Doug Heldman Real Estate Homeward Brokerage is Toronto’s real estate expert. Let him and his team help you move into your dream home, in that desirable Toronto neighbourhood. Visit http://www.dougheldman.com/ today!

1. Social Media and Real
Estate Trends for 2013

2. Social Media and Real Estate Trends
for 2013
• For many real estate and
mortgage professionals in
Canada, 2012 will always be
remembered as the year when
the housing market finally
reached a bottom in terms of
property prices.

3. Social Media and Real Estate Trends
for 2013
• This event triggered a budding housing market recovery in key
metropolitan areas like Toronto and Vancouver, and healthy activity
in other areas is a good indicator that 2013 will see even greater
improvement.

4. What to Expect in 2013
• Over the last few years, the housing
market in Canada was undermined
by pessimism and a lack of activity.
For many housing and mortgage
professionals, the economic
downturn during the Great
Recession was a period of reflection
and introspection.

5. What to Expect in 2013
• Many lessons were learned about the excesses of the early 21st
century, and one of the most prominent mistakes of the housing
bubble was the irrational belief that it would last forever.

6. What to Expect in 2013
• As we came to find the hard way,
the housing market grows and
contracts in cycles. According to
various experts and analysts, the
housing market will most likely
continue to recover in 2013, but
at a measured pace.

7. What to Expect in 2013
• There are no forecasts past the end
of 2013, and it is better to cautiously
approach the recovery. The cyclical
nature of the housing market tends
to reward early participants, which
means that those who expect to
profit from this industry should
prepare their marketing strategies
now.

8. What to Expect in 2013
• Many aspects of housing transactions, from listing to closing, are
taking place online. The Web has been the starting point for most
house hunters for years; this will continue in 2013, but the
expectations will be much higher.

9. Strong Web Presence Thanks to Social
Media
• Every home that goes on sale in
2013 must be listed online, but the
listing must have quality real estate
content to support it. In the past, a
Realtor was happy with simply doing
some offline marketing to direct
prospect to a website where they
could flip through listings displayed
by a Multiple Listing Service (MLS)
plugin. Home shoppers are looking
for a lot more than that these days.

10. Strong Web Presence Thanks to Social
Media
• House hunters have greater
expectations in terms of the quality
of information that is given to them.
Realtors are looked up to as
experts, and they can expect to be
put to the test in 2013. Home
buyers and sellers know that they
can always negotiate among
themselves and come to an
agreement on the price; what they
are looking for is true expertise and
resourcefulness, and this is where a
strong Web presence comes in.

11. Strong Web Presence Thanks to Social
Media
• In 2013, home shoppers will be announcing their intentions to
their social media circles. They will vet their Realtors by going to
their websites and reviewing the content they have published
therein. First-time home buyers will have many questions, not
only about their purchase but about real estate in general.

12. Strong Web Presence Thanks to Social
Media
• They may turn to their social network in this regard, but they
expect to see rich answers to their queries prominently displayed
on the websites of their Realtors.

13. What to Expect in 2013
• The success of the housing market in 2013 will strongly depend
on the interaction between buyers, sellers and the professionals
who bring them together. With the proper use of social media
tools and the Web, we can expect a smooth recovery.

14. Further Reading…
• Doug Heldman Real Estate Homeward Broker
is Toronto’s real estate expert. Let him
and his team help you move into your
dream home, in that desirable Toronto
neighbourhood. Visit
http://www.dougheldman.com/ today!