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Beyond LinkedIn:  Advanced Social Media for Lawyers Martha Sperry  Doug Cornelius February 2, 2010
 
 
What Is Social Media? ,[object Object],Image Care of PixelPipe October 28, 2009
Audience Poll
What's Different? Easy No html or code Interactive Web pages are no longer read only Pro-active Web pages will notify you when there is new information
Types of Web Outposts Communication Social Networking Collaboration User-Generated
Why Social Media? ,[object Object],[object Object],[object Object],[object Object]
   
 
 
 
307 Million 350 Million active users 1,176 Million 1,335 Million
 
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
Why Not Social Media?
"I don’t know what social media is. It’s kind of scary." ,[object Object]
"There is too much information out there to wrap my head around." ,[object Object]
"There is so much drivel on line. I have real work to do." ,[object Object]
"I don’t have time to contribute." ,[object Object]
"My clients aren’t using the stuff so why should I?" Take a look at some facts ...
1/4 of adults publish a blog, upload video or audio.  60% have profiles on a social networking site.  70% read blogs, tweets & watch online video. ,[object Object],[object Object],53% of Employers Use Social Networks to Screen Employees In 10/09, LinkedIn reached 50M users Nearly 2/3 of CMO's will increase spending on social media in 2010 with a 407% Twitter use increase In 12/09, Twitter increased unique visitors from 2.7M in the prior year to 18.1M Small Biz favors social search, webinars, & posing questions on forums to get information
"If I stay away, I won't risk brand damage." ,[object Object]
   
"Traditional media has a bigger audience. I should spend resources there." ,[object Object]
"Management isn't interested." Firm-Controlled, Low-Cost,  Self-Directed.
"Do these sites have staying power?"  ,[object Object]
"It's all so confusing. Maybe I should just avoid it." ,[object Object]
"Flashy Web strategies are for Coca Cola & Best Buy."  ,[object Object]
http://kevin.lexblog.com/2009/06/articles/large-law/state-of-the-amlaw-200-blogosphere-june-2009/ 41% of AmLaw 200 law firms have blogs.
 
Bar Rules ,[object Object]
RULE 7.1 Communications Concerning a Lawyer's Services ,[object Object]
RULE 7.2 Advertising ,[object Object],[object Object],[object Object]
RULE 7.3 Solicitation ,[object Object]
RULE 7.4 Fields of Practice ,[object Object],[object Object],[object Object],[object Object]
 
Questions? ? ? ? ? ? ? ? ? ? ? ? ?

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