The article discusses the launch of the new St. Louis Fringe Festival. Emily Piro, the executive director, had the idea for a fringe festival in St. Louis as early as 2007 after moving there from Seattle. However, it wasn't until 2011 that the idea started gaining traction. After discussing fringe festivals with a playwright she was touring with, Piro realized St. Louis was in need of a festival to showcase its diverse performing arts scene. With support from the local arts community, the inaugural St. Louis Fringe Festival will take place from June 14-24, 2012 around Grand Center.