This document provides a summary of a benchmark study on equity crowdfunding investors in the U.S. The study collected surveys from 480 individuals to understand the demographics, concerns, and investment intentions of likely crowdfunding investors. Key findings include that 58% expressed strong interest in investing, with management team and business plan being top concerns. Investment intent increased over 4 times when third party reviews were available for companies. The target investor profile has an annual income over $75,000 and intends to make 1-2 investments per year of around $2,000 each.