term. Here are
some ideas to help you develop and maintain a good public image.
To build your reputation, always follow up with some form of communication. This is especially the
case if your business is larger. They want to know they matter. Implement automated systems that
will help you check in with them. Always try to solicit feedback on their most recent buys.
Keep your reputation up by making unsatisfied customers happy. Try to create the most positive
experience possible for them. If the information is available online, it increases the audience of those
who know you are willing to rectify a situation. Potential customers can see your efforts and will
want to work with you.
Optimize your webpages with essential search phrases. Normally, this is the name of your business.
The biggest search engines favor authoritativeness. Your site will gain more credibility if they view
your business as official.
Try to make dissatisfied customers as happy as possible. This will show others that you are a good
business owner. It's even better if you do it online. You will show customers and prospective
customers that you are willing to address any issue, which makes them more likely to do future
business with you.
A great way to build up your reputation is to optimize your web page for critical key phrases.
Usually, the business name is the term. Google likes authoritative content, as do other search
engines. When they notice that you're an authority, you're going to do a lot better when search
engine results are tallied.
If you offer sales that are private or a promotion that is, make sure to keep it private. This is
important when you offer a substantial discount to compensate for a complaint. One thing to avoid is
posting the things you're doing to remedy a customer complaint and then receive more complaints
because people want free things.
If you search online for your company and find erroneous information, you can try to get the owner
of the site to remove it. If you can show actual proof that it's libelous, many site owners will not take
issue with removing it.
Go where your clients go. If they go to a particular store or restaurant, go there a lot. If you are
present and visible, you will seem more approachable. People tend to express themselves more
freely in a social environment, and that is where you can get to them know them on a personal level.
You will have increased interaction with your customers when your business grows. This means
there will be occasional complaints, and you should always be sure to address all of them. Also, you
need to take a professional approach to your responses.
To keep a good online reputation, you must monitor places where your firm is likely to be discussed.
Stay on those sites and watch what's being said. If you find positive feedback, post links to it on your

2. site. You should also respond to any negative comments.
You may see that certain competitors are using fake reviews to beef up their reputation. Don't give
in to the temptation to do the same. Not only is it a bad way to do business, in some states it can be
a criminal offense.
Don't ignore mistakes made by your firm. Your clients will typically know what is going on. Rather
than ignoring the issue, take responsibility for it and try to quickly correct the mistake. This will lead
to forgiveness and you can then move on.
Don't rush to address negative comments regarding your company. Make sure you have a good
understanding of the whole situation before you respond. Look up facts to back up your own point of
view. When you respond to criticism, address the issue and offer a true solution to the problem.
Make sure to do monthly reviews of
search engine results. Always Google your
company name and review your full
website. Look especially for negative
remarks on your website. Track where the
negative content and comments are
coming from. Try to find some way to turn
things around.
Don't sabotage your own reputation by
reacting in anger to customer accusations
or issues. Do not use social media to
attack clients, and take your personal
feeling out of the equation. Rather than
arguing with customers, should an issue
get bad and a customer gets angry, ignore
them.
Be conscious of going the extra mile for
your customers. This does not have to
cost a lot of time or money. This type of
thing goes a long way in gaining repeat
customers.
Thoroughly investigate the people you
hire to work for your company, because
they can have such a huge impact on the reputation of your business. Even though a background
check can cost a little bit, it's worth the cost if you discover something that could negatively impact
your business and might make you rethink hiring this individual. You should always know as much as
you can about the employees publicly representing your business.
To manage the reputation of your business, be available to your customers. Have a real person
answer your phones at all times. If a customer cannot get in touch with you, they will become
frustrated.

3. Understand what kinds of customers you have. Personal attention can build your credibility. If you
provide them with a service, learn how they use it and how you can improve your service. This will
improve your reputation immensely.
If you have a large enough company, you may want to hire a public relations person yourself. It is a
large undertaking if you already have many other things on your plate. Social media, message
boards, review sites and more need to be monitored daily. Not having a monitor in place may end up
harming your reputation greatly.
As previously stated, anybody with a business needs to have a good reputation. In order to have a
successful business, a good reputation is necessary. Implement the tips provided here to build and
maintain a great business reputation in the community.