The document discusses various responsibilities and tasks involved in a real estate career, including managing accounting, selling properties, attending classes, uploading pictures, writing ads, holding open houses, searching for homes, attending closings, and prospecting for new clients. It emphasizes the importance of effective communication and minimizing risks when using social media to promote a real estate business.
11. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes
Check title Search for homes
12. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes
Check title Search for homes
Delegate
13. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes
Check title Search for homes
Write my ads
Delegate
14. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate
15. Current Responsibilities
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate Prospecting
16. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate Prospecting
17. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Delegate Prospecting
18. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Advertise listings
Delegate Prospecting
19. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Advertise listings
Attend closings
Delegate Prospecting
20. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
21. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Take pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
List homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
22. Current Responsibilities
Negotiate inspections
Manage accounting
Upload pictures
Personal life
Write contractsTake pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
List homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
23. Current Responsibilities
Negotiate inspections Show property
Manage accounting
Upload pictures
Personal life
Write contractsTake pictures
Sell
Volunteer Attend classes Open houses
Check title Search for homes
List homes
Write my ads
Advertise listings
Attend closings
Manage a database
Delegate Prospecting
40. Signals People Take
Action
• They call you
• They email you
• Click on links in an email
• Comment on what you say
• Fill out a form on a website
• Download resources
• Refer and recommend to others
19
41. They Call You
• How did you find me?
• What made you pick up
the phone and call?
• Do you have other
preferred methods of
communication?
20
42. They Email You
• They:
– Asking for more information
– Need clarification
– Want to remain anonymous
– Want permission to follow up
21
43. Click Links in an Email
• Can you track?
– how many sent
– how many opens
– how many links clicked
– how many unsubscribed
22
44. Comment on
What You Say
• Comment on a blog post
• Comment on your comment
• Comment on a photo
• Comment on a video
• Comment on PowerPoint
23
45. Fill out Form on
Website
• Calls to action
• Lead generation
• Special reports
• Subscribe to RSS
• Develop your list of
questions
• Auto-responders
24
46. Download Resources
• PDF as link on blog
• PDF as link in email
• PDF as link in auto-
responder
• Folder of downloadable
documents by link
• Folder of docs embedded
into website
25
49. “In August of 2009, LinkedIn
reached 45 million registered
users.”
Techcrunch.com
http://www.techcrunch.com/
2009/08/12/linkedin-reaches-45-
50. “YouTube is the #1 video site
on the web, with 300 million
visitors each month.”
Clean Cut Media (2009)
http://www.thatagency.com/design-studio-
blog/2009/07/social-media-statistics-
for-2009/
51. “47% of YouTube’s users have
annual incomes of over
$75,000.”
http://www.gstatic.com/youtube/
engagement/platform/autoplay/
advertise/downloads/
YouTube_InTheKnow.pdf
52. “In 2008, 32% of REALTORS®
used social media sites.
In 2009, the number rose to
84%.”
2009 REALTOR® technology report
http://www.realtor.org/wps/wcm/connect/
54d719804f2807aca5f1e74e813808c1/2009+Tech
+Report+-+v1.pdf?
MOD=AJPERES&CACHEID=54d719804f2807aca5f1e74e8
13808c1
53. “By 2010 Gen Y will outnumber
Baby Boomers, 96% of them
have joined a social network .”
Grunwald Associates National Study
http://socialnomics.net/2009/08/11/
statistics-show-social-media-is-bigger-
than-you-think/
54. Facebook added 100 million
users in less than 9 months.
United Nations Cyberschoolbus Document
http://socialnomics.net/2009/08/11/
statistics-show-social-media-is-bigger-
than-you-think/
55. “The fastest growing
demographic on Facebook is
females aged 55-65.”
Inside Facebook Blog
http://socialnomics.net/2009/08/11/
statistics-show-social-media-is-bigger-
than-you-think/
56. “Daily use of social media
by adults rose from 8% in
2005 to 35% in 2009.”
http://ateblog.com/social-media-for-
realtors-should-you-really-care-about-it-
absolutely-yes/
57. “66% of LinkedIn users are
decision makers or have
influence in the purchase
decisions at their companies.”
http://socialmediastatistics.wikidot.com/
linkedin/
58. “44% of Inc. 500 companies
consider social media
technologies ‘very important’
for their business/marketing
strategy.”
http://www.umassd.edu/cmr/
studiesresearch/blogstudy5.pdf
59. What is Your Clients’
Preferred Communication
• Face to face • Text message
• Mail • Facebook
• Twitter
• Direct mail
• Linkedin
• Phone
• YouTube
• Fax • SlideShare
• Hand written note • RSS
38
60. Text Message
• 140 characters or less
• Text message templates
• Text message
signatures
• Email to text message
• Text notification from
lead sources
• Multimedia SMS
39
64. Creating Online Profiles
• Create profile template
• Visit website
• Click join or sign up
• Enter in username and create password
• Add professional details
• Check email for subscription link
• Visit site and enter in username and password
• Copy and paste from template into fields
65. Social Media Template
You
Summary Work Experience Education Contact settings About Me Personal
Associations Positions Activities & Websites Summary Movies
Societies
Honors Summaries Additional notes Phone #s Interests Music
Specialties Email Activities Books
Influences
66. Every Social Media Account
Needs a Brand
• Locate login url
• Select username
• Select password
• Choose hyperlink
• Locate RSS feed
72. Personalization Increases
Facebook Conversion Rate
• Add a friend you know
• Add a friend you don’t know
• Someone suggested you add a friend
• Someone posted on your wall
• Send someone a message with a hyperlink
• Someone joins your group
• Someone comments on your status update
87. • RT = I am sharing someone else’s tweet
• @B0bHale = I want Bob and world to know
• #trcon = I want to update convention talk
• Link = directs people to more content
• @shadbogany = Want Shad/world to know
• Text = description of link and notice
91. www.LinkedIn.com
• Professional social network
• Links to favorite websites
• Searchable database of contacts
• Ask and answer questions and answers
• Recommendations from past clients
• Past work and education experience
94. Create LinkedIn Profile
• Name, title, industry
• Current position
• Past employment
• Education
• Summary
• Specialties
• Public profile
• Key word heavy
98. Personalization Increases
LinkedIn Conversion Rate
• Add a contact you know
• Add a contact you don’t know
• Ask for recommendations
• Someone joins your network
• Someone comments on your discussion
• You comment on someone else’s
discussion
130. Embed Widget to a Blog or
Website
<embed src="http://
www.box.net/static/
flash/box_explorer.swf?
widgetHash=2t04hfpk40
&cl=0" width="460"
height="345"
wmode="transparent"
type="application/x-
shockwave-flash"></
embed>
141. Risks of Using Social Media
• Immediacy of published content
• Others may use content
• Others tag you
• Broker responsibility
• Hijacked profile
• Fair housing
• MLS violations
• Code of ethics
143. Setup
• Choose networks
• Find help
• Customize profiles
• Create network of
contacts
• Automate RSS feeds
144. Maintenance
• Uploading content
• Managing profiles and
comments
• Titles, tags, and
descriptions
• Status updates
• Managing connections
145. Share Not Sell
• Share your experiences
• Share your photos
• Share your videos
• Share your business
• Share your personal life
121
146. Social Media Strategy
• What is the content?
• What is the right tool?
• Where does it go?
122
147. What is the content?
• Articles
• Pictures
• Videos
• Favorite websites
• Audio
• PowerPoint presentations
• Online documents
• Status update
123
148. What is the right tool?
• Blog
• Flickr
• YouTube
• Delicious
• Hipcast
• SlideShare
• Box.net
• Ping.fm
124
149. Where does it go?
• Facebook
• Linkedin
• Blog
• Website
• Email
• RSS reader
• Friendfeed
• Widgetbox
125
150. $19.95/
month VIP Membership $199/
year
• 5 videos weekly that explain how to use tools you already own specific
to real estate.
• Weekly Downloadable PowerPoint presentation to edit, share,
and use to present in your office, association, or workshops.
• Monthly Webinar that explains advance concepts in real time allowing
for question and answer specific to individual needs and video/audio
archive of entire session.
• Recent Blog Posts reminders of new thoughts, ideas, and concerns on
the impact technology has on real estate.
• Updates on Event Recaps of live sessions Doug Devitre presents at
conventions, workshops, and seminars that include video, pictures, viewable
PowerPoint presentations, handouts, etc.
126