Ecommerce businesses need a strong social media marketing game to increase visibility, and nothing gets shared online better than the right content.

1. Top 10 Tips on Social Media Content Management for eCommerce
Businesses
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2. Overview
All businesses need to have a strong presence online
and on social media. As a business reliant on the
internet, it is especially important for eCommerce
businesses. The greatest struggle on social media for
most marketers is finding content that will bring
about the maximum engagement on social media.
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3. 1) Save Good Content
There is so much content
everywhere that it's easy to lose or
forget something you find
interesting if you don't save it right
away.
● Any article or image that you
like needs to be saved right
away. You'll thank yourself
later.
● You could do this with DrumUp’
s content library. It lets you
save all the great social media
content to your customizable
content reserve.
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4. 2) Schedule Posts on a
Regular Basis
● Scheduling is a great way to
keep your audience engaged
when you don’t have the time to
devote yourself to social media.
● Schedule simple posts, like a
quote or picture, every week.
That way, something is always
being posted.
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5. 3) Know your audience
● Unless you know who you want
your posts to reach, you’ll be
wasting time and effort on
social media.
● The content you share should
appeal to your audience, and for
that, you need to know exactly
who your target audience is.
● Once you know that, you can
curate your content according
to their tastes.
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6. 4) Share non
promotional content too
● People on social media are
looking to connect and
exchange ideas with like-
minded individuals.
● The posts you create should not
be limited to promotional
content, but should also provide
value.
● Use sales pitches for when you
really have to sell something,
and focus more on building a
network.
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7. 5) Share informational
content about your
industry
● Post articles and content pieces
that are relevant and
interesting to your consumers.
● Follow the 50/50 rule: 50% of
your content, and the other
50% from other credible
sources.
● This establishes credibility, and
once people trust your brand
and value what you have to say,
the rest will fall into place
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8. 6) Use a social media
management app to
manage your social
accounts
● Managing and juggling several
social media accounts can get
pretty hectic, especially when
you need the strengths of each
one.
● An app like DrumUp can
manage multiple social media
accounts, saving time and effort.
● It helps you discover new and
relevant content in your
industry
● It also lets you schedule your
posts ahead of time.
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9. 7) Re-share content
that produces results
● Don’t be afraid to re-use
content which proves to elicit
audience engagement.
● Repurpose and update this
content to provide more
information to your readers.
● Audience members who missed
this post the last time will
benefit from your resharing.
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10. 8) Find the right
platform for you
● Identify where your customers
are and the strengths of the
social media platform.
● Focus your efforts here and
build a social stronghold.
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11. 9) Find the right
hashtag for you
● Using the right hashtag can
expose you to a ton of new
followers.
● Use specific hashtags to help
your brand define itself.
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12. 10) Use attractive and
appropriate visuals.
● Visuals attract attention and
elicit a better response from
your audience.
● Mix up your textual content
with images, infographics or
videos.
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13. For a Free Trial of DrumUp Social Media Management Platform visit https://drumup.io/
For the Full Article on Social Media Content Management for eCommerce visit
https://blog.drumup.io/blog/top-10-tips-on-social-media-content-management-for-ecommerce-businesses/
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