Shannon Kinney joined Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago. She presented in two sessions, covering what's next with mobile marketing and social marketing 2.0. Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/

1. What’s
hot:
Digital
Agency
Model
August
2014
Shannon
Kinney
shannon@dreamlocal.com
@dreamlocal,
@shannonkin
What’s ahead in
mobile

2. MOBILE
Close
to
the
sale
and
reach
customers
where
they
are

3. It
is
about
conversaGon

5. Think
of
how
people
USE
their
mobile
devices

6. Facebook
now
has
over
725
million
mobile
users
Do
you
have
a
usable
mobile
web
site?

8. Think
BuzzFeed
is
just
about
animated
gifs
of
cats?
They
employ
190
journalists
worldwide,
and
are
closing
a
$200m
round
of
funding
to
hire
more

10. BuzzFeed
Drivers
–
hit
2
of
3

11. Categories
of
content

13. Mobile:
Close
to
the
sale
&
Reach
customers
where
they
are

14. Mobile
Search
is
LOCAL
95%
of
Smartphone
users
have
searched
for
local
info

15. 50%
of
searches
are
performed
on
a
mobile
device
More
than

16. Beyond
the
CLICK
Consumer
Behavior
• 90%
of
mobile
searchers
took
acGon
within
24
hours
• 61%
called
a
local
business
aZer
searching
• 59%
visited
in
person

22. Emerging
Social
Media
Channels

23. Snapchat
•
Launched
in
September
2011
•
It’s
all
about
the
moment
and
connecGng
with
friends
•
Snap
cha]ers
share
more
than
200
million
snaps
per
day
•
In
less
than
2
years,
Snapchat
became
an
$860
million
dollar
company
according
to
Forbes
magazine

24. Instagram
&
Vine

25. Growth
of
Monthly
Desktop
Visitors
to
Vine
in
Five
Months
Source: Compete.com

26. What
does
it
mean
to
you?
•
Start
thinking
like
a
user
–
understand
user
behavior,
design
and
write
to
solve
user
problems,
surprise
and
delight
them
•
MoneGzing
mobile
is
an
enGrely
new
ball
game
–
and
it’s
about
services
and
targeGng
vs.
broad
adverGsing
•
Your
adverGsers
need
your
help
more
than
ever!

27. For
Inland
Members:
A
free
evaluaGon
of
your
opGons
shannon@dreamlocal.com
www.dreamlocal.com
@shannonkin, @dreamlocal
www.facebook.com/dreamlocal
207-­‐593-­‐7665
http://Publishers.dreamlocal.com